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How to Create Better Business Personas and Actually Drive Sales

Biznology

Customer personas are fictional characters representing the people most likely to buy your products, visit your site or otherwise associate with what you do. So, if a person is having trouble finding cruelty-free products, and doing so is crucial to them, LUSH might create a persona for an animal rights-focused individual.

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Is your content marketing using your personas and buyer’s journeys?

Biznology

I don’t generally see content being designed for personas and buyer’s journeys. Create a grid of personas and buying steps and target content to each cell of the grid: Learn. The steps of the buyer’s journey are across the top and the personas are down the side. Like this post?

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Are your marketing personas your sales market segments?

Biznology

That way, when you learn which content is moving prospects in the Buyer Journey, you can suggest the same content for sales people to share with their clients for offline sales. All marketers worth their salt have created a set of personas. Personas give your writers a specific person to write for. How would that work?

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Does your marketing speak persona?

Biznology

He is working with me to devise a content marketing strategy for a luxury product that requires regular service–that is as detailed as I am allowed to get in public. But when you are entering the sphere of digital marketing, especially content marketing, you need more. The post Does your marketing speak persona?

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The five things most marketers get wrong about personas

Biznology

I’m tired of personas. Personas can be helpful in activating the right brain to really focus on communicating with real people, but only when personas actually resemble a small number of customer types. Here is what’s wrong with what I see smart folks doing with their personas: Opinions eat data. Fair enough.

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3 innovative ways to structure video content to support sales engagement

Biznology

That’s why most online “content” is text. But most video content for sales engagement (or any other purpose) is not skim-able. One way you can increase the number of short, high-impact videos in your content library is by looking for opportunities to add video to non-video assets. To scope out a solution, you can skim text.

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Biznology’s best info on content marketing

Biznology

On the subject of content marketing, Biznology has definitely kept the content flowing. I’m excited to share my best content marketing articles with you. Why big data and content marketing go together. Is marketing content’s quality intrinsic, or proved in the wild? Like this post?