Writing on the Web

AUGUST 26, 2011

How personal should you be? There’s an ongoing trend to be personal with business communications. Rohit Bhargava’s written a whole book about it, filled with examples of how companies are successfully using personalities to market their business products and services: Personality Not Included. Au contraire.

Personalization 100

Personalization Tips Lock-In Business Blogging 100

Writing on the Web

NOVEMBER 11, 2015

Is your blog content writing appealing to both thinkers AND feelers ? Based on this, Isabel Briggs Myers, and her mother, Katharine Briggs, developed a personality inventory (Myers-Briggs Personality Inventory). Maybe it was too laden with data, there was not enough personality or feeling, and it left you cold.

Content 100

Content Newsletter Course Analysis 100

Writing on the Web

JULY 23, 2014

And, you can get a 10% discount on annual subscriptions with Content for Coaches , if you order before Thursday, July 31, 2014. If you’re interested, go to Content for Coaches Summer Sale, here. This is a special opportunity to save money on new subscriptions for quality leadership content.

Marketing Management 100

Marketing Management Service Newsletter Content 100

Writing on the Web

FEBRUARY 17, 2014

An interesting post from Hubspot author John Hall : “ Why Ghostwriting Thought Leadership Content Doesn’t Work.” ” He contends that busy executives who outsource their thought leadership content are missing out on quality elements. “Ghostwriting content is not inherently bad. Their personality.

Thought Leadership 100

Thought Leadership Content Loyalty Hubspot 100

Writing on the Web

SEPTEMBER 3, 2014

Create Shareable Content – Don’t Be a Bore" width="345" height="225" title="The ABC’s of Business Blogging: Create Shareable Content – Don’t Be a Bore" /> In the world of business blogging and content marketing, there’s nothing worse than a bore. Many bloggers are writing reasonable content. A great headline.

Business Blogging 100

Business Blogging Business RSS Content 100

Writing on the Web

MAY 15, 2015

Once upon a time, SEO met up with Content Marketing , fell in love, and vowed to never separate, to always work together in harmony. Anyone who’s been around the ‘Net a while understands a little about optimizing content so that the search engines can index it according to topic and relevance to readers. CM is content.

SEO 100

SEO Content Marketing Content High Quality Lead 100

Writing on the Web

FEBRUARY 4, 2016

A Note from Patsi: This week’s guest post is about SEO and content marketing and it’s really important. Because if you write your own blog, you may think that quality content is all you need to get found online and attract clients. Content marketing fulfills SEO’s demands. Content marketing gives content to SEO.

SEO 100

SEO Content Marketing Paid Search Agency Advertising Agencies 100

Writing on the Web

JANUARY 23, 2013

6 Steps to Writing Awesome Fresh Content" src="[link] width="256" height="170" title="Content Marketing with Blogs: 6 Steps to Writing Awesome Fresh Content" />What private Hell do you go through to write fresh blog content ? Related posts: Content Marketing with Blogs: 15 Ways to Find Fresh Ideas.

Content Marketing 100

Content Marketing Content Guidelines Keywords 100

Writing on the Web

MARCH 6, 2013

What’s the most important thing you can do to improve your skills as a writer, blogger, or content marketer? Originally coined by Michael Merzenich , cognitive fitness refers to the capacity of a person to meet the intellectual demands of life. Here are a few suggestions, and how I’ve personally tried them out.

Content Marketing 100

Content Marketing Planning Content Blogger 100

Writing on the Web

MAY 29, 2013

You already know that, “ Content is King ” on the Internet, but great content is what helps you build a community of loyal blog readers who buy from you. Your goal should be to engage blog readers with the highest quality content you can muster, with absolutely no fluff. Get Personal with Your Readers.

Content 100

Content RSS Opinions Business Blogging 100

Writing on the Web

MAY 9, 2011

And how do you do that through your online content ? As I was reviewing two clients’ online content marketing this week, I was struck by how few professionals have well-written content that engages readers. Your online content has to convince Joe that he needs you first and foremost. He’s not a psychologist.

Marketing Websites 100

Marketing Websites Digg Content Buzz 100

Writing on the Web

OCTOBER 8, 2014

Is Your Web Content Worthy of a Once Over?" width="300" height="300" title="Scannable Blog Posts: Is Your Web Content Worthy of a Once Over?" /> Is your web content worthy of a once over? Last week I posted that quality web content is short, sweet, smart and funny. Give the people what they want.

