KoMarketing Associates

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What B2B Advertisers Need to Know About Google Display Network

KoMarketing Associates

Over the years, I’ve reviewed dozens of AdWords accounts where B2B marketers opted into both keyword-based advertising as well as the Google Display Network (GDN). Content on the GDN is only limited by publishers imaginations, so there are endless types of questionable content that most brands would want to avoid.

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5 Ways B2B Organizations Can Leverage User-Generated Content

KoMarketing Associates

User-generated content (UGC) is one of the best forms of content: your users create it for you, and all it takes on your end is simply to organize and publish it on your website or other online platforms. Luckily, there are at least five other ways that brands can use user-generated content in B2B marketing. Industry Events.

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7 B2B Lead Generation Strategies For SaaS Companies

KoMarketing Associates

Whether they do it via SEO and content marketing or many other strategies, SaaS B2B lead generation still has a ton of opportunities. Developing the type of content that ranks takes time and expertise, and getting that content to rank can take several months or more. SaaS marketing is fierce. And yet… it’s still a winnable game.

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7 Baidu SEO Fundamentals B2B Marketers Need to Know

KoMarketing Associates

Some of our clients opted to set up a brand new site hosted in China; others chose a content delivery network (CDN) to boost site speed; and some chose to use a mirror site on the China server, but only serve priority pages to the Chinese audience. Create Relevant and Unique Content. Content is the core of Baidu SEO.

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The Good, the Bad, and the Ugly of Seasonal SEO

KoMarketing Associates

By writing new content or optimizing relevant pages to correlate with their searches, you can improve how your site ranks in your customers’ SERP results. With evergreen content being easier to manage and seemingly more valuable, most organizations opt-out of catering to trends, as they aren’t selling directly to consumers.

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What Were The Most Effective B2B Marketing Tactics of 2015?

KoMarketing Associates

STRATEGIC CONTENT MARKETING. “The most effective marketing tactic I have seen work for many brands is taking a strategic approach to content marketing. . “The most effective marketing tactic I have seen work for many brands is taking a strategic approach to content marketing. REDEFINING THE ROI OF PR. “We

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Should CTR be a Key Performance Indicator for B2B Advertisers?

KoMarketing Associates

Search CTR does not affect content CTR and vice versa. The Benefits of Having a High CTR: Click-through rate is one of the most important factors in Google’s Ad Rank formula. This means that CTR is key in determining your Quality Score. CPC is determined by factoring in your maximum CPC and your Quality Score. Good” is relative.

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