Industrial Marketing Today

SEPTEMBER 1, 2011

Keeping e-mails relevant has become the key factor in proving their worth in industrial marketing. In this post, I’ve listed the major areas to focus on if you want to make your industrial e-mail marketing more relevant and productive. Make sure you do not inadvertently add a contact that has opted out of your list in the past.

Relevance 60

Relevance List Brokers Opt-out Marketing Analytics Tools 60

Industrial Marketing Today

NOVEMBER 16, 2009

Marketing gurus tend to talk about opt-in pages, sign up forms, calls to action and interactive squeeze pages to boost your click through and conversion rates. Home Marketing Matters About Contact B2B Marketing Store Company Website Are You Creating Irresistible Offers with Your Email Marketing? An irresistible incentive has to be specific.

Email Marketing 60

Email Marketing Web 2.0 Planning Opt-in 60

Industrial Marketing Today

MAY 22, 2011

Mobile marketing is strictly opt-in, far more than regular permission-based email marketing. Make sure you are ready to deliver relevant content if you are planning to use text messages to create any kind of a location or time specific offer. In the United States, numbers are still higher.

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Mobile Marketing Paid Search Agency Marketing Analytics Tools Planning 60

Industrial Marketing Today

APRIL 26, 2011

IMO, they are and will continue to be very useful provided your content is relevant. The solution – use dynamic content to boost relevancy of your emails and make them highly personalized in order to truly engage with your audience of engineering, technical and industrial professionals. What is dynamic content in emails?

Relevance 60

Relevance Marketing Management Marketing Automation Services Lead Ranking 60