Marketing Insider Group

APRIL 6, 2021

With content marketing. Fuel the momentum needed to retain your customers by offering your followers relevant and engaging content at every stage of the buyer’s journey. You can continue to build brand loyalty by engaging with your audience, personalizing your content, telling real stories, and listening to customer feedback.

Top of Funnel 343

Top of Funnel Work Management Marketing Management Content Marketing 343

NetLine

JANUARY 23, 2019

Go faster: accelerate conversion with real-time connectors to the NetLine Portal. The NetLine Portal can connect to GoToWebinar in a few simple steps, providing immediate fulfillment that enables rapid analysis of leads and fast turnaround into a lead nurture or follow-up path. Enter the POST URL in the Portal.

Fulfillment 45

Fulfillment Webinar Metrics Paid Search Agency Lead Generation 45

Hubspot

MAY 15, 2018

At 1:00 AM EST, Facebook released a statement that it has launched its Youth Portal: a guide to help teens navigate the network. According to the statement , penned by Facebook Global Head of Safety Antigone Davis and Global Policy Programs Manager Karuna Nain, the Youth Portal serves a few primary purposes.

Facebook 69

Facebook Peer-to-peer Fulfillment Privacy 69

SmartBug Media

JUNE 15, 2023

With HubSpot’s Content Assistant , powered by artificial intelligence (AI), you can quickly and easily compose and optimize your marketing emails. The HubSpot Content Assistant integrates seamlessly with your HubSpot workflow and harnesses the power of AI to streamline the content creation process for marketing emails.

Marketing AI 98

Marketing AI Hubspot Email Marketing Content 98

ClearVoice

APRIL 14, 2023

Key performance indicators (KPIs) are the metrics that determine your content marketing success, but not all KPIs are equally important. In this article, we’ll explore the metrics that matter most for content marketing in 2023. Content marketers can establish KPIs to measure the effectiveness of their content marketing strategy.

Marketing Strategy 103

Marketing Strategy Marketing & Strategy Content Marketing Work Management 103

PFL

NOVEMBER 27, 2018

When you think of a portal, you probably think of a door or a gate. A marketing portal is just that – a doorway used to enter an internal storefront. It can serve as a central content hub for a variety of materials that sales and marketing can use to generate leads, convert leads into […].

Marketing 40

Marketing Generation Leads Lead 40

NetLine

NOVEMBER 1, 2018

For Marketo-magicians leveraging the NetLine Portal for lead generation, we’ve developed new resources to help you connect your accounts and start some real-time fulfillment of your NetLine leads. These will also be added to the NetLine Portal form to ensure they connect. Want to get started with your own NetLine Portal account?

Marketo 45

Marketo Sales Qualified Leads Lead Ranking API 45

Contently

APRIL 5, 2022

Google’s YouTube content is an endless barrage of entertaining content. Think about the Google Doodle or the gentle editorial of Think with Google and other open-source portals aimed at professionals. The post Content Marketing Showdown: Google vs. Facebook appeared first on Contently. WINNER: Google.

Facebook 157

Facebook Google Paid Search Agency Content Marketing 157

NetLine

DECEMBER 14, 2018

Learn how to easily connect your NetLine Portal lead generation campaigns to Eloqua. The NetLine Portal integrates seamlessly with virtually any 3 rd party solution. And it may be old news that NetLine Portal connects to Eloqua, but did you know how it is to set up? Want to get started with your own NetLine Portal account?

Eloqua 45

Eloqua Lead Scoring Lead Ranking Leads 45

NetLine

JULY 12, 2018

In addition to the traditional white paper, the webinar is becoming one of the top content types used for lead generation on the NetLine Portal. 5 Easy Steps to Connect On24 to NetLine Portal. If you mark one as required and don’t map it in the Portal, your connection setup will not work.

Fulfillment 45

Fulfillment Webinar Metrics Lead Gen API 45

Marketing Insider Group

APRIL 6, 2020

But aside from a few notable exceptions , healthcare companies have not exactly been leaders in Content Marketing. Quick Takeaways: Content marketing must deliver timely, reliable, and relevant information your customers or patients need to make decisions. Make Sure that Your Content Matches the Promise in the Meta Description.

Paid Search Agency 266

Paid Search Agency Enterprise Management Work Management Content Marketing 266

SmartBug Media

JUNE 27, 2023

HubSpot's Content Assistant is a powerful writing tool that can help you with the creation of high-quality blog posts. It uses artificial intelligence (AI) to analyze your content as you write, providing real-time suggestions for improving readability, clarity, style, grammar, and search engine optimization (SEO).

