Biznology

FEBRUARY 2, 2017

When he sold it to Harte Hanks in 1994, Gary went on to thrive as an executive there, and is now CEO of Aberdeen Group , supervising its transformation from industry analyst firm into a really smart marriage of data and content for lead generation. Karla Blalock is COO of PointClear , the prospect development company founded by Dan McDade.

Enterprise Management 80

Enterprise Management B2B Marketing PointClear Advertising Agencies 80

Biznology

JANUARY 6, 2016

Symphony runs marketing programs for more than 300 Japanese manufacturers with email, content development, data, teleservices, and marketing automation. Joe Pulizzi understood the power of content marketing way earlier than the rest of us, and built an entire business around it with the Content Marketing Institute.

B2B Marketing 48

B2B Marketing PointClear Work Management B2B 48

Biznology

SEPTEMBER 24, 2014

Dan’s interests are far-ranging, and he’s a master of content marketing (a blog, video chat interviews, white papers, book reviews, training videos), with no fluff. I was honored to contribute a guest post for PointClear last year. So refreshing, isn’t it, to cut through the hype and get to the truth? What are your favorites?

PointClear 80

PointClear B2B Marketing B to B B2B 80