• MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Content, Opt-in] Closing the Loop on Social Leads
    measure, and how to tie each of these to top line organizational goals in order to close the loop. monitor conversations and create content that relates to the discussions you find, you’ll not only reap the. advantages from your evergreen content. As you can imagine, the lead generation possibilities in social media.
  • READYPULSE  |  SATURDAY, AUGUST 22, 2015
    [Content, Opt-in] ReadyPulse Becomes an Amazon Webstore Solution Provider
    ReadyPulse is a system of record for social content and social users, with patented technology that identifies and scores relevant social content and influential social users for brand ambassador programs, new product launches, e-commerce, and marketing campaigns. ReadyPulse Becomes an Amazon Webstore Solution Provider. Press
  • READYPULSE  |  SATURDAY, AUGUST 22, 2015
    [Content, Opt-in] AlwaysOn Announced ReadyPulse as a Global 250 Top Private Company Winner
    ReadyPulse is a Global 250 Top Private Company in the B2B SaaS and Enterprise category. In 2013, ReadyPulse was named a Top Private Company to Watch by AlwaysOn. Receiving the Global 250 Top Private Company award validates its forward and upward growth and success in today’s demanding market environment. About ReadyPulse. Pres
  • READYPULSE  |  SATURDAY, AUGUST 22, 2015
    [Content, Opt-in] ReadyPulse Raises $2M A Round for Permission-Based Social Content Commerce Platform
    ReadyPulse Raises $2M A Round for Permission-Based Social Content Commerce Platform. Helps Brands Find the Best User Generated Content Authorized for Marketing. We believe ReadyPulse has already begun to change marketing with customer generated content,” said Todd Warren, Divergent Ventures. About ReadyPulse. Press
  • MARKETING ACTION  |  THURSDAY, AUGUST 20, 2015
    [Content, Opt-in] The Simple, 3-Step Process to Generating Leads and Revenue through Social Media Channels
    Social media is a huge opportunity for businesses to spread their message to a large number of people in a relatively short amount of time. Facebook click rates are unimpressive, LinkedIn sponsored posts are quite expensive, and tweets get lost in the mix. Actionable Content. Keep attention span in mind when developing content.
  • MARKETING ACTION  |  WEDNESDAY, AUGUST 12, 2015
    [Content, Opt-in] How to Entice Your Clients to Join the Marketing Automation Party
    You’ve reveled in the magic of automating your agency’s marketing strategies and campaigns because it’s made a world of difference in how you conduct campaigns and measure results, not to mention the fact that you’re continually increasing revenue for your agency. In other words, how do you get them to join the party? Listen.
  • NUSPARK  |  SUNDAY, AUGUST 9, 2015
    [Content, Opt-in] Is Co-Registration a Lead Generation Tactic to Consider?
    As marketers and demand generators, we are always researching and looking for new and efficient ways to drive leads into the funnel, in order to follow-up with more content as nurture, or tele-services.  I recently re-discovered the concept of co-registration as another means of capturing email addresses of interested prospects.
  • HUBSPOT  |  THURSDAY, JULY 23, 2015
    [Content, Opt-in] Publishers: Stop Sending Terrible Emails
    Assuming you’ve spent the time to grow your list the right way (and haven’t purchased it ), this begs the question: Why are subscribers still dropping off at such a high rate if they’ve opted-in in the first place? Send More Relevant Emails: Focus on Audience Behavior. The dreaded “unsubscribe” metric. Media
  • MARKETING ACTION  |  THURSDAY, JULY 23, 2015
    [Content, Opt-in] Fun with Mnemonics: Set SMART Marketing Goals
    But in order to reach your goals, either personally or professionally, you need to know first how to choose them, and then how to set them. In online marketing, this may refer to targeting a specific platform or channel such as email, web, YouTube, etc. It is time to set in place the action plan for success! Ready, Set, GOAL!
  • HUBSPOT  |  WEDNESDAY, JULY 22, 2015
    [Content, Opt-in] Quality vs. Quantity: A 6-Month Analysis of the Age-Old Blogging Debate
    Should you create more content of a lower quality or less content of a higher quality? In an ideal world, the answer would always be less content of a higher quality. But that’s not how blogging works in real life. To grow a blog, you need to consistently publish content that your readers enjoy reading.
  • HUBSPOT  |  TUESDAY, JULY 21, 2015
    [Content, Opt-in] Growing Your Publication's Email List (The Right Way)
    It goes without saying that growing that list in a meaningful and relevant way can be powerful step toward monetizing audiences and selling digital products like subscriptions or event tickets. While buying these lists may seem like a simple and quick fix, taking the slightly longer route is well worth it in the end. Media
  • MODERN B2B MARKETING  |  TUESDAY, JULY 14, 2015
    [Content, Opt-in] Beacons and Chat: 2 Technologies Giving Marketers Fresh New Ways to Engage
    Author: Mike Stocker As marketers, it goes without saying that we strive to stay ahead of the trends and utilize the newest technologies so that we can stay relevant and engaging to our customers. Mobile device location awareness: This refers to solutions where the marketer has obtained opted-in consumer permissions to track location.
