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Google lets advertisers opt out of Search Partner Network amid Adalytics claims

Martech

Google is providing advertisers with the option to opt out of the Search Partner Network (SPN). The flagged websites referenced in the research contain pornographic, sanctioned, and pirated content. The flagged websites referenced in the research contain pornographic, sanctioned, and pirated content. Adalytics claims.

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Opt In, Opt out – 5 Trends in Mobile Advertising 

Martech Advisor

today, and the amount of content has exploded to the point where it’s almost immeasurable. Opt-Out Is the New Default Choice, Making Active Engagement Even More Valued. For brands, more programmatic means bigger opportunities to push strong cost-per-install ads from other apps out of the way with more transparent pricing.

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The Amazing Benefits of Journalistic Content (Plus 7 Pro Tips You Can Use Today!)

Marketing Insider Group

Then, you should work with your marketing team on adding more journalistic content to your mix. Buyers are turning away from salesy ads and overtly promotional media and gravitating toward content that is educational and informative. Learn what creating content like a journalist really means and discover our best tips on how to do so.

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3 email list management tips for publishers

Liveintent

Publishers today rely on email to reach their audiences with real-time content and drive revenue from newsletter monetization strategies. It’s the one piece of information you use to sign into publisher sites, social media platforms, apps — even your bank account. By keeping their email lists updated.

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Apple’s Social Media Opt-Outs

Bluetext

Earlier this year, Apple rolled out a feature that allows end users to limit the personalization of ads delivered across their devices (iPhone, iPad, Mac, iPod). Impacts of the Opt-out on Advertisers: Advertisers use this information all the time. The post Apple’s Social Media Opt-Outs appeared first on Bluetext.

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Publishing insightful thought leadership to drive conversions for Cognite

Tomorrow People

An industry magazine with a laser focus on data fusion helped mark out Cognite as a true thought leader. The use of Cognite branding and a foreword from the CEO put the company’s stamp on this valuable content. Access to the magazine is only possible after completing a contact form, generating a new opted-in lead.

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How Content Marketing Directly Improves Sales

Marketing Insider Group

While some invest a tremendous amount of money in traditional advertising channels, many use the power of content instead. Content marketing directly improves sales in many ways, and typically costs much less and has higher returns than ads. They will consume content, but only if it’s valuable to them. Quick Takeaways.