Television marketing 100

Television marketing Content Business Blogging Impressions 100

Writing on the Web

OCTOBER 23, 2013

Professionals on the Web" src="[link] width="292" height="284" title="6 Content Marketing Rules for Professionals on the Web" /> For busy professionals who want to get found on the Web, writing quality content that not only informs but generates business leads is a challenge. Many don’t even know what content marketing means.

Rules 100

Rules Content Marketing Content Thought Leadership 100

Writing on the Web

JULY 5, 2011

If so, then you may be like me, a thought-processing person who wants facts and data when reading content online, an e-newsletter or blog post. Several years ago, my friend John Agno published this review of personality types in his newsletter. They tend to overlook personal factors in favor of logical analysis.

Digg 100

Digg Content Newsletter Buzz 100

Writing on the Web

APRIL 19, 2011

How do you get content marketing results? This and other key tips will be discussed Wednesday April 20, 2011 on an open webinar I’m giving: Time-Saving Tips for Content Marketing Results. You need a brand personality. Because it involves personal creativity. Personality Not Included by Rohit Bhargava.

Tips 100

Tips Content Marketing Digg Content 100

Writing on the Web

MARCH 30, 2016

Is your blog content compelling? In my last post , I shared an acronym that you should be using when writing blog content: C ontent (compelling). Since then, I’ve expanded with other content options, like ghost blogging and e-books. Are you attracting new readers, engaging with them, and growing your reader base? S ocial Media.

Content 100

Content Banners Newsletter Validation 100

Writing on the Web

APRIL 25, 2011

Storytelling and personalization is the biggest missing piece in content marketing as I see it. If you’re not writing real stories, your content – on your blog, in your newsletter, on your web pages – runs the risk of being boring. Related posts: Content Marketing with Stories: Better than Facts.

Content Marketing 100

Content Marketing Digg Storytelling Content 100

Writing on the Web

DECEMBER 29, 2011

Content marketing is easier when you can outsource some of the writing and researching to qualified writers. A great way to short-cut the time needed to research, write and publish quality online content is to find a good writer to supply articles. Content marketing doesn’t work as well without unique and personalized copy.

Content Marketing 100

Content Marketing Tips Content Education 100

Writing on the Web

APRIL 18, 2011

How do you master the art of writing content for the Web so that you provide quality information on your web pages, blog, and newsletters that works to convert readers to clients? And then publish a lot of content in many different forms. Outsourcing your content needs will save you a lot of time, but only if you do it right.

Content Marketing 100

Content Marketing Work Management Digg Content 100

Writing on the Web

OCTOBER 4, 2010

How do you write engaging content ? How do you create quality content that pulls in interested readers? I wrote about this important $64,000 question last week, and I’m immersed in research about what makes content engaging right now. We are hard-wired to pay attention to personal stories from the heart. Tweet This!

Content 100

Content Digg Buzz Blogger 100

Writing on the Web

JANUARY 11, 2011

So if you’re a professional with a blog, or writing content for your web pages or e-newsletter, what kinds of stories should you be writing? On a blog, it’s easier to do since it’s a personal communication tool. A deeply personal story (a tragedy, a rags-to-riches example). A story is all about context.

Content Marketing 100

Content Marketing Digg Storytelling Content 100

Writing on the Web

OCTOBER 25, 2011

Here are some reasons content marketing is getting more challenging. A huge volume of content about everything possible, creating information overload for readers. I know this because I’ve experienced it personally. That makes content marketing on a blog more challenging as time goes on. So what to do?

Content Marketing 100

Content Marketing Content Marketing & Strategy Consulting 100

Writing on the Web

APRIL 11, 2012

If you want your content marketing messages to be remembered, you must engage the emotional memories of your readers. As a content marketing professional, you have words and visuals in your quiver of tools. We can learn to use more emotion in our content marketing. Content Marketing Tips: Get Your Stories Straight.

Content Marketing 100

Content Marketing Content Trigger Marketing Marketing 100

Writing on the Web

APRIL 28, 2011

Content marketing is easier when you can outsource some of the writing and researching to qualified writers. A great way to short-cut the time needed to research, write and publish quality online content is to find a good writer to supply articles. Content marketing can’t work well without unique and personalized copy.

Content Marketing 100

Content Marketing Digg Tips Content 100

Writing on the Web

JANUARY 12, 2011

Good content marketing requires good storytelling. I’m interested in the stories we tell ourselves, and how that affects the online content we write for our businesses. Most of us are intimidated when it comes to having to write something personal and public. Client Stories Make the Best Content for Marketing.

