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Why Sales needs Content Marketing and Marketing Automation

Fearless Competitor

If you’re in BtoB Sales, you may be thinking that this great content stuff and demand generation talk belongs in marketing. Let’s examine a Sales scenario to illustrate the power of content marketing and marketing automation software. The point we want to make clear is this: The primary beneficiary of content marketing and marketing automation is Sales. Sales Scenario 1: Without content marketing and marketing automation. Sales Scenario 2: With content marketing and marketing automation. ” Dan McDade, Pointclear. Sally sends an email.

What Sales Really Needs from Marketing

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They are content to stick with the status quo as long as they possibly can. Great content is so important today. Marketing needs to provide sales with content to use in sales situations, such as. White papers. Sales needs the ability to not only get the right content for the right situation, but they need to customize is for the need at hand. link].

Purchases are fun, but…….they don’t move the business needle

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” In addition,  Joe Pulizzi of the Content Marketing Institute told me on Marketing Made Simple TV that he convened a meeting of 13 very large technology companies. He was asked by Jim Burns, CEO of Avitage “How many of those 13 companies were savvy content marketers, Joe?”  Less that 11% of a sample of large technology firms were skilled at content marketing.

The Problem with Kids: How Your Products and Services are Truly Perceived

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This is why Ideal Customer Profiles , Buyer Personas and Mapping Content to the Buyer Variables (Title, Buying Stage, Industry) and Content Marketing are critical in business to business marketing today. Download the highly acclaimed and free white paper, How to Find New Customers by clicking the underlined words or the image. ” Dan McDade, Pointclear. B2B Lead Generation | Why your products and services are like your kids. Want to crank up sales and profits in your company? Then stop talking about your kids. adore my kids. Great kids.

The 6 Marketing Keys Today

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Share – Give us content we can use (Duh. Said Dan McDade of PointClear. He’s also the author of the highly acclaimed lead generation and sales white papers, How to Find New Customers and Definitive Guide to Making Quota , and he’s currently writing a new white paper on using email to drive sales leads entitled: Moving from Transactional to Conversational Email: New Ways to Use Email to Engage Prospective Buyers and Grow Sales. Simplify – Less is more (people only read 28% of the info anyway). What a concept!). That’s it.

Believe Me – the Story-Telling Manifesto

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stand by my contention that businesses need to learn to tell great stories. While you’ll find a plethora of demand generation experts,  Find New Customers is the simple place to learn lead generation and share great content. Said Dan McDade of PointClear. One of my passions is helping B2B marketers leverage the power of great story-telling. Pathetic try. What do you think?

Top 47 B2B Marketing Posts - Hot Topics Ning and Facebook - July 2010

B2B Marketing Zone Posts

But that’s content for another blog post. Dig Deep with B2B Buyer Personas - The Content Factor , July 6, 2010 Every B2B marketer I talk to is on board with the concept of user personas to guide their web content strategy. Now our team is working with several clients to really drive this concept home, and apply personas more aggressively to the content they are creating. The results are paying off in content that truly speaks to the buyer. How Much Should Brands Pay for Content Marketing? PointClear (4). doth protest.

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