Contently

APRIL 6, 2023

Love them or hate them, buyer personas are key to creating successful marketing strategies and effective content. But here’s the catch: Developing buyer personas requires research, analysis, and attention to detail. What Is a Buyer Persona? A buyer persona is a detailed profile of a company’s ideal customer.

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Buyer Personas Psychographics Template Customer Surveys 164

Tony Zambito

NOVEMBER 23, 2020

Buyer personas are archetypal representations of actual buyers that articulate insights into their goals. Your buyer personas are a picture in time of your buyers. There is an important caveat to updating buyer insights and buyer personas. That is, to question whether you have buyer personas or buyer profiles.

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Buyer Personas Terms and Conditions Interactive Marketing B2B Sales 228

Tony Zambito

NOVEMBER 15, 2020

Redefine Buyer Personas. Knowing how buyers are being affected means revisiting buyer profiles and buyer personas. When the concept of a buyer persona was originated in 2001, they were derived from the experiences in creating goal-directed user personas for product design. And make your buyers even more unrecognizable.

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Buyer Personas Digital Transformation B2B Sales Interactive Marketing 220

FunnelEnvy

MARCH 18, 2024

In this post, we cover the basics and then move on to the advanced insight strategies for B2B buyer personas that are now possible with AI. What are B2B Buyer Personas? Are Buyer Personas Still Important? Creating buyer personas can feel like a big challenge. By understanding your buyer personas, you can: 1.

Buyer Personas 57

Buyer Personas Marketing AI Ideal Customer Profiles Webinar Metrics 57

Tony Zambito

MAY 5, 2021

Marketing Leaders Can Use 4 Approaches Involving Buyer Personas To Create A Brand Story Buyers Will Want To Read. The results can often be brand storytelling and content that fails to connect and is meaningless to an audience of buyers. Good buyer personas make it clear they are real and not fluffy representations of your buyers.

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Buyer Personas Storytelling Brand Identity Branding 198

Marketing Insider Group

JANUARY 30, 2024

There’s something interesting you should know about B2B companies and their content strategies. They’re focusing on what each part of their business needs, tailoring their content to these specific areas. They’re all over digital content and online channels. Most of them are doing it at a basic, functional level.

Ideal Customer Profiles 244

Ideal Customer Profiles Marketing & Strategy Work Management Marketing Management 244

Contently

JULY 21, 2021

If you work in marketing long enough, you’re bound to encounter a buyer persona. Buyer personas are like scouting reports on a representative of your target audience. The problem with personas. Most brand personas fall short because they don’t help you develop empathy for the audience. Pictured: Happiness.

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Buyer Personas Storytelling Creativity Conference 212

Content Marketing Institute

JANUARY 17, 2024

Developing content requires you to think about the audience. You use demographic data. But have you considered the personality of your audience? Exploring personality types can enhance your marketing strategy.

Personalization 112

Personalization Demographics Content Marketing Strategy 112

Zoominfo

JULY 13, 2020

At their best, personas can help us better understand users and meet their needs. personas based on poorly sourced data, or worse, no data at all), they can be highly misleading and result in failed product launches, subpar marketing campaigns, and lost sales. In order for personas to serve your goals, they need to be data-driven.

Ad Building 213

Ad Building Buyer Personas Zoominfo Paid Search Agency 213

Tony Zambito

JANUARY 15, 2022

Two voids that require buyer insights and growth-focused buyer personas. When buyer personas were first originated in 2001, they were designed to be strategic in discovering as well as validating business growth strategies. Investing in buyer insights research and buyer persona development to execute on new growth opportunities.

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Buyer Personas Marketing & Strategy Validation Paid Search Agency 147

Anyword

DECEMBER 7, 2023

Building buyer personas used to be a maze of interviews, research, drafting, testing, and seemingly endless refinements. Armed with data from millions of top-performing marketing campaigns – not to mention your own data from your best-performing campaigns – Anyword can instantly analyze any content to generate the ideal buyer persona for you.

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Buyer Personas Demographics Sample Opt-in 75

Zoominfo

OCTOBER 5, 2021

Today, we have solutions like automation, data, and buyer personas to fall back on. What Are Buyer Personas? Basically, personas ensure that everything you do in terms of lead generation and customer acquisition is tailored to your targeted buyers’ needs. This is where personas come in. And who wouldn’t? Check it out!

