Salesforce Marketing Cloud

DECEMBER 5, 2023

In fact, the three primary ways in which cybercriminals can access an organization are stolen credentials, phishing, and exploitation of vulnerabilities. Data masking , or data obfuscation, substitutes original data with modified content. For instance, it can secure your test environment by replacing sensitive data with dummy data.

Digital Asset Management 105

Digital Asset Management Enterprise Management Work Management Marketing Management 105

Oktopost

DECEMBER 19, 2022

Phishing Attacks. Phishing Attacks. The goal of a phishing attack is to extract the username and password of your social media account using a fake link, containing malware. As mentioned, phishing is one of the most common types of strategies that hackers use to steal your usernames and passwords. Human/Employee Error.

Social Media 126

Social Media Phishing Marketing Management Media 126

Litmus

FEBRUARY 5, 2024

Also called domain authentication or validation, email authentication helps prevent spoofing and phishing scams (like emails meant to look like they come from Amazon or your bank—but don’t). Meant to combat phishing and helps you identify if a sender is attempting to impersonate you. List-Unsubscribe. Sender Policy Framework (SPF).

CAN-SPAM 109

CAN-SPAM Deliverability Phishing Domain 109

Convince & Convert

FEBRUARY 21, 2024

Poor Content Don’t let ChatGPT do your homework for you. ChatGPT typically writes content that’s overly verbose, formal, and with specific turns of phrase that human writers tend not to include. Are there expectations for employees to review and rewrite any content that is generated by AI. This will evolve and improve over time.

Training 152

Training Lead Ranking Phishing Paid Search Agency 152

Litmus

NOVEMBER 27, 2023

Keeping a minimal spam complaint rate ensures the content people receive in their inboxes is relevant to them. Google and Yahoo partnered in this effort to reduce the risk of phishing, spam, and malware. So keep your content on-brand, avoid being overly promotional, and give people a good reason to engage.

Deliverability 93

Deliverability Rules CAN-SPAM Phishing 93

seo.co

MARCH 1, 2021

Ever since December of 2019, mixed content has been effectively blocked by Google Chrome. The truth is mixed content is often hard for users to detect – and many webmasters don’t even know what it is or how it works. What Is Mixed Content? A webpage with mixed content is one that contains both HTTP and HTTPS material.

SEO 125

SEO Lead Scoring Lead Ranking Content 125

Litmus

OCTOBER 31, 2023

If you ever received an odd looking email from your boss that sounds extremely out of character, it’s likely to be the result of a phishing scam. Community Inbox Monster’s Monster Bash took place on October 26th in Atlanta. Costumes were celebrated (and rewarded)! Did we miss something? Let us know at hello@litmus.com !

Email Marketing 87

Email Marketing Phishing CAN-SPAM Communities 87

Litmus

APRIL 25, 2023

The FBI issues a warning over spoofing scams in phishing emails. Intuit Mailchimp launches Email Content Generator (beta). Constant Contact launches AI-powered email and SMS marketing content generator. Cofense releases Protect+ email security for mid-market organizations. Did we miss something? Let us know on Twitter !

Email Marketing 86

Email Marketing Ideal Customer Profiles Phishing SMS 86

Excelsior Research

NOVEMBER 29, 2021

CONTENT SYNDICATION. CONTENT SYNDICATION. Data breaches and personal information disposal lead to spear phishing and spoofing activities. Phishing is the major setback that a company and its employees face. As per reports of Tessian; In 2020, 75% of organizations from all over the world have faced phishing.

Phishing 52

Phishing Demand Generation Agencies Privacy Policies Terms and Conditions 52

Martech

OCTOBER 30, 2023

Whether it’s content in the form of a weekly newsletter, a personalized promotion or an important account update, marketers need to trust that their message will be delivered and that they’ve optimized those messages to get maximum engagement. . the content of your email will be the main driver of results.

Email Marketing 111

Email Marketing Marketing AI Marketing & Strategy Marketing Strategy 111

Webbiquity

MARCH 7, 2023

Consider, for example, the programmers of ransomware, or the writers of phishing emails: they are corrupt, awful people. It’s more important even than capabilities. Lots of people have skills. Not all of them are trustworthy. But definitely skilled.) As a consultant, always err on the side of the client.

Consulting 345

Consulting Marketing AI Paid Search Agency Ad Building 345

Litmus

SEPTEMBER 29, 2023

Amazon shoppers: with Prime Day around the corner , keep a keen eye on potential phishing emails from senders posing as Amazon. While marketers are most interested in organic social media to reach their target audiences, research shows that consumers prefer to communicate with brands via email. Did we miss something?

