Content - B2B Marketing Zone

Do Personal Passions Make You a Better B2B Blogger?

B2B Memes

AUGUST 31, 2010

While you might be passionate about analytic philosophy or avant-garde classical music, you should probably avoid titles like “What Wittgenstein Can Teach You about Buyer Personas” or “ Arnold Schoenberg and the Art of Content Marketing.”). The key is not to make a comparison just because it’s weird or surprising.

Blogger

Blogger Personalization B2B Comparison

Should Journalism Schools Rethink Magazines? (Or Even Journalism Itself?)

B2B Memes

SEPTEMBER 6, 2011

I’m pushing my students to not be content-first, not platform-first, but audience-first,” Mersey said. “My It’s certainly no accident that Mersey uses a marketing concept, that of personas , as part of her approach to understanding audience.

Blogger

Blogger Class Education Training

B2B Marketing Zone

B2B Memes

Do Personal Passions Make You a Better B2B Blogger?

Should Journalism Schools Rethink Magazines? (Or Even Journalism Itself?)

Webinars

Stay Connected