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Buzz Marketing for Technology

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Secrets of Social Media Marketing – a podcast with Paul Gillin

Buzz Marketing for Technology

Paul covers topics like how to sell your social media program to by making a strong case, how to be a good listener using DIY tools across many types of media, how to find and court influencers, how to make social media worthy content and measuring results.

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Content IS your Brand

Buzz Marketing for Technology

world all you have now is your content. world – content is King. It's been a game of whoever can create the most content wins. Everyone is into thought leadership, custom content, podcasts, videocasts, community – which I think is great. In Web 1.0 But in today's Web 2.0 I used to hate hearing in the Web 1.0

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Spend More Time Planning your Content Strategy!

Buzz Marketing for Technology

Everyone seems content to dive right in and start planning their presence on these channels but is missing the point from a marketing perspective. The point is you need to plan the flow of content that will go into these channels. The point is you need to plan the flow of content that will go into these channels.

Spending 100
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Reinventing Invention: Online Only Video: The New Yorker

Buzz Marketing for Technology

Skip to content. Download conference-video podcasts from iTunes. AUDIO: The Campaign Trail Podcast : June 26, 2008. AUDIO: The Campaign Trail Podcast : June 12, 2008. AUDIO: The Campaign Trail Podcast : June 5, 2008. View the table of contents. MORE PODCASTS. TABLE OF CONTENTS. Give a gift.

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Sharing is how you build a Brand

Buzz Marketing for Technology

Whether you are a CMO’s of a B2C or B2B Marketing team the key in this next decade is sharing and the key to sharing is Content! Some people call it Content Marketing (Junta42) some people call it Inbound Marketing (HubSpot) but the meaning is basically the same. You need to put out a steady stream of content to build your brand.

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News Feed Optimization (NFO) is the new SEO!

Buzz Marketing for Technology

They spend all of the effort to get the page perfect and have it be in compliance with their corporate guidelines but they have no real plans for how they are going to grow their base of Fans with rich engaging content. It occurs to me my definition of content often differs from their definition of content.

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More Thoughts on Thought Leadership

Buzz Marketing for Technology

With that in mind I had to get Bob Buday from The Bloom Group on another podcast to keep drilling for more ideas on how to make my process and hopefully your process for creating thought leadership better. Tags: Content Marketing Thought Leadership. Give a listen. He has a B.A.