Marketing AI 81

Marketing AI Email Marketing Phishing Ideal Customer Profiles 81

Litmus

MARCH 29, 2023

Google Bard is already writing phishing emails. AI is best suited for blog title brainstorming, email engagement , and content outlines, according to a new study. Got more emails than you can shake a stick at? AI can help with that. Are the robots in your inbox already ?

Email Marketing 86

Email Marketing Phishing CAN-SPAM Buzz 86

Champion Communications

JULY 2, 2020

Tackling the increase in sophisticated phishing attacks. In an article in SC Magazine, David Critchley discusses the fact that phishing attacks are the biggest threat to enterprise security today, and they are on the rise.

Phishing 62

Phishing Enterprise Management Work Management Guidelines 62

DealSignal

FEBRUARY 22, 2024

Table of Contents [Open] [Close] Overview of Google and Yahoo Spam Ban Google’s Enhanced Email Guidelines Who will this affect? This move is also a response to the increasing sophistication of spam and phishing attacks, which not only annoy users but also pose serious security risks. This means that if more than 0.3%

Outreach 52

Outreach Ideal Customer Profiles Google CAN-SPAM 52

Goolara

FEBRUARY 14, 2023

Dynamic Content gives you the option to use any default you want, so why not something less obvious, such as “Valued Customer” or “Subscriber” as the fallback when the first name field is empty? Of course, judging by the content of these emails and the number of typos in both, we can safely assume that these are spam anyway.

Phishing 59

Phishing CAN-SPAM SMS Template 59

Martech

AUGUST 31, 2022

As with the Cardly example, this mistake isn’t enough to turn me off the brand or wonder if it were a phishing or spear phishing attempt. Your email content is the face of helpful marketing. But I’ve actually been a credit-report customer for much longer. Helpful marketing gone wrong.

Personalization 101

Personalization Phishing Work Management Customer Satisfaction 101

DealSignal

JULY 5, 2022

DMARC is an email validation tool that helps prevent phishing and email spam. How to Setup Authentication With Your Email Service Provider There are three email standards that email service providers typically use to help prevent spoofing and phishing with your company’s emails. What is DMARC?

Deliverability 52

Deliverability Phishing Domain CAN-SPAM 52

SalesIntel

JANUARY 8, 2024

This verification process helps in confirming the legitimacy of the sender, reducing the chances of email spoofing or phishing. This emphasizes the importance of delivering content that users genuinely want, minimizing the risk of emails being marked as spam. Google considers user behavior as a signal for determining content quality.

Rules 40

Rules Phishing CAN-SPAM Intent Data 40

Martech

MARCH 6, 2024

Authenticating emails through DNS settings is a must to prevent phishing and impersonation. Polish your copy to comply with Gmail’s RETVec AI spam filter Gmail’s RETVec algorithm hunts spam by detecting hidden tricks and deceptive content with advanced precision. The key requirements include: Email authentication.

Outreach 106

Outreach Effectiveness CAN-SPAM Domain 106

Martech

SEPTEMBER 1, 2022

Only now it’s increasingly able to assist in creating content in ways it could not before. There’s long been the promise of using AI to create visual and written content. Google put down its marker, declaring that AI-generated content violates its webmaster policy. Great content comes from synergy.

Marketing AI 111

Marketing AI Ethics Phishing Paid Search Agency 111

Valasys

SEPTEMBER 11, 2020

3) Phishing. Phishing is amongst the most common forms of email malware and amongst the foremost types of data breaches, worth mentioning. According to the Data Breach Investigations Report (DBIR) by Verizon, 70% of cyber attacks use a combination of phishing and hacking. 4) Denial of Service (DoS).

Phishing 52

Phishing Spyware Marketing Management Lead Ranking 52

SWZD

APRIL 24, 2019

If everyone who promised stand-out content could deliver, the internet wouldn’t have so much garbage. Between adverse selection in social media, clickbait lead generation, and spear-phishing campaigns, audiences are rightly skeptical of content that tries too hard to be relevant. Prospects hate advertising.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Phishing Curation 48

Heinz Marketing

FEBRUARY 12, 2021

Website Content. Content management includes everything from adding new content to removing or updating old content. Does your resource center or blog have content from 4-5 years ago? One trick to maintaining content, use your analytics program to pull a list of landing pages with the least amount of traffic.

Marketing Websites 125

Marketing Websites Allocation Privacy Policies Marketing Management 125

Content Standard

SEPTEMBER 25, 2017

Security threats, data breaches, and other sophisticated phishing and malware attacks have been making headlines on a near-constant basis for much of the past calendar year. Even before this latest wave of phishing scams, email click-through rates were in decline. The Numbers Are Clear: Email Click-Through Rates Are in Decline.

