LeadSloth

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What Lead Nurturing Content to Send When?

LeadSloth

On Thursday I’m presenting a webinar with Treehouse Interactive , called “Lead Nurturing 101″ One of the registrants sent me the following question: How much of this webinar will be about content, i.e. exactly what to say in each subsequent email in a series designed to move someone from prospect stage to buying stage?

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MarketingSherpa B2B Marketing Summit Boston

LeadSloth

Having seen many of the presentations in San Francisco, I found it useful to classify them in three main categories: Lead Generation. Content creation. Many marketing organizations now realize that both these activities are more successful if they use attractive content, so that is also addressed in a couple of sessions.

Manticore 100
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8 Tips to Get Started with Marketing Automation

LeadSloth

SAGE Publications, one of the presenters at the conference, has many business units with different marketing needs. Genoo, another presenter, used Social Media to fill their prospect database, primarily leveraging LinkedIn Groups and LinkedIn Answers. Create Some Good Content. Make Sure You Have Enough Leads. Set Your Goals.

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Impressive Marketo User Summit

LeadSloth

The PR Newswire session announced an integration that makes it much easier to distribute press releases, videos and other content right from Marketo. Additionally, it will make it possible to measure the results of your content marketing efforts more accurately. Peterson, VP Products, presented the product roadmap.

Marketo 100
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Great B2B Email Copywriters: Where Are You?

LeadSloth

Lead Nurturing depends on great content. Not just eBooks, blog posts and webinars, but especially email content. Email is still the most effective way to promote your content, but it’s hard to get noticed in today’s overflowing inbox. Tags: Email Marketing content marketing copywriting.

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7 Steps to Finding Untapped Revenue in Your Marketing Database

LeadSloth

This Tuesday (June 22nd) I’m presenting a webinar on the 7 steps to finding untapped revenue in your marketing database. This video gives an overview of the content of the webinar: Register here: https://www2.gotomeeting.com/register/594743683. Do you have many leads in your database who have never been followed up on?

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Webinar: Using Segmentation & Personas to Increase Conversion by 50-400%

LeadSloth

Segmentation of your database and development of personas allow you to develop the right messages, content and offers. This 30-minute webinar presents a step-by-step approach to segmenting your database and developing personas for your most important target groups.