Martech

APRIL 16, 2024

Are we delivering content in seconds? It’s time to redefine the CDP Dig into use cases that show how to power personalized and connected experiences across your marketing. Watch the free demo Originally published on Salesforce.com on February 28, 2023. And you’ve probably been wondering, what is real-time marketing? Even faster?

Enterprise Management 95

Enterprise Management Paid Search Agency Planning Marketing Management 95

Martech

SEPTEMBER 20, 2021

. “Salesforce automation has left sellers behind and has become about salesforce automation,” said Nate Skinner, Global SVP of Marketing for Oracle Advertising and CX (referring to CRM across the board, not just — but clearly including — Salesforce.com). “Very few traditional CRM systems actually help sellers sell.

Work Management 128

Work Management Marketing Management Salesforce.com Sales Qualified Leads 128

Martech

APRIL 23, 2024

Finally, scalability and personalization have become buzzwords, but you can’t accomplish either without strong analytics – and getting that has been an uphill climb for many businesses. By unifying their data, Cox Automotive can better segment its audience and deliver more personalized messaging to its customers.

Top of Funnel 67

Top of Funnel Analytics De-duplication Work Management 67

The Point

JUNE 18, 2013

Recently I had the opportunity to sit down with Daniel Chalef, CEO of KnowledgeTree , developers of an intriguing new solution, built for both Salesforce.com and mobile (iOS), that enables sales teams to instantly find, surface, and present the ideal content in any selling situation. Or, they’ll waste time looking for content.

Salesforce.com 100

Salesforce.com Work Management Marketing Management Content 100

markempa

DECEMBER 19, 2016

“With the rise of content marketing, a lot of businesses get stuck in the eBook rut,” saysLinda West ( @ misslindawest ), Director of Digital Marketing at Act-On Software , a rapidly growing company that makes a marketing automation Software as a Service (SaaS). A Shift in Customer Behavior in Content Marketing. And no wonder. “We

Top of Funnel 120

Top of Funnel Marketing Automation Services Video Marketing B2B Marketing 120

Vidyard

MARCH 9, 2017

Vidyard for SalesLoft helps modern sales organizations increase their email response rates by up to 8X through the use of highly engaging, customized, and personalized video emails. With the Vidyard for SalesLoft integration, sales reps can easily record, share and track highly engaging, personalized videos from within the SalesLoft platform.

Video Marketing 65

Video Marketing Personalization Effectiveness Salesforce.com 65

xiQ

SEPTEMBER 19, 2016

xiQ Wins Prestigious 2016 Content Marketing Award. a leader in real-time personalized market intelligence, is pleased to announce that it is the recipient of the 2016 Content Marketing Award for Best Integration of Mobile Devices in a Content Marketing Program. Sept 19, 2016 — xiQ, Inc.,

Enterprise Management 62

Enterprise Management Marketing Automation Services Content Marketing Salesforce.com 62

markempa

MAY 30, 2017

Getting the right content to the right people continues to be a challenge in B2B marketing. From there, we grew that, sold that to Exact Target which was then acquired by Salesforce.com. What I mean by movement is that a person goes through both horizontal and vertical changes within a company.

Linkedin 297

Linkedin Research Studies B2B 297

Zoominfo

NOVEMBER 22, 2019

When confronted with the details – database management, customer account segmentation, and content creation – many companies balk and decide that perhaps ABM isn’t the right road after all. But you may need to look for other commonalities, beyond that: What were the responsibilities for that person? Sound familiar?

Account Based Marketing 218

Account Based Marketing Segmentation Ideal Customer Profiles Work Management 218

Customer Experience Matrix

MARCH 6, 2016

According to the person I spoke with – who was fortunately not wearing a police uniform – they actually track all contacts with each customer, meaning they have the data to assign fractional credit to each touch using advanced statistical methods. In other words, Infusionsoft is growing much more slowly than Salesforce.com.

Small Business Marketing 120

Small Business Marketing Work Management Marketing Management Planning 120

Vidyard

MARCH 9, 2017

Vidyard for SalesLoft helps modern sales organizations increase their email response rates by up to 8X through the use of highly engaging, customized, and personalized video emails. With the Vidyard for SalesLoft integration, sales reps can easily record, share and track highly engaging, personalized videos from within the SalesLoft platform.

Video Marketing 53

Video Marketing Enterprise Management Personalization Effectiveness 53

Customer Experience Matrix

AUGUST 21, 2018

There's more bad news for marketers and other business people: clients' customer data was exposed by Salesforce.com (although there’s no evidence that anything was actually leaked). European Union puts teeth in regulations that require removal of extremist content within one hour. Russian hackers continue to attack U.S.