  • B2B MARKETING INSIDER  |  THURSDAY, JUNE 25, 2015
    [Content, Opt-in] Content Marketing That Converts
    How Do You Create Content Marketing That Converts? There’s been a fundamental shift in the way marketers and customers create, consume, and share content. Every day, billions of photos are uploaded, tweets are posted, snapchats are sent, and pieces of content are shared. How To Create Content That Converts?
  • MARKETING ACTION  |  WEDNESDAY, JUNE 24, 2015
    [Content, Opt-in] Big Data Can Help Your Email Deliverability
    Since its inception, many marketers have asked us what information they need to keep in their database on their email recipients, to ensure they are doing their due diligence and are in compliance with CASL. Type of opt-in – webpage, sign up, paper, verbal, trade show. 3. Example of webpage or form used for opt-in. 4.
  • HUBSPOT  |  THURSDAY, JUNE 18, 2015
    [Content, Opt-in] 5 Tried-and-True Tools for Growing Your Email List
    Whether your contacts switch companies, decide to purge an old address they don't use anymore, or simply opt-out of your email communication, they're gone. In an effort to fill in the gaps left by email database decay, we've come up with five tools proven to help businesses grow their email list. every year. The result?
  • MARKETING ACTION  |  WEDNESDAY, JUNE 17, 2015
    [Content, Opt-in] Frequently Asked Questions about Email Deliverability
    What can you do to make sure your email messages arrive in the inbox, and how can you prevent spam complaints from your audiences? We’re sharing them here with our readers to provide an in-depth look at some of the most pressing deliverability issues facing email marketers today. Also: Look in your Act-On campaign reports.
  • HUBSPOT  |  TUESDAY, JUNE 2, 2015
    [Content, Opt-in] The Shark Tank Effect: How to Prepare Your Website for a Traffic Influx
    While the featured entrepreneurs can certainly be happy about the exposure, many of them actually struggle to prepare their businesses on the back-end for the huge increases in traffic, social media mentions, and sales. Many young businesses' websites aren't equipped to handle huge percentage increases in traffic. Source: Inc.com.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, MAY 20, 2015
    [Content, Opt-in] The Challenges of Being Seen, Heard and Read
    Quit selling and start giving them what they want (helpful content), where they want it and when they want it. recently read a post by George Stenitzer on Content Marketing Institute that talked about when more people are saying no to ads, what options do we have to get your message in front of them? So what’s the answer?
  • HINGE MARKETING  |  FRIDAY, MAY 15, 2015
    [Content, Opt-in] 5 Proven Steps to Creating a Lead Magnet That Attracts and Converts Prospects
    Ever wonder why your competitors seem to attract and lock in the best prospects? Assuming you have a decent website, there’s probably one crucial element standing in the way of capturing and keeping your ideal prospects: a lead magnet. Addressing a challenge positions you as an authority in that space, so choose carefully.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MAY 14, 2015
    [Content, Opt-in] New Mobile Innovations Enhance the Marketing, Sales, and Customer Experience
    The data they create—whether it’s behaviors, preferences, or attributes—can end up in silos across channels. In fact, 85% of digital marketers say the biggest challenge to cross-channel marketing is customer data that’s spread across multiple channels. Dynamic Deep Links in Push & Email Messages.
  • CMO ESSENTIALS  |  WEDNESDAY, MAY 13, 2015
    [Content, Opt-in] 6 Evergreen Marketing Best Practices: Setting Roots for Steady Growth
    As marketers, we’re almost always digging for the next big thing to sprout up, but what about what’s already right in front of us? Sure, bright, shiny new things might make for quick wins , but if you want to drive long, steady growth, it’s best to trust in marketing best practices that have grown steadily over time.
  • JUNTA 42  |  THURSDAY, MAY 7, 2015
    [Content, Opt-in] No Subscription Goal for Your Content Marketing? Prepare to Be Ignored
    These companies are some of the most innovative in the world, and create many of the products you use on a daily basis, both personally and professionally. According to Content Marketing Institute/MarketingProfs research , fewer than one in three organizations have subscription growth as a content marketing goal.
  • HUBSPOT  |  TUESDAY, APRIL 21, 2015
    [Content, Opt-in] How to Create an Email Newsletter People Actually Read
    Download our free guide to creating email newsletters here for even more e-newsletter tips. ). I’ve been in that situation before, and I was terrified. At the very “least,” you could engage your company’s evangelists -- and they could help bring in business. What’s in them? but that doesn't mean you need them in your emails.
  • MARKETING ACTION  |  TUESDAY, APRIL 14, 2015
    [Content, Opt-in] Why Blogging Is More Important Than Ever
    Content marketing” (which is really just distributing marketing content) is the hot buzzword for modern marketers. But there’s already a lot of content out there, and content marketing isn’t nearly as good as “interesting marketing.” Without interesting content, all these media channels are toothless.
  • HUBSPOT  |  TUESDAY, APRIL 14, 2015
    [Content, Opt-in] Why Marketing Automation Needs Permission Marketing
    Coined in a book by Seth Godin , the term "permission marketing" has helped give birth to the communication rules marketers around the world now follow. But Seth Godin was not trying to write anti-spam legislation -- he was pointing out a fundamental shift in how people and companies communicate with each other. Here''s why.