Phishing 50

Phishing Email Marketing ROI Trends 50

ANNUITAS

MARCH 19, 2020

Content Syndication [0%]. If the goal of the event was to deliver new content or make announcements, a live stream or video on demand may make sense. However, consider how that content is now being consumed, and be sure the length and format of the content feels right for your audience. Website [4.03%]. Nurture [2.65%].

Top of Funnel 232

Top of Funnel Planning Demand Elasticity 232

Webbiquity

SEPTEMBER 27, 2019

Quality: Identify whether the given subject line, pre-header text, and actual email content gets more open and clicks. Step #1: Evaluate the Content Creation Process. Content Creator(s). Always keep a high sender score and have security in place to avoid phishing attacks or domain hijacking. Image credit: MXToolBox.

Email Campaigns 269

Email Campaigns Campaigns Deliverability Allocation 269

Vision6

SEPTEMBER 13, 2023

This type of formatting is often used in unsolicited, deceptive, or phishing content. This is a common tactic used by spammers to hide the content of their email, hence why most email clients will flag most image-heavy emails. Ensure that all capitalisation and abbreviations align with your brand’s overall voice.

CAN-SPAM 98

CAN-SPAM Deliverability Opt-out Opt-in 98

ClickZ

JANUARY 5, 2021

In April, Gmail said it was blocking 18 million malware and phishing emails each day—and more than 240 million spam emails daily—all of which were using COVID-19 as a lure. In 2021, we think senders will focus on more useful KPIs than open rates, such as the amount of time people actually spend reading and engaging with emails.

Marketing AI 141

Marketing AI Email Marketing Trends Open Rate 141

Litmus

JULY 15, 2022

Also called domain authentication or validation, email authentication helps prevent spoofing and phishing scams (like emails meant to look like they come from Amazon or your bank—but don’t). Meant to combat phishing and helps you identify if a sender is attempting to impersonate you. List-Unsubscribe. Sender Policy Framework (SPF).

CAN-SPAM 86

CAN-SPAM Deliverability Phishing Domain 86

SendX

FEBRUARY 26, 2021

That said, always make sure to provide true value to your prospects, whether it’s an eye-catching welcome email or strong, insightful content related to their niche, always have in mind to gain their attention and make them wanna come back for more. Calls to action prompt your readers to take specific actions after going through your content.

Work Management 203

Work Management Marketing Management Email Marketing Service 203

Heinz Marketing

APRIL 27, 2023

By Lisa Heay , Director of Business Operations at Heinz Marketing In this blog series, I’m tackling email deliverability broken up into three areas—your audience, content, and the tech stuff. Much more important is ensuring you are sending value-add, relevant content to audiences who want to hear from you.

Deliverability 102

Deliverability Optimization CAN-SPAM Domain 102

SmartBrief - Marketing

OCTOBER 9, 2023

Threads’ “For You” feed includes a mix of posts from profiles you follow and recommended content, while the “Following” feed that only shows posts from people you follow. Additional concerns around shared credentials and account hijacking, as well as data privacy, compliance issues, phishing and related vulnerabilities are very real.

Twitter 52

Twitter Phishing Domain Privacy 52

SmartBug Media

JUNE 7, 2019

Although some inbound marketing content might entail more business-related reading, you’re still competing for your distracted persona’s attention. The time put into researching, writing, optimizing, and promoting an inbound marketing blog article can pay dividends—but only if you get the reader to engage with the content.

Inbound Marketing 73

Inbound Marketing Phishing Thought Leadership Stats 73

Martech

FEBRUARY 4, 2022

Whether it’s content in the form of a weekly newsletter, a personalized promotion or an important account update, marketers need to trust that their message will be delivered and that they’ve optimized those messages to get maximum engagement. the content of your email will be the main driver of results. Compliance.

Deliverability 111

Deliverability Work Management Marketing Management Marketing AI 111

Outgrow

MAY 21, 2021

You can use it to build beautiful interactive content pieces for your brand. . Examples of interactive content types include calculators , quizzes , graded assessments , polls , surveys , giveaways , and chatbots. Moreover, interactive content is a marketing strategy taking the world by the storm. Additionally.

Marketing Automation Services 139

Marketing Automation Services Paid Content Budget Programs Enterprise Management 139

Litmus

FEBRUARY 15, 2021

The underlying goal of BIMI is to make it easy for subscribers to identify trustworthy email senders so they can have confidence in the content in their inbox. When subscribers see your logo, they can immediately trust that it’s an actual email from you and not a dangerous phishing attempt.

Email Marketing 129

Email Marketing Deliverability Planning Paid Search Agency 129