Webbiquity

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How Storytelling + Data = The Most Compelling Content

Webbiquity

It sets great content apart from the average and helps you stand out from competitors. This post explores how combining the art of storytelling with hard data can create the most compelling content. To hold your audience’s attention: Storytelling is a great way to add interest and keep readers engaged with your content.

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How to Maximize ROI from Your Event Marketing Content

Webbiquity

Event marketing and content marketing are typically the two biggest line items in B2B marketing budgets. Meanwhile, the average B2B company spends 29% of its overall marketing budget on content marketing, with the best-performing firms spending upwards of 40%. How to Maximize Event Marketing Content ROI. Here’s how.

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Seven Content Types to Focus on in Your 2023 Marketing Strategy

Webbiquity

A well-rounded content marketing strategy will rely on several different types of content to achieve its goals. Understanding how each different content format works, which audience segments it appeals to, and how it fits into your overall sales and marketing funnel is key to success.

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How B2B Content Marketing Has Changed and What To Do Next [Research]

Webbiquity

The way B2B buyers consume content has changed significantly in the past two years. But fascinating new research quantifies those changes, and points the way forward for B2B content marketers. Buyers are spending more time with content. Known visitors spent on average twice as long viewing content as unknown visitors.

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Nine Practical Guides to Public Speaking and Presentations

Webbiquity

How can you get and keep a roomful of people engaged with your presentation? Visually optimize the content you deliver? He highlights two rules in particular that are essential to telling a great story: tailor your content to the audience, and structure your story (think hook, meat, payoff). Effectively use humor?

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How to Boost Your ROI During a Content Drought

Webbiquity

Among the aspects proving to be particularly challenging is content marketing. Here are a number of key challenges related to content marketing during and after the pandemic, along with useful tips and methods that you can use to boost your ROI. Content drought and lower ROI in the world of B2B marketing post-COVID.

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How to Generate More Leads Using Video and Other Digital Content

Webbiquity

Here are several types of content that can help you do just that. No other type of content enable you to deliver as much information, as quickly, and with such a high level of engagement. That includes creating characters, choosing narrators, and presenting situations that reflect the experiences of your audience.