  • WEBBIQUITY  |  WEDNESDAY, MARCH 25, 2015
    [Content, Opt-in] 13 Great Guides to Growing Your Blog Audience
    You’ve put extensive effort into your business blog design, content strategy, research, and execution. The short answer is to write great content and then promote it effectively. Find guidance on those topics and more here in a baker’s dozen of the best guides to growing your blog audience from the past year or so.
  • HUBSPOT  |  FRIDAY, MARCH 20, 2015
    [Content, Opt-in] 5 Landing Page A/B Tests (And Their Surprising Results)
    In recent years, studies were released stating that content placed above the fold attracted 80% of a consumer’s attention. Content Verve yielded a. 304% increase in conversions by moving the page’s CTA below the fold. Similar to the way you would handle any situation in life, the complex ones require more time.
  • CMO ESSENTIALS  |  TUESDAY, MARCH 17, 2015
    [Content, Opt-in] 6 Tactical Marketing Enablers for Independent Buyers
    Whether you’ve encountered these buyers directly, or only heard horror stories from across the aisle in the sales trenches, you’re probably well aware of the challenges in cultivating successful customers out of empowered buyers. Review the data you have on your existing content to see what people are consuming.
  • MODERN B2B MARKETING  |  MONDAY, MARCH 16, 2015
    [Content, Opt-in] Sights and Sounds of SXSW: Transformational Marketing and The Era of Engagement
    in Austin is shut down and alive with the sights and sounds of technology, and well…a smorgasbord of free refreshments for attendees and tech fans. So Kaiser reached out to Intelligent Demand to aid in their transformation. Super impressive! $50 million to date in marketing sourced revenue. 6,788 opted in leads.
  • MODERN B2B MARKETING  |  SATURDAY, MARCH 14, 2015
    [Content, Opt-in] 13 Tips for Marketing Transformation: A Checklist for Change Agents
    Author: John Common If you’re reading this blog article, you already know that growing revenue in an integrated and measurable way is the new imperative for  modern marketing. But actually DOING IT in the real world can sometimes feel impossibly complex. So let’s dig in! 1. Please share in the comments below.
  • HUBSPOT  |  SATURDAY, MARCH 7, 2015
    [Content, Opt-in] Is Personalization Creepy? 6 Experts Weigh In
    To read more content like this, subscribe to Agency Post. You would think that personalization of content and ads would be a welcome tactic, considering how many people complain about irrelevant advertising. And not all customers are comfortable brands using their information in this way. Increase Relevance. Add Value.
  • MARKETING ACTION  |  THURSDAY, MARCH 5, 2015
    [Content, Opt-in] How to Build Your Twitter Following (for Free)
    Buying cheap followers is even worse. I’m sure you already know not to give in to the temptation of the “buy 100,000 Twitter followers for $39” deals you see everywhere on Twitter. The kind of followers who will respond to your tweets, share your content and grow your business. 1. fell in love with that header shot. Tweet often.
  • MARKETING ACTION  |  THURSDAY, FEBRUARY 19, 2015
    [Content, Opt-in] Email Deliverability Mystery: Where Does Missing Mail Go?
    We’ve all been here: You’ve spent lots of time crafting, tweaking, and creating the perfect email message to your subscribers, in hopes that you will be able to entice them to greater engagement with a new product offering, service, or note about your organization. This is a very common issue that can come up in the realm of deliverability.
  • CMO ESSENTIALS  |  TUESDAY, FEBRUARY 17, 2015
    [Content, Opt-in] 5 Reasons Customers Hate Your Marketing Emails
    Email lists should be grown organically through in-store or online sign up forms. Most email campaign providers support this permission-based email marketing, even requiring a subscription confirmation email (double opt-in) before adding a contact to your list. Creating content is hard. The Intrusion Campaign.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 11, 2015
    [Content, Opt-in] 5 Tired Web Design Trends Marketers Should Retire
    Even though all your messages may be relevant, you need your target audience to hone in on the main value proposition. It’s very unlikely that a visitor will sit idle and view all images in a slider. message that pops up after an appropriate time with an option for you to easily opt out of the box is effective.
  • B2B LEAD GENERATION BLOG  |  MONDAY, FEBRUARY 9, 2015
    [Content, Opt-in] Content Marketing Tips for Lead Nurturing
    Lead nurturing is something that’s fairly easy to understand, but for many, it’s become a frustrating thing consistently execute for two reasons: Lack of content. No plan for consistency. I’ve found that many marketers get stuck on not having enough good and effective lead nurturing content. Touch 5  — Relevant white paper via email.
  • HUBSPOT  |  TUESDAY, FEBRUARY 3, 2015
    [Content, Opt-in] The 4 L's of a Successful Lead Generation Strategy
    The first step in this evolution is to create compelling content, and the second is to use that content to convert visitors into leads. By prioritizing the biggest items and placing them in the jar first, he was then able to optimize the amount of space used. It All Starts with Content. Your content is your stones.