Hubspot 94

Hubspot Marketing AI Generation Content 94

ClearVoice

SEPTEMBER 22, 2023

The healthcare content landscape has undergone various transformative innovations. The engagement between healthcare companies and their patients is now bridged by various content types, such as articles, micro videos, live streams, and augmented reality (AR) and Virtual reality (VR), just to name a few.

Planning 97

Planning Paid Search Agency Content Custom Publishing 97

Avitage

SEPTEMBER 27, 2017

With guidance from SiriusDecisions and other analysts firms, many B2B organizations have evolved their go-to-market, messaging and content strategy. They have shifted from a product-based to a persona-based content framework. ” SiriusDecisions, Building a Persona-Based Content Framework.

Marketing & Strategy 120

Marketing & Strategy B to B Buyer Personas Content 120

Salesforce Marketing Cloud

NOVEMBER 2, 2023

Often made available through a web portal or internal portal, ESS usually facilitates common tasks, including updating personal information, accessing employee handbooks, and logging vacation and personal days. There are two primary components to any self-service system : content and delivery.

Work Management 59

Work Management Marketing Management Service Knowledge Base 59

Avitage

SEPTEMBER 27, 2017

With guidance from SiriusDecisions and other analysts firms, many B2B organizations have evolved their go-to-market, messaging and content strategy. They have shifted from a product-based to a persona-based content framework. ” SiriusDecisions, Building a Persona-Based Content Framework.

B to B 120

B to B Buyer Personas Viral Marketing Content 120

Martech

NOVEMBER 13, 2023

OnesendHQ Portal Companion, which expands ActiveCampaign partner portal capabilities. ” The local use of ActiveCampaign gives dealers the ability to create their own content in an “easy-to-use platform,” as James described it, “for dealers who are less tech-savvy.”

Paid Search Agency 110

Paid Search Agency Marketing Automation Services Work Management SMS 110

NetLine

MARCH 14, 2023

Introducing NetLine Academy Today, we are pleased to debut NetLine Academy ; a collection of self-paced learning modules aimed to support B2B demand generation marketers gain an expert-level understanding of NetLine’s Portal. Knowing this, NetLine Academy equips users with the tools necessary to become a NetLine Portal expert.

Demand Generation Agencies 64

Demand Generation Agencies Demand Generation Education Paid Search Agency 64

Tiecas

JANUARY 27, 2024

Industrial blogs are an integral part of manufacturing content marketing. Whether new to manufacturing content marketing or looking to improve your efforts, this guide will provide the insights and best practices you need to know when writing industrial blogs. Reaching the right audience with relevant content is not easy.

Top of Funnel 59

Top of Funnel Planning Content Marketing B2B Thought Leadership 59

Content4Demand

NOVEMBER 10, 2021

You’ve probably heard stories about content agency relationships that didn’t go as planned. Here are five ways to ensure your own success with a content marketing agency. A clear discussion at the outset makes sure that both parties understand how the content development process will unfold. Share Your Marketing Plan.

Advertising Agencies 107

Advertising Agencies Marketing Agencies 1 Paid Search Agency Ad Agencies 107

Envy

OCTOBER 27, 2021

For marketers, our biggest takeaway is the ability to differentiate and manage different brands through one portal, while building even more complex reports. For service people, our biggest takeaway is that their customer portals will help your customers get the help and information they need when they need it. Customer Portals.

Hubspot 118

Hubspot Enterprise Management Paid Search Agency Work Management 118

Heinz Marketing

SEPTEMBER 1, 2023

Here’s what sets a CLG optimized website apart: Tailored Content and Messaging: Content on a customer-focused website should be tailored to the unique challenges and pain points of your target industries. Account Management Portals: These are everywhere now. Account Management Portals: These are everywhere now.

Marketing Websites 86

Marketing Websites Marketing Automation Services B2B Thought Leadership Customer Satisfaction 86

Contently

MAY 8, 2019

At Contently, we talk about the audience a lot. Audience, in this case, usually refers to the outside world—the group of people who read, watch, and listen to your content. If your content resonates, you’ll be able to build a relationship with the right people who can buy your product.

Work Management 141

Work Management Marketing Management Content Marketing Paid Search Agency 141

ClearVoice

JULY 18, 2022

Brands create a lot of digital assets, such as written content, images, and videos, to promote their products and services. A digital asset management system (DAM) gives you control over your content creation process and distribution workflows to save time and money while ensuring brand consistency across all channels and touchpoints.

Digital Asset Management 98

Digital Asset Management Process Work Management Marketing Automation Services 98

Martech

AUGUST 3, 2022

Head-set VR, 3D virtual content, holograms. 2022 Oscars 5G portal. Pepsi partnered with The Weeknd to create an easy-to-use, AR portal that could be accessed using a simple QR code — no download required. The seamless experience from soda can or digital signage to the AR portal made this experience a true touchdown.

