protocol 80

DECEMBER 14, 2023

With content writing for inbound marketing, it’s common to find yourself challenged by writing technical content without having prior experience in the field. It can be daunting to tackle complex topics and present them in a coherent and engaging manner.

Tips 52

Tips Content Inbound Marketing Resources 52

Content Marketing Institute

NOVEMBER 7, 2023

Discover why you should write scripts for your brand’s videos, podcasts, and other presentations, and get the secrets to making them great. Don’t fall for the bad advice that scripts are for amateurs.

Video Marketing 96

Video Marketing Companies 96

Contently

MARCH 24, 2020

After a few more anthropology and psych classes, I realized all of academia was in a giant contest to see who could write the most confusing sentence possible. Now, it’s time to explore the element of storytelling that separates the content you hate from the content you love: fluency.

Storytelling 154

Storytelling Barriers Class Paper 154

Webbiquity

FEBRUARY 15, 2017

Content is king, and blogs often make the best castles. Unfortunately, many people struggle to consistently write the type of high-quality content that attracts and holds readers, and stands out in search. These five tips can help you more dependably write outstanding content for your blog. Organize Your Content.

Tips 240

Tips Lead Scoring Lead Ranking Statistics 240

Marketing Insider Group

JUNE 12, 2023

Good content will nudge the needle on your business’s visibility. Remarkable content changes lives and earns you loyal followers. For example, a recent study showed that educational content made buyers 131% more likely to purchase from the publisher. How can you make the kind of content that sticks with your target audience?

Content 240

Content Act-On Viral Marketing Fulfillment 240

Navigate the Channel

AUGUST 3, 2023

Much of the advice about presentation tools focuses on new tech, but let’s start this by reminding you that you are the best or worst presentation tool. YOU are the presentation, not your slides or props. It’s presenting that people fear. First, understand how you excel as a presenter. Down in front.

Budget Programs 65

Budget Programs Tools Tips Best Practices 65

Marketing Insider Group

DECEMBER 4, 2023

This study isn’t just a face-off between human and machine; it’s a deep dive into how the landscape of content creation is evolving , pushing the boundaries of technology and human ingenuity. Quick Takeaways AI content lacks the nuances and depth of human-written content, but the hybrid model shows promise.

Marketing AI 270

Marketing AI Lead Ranking Research Guidelines 270

ClearVoice

JUNE 21, 2022

As more brands and companies become aware of the value of inbound marketing, they dedicate more budget to SEO content. However, with the good comes the bad, and if you want to rank well on search results it’s vital to know the best practices of writing content specifically for SEO success. . How to Write an SEO Content Brief.

SEO 111

SEO FAQ Content Work Management 111

Webbiquity

FEBRUARY 7, 2023

It sets great content apart from the average and helps you stand out from competitors. This post explores how combining the art of storytelling with hard data can create the most compelling content. To hold your audience’s attention: Storytelling is a great way to add interest and keep readers engaged with your content.

Storytelling 329

Storytelling Top of Funnel Content Paid Search Agency 329

KoMarketing Associates

JULY 26, 2018

When done successfully, B2B content writing can drive some impressive business results like increased search traffic, boosted social media engagement, and more importantly, conversions. There are numerous tips and strategies that can help B2B content writers be more effective and efficient. Know Your Audiences.

Top of Funnel 162

Top of Funnel B2B Marketing Content Marketing B2B 162

ClearVoice

MAY 31, 2022

As a content marketer, you know the importance of persuasive writing. After all, if you can’t get your audience to take action — like reading your content or making a purchase — what’s the point of your work? . But even the most experienced content marketers can always learn more about how to persuade their readers.

Content Marketing 96

Content Marketing Content Paid Search Agency Case Studies 96

Scoop.it

FEBRUARY 29, 2024

Why it’s Important to Write a Vision Statement Your company’s vision statement is a straightforward, philosophical way to communicate the direction your company is indenting to move. Write first, edit later: it’s impossible to write a well-crafted vision statement immediately. This statement does all of the above.

Examples 78

Examples Privacy Paid Search Agency Planning 78

KoMarketing Associates

FEBRUARY 6, 2018

One of the common concerns B2B marketers have with a content marketing-focused SEO program is whether the content will align with target audiences and prospective buyers. Thus, B2B SEO programs can fail when keyword-specific content marketing efforts miss the mark in connecting with broader marketing requirements.

