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The Medium is the Message: Best Practices Guide to SMS Marketing

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If you have the right strategies, content and timing in place, this immediately can work in your favor for automated SMS marketing. One way to achieve this is to use customer data and geotargeting to deliver relevant messages that inspire immediate action. For example, say you provide B2B products and services.

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Marketing Automation Migration: Switching Platforms Made Easy

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Gather all relevant assets that need to migrate in order to continue your existing nurture programs. One of the biggest sources of migration pain is making sure your marketing content comes over too. This process should be simple so that your team can quickly re-create the relevant assets. You might not need a full migration.

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Email Marketing Migration: Switching Platforms Made Easy

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Gather all relevant assets that need to migrate in order to continue your existing nurture programs. One of the biggest sources of migration pain is making sure your marketing content comes over too. This process should be simple so that your team can quickly re-create the relevant assets. You might not need a full migration.

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The Best Email Deliverability Guide Ever

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You work hard on your email marketing programs: developing copy, selecting supporting content, finding the right visuals, making sure the right people on your team have reviewed and approved. Part 1: Mission Inbox-able Email deliverability isn’t yet a buzzword on the lips of every digital marketer out there. But it needs to be.

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Digital Advertising Terms and Jargon Every Marketer Should Know

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This ensures that your ads are only visible to the relevant people at General Mills. Once a winner is identified, it becomes the next control and is compared with another version for further testing and optimization. What is Above the Fold? What is Account-Based Advertising? What is an Ad Audience? What is an Ad Click? What is an Ad Exchange?