Biznology

JANUARY 9, 2014

Do you think a solid content marketing strategy exempts your brand from needing to do outreach? Check out these 25 awesome outreach tools for your smash business strategy. We’re living in an era of content saturation. Membership allows you to both subscribe and submit requests to other content marketers.

Outreach 80

Outreach Paid Content Tools Enterprise Management 80

Biznology

JULY 10, 2013

Yesterday’s Biznology® Webinar with Chris Abraham was all about blogger outreach and online engagement. Have you spent all this time and money building the perfect social media and content marketing campaign and now feel all dressed up with nowhere to go? Photo credit: zoxcleb. Did you build it and no one came?

Blogger 80

Blogger Outreach PR Public Relations 80

Biznology

OCTOBER 4, 2011

That’s fair enough, and surely a common question, and a question we must address close to the beginning of every sales call we make at Abraham Harrison , when we propose blogger outreach to a prospective client. People have only a finite amount of time, so their consumption of content, information, news, reviews and alerts are limited.

Long Tail Marketing 80

Long Tail Marketing Blogger Outreach Verticals 80

Biznology

JANUARY 3, 2012

This is all according to your preference, but when it comes to a blogger outreach campaign, the decision is never so zero-sum, not nearly so either/or. Do you have the sort of news, offerings, and quality of content that can compete with the big players? Start small and grow to make blogger outreach work for you.

Blogger 80

Blogger Outreach Long Tail Marketing Lock-In 80

Biznology

OCTOBER 7, 2020

Ramp up your LinkedIn outreach. The system then sends out a connection request with a note and direct messaging that offers thought on leadership content. This sure cuts down on the time and expense of marketing outreach to qualify leads. Here are some to consider. It later follows up. Upgrade your chatbot.

Marketing Prospects 189

Marketing Prospects B2B Marketing Paid Search Agency Top of Funnel 189

Biznology

FEBRUARY 22, 2018

It’s okay to share some promoted content from time to time. Keep on treating content as the king: When launching a start-up, content marketing is one of the most overlooked investments. The reason is that content is the vehicle that can convey your brand’s message when it’s well-written.

Planning 209

Planning Tips Budget Programs Outreach 209

Biznology

JUNE 26, 2018

There was an immediate flood of visitors immediately following the hard launch–which coincidentally coincided with our micro-influencer marketing outreach. Quelle coincidence! We Needed Our Client to Meet the Needs of Our Influencers. That was back on May 10–47 days ago! Where Did Everyone Go? “Where did everybody go?”

Traffic 184

Traffic Word of Mouth Marketing Websites Outreach 184

Biznology

APRIL 25, 2017

Chris Abraham is a leading expert in digital: online reputation management (ORM), Internet privacy , social media marketing, and digital PR with a focus on blogger outreach, blogger engagement, and Internet crisis response. Our low overhead allows us to gladly serve startups, publishing, nonprofits, and associations.

Advertising Agencies 171

Advertising Agencies Blogger Media PR 171

Biznology

FEBRUARY 14, 2014

That is one of the main reasons we do content marketing. Less commonly acknowledged is how this same concept applies to the content we create. “Post and pray” isn’t going to get your content noticed. In order for content marketing to be effective, you have to find an audience for your content.

Promotion 80

Promotion Content Marketing Ad Building Content 80

Biznology

FEBRUARY 13, 2018

AH sold influencer marketing ( née blogger outreach) since Autumn 2006— twelve-years ago now—and Gerris Corp continues in this tradition. If you have a thumb drive you want to promote via influencer marketing, you’d better have 500 drives-plus-shipping at the ready because that’s success. 50’s a fail. Before Gerr.is

Social Media 216

Social Media Social Marketing Marketing Strategy Marketing & Strategy 216

Biznology

MARCH 23, 2016

You’ll get tools for your own influencer outreach campaign for as little as a bit more time than you’re already currently wasting on content marketing. . Content marketing is expensive in time and cash. He focuses on blogger outreach/engagement and internet crisis response. Thanks to all our sponsors!

Long Tail Marketing 80

Long Tail Marketing Advertising Agencies Paid Search Agency Work Management 80

Biznology

APRIL 3, 2013

Does allowing third-party content on your site make you nervous? Take a look at some common concerns, and suggestions for overcoming them, when it comes to third-party content. The Necessity of Third-Party Content. Third-party content is also a time-saver, plain and simple. The Pitfalls of Third-Party Content.

