DiscoverOrg

JUNE 29, 2017

Let’s take a look at exactly how you can produce better response rates in your marketing activities with account-based marketing (ABM) strategies by leveraging account-based content (ABC). Therefore, you can edit your content to remove mentions of compliance and accessibility and add quick hits about cost of ownership and solution up-time.

Response Rate 149

Response Rate Top of Funnel Account Based Marketing Ideal Customer Profiles 149

DiscoverOrg

AUGUST 14, 2018

When confronted with the details – database management, segmentation, and content creation – many companies balk and decide that perhaps ABM isn’t the right road after all. Next, we’ll use our best individual contacts to build our key personas – just like we used our best accounts to help build our ICP.

Account Based Marketing 136

Account Based Marketing Segmentation Ideal Customer Profiles Work Management 136

DiscoverOrg

AUGUST 14, 2018

When confronted with the details – database management, segmentation, and content creation – many companies balk and decide that perhaps ABM isn’t the right road after all. Next, we’ll use our best individual contacts to build our key personas – just like we used our best accounts to help build our ICP.

Account Based Marketing 120

Account Based Marketing Segmentation Ideal Customer Profiles Work Management 120

DiscoverOrg

MARCH 15, 2017

ABE strategy, by definition, aims to include multiple roles and personas in a targeted, ideal account. Lastly, sound ABE execution requires multiple internal teams to stay organized around both the content and cadence of the approach, once the target list of ideal accounts has been identified and expanded upon.

Account Based Marketing 204

Account Based Marketing Video Marketing Storytelling Paid Search Agency 204

DiscoverOrg

NOVEMBER 6, 2017

This requires data tools to build accounts in your CRM, build out contacts for your target buyer personas at each account, and, ideally, use AI-assisted or “predictive” scoring that allows you to score the fit of accounts so you can prioritize. Learn about DiscoverOrg’s predictive scoring model – and predictive buying Triggers.).

Account Based Marketing 149

Account Based Marketing Ideal Customer Profiles Lead Ranking Lead Scoring 149

DiscoverOrg

APRIL 20, 2017

When it comes measuring the health of our prospect data, we’re used to showing raw growth in the number of contacts and accounts, or a coverage percentage for target accounts or personas. And we’ve historically used these types of metrics to justify budget requests for investing in more data purchases.

ROI 269

ROI Top of Funnel Ideal Customer Profiles Marketing Management 269

DiscoverOrg

JULY 29, 2016

2) an alternative to “buyer persona marketing,” whereby named accounts are micro-segmented with messaging that is hyper-specific to their needs. Schuck: “One of the most frustrating things about a lot of the content currently available on ABM is that it is not actionable. It is filled with a lot of fluff.

Account Based Marketing 120

Account Based Marketing Practices ABM Multi-Channel 120