  • HUBSPOT  |  MONDAY, FEBRUARY 2, 2015
    [Content, Opt-in] 9 Effective Email Unsubscribe Pages
    One of the most important aspects of inbound marketing is delivering relevant content to followers who want to see it. People opt in by signing up for newsletters and downloading premium content. A sad reality, though, is once they opt in, people change their minds or decide they''re not actually interested in your content after all.
  • CMO ESSENTIALS  |  WEDNESDAY, JANUARY 28, 2015
    [Content, Opt-in] Supercharge the Top of Your Funnel with Quality Data and Analytics
    It’s clear that the marketer who best analyzes internal and external data points to predict where, when and how to engage a customer or prospect will win out in his or her efforts. That’s why the future of predictive analytics seems so bright with over $200 million being invested by the venture community in just the past twelve months.
  • WEBBIQUITY  |  TUESDAY, JANUARY 27, 2015
    [Content, Opt-in] 14 (of the) Best Email Marketing Tips and Guides of 2014
    Though email is one of the oldest tools in the  digital marketing toolbox, it remains one of the most popular and productive. Persuading prospective buyers to opt-in to yet another email list? Designing attention-grabbing emails with compelling content? Optimizing content across devices? Postal Service. ”).
  • HINGE MARKETING  |  WEDNESDAY, JANUARY 21, 2015
    [Content, Opt-in] 5 Lead Generating B2B Website Trends
    In this post, we’ll highlight the top five trends in lead generating websites with examples of how the some of the best marketers use these strategies to drive increased engagement and leads. 1) Calls-to-Action (CTA). CTAs offer something valuable to users usually in exchange for some information from the user.
  • CMO ESSENTIALS  |  MONDAY, JANUARY 19, 2015
    [Content, Opt-in] Perfecting the Personalization Puzzle for Mobile Marketing
    Personalization has been a buzzword in marketing and advertising circles for many years now, but the industry has gotten so caught up in its own hype that it never stopped to define what personalization actually meant. Commit to making mobile messaging content relevant and topical. didn’t think so. purchase history).
  • HUBSPOT  |  MONDAY, JANUARY 19, 2015
    [Content, Opt-in] 9 Ways to Recycle Your Blog Posts Into Other Content Formats
    Today, marketers are feeling the pressure to pump out more and more content to get noticed -- plus it''s got to be readable, engaging, and shareable. You need to dedicate more time to researching and write the best and most engaging content you can. Email newsletters are a great way to stay in touch with your avid blog readers.
  • MARKETING ACTION  |  THURSDAY, DECEMBER 18, 2014
    [Content, Opt-in] Global Software Provider Mikogo Uses Marketing Automation to Drive Results
    It is, but it can become a problem when you don’t have the right information to qualify leads and reach out to each one in a targeted, relevant way. This is the dilemma Mikogo found themselves in several years ago after a period of rapid growth. Rapid growth, lots of leads, and a busy sales team. Sounds great, doesn’t it?
  • MARKETING ACTION  |  WEDNESDAY, DECEMBER 10, 2014
    [Content, Opt-in] Spam Filter Basics: How to Keep Your Emails from Getting Blocked
    The last thing you need is to discover that your emails are getting caught in a spam filter – never getting the chance to be read by that hot prospect. The fact is, without proper adherence to best practices, the email you and your team worked so hard to craft could go unread in the spam folder. Content and word triggers.
  • CMO ESSENTIALS  |  THURSDAY, DECEMBER 4, 2014
    [Content, Opt-in] The Good, the Bad, and the Ugly in Using Customer Data for Marketing
    There are good things about collecting customer data – catering to consumer preferences, ensuring relevant communications, anticipating needs in convenient ways. Aligning to Customer Interests – data is a helpful tool in identifying and listening to the voice of the customer. increase in customer satisfaction.
  • MARKETING ACTION  |  WEDNESDAY, OCTOBER 22, 2014
    [Content, Opt-in] 5 Email Metrics that Matter to Marketers
    You can see the results roll in as time goes by. For email marketing, the important metrics start with the basics: delivery, opt-ins, opt-outs, opens, and clicks. This number will tell you how many valid email addresses there are in your list. Use “gated” content to acquire email addresses. Did they hate it?
  • MARKETING ACTION  |  WEDNESDAY, OCTOBER 22, 2014
    [Content, Opt-in] 5 Email Metrics that Matter to Marketers
    You can see the results roll in as time goes by. For email marketing, the important metrics start with the basics: delivery, opt-ins, opt-outs, opens, and clicks. This number will tell you how many valid email addresses there are in your list. Use “gated” content to acquire email addresses. Did they hate it?
