Content and Presentation - B2B Marketing Zone

Focus.com is Creating Knowledge and Content and Running First Class Webinars

Smashmouth Marketing

MARCH 1, 2010

The content value is huge, and the knowledge generated is phenomenal and growing daily. If content syndication and webinars are part of your demand gen mix, you should explore Focus in more detail. The site is a community destination for business leaders to find and produce industry information, research, whitepapers and webinars.

Webinar Metrics

Webinar Metrics Class Lead Gen Content

Event Marketing Works, but ONLY if Vendors Add Value

Smashmouth Marketing

DECEMBER 1, 2010

One topic that came up at each conference was the quality of the content presented by the various speakers. The key as an attendee is to be able to pull the brilliant content out of the commercials. The key as a presenter is to avoid the commercials and present brilliant content. Simple, right?

Vendors

Vendors Lead Scoring Lead Ranking Event Marketing

SiriusDecisions Summit London Notable Quotes #sdsummit

Smashmouth Marketing

NOVEMBER 6, 2013

Marisa_Kopec: My content is on content, so I have a lot of content to share today ;) 60-70% of content goes unused. Marisa_Kopec The evolved marketing factory must be engineered to produce content to fuel inbound & outbound marketing. It will change the way u present your message md.gl/1b95FpW.

B to B

B to B Buyer Personas Budget Programs Rules

Webinars

Sales & Marketing Alignment: How to Synergize for Success

How to Leverage Behavioral Science Insights for Direct Mail Success

MORE WEBINARS

Lead Gen Tips: How to Produce A Successful Webinar

Smashmouth Marketing

NOVEMBER 12, 2009

Let me outline that procedure ramping up to a webinar, focusing not on presentation tips but on the production of the webinar itself. Involve all participants in the content creation process and solicit comments constantly. Casual run-through with some designated critics that are not intimately involved with the content.

Lead Gen

Lead Gen Webinar Metrics Tips Leads

Lead Gen Tip: How to Produce A Successful Webinar

Smashmouth Marketing

NOVEMBER 12, 2009

Let me outline that procedure ramping up to a webinar, focusing not on presentation tips but on the production of the webinar itself. Involve all participants in the content creation process and solicit comments constantly. Casual run-through with some designated critics that are not intimately involved with the content.

Lead Gen

Lead Gen Webinar Metrics Tips Leads

MarketingSherpa Marketing Summit, Kim Albee of Genoo Talks Social Media Lead Gen

Smashmouth Marketing

SEPTEMBER 30, 2009

Her presentation about using LinkedIn successfully to generate leads was popular with the audience. If you just had one slide to present, what would be on it? The technology is only an enabler - the content is the ticket. One of the speakers was Kim Albee, President of Genoo , a provider of online marketing tools.

Social Media

Social Media Lead Gen Lead Scoring Lead Ranking

MarketingSherpa Marketing Summit, Kim Albee of Genoo Talks Social Media Lead Gen

Smashmouth Marketing

SEPTEMBER 29, 2009

Her presentation about using LinkedIn successfully to generate leads was popular with the audience. If you just had one slide to present, what would be on it? The technology is only an enabler – the content is the ticket. Here is the second in a series of Thought Leader Interviews for MarketingSherpa.

Social Media

Social Media Lead Gen Lead Scoring Lead Ranking

Sales 2.0 Strategies: Demand Gen Lessons From the iPhone

Smashmouth Marketing

JULY 1, 2010

Got a content-rich, informative website? Is your marketing value embedded within the content prospects see as valuable? I've loaded Salesforce, LinkedIn and even a link to my presentations should I meet a prospect on the road.). Got a poorly designed website? You and I both know that if you do, your prospects aren't coming back.

Lead Ranking

Lead Ranking Marketing Qualified Leads Word of Mouth WOM

MarketingSherpa Marketing Summit, Richard Fouts of Gartner talks Social Media and Communications

Smashmouth Marketing

OCTOBER 6, 2009

Fouts presented yesterday in Boston. Mike: You're presenting on the use of social media in communications. Our focus with blogging, though, is to spread prolific content about demand gen and appointment setting. an information technology research and advisory company. I'm assuming you are talking Marcom?)

Gartner

Gartner Social Media Social Marketing Planning

MarketingSherpa Marketing Summit, Richard Fouts of Gartner talks Social Media and Communications

Smashmouth Marketing

OCTOBER 8, 2009

Fouts presented yesterday in Boston. Mike: You're presenting on the use of social media in communications. Our focus with blogging, though, is to spread prolific content about demand gen and appointment setting. an information technology research and advisory company. I'm assuming you are talking Marcom?)

