Cintell

FEBRUARY 10, 2016

Reporting live from sunny, chilly Waltham, MA where 50+ B2B marketers sit rapt as SiriusDecisions Research Directors Pat McAnally and Christina McKeon walk through the challenges, goals, and best practices of operationalizing buyer personas. Top Challenges Related to Buyer Personas. The Role and Importance of Personas.

Buyer Personas 100

Buyer Personas Advertising Agencies Paid Search Agency Webinar Metrics 100

Cintell

MARCH 10, 2016

You’re about to present to your board/boss/someone about the budget you need for next year, and a big part of that is persona development, maintenance, or persona management technology. 90% of companies using Personas have been able to create a clearer understanding of who buyers are. We’ve all been there.

Lead Scoring 100

Lead Scoring Lead Ranking Top of Funnel Sales Qualified Leads 100

Cintell

MARCH 14, 2016

Part 1 of 2: The Confluence of Buyer Personas and Company Personas (look for part 2 coming soon with our partners at HG Data). The idea of creating buyer personas has long been used by marketers to create a human profile of our buyers. What are the benefits of company personas?

Planning 100

Planning Paid Search Agency Marketing Plans Buyer Personas 100

Cintell

APRIL 21, 2015

At its very basic level, a “persona” is a character. Personas in the world of music refer to an artist assuming a role that matches the music they sing (think Ziggy Stardust adopted by David Bowie). In psychology, a persona can refer to the mask or appearance one presents to the world. Do you know the difference?

Work Management 100

Work Management Buyer Personas Marketing Management Cross-Selling 100

Cintell

NOVEMBER 11, 2015

People, it’s time to get real about buyer persona research. Buyer persona interviews are the most important – and often the most daunting – part of creating actionable, in-depth personas. Industry research shows that conducing primary research in the persona creation process is paramount to their success.

Peer-to-peer 100

Peer-to-peer Buyer Personas Class Trigger Marketing 100

Cintell

FEBRUARY 9, 2016

If you haven’t read the Understanding B2B Buyers 2016 Benchmark Study, you may not know that companies who exceed revenue and lead goals are more effective at creating, using, and consistently maintaining personas than those who miss their targets. (Or But getting to a state of persona nirvana is easier said than done.

Buyer Personas 100

Buyer Personas Paid Search Agency Demand Generation Agencies Optimization 100

Cintell

MARCH 3, 2016

but it was also the week of our most recent live webinar event on B2B Personas. B2B Personas: The How, the Why, and the What Next? I was thrilled to team up with them both, as each of us brought a distinctly unique perspective to the evolving world of B2B personas. Put succinctly – you created personas, now what?

Demand Generation Agencies 100

Demand Generation Agencies Webinar Metrics Demand Sales Qualified Leads 100

Cintell

APRIL 30, 2019

The key to commercial success, whether digitally or traditionally, is to find the right customer at the right time in the right place and present them the right content. Creating personas using attributes, characteristics and interests is a necessary step to effectively segment and identify the right customers.

Ideal Customer Profiles 181

Ideal Customer Profiles Buyer Personas Social Networks Curation 181

Cintell

FEBRUARY 7, 2019

The Cintell, Customer Intelligence Institute partnership will focus on targeting buyer persona strategies to increase sales and improve marketing driven campaigns. This provides our customers an advantage in the creation and operationalization of buyer personas within a buying committee, to improve the sales process.

Advertising Agencies 100

Advertising Agencies Buyer Personas Paid Search Agency Companies 100

Cintell

JULY 3, 2018

To get a picture of the disconnect, take a look at the top five resources used by vendors, along with how buyers utilize these sources: There’s a clear trend here: branded content is either used less often or trusted less by most buyers. Clearly customers bring a healthy level of skepticism to branded content.

Buy 172

Buy B2B Vendors Transparency 172

Cintell

FEBRUARY 3, 2016

2016 is also another year of massive change in marketing as buyers expect more relevance, channels become more congested with content, and marketers are tasked with owning more and more of the customer experience. This included: Integrations into Marketo, Eloqua, and Salesforce to quickly segment contact records by persona.