  • HUBSPOT  |  WEDNESDAY, OCTOBER 8, 2014
    [Content, Opt-in] It's Time: How to Prep Your Email Marketing for the Holiday Season
    Email continues to be one of the most important communication channels in 2014, but competition for your readers'' attention is getting tighter every year, especially during the holiday season. In fact, email volume was 13% higher during the 2013 holiday season compared to the 2012 holiday season. Share with us in the comments below!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 7, 2014
    [Content, Opt-in] Ello and the weird economics of social media
    In fact, the platform’s founder, Paul Budnitz, has been making the media rounds proclaiming he “doesn’t care about money.” Tom Webster and I could not resist exploring this topic on our latest podcast which is sure to get you thinking about social media platforms in a new way. Ad-free you say? Is it possible?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, SEPTEMBER 23, 2014
    [Content, Opt-in] The Impact of the Internet of Things on Marketing Attribution
    Jessica specializes in digital strategy, Internet of Things, social data integration, content marketing, and customer experience, with a focus on how data is shifting business models and behaviors. So much data ushers in the risk for the dreaded culturally sensitive (and varying) privacy-violating creep-factor.
  • VERTICAL RESPONSE  |  FRIDAY, SEPTEMBER 19, 2014
    [Content, Opt-in] Unique Ways to Build Your Email List
    Melanie Duncan, owner of Entrepreneuress Academy highly recommends using Leadpages to create opt-in or landing pages to gain sign ups , as it doesn’t require design or coding experience. Videos – Videos are a great way to show off your products, service or company, give advice, and attract new visitors in various ways.
  • 3D2B  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Content, Opt-in] How to Increase Email Response Rates
    The Q1 Email Trends and Benchmarking Report by Epsilon reports that open rates in Q1 2014 climbed 5.7% Like everything else in marketing today, it requires processes and advanced systems that enable you to deliver relevant and timely content to prospects and customers. In other words, are you perceived as a spammer?
  • BIZNOLOGY  |  FRIDAY, AUGUST 22, 2014
    [Content, Opt-in] In content creation overload? Here’s what to do.
    Feeling like you’re in content creation overload? Stop Ever feel like you’re in a content creation hamster wheel? Many companies face content creation overload. Writers (and managing editors) feel like they’re in a never-ending loop of “what do we write about now?” Right?
  • WEBBIQUITY  |  TUESDAY, AUGUST 19, 2014
    [Content, Opt-in] 23 Terrific Email Marketing Guides
    However—as email inboxes get more crowded and both the sophistication and expectations of consumers and business buyers increase, marketers need to refine their tactics in order to build their opt-in email lists, retain subscribers,  and drive leads and sales through email marketing. In the B2B market, those layers thicken.
  • ANNUITAS  |  THURSDAY, AUGUST 14, 2014
    [Content, Opt-in] Five Reasons Why Your Email Gets Blocked
    have come up with a list of the top five reasons why an email would typically get blocked or blacklisted below: Content: First off, make sure that the email content you are sending is relevant to your buyer. Don’t forget to do A/B testing on different segments of your list – it matters as it speaks to relevance.
  • MARKETING ACTION  |  THURSDAY, AUGUST 14, 2014
    [Content, Opt-in] Questions from the 5 Futuristic Email Tactics Webinar
    These tips represent the latest trends and best practices from experts in the field, with examples that demonstrate how leading brands are setting these ideas into action. Needless to say, it is absolutely critical that your email conveys a relevant, engaging message to an appropriate target audience. Design with mobile in mind.
  • HUBSPOT  |  WEDNESDAY, AUGUST 13, 2014
    [Content, Opt-in] How to Promote Your Content Using Paid, Earned & Owned Media
    To read more content like this, subscribe to Insiders. Some people think content promotion isn’t complicated. It’s just making sure content is optimized for the search engines, sent to an appropriate email list, and then broadcast it socially, right? The Tactics of Content Promotion. Content Coverage.
  • MARKETING ACTION  |  WEDNESDAY, AUGUST 13, 2014
    [Content, Opt-in] Nail Your Holiday Email Sending Practices NOW
    For those of you who do scale up your sending: You know that heavy (or careless) email sending during the holiday season can hurt your sending reputation and put a serious dent in your sales. The heavy sending in the holiday season is predictable and understandable. In fact, there were some retailers giving Black Friday deals in July.
  • ANNUITAS  |  THURSDAY, AUGUST 7, 2014
    [Content, Opt-in] Content Relevance- Keeps It Far From Boring
    Why do some company’s struggle developing effective content and others seem to hit it out of the park every time? It could be a few reasons, but most of all, it has to do with relevance of the content.  But how can marketers ensure their content is consumed? Relevance.
  • HUBSPOT  |  FRIDAY, JULY 18, 2014
    [Content, Opt-in] Is Author Rank Really Relevant?
    This was one of the accounts of the carnage: Google’s John Mueller has announced that Google is making a major change in the search results around authorship. So the millions (or hundreds) of bloggers that validated authorship will no longer see their lovely photo and Google+ circle count presented in search results. Authorship.
  • HUBSPOT  |  FRIDAY, JULY 11, 2014
    [Content, Opt-in] Your Ultimate To-Do List for Your First 100 Days as an Inbound Marketer
    The most successful inbound marketers learn skills and create habits in their first 100 days. To make sure your trajectory is set correctly, we''ve catalogued much of what you''ll need to succeed in inbound marketing. They''re the ones you''re creating content for, the ones you''re trying to reach, and the ones who (hopefully!)