Privacy Policies 149

Privacy Policies Privacy Salesforce.com Amazon 149

Vidyard

MARCH 9, 2017

Vidyard for SalesLoft helps modern sales organizations increase their email response rates by up to 8X through the use of highly engaging, customized, and personalized video emails. With the Vidyard for SalesLoft integration, sales reps can easily record, share and track highly engaging, personalized videos from within the SalesLoft platform.

Video Marketing 50

Video Marketing Enterprise Management Personalization Effectiveness 50

xiQ

SEPTEMBER 19, 2016

xiQ Wins Prestigious 2016 Content Marketing Award. a leader in real-time personalized market intelligence, is pleased to announce that it is the recipient of the 2016 Content Marketing Award for Best Integration of Mobile Devices in a Content Marketing Program. Sept 19, 2016 — xiQ, Inc.,

Enterprise Management 54

Enterprise Management Marketing Automation Services Content Marketing Salesforce.com 54

Customer Experience Matrix

DECEMBER 13, 2012

It’s more than three years since my original post about SiteCore’s plans to transform itself from a Web content management system to a platform for cross-channel customer experience management. The difference is architecture: the decision managers place decision logic at the center and see customer data and content as peripheral.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

ViewPoint

APRIL 2, 2013

Online content in the sales and marketing industries is dynamic and constantly changing. For B2B Marketing, Email Should be Personalized and Targeted. Incorporating a marketing automation system makes taking the "personalized approach" easier than ever, says NetProspex Vice President of Marketing Maribeth Ross.

B2B Marketing 120

B2B Marketing Linkedin PointClear Marketing Automation Services 120

Customer Experience Matrix

JUNE 27, 2013

It reinforces suspicions that Adobe was the mystery bidder for ExactTarget mentioned last month by Salesforce.com. Adobe obviously has a leadership position in content creation, although I’ve never felt that does much good in selling customer management systems. (To

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 120

Webbiquity

JULY 12, 2016

Smaller firms often start off using email service providers , then implement marketing automation platforms as their prospect database grows, their segmentation becomes more complex, and they develop more granular marketing and sales content. Integrates with popular platforms like Microsoft Dynamics and Salesforce.com. 1) Marketo.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 100

The Mx Group

OCTOBER 18, 2017

But, our industry has changed and evolved so much, that there are myriad ways to tackle marketing on a more personalized account basis rather than a demand-gen volume basis. That makes me wonder: Are CRM platforms, like the Salesforce.com, set up to handle ABM? They can be, but not “out of the box.”

Account Based Marketing 72

Account Based Marketing Demand Generation Agencies Marketing Automation Services Salesforce.com 72

Customer Experience Matrix

APRIL 13, 2016

The treatments are usually executed through external systems such as email service providers, CRM, or Web content management. UK-based Thunderhead itself was founded way back in 2001 and launched its original customer engagement product (highly personalized customer communications such as account statements) in 2004. until recently.

Marketing Automation Services 120

Marketing Automation Services Work Management Ideal Customer Profiles Marketing Management 120

DiscoverOrg

AUGUST 14, 2018

When confronted with the details – database management, segmentation, and content creation – many companies balk and decide that perhaps ABM isn’t the right road after all. But you may need to look for other commonalities, beyond that: What were the responsibilities for that person? Build content for your best segments.

Account Based Marketing 136

Account Based Marketing Segmentation Ideal Customer Profiles Work Management 136

The Point

DECEMBER 6, 2010

Salesforce.com Webinar Invitation Gets It Right. Getting the Most from Salesforce.com: A Conversation with David Taber. Would that person be motivated to read more? Comments after the fold. 26 Must-Have Negative Keywords for B2B PPC Campaigns. 7 Mistakes To Avoid In Your Next Webinar Invitation.

Lead Gen 100

Lead Gen Webinar Metrics Salesforce.com Eloqua 100

ANNUITAS

MARCH 18, 2014

All of the usual suspects were in the room – head of marketing, head of sales, marketing automation power users, demand generation leads, content marketer … but also present were the head of their CRM install and the lead project manager of their website and web analytics team — both IT roles in this particular company.

Process 100

Process Planning Marketing Automation Services Demand Generation 100

Customer Experience Matrix

JULY 30, 2009

The current version also hosts landing pages and Web sites, manages a lead database with profiles and Web activity history, generates lead scores, sends alerts to sales people, and synchronizes data with Salesforce.com. For example, the blogging system automatically connects the blog to social media sites that help to redistribute content.

Small Business Marketing 120

Small Business Marketing Bundling Work Management Paid Search Agency 120

DiscoverOrg

AUGUST 14, 2018

When confronted with the details – database management, segmentation, and content creation – many companies balk and decide that perhaps ABM isn’t the right road after all. But you may need to look for other commonalities, beyond that: What were the responsibilities for that person? Build content for your best segments.

