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Four Steps to Convince CEOs that Demand Generation Should be a Marketing, Not a Sales, Function

Fearless Competitor

They leverage LinkedIn and Twitter, and monitor news feeds about key accounts. Dan McDade, Pointclear. B2B Demand Generation | Why it belongs in Marketing – Not Sales. Want to truly understand the values of Find New Customers ? Then watch last Friday’s Laugh and Learn show? Great show! It’s a must-watch! We thank J. David for his great post. David. Surprised?

Purchases are fun, but…….they don’t move the business needle

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” In addition, Joe Pulizzi of the Content Marketing Institute told me on Marketing Made Simple TV that he convened a meeting of 13 very large technology companies. He was asked by Jim Burns, CEO of Avitage “How many of those 13 companies were savvy content marketers, Joe?” Less that 11% of a sample of large technology firms were skilled at content marketing.

5 Ways to Improve Your Landing Pages for Better Conversions

Fearless Competitor

Great post at the Content Marketing Institute by Rachel Foster. As a content marketer, you put a lot of effort into getting your target audience to visit your website and opt in for your white papers, videos and reports. However, if your landing pages don’t entice people to request your content, a lot of your hard work will be lost. For this article, I’m focusing on tips that will get people to download your free content, as the techniques for selling premium content can be different. You can follow her on Twitter @CopywriterTO. Her bio appears below.

12 Marketing-Takeways from the B2B Marketing Manifesto

Fearless Competitor

One of our favorite content marketing firms is Velocity Partners in London, creators of a 42 page “rant” called the B2B Marketing Manifesto. Doug Kessler, an American living over there, recently participated in a webinar with Bob Apollo, Inflexion-Point Strategy Partners and John Sweeney of DemandGen in which he shared lessons learned from marketing that content. First Doug and his team combined great content with marketing automation ( Marketo ). Now that the project is finished, Doug was able to share 12 key marketing-takeaways: Target just one persona.

Sales 42

The 6 Marketing Keys Today

Fearless Competitor

Share – Give us content we can use (Duh. We love comments, retweets, Twitter followers and Facebook fans (okay, likes). Said Dan McDade of PointClear. Tags: Business relationships Buyer Personas Demand Generation Lead Nurturing Lead Scoring Leadership Lessons Management best practices lead generation Here are my six keys to business to business marketing today. It is my firm belief that companies ought to embrace these six points for success. Simplify – Less is more (people only read 28% of the info anyway). What a concept!). That’s it.

Top 47 B2B Marketing Posts - Hot Topics Ning and Facebook - July 2010

B2B Marketing Zone Posts

The 20 craziest things you can do on Twitter - grow - Practical Marketing Solutions , July 7, 2010 OK, we’ve heard all the great business success stories about connecting and learning through Twitter. Like hooking their toilet up to Twitter. But that’s content for another blog post. Dig Deep with B2B Buyer Personas - The Content Factor , July 6, 2010 Every B2B marketer I talk to is on board with the concept of user personas to guide their web content strategy. The results are paying off in content that truly speaks to the buyer.