Four Steps to Convince CEOs that Demand Generation Should be a Marketing, Not a Sales, Function
AUGUST 22, 2011
They leverage LinkedIn and Twitter, and monitor news feeds about key accounts. “If more companies listened to ( Find New Customers) a lot more would be sold. Dan McDade, Pointclear. B2B Demand Generation | Why it belongs in Marketing – Not Sales. Want to truly understand the values of Find New Customers ? Then watch last Friday’s Laugh and Learn show? Great show!
Purchases are fun, but…….they don’t move the business needle
JUNE 19, 2012
” In addition, Joe Pulizzi of the Content Marketing Institute told me on Marketing Made Simple TV that he convened a meeting of 13 very large technology companies. He was asked by Jim Burns, CEO of Avitage “How many of those 13 companies were savvy content marketers, Joe?” Less that 11% of a sample of large technology firms were skilled at content marketing.
5 Ways to Improve Your Landing Pages for Better Conversions
SEPTEMBER 26, 2011
Great post at the Content Marketing Institute by Rachel Foster. As a content marketer, you put a lot of effort into getting your target audience to visit your website and opt in for your white papers, videos and reports. However, if your landing pages don’t entice people to request your content, a lot of your hard work will be lost. For this article, I’m focusing on tips that will get people to download your free content, as the techniques for selling premium content can be different. You can follow her on Twitter @CopywriterTO. Her bio appears below.
12 Marketing-Takeways from the B2B Marketing Manifesto
SEPTEMBER 28, 2011
One of our favorite content marketing firms is Velocity Partners in London, creators of a 42 page “rant” called the B2B Marketing Manifesto. Doug Kessler, an American living over there, recently participated in a webinar with Bob Apollo, Inflexion-Point Strategy Partners and John Sweeney of DemandGen in which he shared lessons learned from marketing that content. I’d like to share Doug’s lessons with our fans. First Doug and his team combined great content with marketing automation ( Marketo ). Take one piece of content and re-imagine it.
Greatest Challenge Facing CMOs Today – Generating High-Quality Sales Leads
FEBRUARY 16, 2011
You really fix the problem, you’ll need deep buyer personas, content marketing, lead nurturing, lead scoring and more. This is why great companies like Nuspark Marketing , Allinio , Bluebird Strategies , and PointClear exist. Follow Jeff on Twitter or download the free white paper on lead generation. But almost no one has the skill and experience in-house.
7 Keys to BtoB Social Media Success
SEPTEMBER 15, 2011
For B2B sellers, understanding the personas of your buyers is critical. For instance, social media covers Facebook, Linkedin, Twitter, Google Plus, Digg, Delicious, Reddit, and more. Share content that has value to your target audience. Once you understand your buyers, you can share content that matters to them. Social media is interactive. Listen more than you talk.
Believe Me – the Story-Telling Manifesto
JUNE 29, 2010
stand by my contention that businesses need to learn to tell great stories. Do you agree with the man who flamed me, or do you agree on the importance of the narrative — the story, if you will. We love comments. We love Twitter followers. Said Dan McDade of PointClear. One of my passions is helping B2B marketers leverage the power of great story-telling. Pathetic try.
The 6 Marketing Keys Today
JULY 1, 2010
Share – Give us content we can use (Duh. We love comments, retweets, Twitter followers and Facebook fans (okay, likes). Said Dan McDade of PointClear. Tags: Business relationships Buyer Personas Demand Generation Lead Nurturing Lead Scoring Leadership Lessons Management best practices lead generation Here are my six keys to business to business marketing today. It is my firm belief that companies ought to embrace these six points for success. Simplify – Less is more (people only read 28% of the info anyway). What a concept!). That’s it.
Top 47 B2B Marketing Posts - Hot Topics Ning and Facebook - July 2010
B2B Marketing Zone Posts
AUGUST 3, 2010
The 20 craziest things you can do on Twitter - grow - Practical Marketing Solutions , July 7, 2010 OK, we’ve heard all the great business success stories about connecting and learning through Twitter. Like hooking their toilet up to Twitter. But that’s content for another blog post. Dig Deep with B2B Buyer Personas - The Content Factor , July 6, 2010 Every B2B marketer I talk to is on board with the concept of user personas to guide their web content strategy. The results are paying off in content that truly speaks to the buyer.