Campaigns 114

Campaigns Advertising Agencies Opt-out Terms and Conditions 114

Valasys

FEBRUARY 10, 2023

Content marketing has evolved with an intriguing new marketing concept toward a vital marketing strength for every organization. The potential of content marketing in boosting the number of high-quality visitors to your website explains its significance in digital marketing. Your audience will value your content more.

Planning 99

Planning Content Marketing Advertising Agencies Paid Search Agency 99

Marketing Insider Group

MARCH 2, 2023

Content is still king, but elevated content is like the king on crack… 1. Provide a comment section on your blog or social pages and facilitate conversations Create interactive content for your blog They key: get creative with your interactivity and test different options to see which version of your page users respond to more.

Design 231

Design Trends Paid Search Agency Lead Scoring 231

Contently

MAY 13, 2019

Are there any new ways to drive content marketing ROI we should be thinking about? In March, I took on a new role as Contently’s head of marketing. So, I worked with my team to ramp up our content marketing machine and push out lead-gen campaigns that would appeal to our target audience. Sara, New York. Opportunities.

Top of Funnel 131

Top of Funnel ROI Content Marketing Budget Programs 131

Salesforce Marketing Cloud

NOVEMBER 29, 2023

Channel sales types Benefits of a channel sales model Drawbacks of a channel sales model — and how to counteract them How to develop and execute a channel sales strategy Empower your partners and grow From personalized portals to AI-powered lead routing, see how Partner Relationship Management can help you.

Enterprise Management 111

Enterprise Management Work Management Advertising Channels Marketing Management 111

Salesforce Marketing Cloud

JANUARY 23, 2024

Resources you create can also be shared in your self-service portal, allowing customers to help themselves and further save on costs. Bonus: Einstein Search Answers uses knowledge-grounded generative AI to surface answers to commonly asked questions in your self-service portal or agent console. More accurate content.

Work Management 104

Work Management Customer Satisfaction Knowledge Base FAQ 104

Rev

MAY 10, 2023

These tactics will go from foundational strategies like creating account-specific content to more innovative tactics like leveraging social media channels like LinkedIn and Twitter. 2 Develop personalized content for each account Has a friend ever sent you a personalized invitation to a party or event? How do you do this?

Account Based Marketing 78

Account Based Marketing Ideal Customer Profiles ABM Tactics 78

Tiecas

AUGUST 1, 2023

When it comes to creating manufacturing content for engineers, it is crucial to understand their unique needs and challenges. Engineers are problem solvers by nature, and they seek content that provides practical solutions to their work-related issues. I cannot emphasize this point enough. I recently wrote a whole post on this topic.

Marketing AI 52

Marketing AI Work Management Marketing Management Content 52

Martech

APRIL 20, 2023

As our colleague Nicole Farley reports , “Advertisers can submit creative content such as images, videos, and text related to a campaign, and the AI will “remix” these materials to generate ads that target specific audiences and meet objectives like sales targets.”

Paid Search Agency 103

Paid Search Agency Ads Google Product 103

Content Standard

MAY 24, 2019

Increasingly, brands are looking toward a partner-focused, bottom-of-the-funnel content marketing strategy to help enable sales, educate partners, and develop the kind of winning experience that keeps everyone coming back for more. A bottom-of-the-funnel content marketing strategy is crucial here. Creating a Reseller CX Is Key.

Top of Funnel 82

Top of Funnel Lead Generation Advertising Agencies Lead Ranking 82

Martech

MAY 4, 2023

Roku introduced an AI-powered contextual search that finds “iconic plot moments” in Roku content that would match a brand’s message and places their ads in real-time. Metric Insights’ BI Concierge is part of the company’s Enterprise BI Portal. Contentful’s Composable Content Platform’s Scale is an AI content generator feature.

Marketing AI 111

Marketing AI Marketing Automation Services CAN-SPAM eCommerce 111

Martech

APRIL 26, 2023

In addition to the generative AI content assistant and ChatSpot alpha product, HubSpot’s March releases include pop-up CTA tracking in campaigns and adding event data to customer journey maps. Likely, you are now asked to create more content, run more campaigns and do more reporting with a smaller team than last year.

Knowledge Base 94

Knowledge Base Hubspot Validation Landing Pages 94

Content Marketing Institute

JANUARY 22, 2019

So it should come as no surprise that, as content marketers, we often approach the task of developing new ideas and initiatives by referencing, analyzing, and iterating on the creative experiences we know and love – standing on the shoulders of giants , so to speak. What’s more powerful than content that tells your brand story?

Examples 108

Examples Top of Funnel Content Marketing Paid Search Agency 108