Digital B2B Marketing

AUGUST 23, 2012

Lead scoring and personas are popular topics in B2B marketing. Until B2B marketers begin talking about personas and lead scoring together they are missing an simple way to identify missed sales opportunities. Let’s look at lead scoring, personas, and the connection that needs to be made.

Lead Ranking 100

Lead Ranking Lead Scoring Peer-to-peer Leads 100

Digital B2B Marketing

MAY 14, 2012

” We are flooded with content. Blog posts and other content are clamoring for attention with louder promotions and catchier headlines in an attempt to cut through the content clutter. Yes, headlines like Why Your Content Sucks. Your audience doesn’t want good content. The goal is not content.

Content 100

Content Buyer's Journey Education Marketing Prospects 100

Digital B2B Marketing

APRIL 26, 2011

I could launch from here into the value of developing personas to ensure advertising is delivering value. The sponsorship included advertising as well as custom integration of the sponsors content into the site, and allowed a comparison of the performance of various components. Just how much more engaging is editorial content?

Advertisements 100

Advertisements Advertising Banner Ads Banners 100

Digital B2B Marketing

JANUARY 24, 2013

See 7 Steps to Find Your Content Marketing Sweet Spot for tips on avoiding this. This blog may have great content, but without the commitment to see it through, it loses momentum as quickly as it gains it. At the extreme, this blog could become an excellent branded publication in its own right and develop a meaningful audience.

B2B Marketing 100

B2B Marketing Paid Search Agency B2B Press 100

Digital B2B Marketing

JULY 17, 2013

You see a content opportunity in everything. You know your target persona better than you know any real person in your target audience. You believe content is something marketers create. Your fingers instinctively type “campaign” instead. You refer to your grocery list as a shopping strategy.

Planning 100

Planning Banner Ads Banners Ad Exchange 100

Digital B2B Marketing

JUNE 14, 2011

Audience research is invaluable and well developed personas provide a broad array of insights into the lives and minds of your target audience, insights that form the basis for your social media plans. Then, you put your social media plan in place, including sharing great content from others and creating your own.

Social Media 100

Social Media Media Curation Ideal Customer Profiles 100

Digital B2B Marketing

AUGUST 30, 2012

Put Yourself in Their Shoes : Take off your marketing hat, drop your instinctive negative reaction to your competitors content, marketing and site, and spend time in your audience’s shoes. Study your personas and attempt to go through the research and buying process the way they do.

ROI 100

ROI Autoresponders Advertising Agencies Correlation 100