Ideal Customer Profiles 130

Ideal Customer Profiles Buyer Personas Planning Zoominfo 130

Tony Zambito

MAY 6, 2020

One approach is to initiate and understand deeply the emergence of the “Pandemic Persona.” Businesses will need to understand the “Pandemic Persona” in the context of business and commerce. What must business leaders and cultural institutions gain a deeper understanding of in order to understand the Pandemic Persona? .

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Contingency Planning Buyer Personas Consulting Buy 173

Heinz Marketing

APRIL 5, 2023

By Carly Bauer , Marketing Consultant at Heinz Marketing I was recently asked during a client meeting what the importance was for developing personas. And it’s true, personas and the people we market to are always changing based on their needs, goals, limitations, resources, and many other variables.

Ideal Customer Profiles 95

Ideal Customer Profiles Intent Signal Work Management Verticals 95

SmartBug Media

DECEMBER 28, 2022

On a recent episode of the SmartBug® on Tap podcast, we dove into buyer personas—but not in the traditional sense. We’re talking about who your buyer personas are outside of their nine-to-five day job. We’re answering questions like: Why should marketing professionals be interested in your buyer personas in their five-to-nine lives?

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Buyer Personas Demand Generation Agencies Thought Leadership Demand Generation 98

SmartBug Media

APRIL 5, 2023

The term “buyer persona” has become more and more popular in the last few years. Many businesses have worked with their internal marketing team or with the help of an agency to develop their buyer personas. Why Are Buyer Personas? Why Are Buyer Personas? Why Are Buyer Personas So Important? Focus your time.

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Buyer Personas Advertising Agencies Demographics Mobile Advertising 98

Circle Studio

MARCH 12, 2020

The better you understand your target audience, the more relevant and valuable your content and messaging will be. Creating buyer personas helps you visually picture your buyers and understand them on a deeper level. Buyer personas defined. Personas put a human face to your buyers.

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Buyer Personas B2B Work Management Content 130

Marketing Interactions

JUNE 27, 2021

I’m really tired of seeing people dismiss B2B buyer personas as worthless. Although, I have to admit that many of the personas I review from prospective clients are little more than recipe cards for disconnected experiences. And shame on those who are building and promoting what I’ll just call fake personas.

Buyer Personas 111

Buyer Personas B2B Ideal Customer Profiles Account Based Marketing 111

Exo B2B

FEBRUARY 7, 2024

Did you know that 72% of marketing professionals use B2B personas to guide their marketing content? In this world where every purchasing decision can involve multiple stakeholders and take months of deliberation, understanding the nuances of B2B personas and the complex journey of the B2B buyer is not only useful, it’s essential.

B2B 52

B2B Buyer Personas Work Management Case Studies 52

Launch Marketing

JUNE 15, 2022

Buyer personas drive many aspects of your organization but especially marketing. But, it is first important to establish your B2B buyer personas before looking ahead to marketing activities. Here’s how to integrate buyer personas into your messaging, content and sales efforts for better results. Why is this important?

Buyer Personas 117

Buyer Personas B2B Marketing B2B Paid Search Agency 117

Content4Demand

OCTOBER 13, 2021

Buyer-focused marketing requires us to develop content that speaks to buyers about what they want and need. That’s what makes personas so incredibly important. You need to do your research to understand who your key personas are. The post Researching Personas? What are they concerned about? Your sales team.

Research 108

Research Barriers Trigger Marketing Demographics 108

SmartBug Media

APRIL 6, 2023

If you're a marketing professional, you've probably heard the term "buyer persona" more times than you can count. Buyer personas are an essential part of a successful marketing strategy because not only do they define precisely whom you’re trying to reach, but they also inform so many aspects of your business. What is a buyer persona?

Buyer Personas 98

Buyer Personas Planning Psychographics Paid Search Agency 98

DivvyHQ

JUNE 12, 2023

Discover how constructing audience personas can boost your content strategy and improve your search engine rankings. Learn why understanding your audience's characteristics and needs is essential in delivering high-quality content. Are you giving your target audience the experience they crave?

Ad Building 64

Ad Building High Quality Lead Planning Marketing & Strategy 64

Heinz Marketing

AUGUST 26, 2020

So you have an understanding of your buying committee and how to market to them , now it’s time to build out your buyer personas. Creating an accurate and actionable B2B buyer persona means asking the right questions about your targets, the outcome of an effective buyer persona isn’t a grouping of stereotypes or uninformed assumptions.

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Buyer Personas Ideal Customer Profiles B2B Work Management 135

FunnelEnvy

SEPTEMBER 18, 2023

In 1985, a software designer named Alan Cooper invented a user persona named Kathy to add human context to the development process. Over the years, marketers built on that idea to develop buyer personas – profiles of fictional people that embody several ideal client characteristics.

