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How to Build a Digital Product Brand That Lasts

Webbiquity

Use social media platforms like Twitter and LinkedIn (B2B), and Facebook, Instagram, and Pinterest (B2C) to provide news about your company and products, engage with prospects and customers on these sites, and answer their questions. Build an Opt-in Email List. Create Value for Your Audience.

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Four Great Ways to Use Personalization in Digital Marketing

Webbiquity

Today, personalization is more important than ever, as consumers and business decision makers alike are overloaded with content. While a lot of information gets ignored, personalized content tends to hit home. A similar reaction takes place in the brain when people receive personalized content. Guest post by Stefan Debois.

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Five Reasons Why Sales Strategy Doesn’t Work for Many Small Businesses

Webbiquity

Many small businesses work on SEO, SEM, and advertising on Facebook, LinkedIn, Twitter and YouTube simultaneously, and end up generating little return on investment (ROI). However, very few experiment with Bing Ads and other reputable pay-per-click (PPC) advertising services. Not Retargeting Your Prospects.

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What to Know Before You Start Your Blog

Webbiquity

Will the content have a first or third person perspective? Are you open to advertising such as PPC , pay-per-impression and pay-per-action? Requesting link exchanges with relevant, high-quality blogs. Choose a domain name that represents the content and focus of your blog. Promote Your Content. Organize Your Ideas.

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The Top 10 B2B Digital Marketing Strategies for 2020

Webbiquity

You may also uncover useful details for tailoring sales copy and content to the interests of your target audience. These details help build a buyer persona, allowing marketers to fine-tune the delivery of content. Create content to address every stage of the buying process. Optimize Content for Multiple Stakeholders.

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Drive More Sales: Seven B2B Marketing Automation Tips With Five Examples

Webbiquity

By automating routine marketing processes, you can generate higher ROI without spending more on PPC campaigns or hiring more people. Whether you’re investing in PPC campaigns on Google, social media, or marketplaces like Amazon, the single best way to improve performance is to choose the right keywords.

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10 Tips to Build a Strong Online Presence for Your Small Business

Webbiquity

An outdated site (in terms of content, design, or worse—both) reflects poorly on your brand. The most popular social media platforms for businesses are Facebook, Twitter, Instagram, and LinkedIn. Do your research and only partner with those who have a good reputation and are relevant to your target audience. Create Value.