Account Based Marketing 120

Account Based Marketing Segmentation Ideal Customer Profiles Work Management 120

Customer Experience Matrix

JANUARY 31, 2010

Small digression: most business marketing systems are designed around data from a sales automation system such as Salesforce.com. Batch flows can also update data attributes, calculate lead scores, create personalized URLs, add and remove names from groups, send email and generate output lists for other media.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

Leadspace

JANUARY 4, 2017

Real-time content/offer management. DMP becomes mainstream, and not just for ad buying. Why did Oracle, Adobe, Salesforce.com, Neustar, Neilsen all pay top dollar the last few years to acquire leading DMP technology companies? And they’ll have to do it with a platform, not a bunch of point solutions (shameless Cision plug there!).

Enterprise Management 116

Enterprise Management Paid Content Marketing Management Marketing Automation Services 116

Customer Experience Matrix

JULY 10, 2013

The biggest obvious difference (if you ignore HubSpot’s $100 million or so in venture capital funding) is that HubSpot offers its own blogging and Web content management, while Optify provides WordPress and Drupal plug-ins for visitor tracking and landing pages. CRM integration is currently limited to sending data to Salesforce.com.

Demand Generation Agencies 120

Demand Generation Agencies Marketing Automation Services Paid Search Agency Small Business Marketing 120

Customer Experience Matrix

DECEMBER 4, 2012

Concretely, this refers to centrally-created marketing materials that are automatically personalized for individual sales people; desktop and smartphone alerts for Web activity by sales targets; and creation of personal Web sites, landing pages, and social media accounts. Mindmatrix does a good job with these features.

Marketing Automation Services 120

Marketing Automation Services Paid Search Agency Marketing Automation Advertising Agencies 120

Launch Marketing

JANUARY 11, 2019

Additionally, the Launch team developed nurture streams for the identified segments, along with content and landing pages to put leads through an automated, 5-touch campaign. In-person training wrapped up these efforts, leaving sales and marketing well equipped to make the most out of their newly enhanced systems.

Ideal Customer Profiles 48

Ideal Customer Profiles Marketing Automation Services Marketing Automation Automation 48

The Point

OCTOBER 20, 2011

There’s a lot to like about the email below received last week from Radian6 , makers of social media monitoring tools (and recently acquired by Salesforce.com.) This is content marketing, pure and simple. In the second paragraph, the use of first person (“We dive into five high level areas …”) is jarring and unnecessary.

Email Campaigns 100

Email Campaigns Salesforce.com Campaigns Demand Generation 100

Customer Experience Matrix

FEBRUARY 25, 2009

The product was soon extended to integrate with Salesforce.com and to let the proxy server add Genius-generated popups that display personalized messages or offer an online chat. Later, the company added MarketingGenius, which lets marketers send email on behalf of salespeople and can react to Salesforce.com workflow rules.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Tomorrow People

APRIL 12, 2013

Even the simplest piece of content like a blog post can be distributed, promoted and tracked as a campaign. Say you write a really interesting and popular post – why not build a content distribution campaign around it? You need to be able to view personal details of your leads and know where they came from. Lead Capture.

Social Media 120

Social Media Social Marketing B2B Marketing Top of Funnel 120

Tomorrow People

APRIL 12, 2013

Even the simplest piece of content like a blog post can be distributed, promoted and tracked as a campaign. Say you write a really interesting and popular post – why not build a content distribution campaign around it? You need to be able to view personal details of your leads and know where they came from. Lead Capture.

Social Media 120

Social Media Social Marketing B2B Marketing Top of Funnel 120

Vidyard

OCTOBER 25, 2017

Vidyard helps customer support teams resolve cases faster and improve customer experience with personalized and on-demand video for support. Vidyard for Support merges the power of Vidyard’s video hosting , creation, personalization and engagement solutions with Salesforce Service Cloud.

Paid Search Agency 77

Paid Search Agency Customer Satisfaction Marketing Management Salesforce.com 77

Content Standard

MAY 14, 2015

But how is it that these powerful, behemoth systems remain flexible enough to enable teams to test new content, new creative ideas, and new techniques? Proper attribution requires the ability to capture and retain these details each time a new person becomes known to sales or marketing. Here are five ways: 1. Demand waterfall.

ROI 40

ROI Content Marketing Work Management Salesforce.com 40

Customer Experience Matrix

FEBRUARY 21, 2014

That could serve as a pretty complete summary of the state of the art for B2B marketing today, especially if you consider “content marketing” as implicitly included. Equally helpful to me personally, it reinforced my intention to write about Bizo and DemandBase, both of which have recently briefed me on their latest product extensions.

DemandBase 120

DemandBase Advertising Agencies Marketing Automation Services Paid Search Agency 120