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8 Times When You Shouldn't Feel Guilty About Using PPC


Many marketers are moving away from using pay-per-click (PPC) advertising in lieu of more cost-effective lead generation methods, like blogging, social media marketing, and creating excellent offer content that drives net new leads and reconversions. So here are some of those instances in which a little PPC might do your business some good! Promoting Exclusive Deals on Twitter.

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13 Times We Actually Enjoyed Facebook, LinkedIn, Twitter & Banner Ads


To do that , you'll need to make your ads relevant, interesting, and compelling. So check out the following banner ads, Facebook ads, Twitter ads, and LinkedIn ads, and learn why they're just so awesome. It lets you drive the car in its ad -- and moves all the content in your browser with every turn, as if it's succumbing to the forces of gravity. Most of them are pretty awful.

The 2011 #Nifty50 Top Twitter Men Reprise


Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list. These men are indeed using Twitter to rewire and reorient the Web. Today, Twitter posts 50 million tweets per day. Adam L.

How to Design Content Remarketing Campaigns That Actually Work


You know content marketing works, so you''ve been plugging away at blog posts, ebooks, and other valuable, educational content for your potential customers. And people come -- they find your content in search results and in their social media feeds. Creating Killer Content Remarketing Ads. The High Clickthrough Rate Game for Content Remarketing. About Ad Fatigue.

15 Ways B2B Marketers Can Be Using Twitter

KoMarketing Associates

The ever-growing world of Twitter has unlocked opportunities for every type of user; everyone from emerging artists, celebrities, big brands, news sources, and B2B marketers can find a Twitter niche. Twitter offers users the chance to share, connect, converse, link, view, follow, search, engage, praise, and vent in 140 character tweets. Promote : Twitter is a great (and free!)

5 Smart Reasons to Create Content Outside Your Niche


Smart Reasons to Create Content Outside Your Niche. 1) You can reach much bigger audiences. smart content promotion strategy changed all that. Bottom line: What you lose in topical relevancy you'll make up for in volume. 2) You can start biasing future customers. You need to think about the tone and style of your content. How To Get Started With Off-Topic Content.

How to Market Your Ebook: Don't Let Content Offers Collect Dust


Inbound marketing preaches content creation, but you shouldn’t create content without first figuring out who you’re marketing to and how you will market to them. If you don’t take these initial steps to ensure your content reaches the right people, your content will not be successful. That’s where a content offer based PPC ad comes into play! Next Steps.

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Content Marketing Strategy: A Comprehensive Guide for Modern Marketers


I've written my share of blog posts about content marketing. That is to say you're about to dive into a pretty in-depth post (that's a nice way of saying "long") about content marketing, one which you may want to bookmark to read later. What Is Content Marketing? To explain how content marketing works, we first have to agree on a definition. Long-Form Content Creator.

@fearlesscomp congratulates the Nifty 50 Men of Twitter

Fearless Competitor

The Nifty50 Men of Twitter. Cheryl Burgess of BlueFocus360 and Tom Pick of KC Associates (both good friends of the Fearless Competitor , President of the B2B lead generation consultancy, Find New Customers ) recently announced the Nifty 50 men of Twitter on the Blue Focus Marketing Blog. And I also strongly suggest you check out the Nifty50 Women of Twitter too. Cheryl.

87 More Vital Social Media Marketing Facts and Stats for 2012


Marketers have questions, this post has answers: 87 vital social media and online marketing statistics covering everything from how executives and large companies are using social media for marketing, customer service and recruiting to fresh stats on the leading social media platforms to search, email, content and mobile marketing trends. 66% use Facebook while 54% utilize Twitter.

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Content Retargeting: A Marketer's Guide to Getting Started


As online marketing methods converge and we find new and creative ways to stay connected with our audience, retargeting is something every content marketer should do. This is a great chance to get back in front of people who have already expressed an interest in your content, with messaging that reflects this familiarity with your brand. You can follow him on Twitter and Google+.

13 Bright Ideas for Running Smarter Retargeting Campaigns


Pixel-based retargeting is also available on Facebook and Twitter. It is also more accessible for new inbound marketers, as list-based retargeting (discussed below) really relies on you having a large list of email addresses. 1) Promote your best content. Why not use retargeting to drive people towards blog content, for example? PPC Advertising Daily Enter retargeting.

Your Simple Guide to Launching a Twitter Advertising Campaign


So you want to start using Twitter's Promoted Tweets, huh? You've weighed the pros and cons , and decided that experimenting with Twitter's PPC advertising feature is a good move for your business. Alright then -- let's get you started with this simple guide containing everything you need to know to make the most of your Twitter PPC campaign. Good question!

Twitter Introduces 'Negative Keyword Targeting,' and Other Marketing Stories of the Week


Let’s get started: Twitter Introduces 'Negative Keyword Targeting' to Make Ads More Relevant, From Mashable. Twitter now allows advertisers to target negative keywords for Promoted Tweets. In addition to negative keywords, Twitter is now leveraging newsjacking on their advertising platform. How to Run a Last-Minute Holiday Campaign Using PPC. Get ready!

