Remove persona

LeadSloth

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Webinar: Using Segmentation & Personas to Increase Conversion by 50-400%

LeadSloth

Segmentation of your database and development of personas allow you to develop the right messages, content and offers. This 30-minute webinar presents a step-by-step approach to segmenting your database and developing personas for your most important target groups. Which personas should I develop?

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25 Great B2B Content Marketing Articles

LeadSloth

While doing research for my upcoming webinar on creating content that converts , I found many great articles on B2B Content Marketing. For example, the complex sale is usually unique to B2B selling, and that’s when you would map content to stages in the buying cycle. Joe Pulizzi, What is Content Marketing?

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Is Content Marketing the New PR?

LeadSloth

Today my article on Content Marketing was published on the Genius.com blog, and I wondered whether I could visualize how Content Marketing is different from traditional public relations and advertising. You start defining the personas that you target, and you find out how to reach them through Social Media. The OLD Situation.

PR 100
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What Lead Nurturing Content to Send When?

LeadSloth

On Thursday I’m presenting a webinar with Treehouse Interactive , called “Lead Nurturing 101″ One of the registrants sent me the following question: How much of this webinar will be about content, i.e. exactly what to say in each subsequent email in a series designed to move someone from prospect stage to buying stage?

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5 Questions That Will Double Your Email Response Rates

LeadSloth

Great lead nurturing content starts with great email copy. In just 30 minutes, Tuesday’s webinar will show you how to: - create more content than you ever thought possible. - map content to personas and buying stages. map content to personas and buying stages. Want to see more?

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7 Reasons Why Marketing Automation Projects Fail

LeadSloth

If possible, create personas for all people involved in the buying process. No Interesting Content. For each persona you need to have relevant content: whitepapers, blog posts, case studies, webinars, and so on. For each persona you need to have relevant content: whitepapers, blog posts, case studies, webinars, and so on.

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Guest Post: Best Practices in Marketing Automation

LeadSloth

It would be great if you can move towards the development of buying personas – so you can model what segmentation has been most profitable. Which content provided the desired lead interaction for which segmented list during which stage of nurturing? Optimize Lead Nurturing Through Personalized and Relevant Communications.