Gartner

Gartner Social Media Social Marketing Planning

Hubspot Product Review: Inbound Marketing Methodology, Not Just a Product

Smashmouth Marketing

NOVEMBER 19, 2009

We focused first on content and blogging and then decided to dig deeper into SEO best practices. We weren't looking for a content management system at the time, but they had so many valuable pieces of content on their site that we soon became Hubspot junkies without even being a client. Understand the value of Content.

Inbound Marketing

Inbound Marketing Hubspot Product Lead Scoring

#mpb2b - MarketingProfs Highlight Tweets From The Day

Smashmouth Marketing

JUNE 15, 2009

anetah : OMG, Matt Grant just told participants of "Robust Online Content" #mpb2b to shut their laptops. bluefishagency : "Don't overlook Sales as a valuable content contributor to your blog or community" makes them happy too. MichaelGrover : Give as many people as possible as many ways as possible to consume your content.

Web 2.0

Web 2.0 Blast Campaigns Lead Gen Demand Generation

#mpb2b - MarketingProfs Highlight Tweets From The Day

Smashmouth Marketing

JUNE 8, 2009

#mpb2b ESLundquist : #mpb2b Sandy Carter at #IBM says #google is now rating blogs higher than web sites damphoux : Kern - go back and read David Ogilvy [link] ( expand ) #mpb2b anetah : OMG, Matt Grant just told participants of "Robust Online Content" #mpb2b to shut their laptops. Monitor profit generation. Marketing is about relationships 3.

Web 2.0

Web 2.0 Blast Campaigns Lead Gen Demand Generation

Pam O'Neal on How Companies of All Sizes Can Start a Social Media Marketing Program

Smashmouth Marketing

DECEMBER 21, 2008

I advocate leveraging the thought leaders or subject matter experts that you have on staff to create compelling content for your blog. While rallying the troops to help is the best way to develop the content make such a program successful, I advocate a full time hire whose main responsibility is success of your social media efforts.

Budget Programs

Budget Programs Social Media Paid Search Agency SEM

Pam O'Neal on How Companies of All Sizes Can Start a Social Media Marketing Program

Smashmouth Marketing

DECEMBER 15, 2008

I advocate leveraging the thought leaders or subject matter experts that you have on staff to create compelling content for your blog. While rallying the troops to help is the best way to develop the content make such a program successful, I advocate a full time hire whose main responsibility is success of your social media efforts.

Budget Programs

Budget Programs Social Media Paid Search Agency Social Marketing

MarketingSherpa Marketing Summit, Emily Salus of CollabNet on Lead Scoring

Smashmouth Marketing

SEPTEMBER 22, 2009

Both events are loaded with speakers and content, and I'm sure there will be tons of marketing goodness to share. She acts as the marketing operations liaison with the CollabNet sales team worldwide and contributes to messaging and content. Mike: For people who won’t be there to see your presentation, what will the top takeaways be?

Lead Scoring

Lead Scoring Lead Ranking Enterprise Management Work Management

MarketingSherpa Marketing Summit: Emily Salus of CollabNet on Lead Scoring

Smashmouth Marketing

SEPTEMBER 22, 2009

Both events are loaded with speakers and content, and I'm sure there will be tons of marketing goodness to share. She acts as the marketing operations liaison with the CollabNet sales team worldwide and contributes to messaging and content. Mike: For people who won't be there to see your presentation, what will the top takeaways be?

Lead Scoring

Lead Scoring Lead Ranking Enterprise Management Work Management

B2B Marketing Zone

Smashmouth Marketing

Focus.com is Creating Knowledge and Content and Running First Class Webinars

Event Marketing Works, but ONLY if Vendors Add Value

Webinars

Trending Sources

SiriusDecisions Summit London Notable Quotes #sdsummit

Webinars

Lead Gen Tips: How to Produce A Successful Webinar

Lead Gen Tip: How to Produce A Successful Webinar

MarketingSherpa Marketing Summit, Kim Albee of Genoo Talks Social Media Lead Gen

MarketingSherpa Marketing Summit, Kim Albee of Genoo Talks Social Media Lead Gen

Sales 2.0 Strategies: Demand Gen Lessons From the iPhone

MarketingSherpa Marketing Summit, Richard Fouts of Gartner talks Social Media and Communications

MarketingSherpa Marketing Summit, Richard Fouts of Gartner talks Social Media and Communications

Hubspot Product Review: Inbound Marketing Methodology, Not Just a Product

#mpb2b - MarketingProfs Highlight Tweets From The Day

#mpb2b - MarketingProfs Highlight Tweets From The Day

Pam O'Neal on How Companies of All Sizes Can Start a Social Media Marketing Program

Pam O'Neal on How Companies of All Sizes Can Start a Social Media Marketing Program

MarketingSherpa Marketing Summit, Emily Salus of CollabNet on Lead Scoring

MarketingSherpa Marketing Summit: Emily Salus of CollabNet on Lead Scoring

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