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6 Questions to Answer When Launching a B2B Content Marketing Program

KoMarketing Associates

This shift in behavior has opened up an endless need for content, especially among B2B marketers. In fact, The Content Marketing Institute released statistics leading up to 2015, showing that 86 percent of today’s B2B marketers employ a formal content strategy. Before you do anything else, make sure you remember that content marketing is a marathon, not a sprint. Title.

4 Content Strategies for B2B Corporate Blogging

delicious b2bmarketing

Besides Google Adwords and Bing, what other major PPC sevices are. I am doing PPC for a franchised company with several locations. E. The B2B blog team must develop content that resonates with a target audience and is tailored around specific goals. Can you tell me how can I create search query report through Goog. This article focuses on the writing component.

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A Lead Generation Plan Begins With Content Marketing Strategy


Phase One: Content Assessment. Additionally, our content approach covers three main goals: Increased website traffic. This goal focuses on providing valuable content via landing pages in exchange for lead capture information such as email addresses and roles in the buying process. This goal is managed by putting together a content map, along with a marketing automation platform, in an effort to drive static, old leads to sales-readiness, by providing those leads with additional valuable content. determination on how your content can stand out.

A Lead Generation Plan Begins With Content Marketing Strategy


Phase One: Content Assessment. Additionally, our content approach covers three main goals: Increased website traffic. This goal focuses on providing valuable content via landing pages in exchange for lead capture information such as email addresses and roles in the buying process. This goal is managed by putting together a content map, along with a marketing automation platform, in an effort to drive static, old leads to sales-readiness, by providing those leads with additional valuable content. determination on how your content can stand out.

The ABCs of Content Marketing: A Glossary of Terms


You probably know what content marketing is by now, but do you know all those little nitty gritty terms you need to know to be fluent in content marketing speak? We''ve listed the ABCs of content marketing below to help you map out your content strategy and ensure you''re ticking all of the right boxes to be more successful with your campaigns this year. Dynamic Content.

Best Web Presence Optimization Guides and Tips of 2010


Web presence optimization (WPO)—using tactics like SEO, PPC, online PR, social media, content marketing and reputation management in a coordinated fashion to maximize your online visibility and business results—is the core theme of this blog. making it as simply as possible for visitors to share your site content across multiple social networks), and social analytics. Whatever.

31 Expert Guides to Maximizing Online Brand Visibility – WPO


Given all of the changes Google has made affecting organic ranking factors (asking webmasters to disavow low-quality links, reducing the value of guest blogging , ignoring links in press releases , etc.),  the practice of SEO—optimizing owned content for search—is no longer sufficient for maximizing a brand’s online visibility. What role does email play in extending online visibility?

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47 Essential Social Media Tools for Content Marketers

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It’s hard to believe the sheer number of social media tools we use everyday to help grow the Content Marketing Institute and SocialTract , as well as my own personal brand. Twitter  - The best way to broadcast great business content…period. Google Groups  - Find the group relevant to your job and get active. Twitter Management. Content Sharing.

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26 Content Marketing Tools to Use in 2013 | OMI Blog

delicious b2bmarketing

26 Content Marketing Tools to Use in 2013. On 01.09.13, In Content Marketing , by Kari Rippetoe. Content marketing is so hot right now. According to Content Marketing Institute’s recent B2B Content Marketing report , 9 out of 10 B2B marketers are using content marketing, and 45% plan to increase their spending on content marketing over the next 12 months.

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Why CMOs Should Stop Being Addicted to Pay-per-Click Ads

Buzz Marketing for Technology

Back in 2001, when Google AdWords was just launched, I remember the day that my first pay-per-click (PPC) campaign yielded the first batch of leads for the company I was working for. Since then, a lot has changed in the PPC world. In all, this tactic generated 42 leads, and a significant portion was even qualified. There was no doubt in my mind we were going to scale this campaign.

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6 Ways to Align SEO With Your B2B Content Marketing Strategy

Savvy B2B Marketing

While keyword research provides the foundation for every search engine marketing initiative, content marketing delivers results. In fact, there is a direct relationship between a successful search engine marketing and content marketing strategy. This post highlights six ways to apply tactical SEO strategies to ongoing content marketing initiatives. Avoid Duplicate Content.

MarTech: Top 100 Influencers and Brands

Onalytica B2B

We spoke to  Scott Brinker  (#1), Stewart Rogers (#7),  Sam Hurley  (#8), Matt McGee (#10),  Tim Hughes  (#12),  Tamara McCleary  (#14) and Piyush Charkha (#15).   Be sure to follow them to stay up to date on the best content and resources on MarTech! 2017 will see some exciting new content types and channels come to the fore. Programmatic Ads: PPC manager? Twitter Handle.


5 Common Reasons Good Content Fails

ion interactive

One of the biggest surprises from the Content Marketing Institute’s 2016 benchmark report wasn’t that three quarters of reporting organizations are using content marketing, but that only 30% say their content is effective (and that’s down from 38% last year!). Here’s a list of common reasons even solid content fails. The reason for that popularity lies in its relevance.

