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New White Paper: Breaking into Publishing – What It Takes to Write, Produce, and Market Your Book

Trade Press Services Newsletter

Making It Happen Our latest white paper offers tips for breaking into the publishing industry and becoming a published author. When they go the extra mile to collect and transform that content into a book, their leadership in their marketplace is affirmed through actionable advice. Please schedule a call with one of our experts.

Paper 311
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People Don’t Read Your White Papers. Who Cares?

The Point

New marketing technologies like Uberflip make it increasingly easy to track content consumption beyond just clicks and downloads. But what if the insight gained from these technologies is unwelcome news, namely that people are downloading, but not actually consuming, marketing content? People Don’t Read Your White Papers.

Paper 193
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Your White Paper Tanked: 3 Common Mistakes To Avoid

Content Marketing Institute

Without proper boundaries, your white paper ideas that go into development can end up being the same trite, ineffective content as so many others. Don’t make these mistakes if you want to deliver a high-performing white paper.

Paper 144
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How B2B Content Marketing Has Changed and What To Do Next [Research]

Webbiquity

The way B2B buyers consume content has changed significantly in the past two years. But fascinating new research quantifies those changes, and points the way forward for B2B content marketers. Buyers are spending more time with content. Known visitors spent on average twice as long viewing content as unknown visitors.

Research 347
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White Paper: The Definitive Practical Guide to Influencer Relationship Management

Onalytica B2B

In a nutshell, our white paper will enable you to understand and do the following: What is influencer marketing and why should you be doing it? Key Takeaways of the paper. Influencer marketing ramps up and increases the quality of your Influencer Generated Content. What does it cover? DOWNLOAD NOW!

Paper 0
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White Papers: Refresh or Write Fresh?

WriteSpark

Your marketing team may produce dozens of new white papers each year, but how often do you refresh an existing one? For many technology marketers, once a white paper is written and posted it's instantly forgotten. These papers offer proven performance that you'll want to sustain. Was written more than a year ago.

Paper 120
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White Papers: Refresh or Write Fresh?

WriteSpark

Your marketing team may produce dozens of new white papers each year, but how often do you refresh an existing one? For many technology marketers, once a white paper is written and posted it's instantly forgotten. These papers offer proven performance that you'll want to sustain. Was written more than a year ago.

Paper 120