  • VERTICAL RESPONSE  |  THURSDAY, JULY 3, 2014
    [Content, Opt-in] Back-to-Basics: 5 Email Marketing Fundamentals You Should Revisit
    While summer may be in full swing in the Northern Hemisphere, back-to-school and the back-half of the year will be here before you know it. Always keep a goal in mind. Have a goal in mind and tailor your email’s information and call-to-action to that idea or plan. But what is your specific purpose? Use an ESP.
  • MARKETING ACTION  |  TUESDAY, JULY 1, 2014
    [Content, Opt-in] CASL Compliance: Q & A About Canada’s Anti-Spam Law
    Here’s a transcript of those questions and answers, in hopes that they may answer some of your own questions. If you have questions that aren’t covered here, please let us know in the Comments section at the bottom of the post. That’s a confirmed opt-in kind of relationship. Permission is the key in anything.
  • WRITTENT  |  MONDAY, JUNE 16, 2014
    [Content, Opt-in] 15 Ways to Get More Customers from Your Blog
    If you’ve jumped onto the content marketing bandwagon and kick-started a blog on your business website, you may have discovered that generating customers from your blog isn’t all as easy as you originally might have thought. Just make sure the quality of the posted content doesn’t suffer. 2. Use Images in Your Posts.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 11, 2014
    [Content, Opt-in] 10 Things You Probably Don’t Know About Google+
    The “plus” in Google+ is the skeleton key that opens the doors to the wonders of the Googleverse: YouTube, GMail, Android, Drive and more.You can trip on the high resolution images, the awesome photos and gifs and spend days reading insightful posts. Google has a high stake in getting you hooked on “plus”. Not shown in search results.
  • VERTICAL RESPONSE  |  THURSDAY, JUNE 5, 2014
    [Content, Opt-in] How to Cross-Promote Your Email Content [Guide]
    For instance, you can cross-promote: • upcoming events • giveaways or contests • new blog content • a sale or promotion. We live in an email checking, Facebook scrolling, content-on-demand world. Plan to use the most relevant digital platforms that are available to you. What can you cross-promote?
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JUNE 5, 2014
    [Content, Opt-in] Tips to Re-Engage and Get Those Cold Contacts Warm Again [New Guide]
    Like leftovers in your fridge, those cold prospects just need a little reheating and imagination to be enjoyed. The trick is reaching out with just the right finesse, message, and content to re-spark their interest. subject lines and lead in email copy) on the concerns most relevant to your audience. from Eloqua.
  • HUBSPOT  |  THURSDAY, MAY 29, 2014
    [Content, Opt-in] How to Spot a Bad Email List and Turn It Into a Good One
    In fact, customer acquisition via email has increased by 4X in the last four years. You might get in trouble with the law. In this post, I’ll go over what bad and good email lists looks like, and what steps you can take to transform your bad ones into good ones. More on opt-in strategies in a second.).
  • FATHOM  |  WEDNESDAY, MAY 28, 2014
    [Content, Opt-in] What Are Your Metrics Saying About Your Email Campaigns?
    Most companies have concerns about how many messages are too many and what content is relevant to their customers. Keep in mind, it’s important to set benchmarks for individual types of campaigns, rather than bunching all message reporting together. Increasing Opt-out rates : You’re sending too many emails. Happy testing!
  • MARKETING ACTION  |  TUESDAY, MAY 20, 2014
    [Content, Opt-in] Deliverability: 8 Tips for Getting Your Email Into the Inbox
    For those who read our post yesterday on the rel=canonical link, we are indeed using one on this post so that Google and the other search engines will return the circle S post, not this one, in response to a searcher’s query. If they opted-in to receive a certain type of email from you (e.g. Monitor response rates.
  • MANHATTAN MARKETING MAVEN  |  TUESDAY, MAY 13, 2014
    [Content, Opt-in] The Importance of Customer Preference
    In a world filled with endless consumer choices, too many marketers still push out one-size-fits-all messages.   The “R” in CRM needs to be more prominent in the thinking, programming and infrastructure of marketers. You can’t really create a preference center unless you have a database architecture in place.
  • HUBSPOT  |  WEDNESDAY, MAY 7, 2014
    [Content, Opt-in] How to Grow Your Database Through Blog Comments [Quick Tip]
    When you think of growing your database through blogging, you typically think about writing helpful content, then using calls-to-action somewhere in the post to offer conversion opportunities. In order to turn blog commenters into an engaged part of your database, there has to be some sort of opt-in conversion event.
  • FATHOM  |  TUESDAY, MAY 6, 2014
    [Content, Opt-in] Email Marketing Explained: The Definitive Word on Subject Lines
    We know that along with having a good relationship with the recipient, writing exceptional subject lines increases the chances our message gets opened in a crowded inbox. Do they know who you are, and did they opt in to receiving messages from you? Everyone hopes their emails get read. Stop right there. What does this tell us?
  • B2B MARKETING MENTOR  |  FRIDAY, MAY 2, 2014
    [Content, Opt-in] How Avid Launched Its Award-Nominated Lead Scoring Program
    Avid, a company specializing in audio and video production technology, is no stranger to accolades. The firm’s solutions, which are used by top filmmakers and recording artists, have helped win some of the most prestigious awards in the entertainment business, including two Oscars, a Grammy and 14 Emmy awards. Attendance at an event.