Buyer Personas 67

Buyer Personas Marketing AI Account Based Marketing B2B 67

Cintell

DECEMBER 20, 2019

Video marketing is officially the top content format B2B marketers used in 2019. While video has become a quintessential component of today’s content marketing strategy , it’s like any other medium. To produce your most engaging content, you must develop an intimate understanding of your audience. Personas and States of Being.

Buyer Personas 177

Buyer Personas Video Marketing Work Management Marketing Management 177

Anyword

JULY 26, 2022

This is where customer personas come into play. A customer persona represents your brand’s ideal buyer type (you can have multiple), and creating one helps your team or company as a whole better understand who to target with your marketing messaging. What will you be able to accomplish with thought-out customer personas?

Ad Building 98

Ad Building Marketing Analytics Tools Demographics Paid Search Agency 98

markempa

MAY 30, 2017

When was the last time you looked at the quality and accuracy of your B2B persona and contact data? Getting the right content to the right people continues to be a challenge in B2B marketing. The B2B Persona project from Mathew Sweezey. Some people leave that persona completely. images/2017/05/Matt-Sweezy-interview.mp3.

Linkedin 297

Linkedin Research Studies B2B 297

EMagine B2B Blog

JANUARY 6, 2019

Content marketing personas are not new, however, tightly integrating these personas with SEO strategy and tactics is relatively new to most companies and organizations. What is a Content Marketing Persona? What is a Content Marketing Persona? The Importance of Personas.

Enterprise Management 90

Enterprise Management Content Marketing Work Management Planning 90

SmartBug Media

DECEMBER 29, 2022

Creating marketing personas is an important part of marketing strategy in any industry. Personas help you craft spot-on messages that resonate with your audience and elicit an action or response. In this blog post, we’ll discuss what marketing personas are, why they’re important, and how you can create them.

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Top of Funnel Marketing Analytics Tools Paid Search Agency Trigger Marketing 98

Content Marketing Institute

AUGUST 9, 2023

They provide a wealth of details to inform helpful personas and create more effective content marketing. A failed attempt to find buyer intent prompted an unexpected lesson in how to use LinkedIn profiles. Continue reading →

Profiling 84

Profiling Linkedin Buyer Intent Intent 84

Launch Marketing

AUGUST 10, 2022

You’ve heard many times before, buyer personas are a crucial component of successful marketing. The characteristics of the personas give insight into what will make the most impact when marketing to them. Importance of Buyer Personas. Here are the three key benefits of creating buyer personas for a B2B product launch.

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Buyer Personas Product B2B Psychographics 105

Launch Marketing

SEPTEMBER 29, 2022

Developing B2B buyer personas is important for many reasons, including crafting targeted messages and personalizing marketing activities. But, before focusing on messaging and personalizing marketing efforts it is key to understand all the components that make up buyer personas, especially demographics.

Buyer Personas 98

Buyer Personas Demographics Ad Building Peer-to-peer 98

Zoominfo

AUGUST 7, 2018

Marrying the creative side of content marketing with the more technical parts of SEO is an art form many have yet to master. In today’s blog post we explain why buyer personas are a critical—but often missing—element of your SEO strategy. What is a buyer persona? Why must SEOs pay attention to buyer personas?

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Buyer Personas Top of Funnel SEO Marketing & Strategy 196

Sprout Social

JANUARY 3, 2022

The great content marketer Ann Handley advocates for making your customer, rather than your company, the hero of your brand story. To create an effective marketing, sales or social media strategy, you must first have a clear idea of who is consuming your content and why. What is a buyer persona?

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Buyer Personas Social Media Media Ideal Customer Profiles 140

Zoominfo

AUGUST 13, 2018

We talk about buyer personas a lot on the ZoomInfo blog— for good reason! Marketers use buyer personas to inform every piece of their marketing strategy and ultimately generate more revenue for their respective companies. But buyer personas only work if they’re accurate and include the right kinds of information.

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Buyer Personas Ideal Customer Profiles Profiling Zoominfo 165

Avitage

SEPTEMBER 27, 2017

With guidance from SiriusDecisions and other analysts firms, many B2B organizations have evolved their go-to-market, messaging and content strategy. They have shifted from a product-based to a persona-based content framework. ” SiriusDecisions, Building a Persona-Based Content Framework.

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B to B Buyer Personas Viral Marketing Content 120