| |  Content + Persona + PointClear + Twitter | 9 articles |
| Page 1 of 1 | Previous | Next | FEARLESS COMPETITOR JUNE 19, 2012  Purchases are fun, but…….they don’t move the business needle ” In addition, Joe Pulizzi of the Content Marketing Institute told me on Marketing Made Simple TV that he convened a meeting of 13 very large technology companies. He was asked by Jim Burns, CEO of Avitage “How many of those 13 companies were savvy content marketers, Joe?” Less that 11% of a sample of large technology firms were skilled at content marketing. | FEARLESS COMPETITOR SEPTEMBER 26, 2011 5 Ways to Improve Your Landing Pages for Better Conversions Great post at the Content Marketing Institute by Rachel Foster. As a content marketer, you put a lot of effort into getting your target audience to visit your website and opt in for your white papers, videos and reports. However, if your landing pages don’t entice people to request your content, a lot of your hard work will be lost. For this article, I’m focusing on tips that will get people to download your free content, as the techniques for selling premium content can be different. You can follow her on Twitter @CopywriterTO. Her bio appears below. | | | | | |
| | | FEARLESS COMPETITOR JUNE 29, 2010  Believe Me – the Story-Telling Manifesto stand by my contention that businesses need to learn to tell great stories. We love Twitter followers. While you’ll find a plethora of demand generation experts, Find New Customers is the simple place to learn lead generation and share great content. Said Dan McDade of PointClear. One of my passions is helping B2B marketers leverage the power of great story-telling. | FEARLESS COMPETITOR SEPTEMBER 28, 2011 12 Marketing-Takeways from the B2B Marketing Manifesto One of our favorite content marketing firms is Velocity Partners in London, creators of a 42 page “rant” called the B2B Marketing Manifesto. Doug Kessler, an American living over there, recently participated in a webinar with Bob Apollo, Inflexion-Point Strategy Partners and John Sweeney of DemandGen in which he shared lessons learned from marketing that content. First Doug and his team combined great content with marketing automation ( Marketo ). Now that the project is finished, Doug was able to share 12 key marketing-takeaways: Target just one persona. | FEARLESS COMPETITOR JULY 1, 2010 The 6 Marketing Keys Today Share – Give us content we can use (Duh. We love comments, retweets, Twitter followers and Facebook fans (okay, likes). Said Dan McDade of PointClear. Tags: Business relationships Buyer Personas Demand Generation Lead Nurturing Lead Scoring Leadership Lessons Management best practices lead generation Here are my six keys to business to business marketing today. It is my firm belief that companies ought to embrace these six points for success. Simplify – Less is more (people only read 28% of the info anyway). What a concept!). That’s it. | | | | | | | |
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FEARLESS COMPETITOR | THURSDAY, SEPTEMBER 15, 2011  7 Keys to BtoB Social Media Success
For B2B sellers, understanding the personas of your buyers is critical. For instance, social media covers Facebook, Linkedin, Twitter, Google Plus, Digg, Delicious, Reddit, and more. Share content that has value to your target audience. Once you understand your buyers, you can share content that matters to them. For instance, if you sell car insurance, you might want to create content about protecting child drivers on prom nights. Comment on blog articles, follow them on Twitter, connect on Linkedin – there are many ways to engage those important people. MORE >> -
FEARLESS COMPETITOR | WEDNESDAY, FEBRUARY 16, 2011  Greatest Challenge Facing CMOs Today – Generating High-Quality Sales Leads
You really fix the problem, you’ll need deep buyer personas, content marketing, lead nurturing, lead scoring and more. This is why great companies like Nuspark Marketing , Allinio , Bluebird Strategies , and PointClear exist. Follow Jeff on Twitter or download the free white paper on lead generation. “The vast majority of CMO’s in the study indicated that generating high quality leads is their top challenge. Nearly twice as many respondents indicated this was a pertinent challenge over any other challenge listed.&#. Quality leads matter. MORE >> -
B2B MARKETING ZONE POSTS | TUESDAY, AUGUST 3, 2010 Top 47 B2B Marketing Posts - Hot Topics Ning and Facebook - July 2010
The 20 craziest things you can do on Twitter - grow - Practical Marketing Solutions , July 7, 2010 OK, we’ve heard all the great business success stories about connecting and learning through Twitter. Like hooking their toilet up to Twitter. But that’s content for another blog post. Dig Deep with B2B Buyer Personas - The Content Factor , July 6, 2010 Every B2B marketer I talk to is on board with the concept of user personas to guide their web content strategy. The results are paying off in content that truly speaks to the buyer. MORE >>
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