Convince & Convert

SEPTEMBER 30, 2021

Social selling is a tool that almost anyone can add to their professional toolbox. While sales professionals have traditionally applied social selling, it can apply to anyone using relationships and relational marketing in their career. Social media doesn’t replace your existing selling or relational tools. Grow Your Network .

Peer-to-peer 194

Peer-to-peer Ideal Customer Profiles Lead Scoring Lead Ranking 194

Webbiquity

DECEMBER 6, 2022

You can probably guess the top two social networks for B2B marketing pretty easily, but do you know which platform is #3? How your social media marketing budget stacks up to your peers and competitors? The Biggest Challenge in B2B Social Media Marketing. The Top Social Networks for B2B Marketing.

Social Media 236

Social Media Allocation Social Marketing B2B Marketing 236

Vision Edge Marketing

APRIL 5, 2022

The phrase “content is king” was used by Bill Gates in 1996 to describe the future of the internet as a marketplace to share information. More than 25 years later and after countless innovations across both print and digital content, the familiar phrase continues to dominate business headlines. three to five pieces of content ?before

Thought Leadership 215

Thought Leadership B2B Thought Leadership Peer-to-peer Lead Scoring 215

Marketing Insider Group

JULY 20, 2021

It’s an open secret: for many companies, corporate content marketing just isn’t working anymore. They have trouble contending with data privacy laws, social media algorithms, and the public’s general mistrust of sponsored content. It means that for companies to succeed with online content marketing, they have to adapt.

Distribution 351

Distribution Tips Peer-to-peer Marketing & Strategy 351

Adobe Experience Cloud Blog

OCTOBER 12, 2012

by Dayna Rothman One of the best ways to engage your audience is by providing them with a compelling reason to share your message across social networks in a way that is natural and seamless. At Marketo, we believe there are 3 rules to social sharing. Social is exploding with influencers. Rule #1: Give People a Reason to Share.

Peer-to-peer 48

Peer-to-peer Rules Word of Mouth Marketo 48

Convince & Convert

NOVEMBER 30, 2023

Social media advertising is a great way to quickly generate new customers and create a social media buzz around your (new) product. Social media strategy needs constant tweaking, analyzing, and learning from your or your competitors’ successes and failures. Awario: Position your brand better What engages your social media best?

Social Media 105

Social Media Advertisements Advertising Tools 105

Marketing Insider Group

NOVEMBER 8, 2022

Careless content marketing mistakes are costing businesses more than their monthly budget. Blindly navigating your marketing strategy can cause your content to capsize. Turn your mistakes into mastery and learn how to build an effective content marketing strategy that guarantees smooth sailing. Top 7 Content Marketing Mistakes.

Marketing Budget Creation 311

Marketing Budget Creation Content Marketing Lead Scoring Lead Ranking 311

Webbiquity

APRIL 14, 2020

The top three areas live event budgets will be reallocated to are content creation (43%): hosted webinars (40%); and search marketing (33%). With current requirements for social distancing, this downturn has devastated the live events industry (business, entertainment, and sports) along with travel, lodging, and restaurants.

Marketing Budget Creation 336

Marketing Budget Creation Paid Content Planning Peer-to-peer 336

Marketing Insider Group

SEPTEMBER 25, 2020

To establish your place as a thought leader and trustworthy authority in your industry, you need to publish original, high-level content. But writing effective thought leadership content is no easy task. Taking the time and effort to learn how to create high-authority content is worth the effort. Quick Takeaways.

Thought Leadership 206

Thought Leadership Peer-to-peer Effectiveness Marketing Agencies 2 206

Stevens & Tate

MARCH 27, 2023

Social media has become a critical part of our lives, and businesses are taking notice. One key social media aspect often overlooked is its impact on SEO. Over the years, social signals have significantly impacted search engine (SE) rankings, and ignoring them could hurt your site’s visibility. What are Social Signals?

SEO 107

SEO Peer-to-peer Paid Search Agency Lead Scoring 107

Marketing Insider Group

JANUARY 24, 2022

Debate raged for a long time about whether SaaS companies really needed content marketing. In 2022, that debate is dead — content is a critical piece of successful digital marketing for every SaaS brand. Topics covered in SaaS content are often technical. 5 Actionable Content Marketing Lessons for SaaS. Quick Takeaways.

Paid Search Agency 329

Paid Search Agency Content Marketing Companies Case Study 329

Oktopost

NOVEMBER 22, 2023

Social media has revolutionized B2B marketing. And businesses recognize the power of social media in driving tangible results. 60% of US B2B marketers named social media the most effective B2B channel for driving revenue in 2023. And businesses recognize the power of social media in driving tangible results.