B2B Marketing 179

B2B Marketing SEO SME Planning 179

Sprout Social

MARCH 30, 2020

Looking to master the art of headline writing? Listen: from blog titles to social posts and beyond, knowing how to write a compelling headline is an invaluable skill. Our guide breaks down 10 actionable headline writing tips that’ll help you score those precious clicks and shares. Don’t sweat it! See how that works?

Work Management 139

Work Management Content Marketing Management Case Studies 139

KoMarketing Associates

JULY 18, 2017

Effective content marketing in today’s digital space should appease your audience as well as search engines. However, creating content that’s well-optimized for SEO will keep it in front of more eyes for a longer period of time. Outline the Content. Write, Optimize, and Promote. Outline the Content.

SEO 141

SEO Long Tail Marketing SERP Content 141

Webbiquity

MARCH 2, 2021

Event marketing and content marketing are typically the two biggest line items in B2B marketing budgets. Meanwhile, the average B2B company spends 29% of its overall marketing budget on content marketing, with the best-performing firms spending upwards of 40%. How to Maximize Event Marketing Content ROI. Here’s how.

Event Marketing 271

Event Marketing ROI Multi-Channel Advertising Agencies 271

Marketing Insider Group

APRIL 25, 2023

Not to mention, using AI to write content (instead of humans) would also cut CNET’s expenses significantly, really maximizing their ROI. There are a few problems with this, one of which being that creating low-quality content specifically designed to rank goes directly against Google’s SEO guidelines. Good idea, right?

Google 236

Google Generation Guidelines High Quality Lead 236

Scoop.it

MAY 10, 2022

Do you know that it takes over four hours to write a typical blog post? This stats from Orbit Media complements the data on main challenges content marketers face in work: lack of time and high-quality content creation are among the top three for specialists to overcome. It’s frustrating, discouraging, and demotivating.

Practices 86

Practices Tips Content Template 86

The Lead Agency

MAY 25, 2023

The 2022 Content Preferences Survey, which was based on data from a survey of 174 executives, found that 62% of B2B buyers engage with three to seven pieces of content before contacting a salesperson. Tell the whole story When writing a case study, avoid only focusing on the outcome.

Case Study 62

Case Study Case Studies Storytelling Studies 62

Marketing Insider Group

JANUARY 2, 2024

It’s a wake-up call for content marketers and publishers everywhere. The way people engage with these platforms is changing, and it’s reshaping how they interact with content outside of these social bubbles, particularly in driving traffic to external sites. While social media continues to grow in user numbers (with over 4.80

Social Media 261

Social Media Social Marketing Media Content Marketing 261

Webbiquity

MARCH 28, 2023

A well-rounded content marketing strategy will rely on several different types of content to achieve its goals. Understanding how each different content format works, which audience segments it appeals to, and how it fits into your overall sales and marketing funnel is key to success.

Top of Funnel 309

Top of Funnel Marketing Strategy Marketing & Strategy Planning 309

Marketing Insider Group

JUNE 2, 2021

Content marketing is one of the fastest-growing professions in the business world today. This beginners’ course in content marketing will take you from the bare basics to having marketable skills that can help you command a better salary or grow your business. Why Should I Learn Content Marketing? They’re skeptics at heart.

Course 339

Course Content Marketing Planning Best Practices 339

Marketing Insider Group

JULY 3, 2023

However, searching for current content ideas can be time-consuming. Investigate our list of resources for discovering current trending topics that keep your content relevant. Test the features in popular marketing software and sites, such as Buzzsumo, Ahrefs, and Trends.co, to discover fresh subjects for content. Image Source 2.

Trends 281

Trends Marketing AI Lead Scoring Lead Ranking 281

Marketing Insider Group

AUGUST 15, 2023

This means they reward content that resonates with an audience, demonstrates expertise, and adds tangible value to the lives of readers. As a B2B business, consistently sharing fresh content isn’t just a recommendation; it’s a necessity. But how exactly does fresh content impact your SEO ?

SEO 239

SEO Marketing Agencies 2 Lead Scoring Lead Ranking 239

Marketing Insider Group

FEBRUARY 24, 2021

At this point, there’s no denying that content marketing is being used by most companies. In this post, we’ll be looking at how to tell if content marketing saturation has hit your industry. Content marketing is highly prevalent in just about every industry, making it hard to cut through the noise. What Is Content Saturation?