Content 80

Content Ad Exchange Small Business Marketing Blogger 80

Biznology

JULY 29, 2013

If you’ve ever struggled to create a high volume of quality content marketing, you’re in the majority. In fact, 64% of marketing professionals cite producing enough content as their biggest challenge. However, converting your sales, customer service and management-minded colleagues into content marketers is much easier said than done.

Work Management 80

Work Management Marketing Management Content Marketing Analytics Tools 80

Biznology

JUNE 13, 2017

Done right, both social media engagement and influencer outreach are personal, person-to-person. While we call all of these pieces “assets” for reason of collecting and distribution, they’re actually stories and narratives dressed up as content and, of course, assets. Done right, it’s old school.

Social Media 179

Social Media Storytelling Social Marketing Work Management 179

Biznology

MAY 15, 2020

The result is quite a varied mix of content and topics. For those interested in coronavirus-specific content, I highly recommend Avinash Kaushik’s article titled Never Let a Crisis Go To Waste and the 99% Invisible podcast The Natural Experiment. .” ” Lifelong Learners: Insights from an intergenerational initiative.

Work Management 104

Work Management Lead Ranking Outreach Marketing Management 104

Biznology

OCTOBER 16, 2014

However, since we are covering the basics, here are the fundamental factors you should be tracking: Outreach performance. Outreach performance. As we learned in the last post in this series, outreach sets the table for the success of your entire campaign. Tracking the response rates of your outreach is key. Site audits.

Link Building 80

Link Building Ad Building Outreach Distribution 80

Biznology

SEPTEMBER 2, 2020

These can be used for anything an employee chooses, including working out, child learning, community outreach, etc. Expand the Content of All Hands Meetings : Poll your employees to better understand the types of information they may be interested in hearing about–the results might be surprising.

Work Management 173

Work Management Intent Course Outreach 173

Biznology

JULY 12, 2016

A third of my practice at Gerris Corp is devoted to earned media influencer marketing (which I naïvely still call blogger outreach ) and guess what I’ve discovered over the past linear decade? “Fallen man is not simply an imperfect creature who needs improvement: he is a rebel who must lay down his arms.” – C.

Blogger 0

Blogger Advertorials Paid Search Agency Outreach 0

Biznology

APRIL 26, 2016

It allows me to harness the social media profiles of over 663 members who have not only opted in to my public GaggleAMP gaggle but also have availed their accounts to the content that I provide. The value is that I can deliver content to them through a broad variety of platforms and delivery tools, including: Share on Linkedin.

Campaigns 80

Campaigns Ideal Customer Profiles PageRank Outreach 80

Biznology

DECEMBER 5, 2013

For example, it can be used for branding and outreach, particularly when it comes to publishing. Content Marketing Internet Marketing Slider Social Business Social Media Marketing branding Outreach pinterest Publishing social media' Consider these numbers: 40 percent of Pinterest users are male.

Wikipedia 80

Wikipedia Outreach Social Media Internet Marketing 80

Biznology

JANUARY 25, 2017

Regular readers know my work focuses on building more relevant content for the target audience. How do I build content to meet their most pressing needs? How do I get this content in front of them in a timely manner? Still, a lot of the answers require a lot of effort and investment, especially for large content organizations.

Campaigns 80

Campaigns Terms and Conditions Lead Scoring Lead Ranking 80

Biznology

JULY 28, 2015

A few of my offerings include online influencer outreach , long-tail blogger outreach , and social media marketing so a major part of my services include sifting through the entire Internet ( The Internet is big. If you want to know more in advance, watch this: long tail blogger outreach and influencer outreach.].

Research 80

Research Process Long Tail Marketing Blogger 80

Biznology

APRIL 15, 2015

The core of white-hat link building is the creation of high-quality content that provides value to your target audience and outreach that focuses on building relationships with influencers in your niche. No longer simply a tactic for manipulating the SERPs, link building is now a righteous endeavor.

Link Building 80

Link Building Ad Building Webinar Metrics SERP 80

Biznology

APRIL 8, 2014

Outreach marketing, formerly known as blogger outreach, is a powerful tool with almost zero barrier to entry — just your time and attention. GroupHigh is presenting a free day-long event called the Outreach Marketing Virtual Summit today on April 8th, 2014, between 10AM and 7PM Eastern Standard Time.

Long Tail Marketing 80

Long Tail Marketing Blogger Public Relations Barriers 80

Biznology

APRIL 8, 2014

Outreach marketing, formerly known as blogger outreach, is a powerful tool with almost zero barrier to entry — just your time and attention. GroupHigh is presenting a free day-long event called the Outreach Marketing Virtual Summit today on April 8th, 2014, between 10AM and 7PM Eastern Standard Time.

