Remove permission

Chris Koch

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Want to know which social media tool to bet on? Look at their relationship models.

Chris Koch

Right now, I think there are two primary relationship models in social media, the permission model, and the viral model. Permission model. You search for people you know and you ask their permission to start a relationship. Then you need to get those people’s permission to build your network further. Viral model.

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Want to know which social media tool to bet on? Look at their relationship models.

Chris Koch

Right now, I think there are two primary relationship models in social media, the permission model, and the viral model. Permission model. You search for people you know and you ask their permission to start a relationship. Then you need to get those people’s permission to build your network further. Viral model.

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3 factors in winning the social media horse race

Chris Koch

It’s easier for tweets to flow across all the various social networks because of their short nature and the fact that they usually contain links to longer content that can show up on Facebook and G+. There are only two types of content in social media. There are only two types of content in social media. to explain it.

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3 factors in winning the social media horse race

Chris Koch

It’s easier for tweets to flow across all the various social networks because of their short nature and the fact that they usually contain links to longer content that can show up on Facebook and G+. There are only two types of content in social media. There are only two types of content in social media. to explain it.

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How Facebook’s privacy disasters will change B2B marketing

Chris Koch

I’m still looking to pin down incontrovertible evidence of this, but anecdotally I hear from people that when they get rid of qual forms for their content the amount of engagement increases exponentially. of the time any link that you put in a tweet is going to lead to accessible content. Viral vs. permission-based.

Privacy 100
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Is the era of PR over?

Chris Koch

Nobody reads your content. They dug deeper and created original content. Press releases are not substitutes for real content. The process of getting subject matter experts placed in publications or other third-party content channels is awful for everyone involved. They do their research on the web.

PR 100
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We’re missing the real social media revolution

Chris Koch

We’re all looking for the revolution to happen within the tools, but where the revolution is occurring is in the content that feeds those tools. In tracking B2B marketing through Twitter, I find a ton of great content being shared through blogs whose creators have already swamped the output of trade magazines.