Social Media 117

Social Media Trends Media B2B 117

Sprout Social

NOVEMBER 27, 2023

Social media marketers understand the power of community more than most. Brought to life in March 2022, The Arboretum (Arb), a virtual community powered by Sprout, has become a thriving hub for social and marketing professionals—from practitioners to C-suite executives. We set out to change that. Here’s a look at some of them.

Communities 83

Communities Peer-to-peer Thought Leadership Webinar Metrics 83

Oktopost

FEBRUARY 24, 2022

While some B2B brands are still committed to more traditional sales methods, social selling can be even more efficient. If your sales strategy doesn’t include social media, leads who could have been brought to your business are likely going to your competitor. What Is Social Selling? What Is the Social Selling Index?

Peer-to-peer 171

Peer-to-peer B2B Thought Leadership Brand Identity Branding 171

Zoominfo

NOVEMBER 1, 2018

B2B marketers have long since understood the benefits of social media—yet many still struggle to leverage its full potential as a demand generation tool. In fact, 49% of B2B marketers rank social media marketing as the most difficult lead generation tactic to execute ( source ). What is social media demand generation?

Demand Generation Agencies 204

Demand Generation Agencies Demand Generation Social Media Demand 204

Zoominfo

OCTOBER 13, 2020

As these social networks have risen, a graveyard of failed businesses trailed behind them, Friendster, MySpace, Vine, and so many more. The most important question for businesses that incorporate social media — albeit the natural rise and fall of a particular platform’s dominance is: Does social media really improve the bottom line?

Social Media 162

Social Media Generation Media Peer-to-peer 162

Marketing Insider Group

OCTOBER 14, 2020

We’re stuck chasing shiny objects, such as new social channels, mobile ads, bots, augmented, and virtual reality. Whether they are in sales, marketing, HR, customer support, operations, even legal and finance, every employee has a pulse on the goals of your company, the pains of your customers, and the challenges of their peers.

Peer-to-peer 359

Peer-to-peer Paid Search Agency Mobile Advertising Marketing & Strategy 359

Content Marketing Institute

JANUARY 24, 2024

Your peers share how they succeeded on the most popular B2B social platform. LinkedIn surpassed 1 billion users, throwing growth forecasts in a tailspin. Marketers are the benefactors if you know how to crack the code.

Peer-to-peer 104

Peer-to-peer Linkedin Forecasting Paid Search Agency 104

Sprout Social

FEBRUARY 22, 2022

Social shopping links the online culture and e-commerce worlds—and it’s not going anywhere. Over one-third of consumers expect their use of social to purchase products and services will increase through 2024. There’s no time like the present to reach consumers through social media. The different types of social shopping.

Peer-to-peer 107

Peer-to-peer Top of Funnel Paid Social Agency Tips 107

Scoop.it

FEBRUARY 22, 2024

That’s where strategic content marketing comes in. Consistently creating and distributing quality, relevant content allows you to promote your employer brand to prospective and current employees authentically. This post will explore seven content marketing tips and examples for HR audiences and leaders.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Content4Demand

APRIL 25, 2023

New stats show pass-alongs as key to success Most marketing teams we work with at Content4Demand (C4D) are, understandably, focusing more and more on tracking results and the impact of the content they’re creating. According to its recent 2023 Content Preferences Study , B2B buyers are starting to tune out boring and non-specific content.

Peer-to-peer 77

Peer-to-peer B2B Stats Content 77

Webbiquity

JUNE 20, 2023

Image credit: Headway on Unsplash It’s not just consumer brands working with content creators; B2B companies are also increasingly leveraging video content to engage with their target audiences and drive demand for their products or services. Customer testimonials tap into the deep-rooted psychological principle of social proof.

Webinar Metrics 306

Webinar Metrics Demand Work Management Video Marketing 306

Optinmonster

MARCH 30, 2024

In this article, we’ll go over some social proof statistics to show how powerful using social proof can be for your business. What is social proof? The Psychology Behind Social Proof Whether we realize it or not, humans are pack animals. In short, social proof is a shortcut to decide how to act.

Statistics 67

Statistics Brand Identity Branding Peer-to-peer 67

Marketing Insider Group

OCTOBER 3, 2023

Including social proof on your about us page establishes your brand reputation and builds trust with your audience. Your about us page serves as a first stop for anyone who wants to get to know your brand before taking other action, like subscribing to your content, scheduling a demo, or making a purchase. But not to worry.