Lead Ranking 295

Lead Ranking Lead Scoring CMS Development Content Marketing 295

Martech

JANUARY 19, 2024

“Students in Europe are just now writing research papers versus students in the U.K. who start writing them in high school.” The point of view the professor expressed seemed similar to the current state of AI content generators. We are at the beginning of what will be a long road of generative AI tools producing content.

Marketing AI 110

Marketing AI Rules Copyright Generation 110

Hubspot

JUNE 9, 2020

Let's talk about content. More specifically, long-form content. This is the glory of long-form writing. Long-form content generally has a word count of more than 1,000 words — so, it’s not the shortest read. That doesn't mean that short-form content isn't useful for your website. Long-Form Content.

Lead Scoring 100

Lead Scoring Lead Ranking Content Classified Ads 100

Marketing Insider Group

FEBRUARY 15, 2021

Let’s be frank—there is a saturation of content marketing. Almost every brand is producing content, and competition to rank is fierce. However, it’s not all bad news because a lot of content out there is surface level—it’s generic and has no new angle or point of view. What Is 10x Content? 10x Content Origins.

Lead Scoring 348

Lead Scoring Lead Ranking Content SMB 348

Anyword

DECEMBER 8, 2022

But they can be notoriously difficult to write well — and to execute. Writing an effective holiday email requires careful thought, creativity, and a well-crafted message. This holiday season, we’re giving you some tips on how to write a killer promotional email that gets opened and read by your customers. Timing Is Everything.

Promotion 98

Promotion Paid Search Agency Marketing Budget Creation Marketing Budget 98

Webbiquity

MARCH 26, 2024

I rarely write book reviews anymore. Plus, this gives me an opportunity to try writing in Smart Brevity style. Plus, this gives me an opportunity to try writing in Smart Brevity style. Smart Brevity Count: 639 Words | 2½ Minutes The Big Picture Most of us write the wrong way. And I’ll bet you rarely read them.

Newsletter 172

Newsletter Blogger PR Paper 172

Convince & Convert

NOVEMBER 10, 2014

But, having the ability to write catchy titles is not going to help you grow the responsive audience you need. Although arousing curiosity has proven to be (somewhat) effective, remember that “curiosity killed the cat” and if you’re not careful it just might kill your content too. Don’t Get “Content Goggles”. Let’s face facts.

Creativity 168

Creativity Content Blogger Copywriting 168

Content Marketing Institute

MAY 28, 2020

Now, he shares why (almost) every good video, podcast, presentation, etc., should have a script and how to write it successfully. Continue reading → The post 3 Secrets to Writing Better Video and Audio Scripts [Examples] appeared first on Content Marketing Institute.

Examples 139

Examples Video Marketing Content Marketing Leads 139

ClearVoice

JUNE 7, 2021

Writing for a blog isn’t the same as other types of writing. It’s not even the same as writing static copy for a website or email marketing sequence or posts for a social media audience. If you’re planning to launch a new blog or you’d just like to improve your writing skills, start with these ten writing tips and tactics.

Tips 105

Tips Blogger Thought Leadership Guidelines 105

Unbounce

AUGUST 4, 2021

When you’re crafting words for your landing page, you’re not just writing. You’re copywriting— writing for conversions. Content with a low FRES has fewer words per sentence and syllables per word, leaving less room for long-winded jargon. Editor’s tip: Having trouble writing copy that speaks to your visitors?

Landing Pages 144

Landing Pages Work Management Copywriting Marketing Management 144

Sprout Social

FEBRUARY 24, 2021

YouTube SEO is quite similar in concept to how you would write for a blog post or website page: titles are important but so are the details. That being said, writing great YouTube descriptions does not negate poor video content. Here are a few tips on how to write some great YouTube descriptions. Repeat video keywords.

Youtube 131

Youtube Tips Keywords Copywriting 131

Anyword

SEPTEMBER 28, 2023

The Role of Data and Analytics in Your Content “It’s a lot easier to leverage these tools than you think. And we have highly developed metrics to understand content performance on search engines, ad channels, organic social, or email. Until then, stay tuned… and Write On!

Planning 52

Planning Brand Identity Branding Paid Search Agency 52

Anyword

SEPTEMBER 28, 2023

The Role of Data and Analytics in Your Content “It’s a lot easier to leverage these tools than you think. And we have highly developed metrics to understand content performance on search engines, ad channels, organic social, or email. Until then, stay tuned… and Write On!

Planning 52

Planning Brand Identity Branding Paid Search Agency 52