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The Wikipedia test for content marketing

Biznology

Good content marketing educates the customer. What you’ll find instead is straightforward, informative content. Content, in other words, that helps the customer understand. The company version is a content-free jumble of slogans. The post The Wikipedia test for content marketing appeared first on Biznology.

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Your content marketing must sell solutions, not stuff

Biznology

Those are the solutions your marketing needs to focus on in order to gain prospects’ attention and move them through their buying process and your sales funnel. The post Your content marketing must sell solutions, not stuff appeared first on Biznology. Like this post? Sign up for our emails here.

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How to Approach Content Marketing in the Wake of Coronavirus and Deliver Dynamic Campaigns

Biznology

When it comes to any form of marketing, the latest trends are to be followed in order to be successful. This is because the campaigns need to reflect the mindsets of people in order to attract them. First of all, the importance of digital marketing and regularly published content has never been so obvious. What changed?

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The Facebook Sharing Debugger is an essential content marketing tool

Biznology

In order speed things up, Facebook scrapes every URL that you and I drop in and share to Facebook and then packages it into a ratio-cropped featured image, a title, and a summary, usually taken from either the title/description meta tag on your site or from the proper title and the first paragraph of the article. Learn More. Like this post?

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How to Blend Your Content Strategy with Your Other Marketing Initiatives

Biznology

Content strategy is an important factor in any company’s marketing initiatives today. Content isn’t an optional part of marketing strategy; it is integral and should be a central focus. Your company’s content should blend into several different areas of your marketing, which is one of the reasons it is so important.

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What is structured content?

Biznology

Structured content is the most important trend in digital marketing that you’ve probably never heard of. Of all the stories and advice in our book Outside-In Marketing: Using Big Data to Guide Your Content Marketing , the one that has attracted the most questions from my colleagues is the section on structured content.

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3 Ways Content Can Convert Social Media Fans Into Customers

Biznology

You get many likes, and people respond well to your content. Quality content – from views to sales. Let’s not forget – CONTENT IS KING. But, at the end of the day, if your content is rubbish – you won’t get anywhere. Meanwhile, with high-quality content, you can gain loyalty. Sure, they like you.