  • VERTICAL RESPONSE  |  TUESDAY, APRIL 15, 2014
    [Content, Opt-in] 5 Wicked Awesome Ways to Grow Your Email Marketing List
    You know you need to get the word out about your business in order to grow and to stay top of mind with customers. In reality, that purchased list can tarnish your business and get you banned by your ESP (Email Service Provider), rather than get you the results you want. Give Them a Chance to Subscribe (Opt-in) Everywhere.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 15, 2014
    [Content, Opt-in] If You’ve Got It, Use It (Data, That Is)
    In fact, as I was writing that last sentence , I received an email that began: “Big data is a top concern of marketers around the world – it has the potential to change nearly everything about the way they do business.” Fandango was using the data – our movie’s start time in this case – to serve up relevant content.
  • HINGE MARKETING  |  FRIDAY, APRIL 11, 2014
    [Content, Opt-in] How to Grow Your Email Contacts Organically
    In other words, for every $1 you put into email marketing, you can expect to get $1.27 in return. They might be of a particular demographic or located in your desired geographic region. But in all likelihood, these contacts don’t know who you are, what you do, or what you stand for. In current emails.
  • FATHOM  |  WEDNESDAY, MARCH 26, 2014
    [Content, Opt-in] Nurturing Your Retail Customers with Automated Messaging
    Automated email campaigns are a great way to reach your customers at critical times in the customer lifecycle: From the time they opt in to your emails, through their first purchase and as soon as they appear to become un-engaged. The types of automated emails you develop can vary depending on your company and your industry.
  • VOICE-BASED MARKETING  |  TUESDAY, MARCH 25, 2014
    [Content, Opt-in] Mobile Marketing and Location-Based Services: How Mobile Marketing Went Local
    Goldman Sachs says that by 2018, we’ll be seeing roughly as much mobile commerce ($626 billion) as we saw in e-commerce last year. This Consumers are relying on their mobile phone right along the path to purchase from research and showrooming to coupon redemption and in-store navigation. That’s where mobile marketing comes in.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 19, 2014
    [Content, Opt-in] Almost any brand can be Pinteresting. Here’s how!
    For example, like other Pinterest users I posted all the materials used in my after photos. Pinterest marketing specialist  Piqora  found that one “pin” generates an average of  78 cents in sales. However, Pinterest can be a great way to share valuable content with your target audience and showcase your brand personality.
  • HUBSPOT  |  THURSDAY, FEBRUARY 13, 2014
    [Content, Opt-in] Never Heard of 'Graymail'? Here's What You Need to Know
    hadn''t either, until a coworker casually dropped it in conversation and left me with a few dozen follow-up questions. Graymail is email you opted in to receive, but don''t really want. You technically opted in to receive those emails, but most people grow weary of them and don''t engage with them. email marketin
  • HUBSPOT  |  THURSDAY, FEBRUARY 6, 2014
    [Content, Opt-in] 8 Reasons You Gotta Stop Buying Email Lists (Listen Up, Scott Brown)
    In reality, however, this practice could be the death of your credibility. With that said, read these eight reasons below as to why you may want to rethink buying lists in the future -- and how growing your lists with inbound methods is the best (and safest) way to grow your lead gen and sales. Shady, right? Email bounce rates.
  • HUBSPOT  |  FRIDAY, JANUARY 31, 2014
    [Content, Opt-in] How to Use Welcome Emails to Delight Your New Blog Subscribers
    You know how the associates in retail stores usually give you a friendly, "Hi! Chances are, you''ve worked hard to get them to subscribe -- you''ve written valuable content that makes them want to come back for more, you''re blogging regularly, and you''ve encouraged them to subscribe. This is where welcome emails come into play.
  • B2B LEAD GENERATION BLOG  |  MONDAY, JANUARY 6, 2014
    [Content, Opt-in] The Domino Theory of B2B Content Marketing
    Let me illustrate the answer with a case study where I first learned about what I will refer to as the “domino theory” of content marketing. That’s a perfect metaphor for content marketing in B2B, not just within the buying cycle, but across the lifecycle of a customer. Tweet “You don’t optimize a landing page or an email.
  • SAZBEAN  |  FRIDAY, JANUARY 3, 2014
    [Content, Opt-in] Email Marketing Challenges for 2014
    This also means improving the segmentation of lists to reach the right targets and growing opt-in email lists. Email marketing can be very effective if the list is opt-in and targeted properly. Even with all the spam out there, people are still interested in content that is valuable.
  • MARKETING ACTION  |  FRIDAY, DECEMBER 6, 2013
    [Content, Opt-in] 5 Ways to Promote Your Webinar
    Then build a stage and make some costumes – all for the thrill of performing in front of an audience? Let’s talk about getting those “butts in seats”, as the performing arts folks say. 1. Use as many different relevant channels as you can, and link them to your registration page so people can get there in one click.