Peer-to-peer 277

Peer-to-peer Lead Scoring Lead Ranking Paid Search Agency 277

Trade Press Services Newsletter

FEBRUARY 1, 2024

Even the savviest of marketers can relate to the struggle of continuously creating the same content, launching the same campaigns and repeating the same initiatives simply because “that’s what we’ve always done.” Six Ways to Break the Groundhog Day Loop Are you stuck in a marketing rut and not sure how to escape?

Tips 246

Tips Peer-to-peer Marketing & Strategy Marketing 246

Contently

APRIL 27, 2023

Content creation software can help marketers achieve incredible results , from time saved to proven return on investment (ROI). Not sure where to start when choosing a content creation platform? Software marketplaces like G2 help businesses make smarter decisions based on authentic peer reviews.

Lead Scoring 129

Lead Scoring Lead Ranking Enterprise Management Marketing Management 129

Sprout Social

MAY 18, 2022

Social media is quickly emerging as the go-to channel for salespeople seeking new prospects. According to LinkedIn , 78% of social sellers outsell their peers who don’t use social media. By building your own social selling strategy your sales team can be a step ahead of the competition. Content engagement rate.

B2B Thought Leadership 137

B2B Thought Leadership CTR Peer-to-peer Thought Leadership 137

Contently

OCTOBER 11, 2022

The search for Chief Content Officer (CCO) on LinkedIn yields over 46,000 people. Where do Chief Content Officers fall in the hierarchy? Many companies diversify their structure by creating content teams under a demand generation function of marketing as well. So, why isn’t Chief Content Officer a more prominent title?

Peer-to-peer 163

Peer-to-peer Budget Programs Content Class 163

Marketing Insider Group

DECEMBER 20, 2022

SEO-driven content on your website could help drive organic traffic and leads to you today! Some examples include: Content marketing. Let’s be honest, your lead generation strategy might need some work if it’s not producing ROI. The whole point of lead generation is to generate leads that close! In-person events.

Lead Generation 219

Lead Generation ROI Demand Generation Agencies Lead Ranking 219

Martech

FEBRUARY 13, 2024

Facebook, WhatsApp and Instagram are still winning the social media race in terms of overall user numbers (YouTube too, if you count that as social). It’s now widely accepted that what users value in these short-form video channels is not high-end content from brands but authentic content from their peers.

Advertising Agencies 92

Advertising Agencies Peer-to-peer API User-Generated Content 92

Buffer

APRIL 13, 2023

Nothing says anyone can become a social media manager like Buffer’s resident music major turned SMM, Mitra Mehvar. However, the question is less can you become a social media manager and more should you pursue this career? Here’s everything you need to know about how to become a social media manager.

Social Media 96

Social Media Peer-to-peer Media Ad Building 96

Contently

JANUARY 26, 2023

Any organization can deliver thought leadership content if it has a system for generating ideas and a process for turning them into engaging assets. The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. Those ideas can really move the needle.

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

Content Standard

NOVEMBER 2, 2023

A Content Disrupted podcast with Sameer Amin, Global Director of Data-Driven Marketing and Media at Reckitt. Access this and more Content Disrupted episodes on Apple Podcasts , Spotify , or Google Podcasts. Sameer emphasizes the importance of understanding each channel’s strengths and tailoring content accordingly.

Peer-to-peer 101

Peer-to-peer Paid Search Agency Marketing & Strategy Digital Transformation 101

Sprout Social

JUNE 1, 2022

At times, it might seem that social media managers are stuck in silos, focused more on brand awareness than direct revenue impact. But, behind the scenes, there is a lot that marketing teams can learn from their company’s social strategy and the number of eyes their external content can reach. Social listening.

Social Marketing 117

Social Marketing Planning Work Management Peer-to-peer 117

B2BMarketing.net

MARCH 11, 2024

How many pieces of content have you seen today? Forget about your own marketing team’s output for a second – just think about the sheer amount of digital content you’ve seen on social media, TV or your laptop today alone… the volume is staggering. If content is king, why is it treated like a pauper? The conversation?

Peer-to-peer 52

Peer-to-peer Digital Asset Management B2B Thought Leadership Work Management 52

EveryoneSocial

OCTOBER 25, 2023

We’ve long touted the importance of CEOs and other executives being active on social media, so it comes as no surprise to us that the number of CEOs who regularly use social has doubled over the past two years. And 43% of them say their CEO is inspiring, compared with only 26% of execs whose CEOs don’t use social media.

Paid Search Agency 66

Paid Search Agency Companies Peer-to-peer Thought Leadership 66

Buffer

JUNE 16, 2022

Social media plays a big role in how we exist on and offline. From the platforms we are active on to the type of content we engage with, it’s not unusual for people to form (and break) connections based on the platforms they have in common. How can social media impact your career?

Social Media 129

Social Media Peer-to-peer Media Ad Building 129