Marketing Craftmanship

JANUARY 5, 2020

Acid Test: What’s the frequency and quality of content generation, as well as the number of direct and indirect “touches” with target audiences?). Persona: Does your firm appear to be run by interesting human beings, or hide its personality behind an opaque, institutional veneer?

RFP 165

RFP Thought Leadership Opinions Validation 165

Marketing Craftmanship

AUGUST 23, 2017

Acid Test: What’s the frequency of content generation, and the number of direct and indirect “touches” with target audiences?). Persona: Does your firm appear to be run by interesting human beings, or hide its personality behind an opaque, institutional veneer? Are white papers just poorly disguised sales collateral?).

Paid Search Agency 100

Paid Search Agency Thought Leadership Opinions Validation 100

Marketing Craftmanship

FEBRUARY 5, 2015

Acid Test: What’s the frequency of content generation, and the number of direct and indirect “touches” with target audiences?). Persona: Does your firm appear to be run by interesting human beings, or hide its personality behind an opaque, institutional veneer? Are white papers just poorly disguised sales collateral?).

B2B Thought Leadership 100

B2B Thought Leadership Enterprise Management Brand Identity Branding 100

Marketing Craftmanship

FEBRUARY 13, 2015

Doing all the heavy lifting (in terms of content preparation, travel, time away from office and home), but failing to benefit from that investment – both before or after the event itself – represents a tangible opportunity loss.

Transparency 100

Transparency Thought Leadership Planning Enterprise Management 100