Content Marketing 100

Content Marketing Tips Digg Ideal Customer Profiles 100

Writing on the Web

OCTOBER 17, 2011

alt=" Writing Compelling Content: What Drives Your Readers?" />. width="93" height="110" /> In a recent blog post, Compelling Content: What Are Your Readers’ Hot Buttons? , Assuming your client is driven by the drive to acquire and to have more, you’ll need to write content to appeal to this need. 4 Drives in a Nutshell.

Work Management 100

Work Management Content Marketing Management Case Study 100

Writing on the Web

NOVEMBER 10, 2010

How does it differ from a male brain, and what does this mean for content marketers? Which gender do you think will respond better to a lot of content? Hmmmm… The Dove.com site is one of the better sites that understand content marketing to females. Personal development (in this case self-esteem and daughters).

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

SEPTEMBER 2, 2010

The biggest challenge is writing in a voice that is informal and personalized for the individual coach for whom I’m writing. Let me know how I can serve you, if I can help you have a better, more interesting blog or content marketing on the Web. Content Marketing Results: 18 Ways to NOT Get Blog Traffic.

Work Management 100

Work Management Marketing Management Service Content Marketing 100

Writing on the Web

SEPTEMBER 22, 2010

Writing quality content that markets your products and services online follows a logical progression, but it also follows an emotional pathway. By that I mean, your content should follow a sequence, touching on the following emotions: Negative , a painful problem , a fear. Sharing personal stories works well here.

Urgency Marketing 100

Urgency Marketing Digg Content Case Study 100

Writing on the Web

OCTOBER 3, 2012

How do you create quality content that attracts online readers and yet works to promote the growth of your business? Creating great content for your business blog is a what and how issue, as in what constitutes “good” content, and how does one produce that content so that it brings in the readers that a business blogger wants.

Blogger 100

Blogger Content Trigger Marketing Business Blogging 100

Writing on the Web

JANUARY 14, 2011

Telling stories is a fundamental part of good content marketing. Why doesn’t every piece of online content we write use narrative to give a specific example of real people using our products and services or whatever it is we want to influence? I avoided getting personal. I struggled with my online marketing for years.

Content Marketing 100

Content Marketing Content Digg Internet Marketing 100

Writing on the Web

SEPTEMBER 20, 2011

How do you write compelling content that attracts and engages readers? First, let’s deal with the compelling content thing. Your content isn’t going to market a thing if you don’t reach inside the heads and hearts of your readers. Related posts: Compelling Content: Pushing Readers’ Hot Buttons.

Trigger Marketing 100

Trigger Marketing Content Buy Service 100

Writing on the Web

OCTOBER 11, 2010

We may think we’re fair and all-inclusive , but our brains operate surreptitiously, sending us intuitive messages that influence our speech, our decisions and our behavior… and if you’re a content marketer, it will permeate the content you write ! Related posts: Invisible Content Marketing: Is Your Attitude Showing?

Content Marketing 100

Content Marketing Digg Content Ethics 100

Writing on the Web

NOVEMBER 18, 2011

You get better results with your content marketing when you speak to the “ old brain ,” the one that’s also known as the primitive brain or the survival brain. One evening as I was entering a restaurant in San Francisco, a homeless person stopped me. Related posts: Content Marketing that Speaks to the Old Brain.

Content Marketing 100

Content Marketing Content Consulting Act-On 100

Writing on the Web

DECEMBER 14, 2010

A survey of more than 1,000 businesses this past Spring found that “producing engaging content&# is the top challenge for people charged with marketing. They spend a nice sum on a good-looking website designed only to find that it’s delivered with “ lorem ipsom &# text as a place holder for content. Tweet This!

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

SEPTEMBER 16, 2011

Here’s a checklist for editing your blog content before you publish. For any content that is vitally important, i.e. sales content or articles delivered to clients, I use Barbara Feiner , a professional editor. Related posts: Edit Your Content: A Checklist of 12 Things Not to Miss.

Wikipedia 100

Wikipedia Content Keywords SEO 100

Writing on the Web

SEPTEMBER 27, 2011

In a previous post, Writing Web Content that Gets Results: Questions , I reviewed the basic rules of writing web content. In this post, we’ll explore the 5 content marketing questions that will help you organize and simplify your web page and blog writing by asking 5 important questions: What is the problem (pain, predicament)?

Content Marketing 100

Content Marketing Content Custom Publishing Newsletter 100