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Your 6 Step Guide to Creating a Holiday Marketing Campaign


For example, offering special incentives to make a purchase or providing helpful, timely content to your audience are both effective options. Ultimately, more information will result in better decision-making when it comes to content creation and promotion. There are so many types of content that you can choose from to bring your campaign to life: gated videos, webinars, podcasts, ebooks, whitepapers, templates, courses, apps — the list goes on and on. Also — tailoring content to each social platform is a great idea. Goals should be very specific. Make them: 1.)

Best Social Media Stats, Facts and Marketing Research of 2010


At its current rate, Twitter will process almost 10 billion tweets in 2010. Facebook, Twitter Growing As Video Referral Sources by MediaPost Online Media Daily. Well, about two-thirds (64%) of the traffic from third-party sites to video sources currently comes from Google, followed by Yahoo (11.9%), Facebook (4.3%), Bing (2.6%), and Twitter at 1.2%. Then Twitter. Adam T.

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Top 5 Marketing Skills

PR Meets Marketing

”  When 57% of the buying research happens before they contact you (Source: B2B’s Digital Evolution ), digital marketing will ensure that potential customers find your company during the buying process through banner ads, remarketing, SEO, PPC and more. Plus, digital marketing is one area where you can literally track a prospect from first touch, downloading content, visiting your website to completing a lead form. Content Marketing: Today every company is a media company. And great content helps you stand above the noise.

Google’s New AdWords Quality Score Reporting: Where Did All My 10s Go?


If we take Google at their word, the answer is no -- these apparent changes have nothing to do with your actual ad/keyword quality and relevance, so your ad positions, CPCs and other paid search KPIs shouldn’t change. Elisa is the content marketing manager at WordStream Inc., a provider of search marketing software and services. intermediate PPC So what does this really mean?

Utilizing Paid to Boost Your Social B2B Marketing Strategy


Social media for B2B can be an effective tool for your lead nurturing strategy by engaging with your target audience and sharing relevant content.  Incorporating paid advertising into your strategy is a great way to further promote and share your content. Increase content engagement. Promoted posts and tweets are a great way to increase visibility of your content and engagement.  Once your content is posted, it can quickly drop within feeds of your followers.  Grow followers, promote special initiatives, and more with paid advertising.

The Purchasing Path: A Step By Step Guide to B2B Lead Nurturing


Today’s B2B buyers connect with companies through multiple channels and a majority of B2B buyers prefer to consume different types of content for each stage of the buying process. With this in mind, tailor your content carefully to each stage of the buying process so you can offer customized content for the most relevant search concerns at each stage.

Forget Vanity Metrics: How To Get Serious About Marketing Analytics

Crimson Marketing

How many people from Twitter clicked-thru and filled out a form, or showed significant engagement (e.g. All this signals is an interest in your content, and not always from a qualified lead. This metric has no relevance when 30% of your attendees came for the swag. Content Marketing. ” Instead, create content based on your buyer personas and their interests.

6 Content Marketing Tips That Drives Leads

B2B Marketing Insider

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 3, 2010 2 Subscribe 6 Content Marketing Tips That Drive Leads Share In yesterday’s post we reviewed the The 4 Most Common Mistakes in B2B Content Marketing.

How to Engage Your Audience Using Digital Advertising


We've all experienced those terrible mobile pop-up ads that cover the main content the second you get there and require multiple attempts to dismiss them. Auto-playing videos and flashing banners exist to distract people from the content they're actively trying to consume. They usually provide useful content: They're not simply asking you to buy something. On Twitter.

57 Things You Can Do Right Now to Improve Your Website

delicious b2bmarketing

Target the content and tags of each product/service page of your site to a specific set of related keyword phrases–pay special attention to Title tags as Google and Bing/Yahoo display the Title tags in the search engine results pages. Does the order of the content reflect the importance you intended things to have? What text content is missing that you should have?

The Ultimate Dictionary of Marketing Terms You Should Know


We've covered social media terms , content marketing terms , smarketing terms , email marketing terms , website optimization terms. This is often done in email marketing (with variations in the subject line or copy), calls-to-action (variations in colors or verbiage), and landing pages (variations in content). 18) Content. If content is king, then context is queen.

Retargeting; A Internet Marketing Tactic to Increase Conversions Rates & Leads


For lead generation, conversion optimization, and lead nurturing strategies, retargeting may be the overlooked child, but there’s no question it can be very effective and an efficient tactic to bring prospects back to your website or content.  The idea here is to bring them back with an offer or alternative content. Let’s talk retargeting.  Tracking Retargeting. Company A: Website.

It’s time to evolve the social media mindset

grow - Practical Marketing Solutions

Display and PPC (pay per click). Social outreach (go where the conversation is, not just your Facebook and Twitter). But this siloed approach is primarily what is happening with social media.  So long as it is stand-alone and lacking contextual and promotional relevance, it will continue to have little success for you.  Another organization in the company.  Email. Paid SEO.