Long Tail Marketing 80

Long Tail Marketing Blogger Public Relations Barriers 80

Biznology

JULY 26, 2016

Also, check out my last two articles on the subject: Earned media influencer outreach is alive and well. technologies , including content syndication, online collaboration, blogging, and consumer generated media. Why Influencer Marketing Is Faltering and How PR Can Save It. Kindness opens many doors online. He specializes in Web 2.0

PR 80

PR Web 2.0 Blogger Public Relations 80

Biznology

NOVEMBER 8, 2012

When all five roles are using the same keywords as the content strategists and information architects (IAs) who work on your website, that’s when the magic we call content marketing happens. The key principle of content marketing is that all these roles are interdependent for success. I could tell you how that works.

Keywords 80

Keywords Paid Search Agency Digital Asset Management Enterprise Management 80

Biznology

MAY 1, 2018

And, once you launch a social media campaign, being it advertising, influencer outreach, online engagement, or content marketing, monitoring and accountability are essential parts of any modern marketing and PR campaign. Social Media Monitoring. People are already talking you and your brand.

Social Media 210

Social Media Social Marketing Paid Search Agency Planning 210

Biznology

APRIL 18, 2017

Topics in yesterday’s episode, FIR #83: The Problem with Magical Thinking , include: United Airlines ’ crisis drags on and on, aided by user-generated content, competitors piling on, and Saturday Night Live. technologies , including content syndication, online collaboration, blogging, and consumer generated media. Can we even?

Advertising Agencies 145

Advertising Agencies Public Relations PR Web 2.0 145

Biznology

OCTOBER 11, 2011

Last week, I talked about using the long tail of blogger outreach –the idea that you can’t pin your hopes for most public relations efforts on only the A-list bloggers. For blogger outreach to work, over and over, you need to be endlessly generous and endlessly appreciative.

Blogger 80

Blogger Long Tail Marketing Outreach PR 80

Biznology

MAY 23, 2013

Excellent blogger outreach programs are about more than great content – you need to be great to work with too. Content marketing takes many forms and one of the more popular approaches is through blogging. Companies and individuals can be territorial of their blogs, particularly when it comes to third-party content.

Blogger 80

Blogger Paid Search Agency Outreach Social Media 80

Biznology

DECEMBER 26, 2014

Vary your content by client as much as possible, but be sure to ask how their experience has been. Content Marketing Internet Marketing Public Relations business strategy email outreach public relations testimonial' Both local and online brands should make a point to send an email to at least one client each day. Like this post?

Tips 80

Tips Public Relations Generation Customer Satisfaction 80

Biznology

NOVEMBER 5, 2014

Make a schedule for sending out high quality content that is realistic. If you can’t consistently create great content every week, then don’t send an email every week. Don’t use substandard content just to justify a more frequent email schedule. Outreach Marketing email marketing Inbound marketing' Like this post?

Inbound Marketing 80

Inbound Marketing Marketing Management Marketing Proposals Outreach 80

Biznology

JANUARY 5, 2016

Here’s FIR #15: THE OPEN WEB VS. CONTENT SILOS : As you may know by now, I am more of a technologist than a communicator. technologies, including content syndication, online collaboration, blogging, and consumer generated media. He operates his consultancy at Gerris Corp. He specializes in Web 2.0

Work Management 80

Work Management Marketing Management Skype Public Relations 80

Biznology

AUGUST 12, 2013

The webmaster receives quality content for their site and its readers, and the guest blogger gains exposure and is typically allowed to link back to their own site which provides some SEO benefit. Improper Outreach Techniques. Focusing on Links Rather than Quality Content.

CAN-SPAM 80

CAN-SPAM Blogger Outreach SEO 80

Biznology

NOVEMBER 14, 2013

Also, these people have taken the time to comment on your post which means they are familiar with your content and at least interested in it enough to read it. Social Media Interaction. Internet Marketing Slider Blog Facebook Google Search engine optimization SEO social media Web search engine Webmaster'

Link Building 80

Link Building Ad Building Wikipedia Outreach 80

Biznology

OCTOBER 17, 2014

Content Marketing Influencer Marketing Internet Marketing Outreach Marketing Public Relations Reputation Management brand image corporate social responsibility Millennials and cause-related Strong Brands' Hopefully we will be living in a world of balanced values, both social and economic. appeared first on Biznology.

Brand Identity 80

Brand Identity Branding Classified Ads Public Relations 80