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 3, 2013
    [Content, Opt-in] The 3 Questions Every Email Marketer Should Answer: Holiday Edition
    In fact, the thought of a shopping expedition fills me with dread. In the US, the National Retail Federation estimates that $602 billion in sales will take place during November and December. In the UK, The Guardian estimates that £5 billion will be spent online alone in December – lots of opportunity, right?
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, DECEMBER 1, 2013
    [Content, Opt-in] How to Generate More Opt-ins With Your Email Marketing Campaign
    by contributor | Tweet this Editor’s Note:  Today’s blog post comes courtesy of  Candyce Edelen , CEO of  PropelGrowth , a B2B financial services marketing firm in Princeton, NJ. Candyce has spent the last 14 years in financial services, particularly in the area of securities trading and investment banking. Clean Up.
  • B2B LEAD BLOG  |  FRIDAY, NOVEMBER 22, 2013
    [Content, Opt-in] What is a Lead? What is a Prospect?
    Lead and Prospect are two words we hear a lot in marketing and sales roles but very rarely meaning the same thing. From company to company, even within the same company in different departments, prospects and leads are constantly defined differently. who have an interest in your company’s point of view, or the market you serve.
  • MODERN B2B MARKETING  |  TUESDAY, OCTOBER 29, 2013
    [Content, Opt-in] The 8 Lead Nurturing Tracks You’ve Never Heard Of
    The best streams (or “nurture tracks”) help you send targeted messages based on a prospect’s stage in the buying process. In return, you’ll learn more about them. 2. If leads were rejected for reasons that can be fixed, like low interest or un-readiness to buy, place them in your boomerang track. Gopher Track (stay in touch).
  • HUBSPOT  |  THURSDAY, OCTOBER 17, 2013
    [Content, Opt-in] 6 Signs Your Email Newsletter is Failing (and How You Can Fix It)
    If I had to take a guess, I''d venture to say that 90% of marketers have been pressured at some point in their job to have an email newsletter. Because of the way they are laid out, you can solve for lead generation, lead nurturing, sales, and customer " delightion " all in one swoop. So you give in. Your boss is convincing.
  • GREAT B2B MARKETING  |  TUESDAY, OCTOBER 1, 2013
    [Content, Opt-in] Social Media Marketing: What Not to Do
    I’ve written a lot about the subject of what you need to do to be successful in social media and pull marketing.  The other side of this coin is a list of things that are harmful or counterproductive – in other words, stuff you should refrain from doing. And for goodness sake, don’t insult your boss or your company in social media.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 26, 2013
    [Content, Opt-in] The 45 Inbound Marketing Terms You Should Know [Glossary]
    This is the process of comparing two variations of a single variable to determine which performs best in order to help improve marketing efforts. Primarily, this is done in email marketing (with variations in the subject line or copy), calls-to-action (variations in colors or verbiage), and landing pages (variations in content).
  • MANHATTAN MARKETING MAVEN  |  MONDAY, SEPTEMBER 23, 2013
    [Content, Opt-in] Gmail Tabs Don't Hurt
    In July, Google unilaterally decided to sort and filter Gmail. They are reading roughly 60% of the emails they’ve opted into. They were never going to be put off by a sorting solution because the content is anticipated and important to them.  users mailboxes for them. Commercial emailers went nuts.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 6, 2013
    [Content, Opt-in] How to Use Dynamic Content for "Smarter" Marketing
    If you''ve been following inbound marketing for a while, you''ve probably heard of the term ''smart content'' before. But not all of us are in the know -- lots of people are searching about it every day. What is smart content and how will it impact your marketing? Let''s dive in. What Is Smart Content?
  • HUBSPOT  |  TUESDAY, AUGUST 20, 2013
    [Content, Opt-in] The Go-to Guide to Creating Email Newsletters People Actually Read
    That sound good? I’ve been in that situation before, and I was worried. It’s hard because it includes a mix of different types of content about different parts of your business, including event reminders, surveys, educational information about your product, service, or industry, and promotions. What’s in them? Close more deals?
  • VERTICAL RESPONSE  |  FRIDAY, AUGUST 16, 2013
    [Content, Opt-in] 11 Smart Content Marketing Tools for Every Budget
    Content marketing is one of the best ways to engage and connect with your prospects and customers by giving them useful information. But how can you juggle running your business and creating and sharing useful content? Also search hashtags (#) that are relevant to your industry or business to find what may interest your readers.
  • LEADERSHIP  |  TUESDAY, AUGUST 13, 2013
    [Content, Opt-in] A 6-Point Email Marketing Checklist for B2B Lead Generation
    So (a) recognize that your buyers will tune you out because they just have too much noise to deal with, and (b) make sure that you don’t just add to their frustration by putting a ‘strong’ call to action in their face—tell them why they should take action; what’s the benefit. Today I’ll focus on email marketing as Part Two in the series.
  • WRITTENT  |  MONDAY, AUGUST 5, 2013
    [Content, Opt-in] 10 Metrics to Track Your Newsletter Content Success
    In fact, it’s just as viable of a platform for marketing as ever. While it’s clear that outstanding email newsletter content is key to success, there are myriads of other factors which can affect your results. high percentage of bounces can actually affect the success of your future newsletter content. Bounce Rate. Open Rate.
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