Eloqua 100

Eloqua Buyer Personas Marketing Automation Services Marketo 100

Cintell

DECEMBER 28, 2015

Buyer personas are becoming more and more critical. After winging it for many years, we find that personas stop us from trying tangential experiments that are doomed to fail. Lessons, tips or tricks about buyer personas: . Buyer personas must anchor all marketing initiatives. Check your personas!

Buyer Personas 100

Buyer Personas Paid Search Agency Marketing Prospects Landing Pages 100

Cintell

NOVEMBER 25, 2015

Takeaway 3: The world of personas is ready for an infusion of technology. Our favorite session focused on operationalizing personas, led by Analyst Rachel Young with two marketers from Oracle and Siemens who have taken personas beyond a PDF (something we champion here at Cintell.). Try Cintell persona management tool. ).

Marketing Management 100

Marketing Management Buyer Personas Blast Campaigns Buzz 100

Cintell

NOVEMBER 9, 2015

At ANNUITAS Erika manages all aspects of marketing including demand generation, content marketing, social media and public relations helping to build pipeline and drive results for the ANNUITAS team. She loves to write and develop content from ideation, development, production, to promotion. Buyer personas are: A big priority.

Ideal Customer Profiles 100

Ideal Customer Profiles Buyer Personas Peer-to-peer Public Relations 100

Cintell

OCTOBER 29, 2015

This year’s MarketingProfs B2B Forum was the biggest yet – attracting hundreds of B2B marketers to our hometown of Boston and defending it’s unofficial reputation as the only B2B marketing conference driven as much by glitter and selfie sticks as much as it is by high-quality content and fantastic speakers.

Buyer Personas 100

Buyer Personas B2B Emarketing Best Practices 100

Cintell

MARCH 31, 2020

This will help you create a buyer persona. AI can enable auto-responses to customer queries and can also guide your audiences to curated content. It is vital to understand your customers well. You also need to be aware of their motivations. It is best to develop profiles of customers your team deals with on a daily basis.

Marketing AI 100

Marketing AI Ideal Customer Profiles Word of Mouth Customer Satisfaction 100

Cintell

OCTOBER 23, 2017

Therefore, it’s critical to develop thorough buyer personas. What is a buyer persona? A buyer persona is a fictional person that represents a key segment of your audience. Why are buyer personas important? Buyer personas are important because they help you both target and relate to customers. For a company?

Buyer Personas 166

Buyer Personas Ad Building Ideal Customer Profiles Marketing Analytics Tools 166

Cintell

MARCH 20, 2015

Keeping with this metaphor, many marketers choose to enlist the help of a personal trainer when it comes to buyer persona or related customer research. Understand the difference between a well-developed, well-researched persona, and a sketch. Be wary of segmentation hazards when doing your own research.

Research 100

Research Work Management Buyer Personas Advertising Agencies 100

Cintell

FEBRUARY 24, 2016

The role of buyer personas to me: . Research, buyer insights, and persona building allow us to figure out which buyers we can (and should) connect to and what will trigger them to take action. The development of personas can apply to more than just marketing content and storytelling. It’s okay to be exclusive.

Planning 100

Planning Paid Search Agency Cross-Selling Buyer Personas 100

Cintell

FEBRUARY 15, 2016

In this role, Donna helps clients with demand generation strategies, demand generation process and practice redesign, customer buying cycle and persona analysis, sales and marketing alignment, and lead management processes. Buyer personas at my company are a passion. The role of buyer personas to me are more than an academic exercise.

Buyer Personas 100

Buyer Personas Buyer's Journey Marketing Qualified Leads Lead Ranking 100

Cintell

DECEMBER 19, 2018

We come to the table with best practices for demand generation, funnel optimization, and content development, but moving forward without buyer persona insights is a constant uphill battle. This isn’t a new question, it’s one posed adamantly by Adelle Revella in her book on buyer insights, Buyer Personas.

Consulting 120

Consulting Demand Generation Agencies Top of Funnel Buyer Personas 120