ViewPoint

FEBRUARY 8, 2016

For example, the marketing technologist needs to make sure the demand gen manager understands the limitations in certain technologies they use, and the storyteller needs to be able to take insight from both the technologist and the demand gen manager and apply it to their content.

CMO 168

CMO Planning Storytelling Ad Building 168

ViewPoint

OCTOBER 1, 2015

Marketers must fully integrate with their sales colleagues combining data and processes to: Profile and prospect the right companies and the right decision makers (beyond personas—the actual people) within those companies. You can target companies and domain/IP addresses all day long to send messages, content offers, etc.

Account Based Marketing 120

Account Based Marketing Lead Generation Sales Qualified Leads Marketing Automation Services 120

ViewPoint

FEBRUARY 3, 2015

In the session, Paul encourages marketing executives to truly get to know their buyers by uncovering their emotional triggers and creating compelling content based on psychograhic personas. On January 8, 2015, I had the privilege of hosting Paul Gillin on my PowerViews LIVE show.

Psychographics 120

Psychographics Process Buy Webinar Metrics 120

ViewPoint

SEPTEMBER 24, 2015

As deal sizes get larger you’ll need to start mapping out a larger and larger set of buyer personas. You need to know, for each of your target accounts, who are the specific people that fit your buyer personas? They produce the content and materials that help lure contacts at the company into deeper conversations with sales.

Account Based Marketing 120

Account Based Marketing Lead Generation Cost per Lead Sales Qualified Leads 120

ViewPoint

DECEMBER 12, 2013

TV networks are just like the marketing resources and sales support at your company: they provide you with sales content, such as presentations and data – and do so with the best of intentions – but don’t offer the framework necessary to be valuable for meeting your sales goals. This is a two-way analogy. to sell the solution).

Lead Scoring 120

Lead Scoring Lead Ranking Top of Funnel Cable 120

ViewPoint

MARCH 6, 2012

Stephanie Tilton is a content-marketing consultant who helps B2B companies craft content that engages prospects and customers, nurtures leads and advances the buying cycle. She is a founding member of the Savvy B2B Marketing blog , and contributes regularly to the Content Marketing Institute blog. Champion Content Marketing.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

ViewPoint

MARCH 19, 2015

7) Content Marketing: The old cliché rings true: There’s a lot of content out there, just not necessarily good content. The key to successful content marketing is to understand your customer personas and where they are in the buying cycle in order to provide the right content to the right people at the right time.

Television marketing 120

Television marketing Paid Search Agency Mobile Advertising Work Management 120