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How to automate and personalize your content in 2024 

Seismic

As we prepared for Shift 2023 , we saw automation, personalization, and compliant customization as critical areas where our customers would find significant value and opportunity. How can we ensure our content is personalized and relevant to each recipient? The magic happens when personalization and automation converge.

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Content Marketing Personalization Strategies to Make Customers Love You

Marketing Insider Group

While content personalization isn’t easy, there are lots of opportunities to delight your customers with it. To provide content marketers with some guidance, we’ve gathered some great personalization strategies you’ll want to try. Content personalization is a way to build trust and loyalty with customers.

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Survey: Marketers Still Struggling with Automation and Content Personalization

KoMarketing Associates

However, respondents are still struggling with delivering personalized content (44 percent), integrating all marketing systems (43 percent) and creating a successful strategy (41 percent). Fifty-one percent are offering personalized/dynamic content, while 40 percent are focused on prospect/customer re-engagement.

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How To Bring Personality to Your Content and Personas

Content Marketing Institute

Developing content requires you to think about the audience. But have you considered the personality of your audience? Exploring personality types can enhance your marketing strategy. You use demographic data.

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How to Improve Demand Generation with Empathy

Speaker: Brian Carroll, CEO & Founder of markempa

Here’s the thing: we have more channels, content, and technology to reach potential customers. Discover your customers' core emotional motivators (so you can increase personalized connections). But connecting with and converting buyers has never been more challenging. December 14th, 2021 at 11:00 am PST, 2:00 pm EST, 6:00 pm GMT

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How Personalized Brand Experiences Help Drive Customer Loyalty

Webbiquity

A McKinsey report notes that 71% of customers expect brand personalization and 76% get frustrated if it’s not provided. Image credit: cottonbro studio on Pexels B2C brands (and B2B companies increasingly, as well) focus on personalizing their services to build recognition in a cutthroat market. Personalization can help.

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43% of Marketers Now Aim to Offer Personalized Content to Customers

KoMarketing Associates

As marketers look ahead to the remainder of 2022, new research suggests that they will be focusing on personalizing content and the overall customer experience. About 41% of B2B marketers, in particular, will be adding personalized content and offers to their arsenal of marketing tactics. That being said, 38.8%

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Creating B2B Engagement, Not Just B2B Content

Speaker: Kate Jacobsen, Marketing Programs Manager, BrightTALK

Marketers are generating more and more content to educate and nurture prospects through the sales pipeline. The solution isn't creating more content—it’s getting the most out of what you have on hand. But for many, it’s becoming harder than ever to identify and implement effective methods to connect with the ideal buyer.

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How to Match Online Customers with the Products They Are Searching For

Working to match site visitors with the relevant content they need improves and personalizes the user experience. It helps the website owner gain insight to understand their audience better.

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Redefining the CDP: 8 Data-Driven Designs for Successful Customer Journeys

With helpful diagrams and simple explanations in each use case, see how Salesforce’s CDP, Data Cloud for Marketing, powers personalized, real-time experiences across marketing, with capabilities that include: Optimizing ad spend Powering dynamic website content Increasing upselling and cross-selling Resolving service cases with marketing data By submitting (..)

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The Essential Guide to the Buying Experience of the Future

They hold sellers to a high standard, and that means the buying experiences of the past — in-person meetings, transactional conversations, and linear sales funnels — no longer deliver. Simplify content personalization. You’ll learn how to: Scale training and coaching with modern technology. Provide value in buyer engagements.

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Best Practices for Engaging Your Go-To-Market Sales Teams

Speaker: Ruth Stevens, President of eMarketing Strategy

Ways to craft a personalized contact strategy for each buying role at each stage in the buying process. During this webinar, you’ll learn: The nature of the buying group and how to reach the individual members.