• MODERN B2B MARKETING  |  TUESDAY, MAY 24, 2016
    [Content, Opt-in] 5 Ways to Boost B2B Sales Through LinkedIn Social Selling
    In this blog, I’ll cover five strategies  to use LinkedIn to drive significant revenue for your company: 1. Add Prospective Customers and Share Their Content with Your Network. Having access to the content that they like and share is paramount to having a strong conversation with them. Share them in the comments below!
  • MODERN B2B MARKETING  |  MONDAY, MAY 23, 2016
    [Content, Opt-in] 3 Steps to Bridge the Gap Between Online and Offline Channels
    This may seem like a rather seamless experience, but what you may not realize is that there’s quite a lot going on in the back-end that connects these different channels to deliver that experience. In the example above, website, mobile, in-store, and email were all used—listening and responding to your different actions. Score!!
  • HUBSPOT  |  WEDNESDAY, MAY 18, 2016
    [Content, Opt-in] How We Grew Inbound Traffic by 300% in 6 Months
    In April we were averaging roughly 3,000 visits a day; all of this was coming via existing inbound marketing. Our initial goal was to double this number in just 6 months, so by the end of 2015 we would have roughly double the number of users hitting our site, and double the number of users signing up to use our product, Gleam.
  • CONTENT STANDARD  |  WEDNESDAY, MAY 18, 2016
    [Content, Opt-in] Where Did Your Email Marketing Strategy Lose Its Way?
    Their subject lines are predictable, the content is boring. But if you’re going by branded email marketing strategy, consumers have fallen asleep at the wheel: Sure, they might be receiving tons of email content on a daily basis, but they aren’t reading much of it, especially when it comes from businesses. Theories abound.
  • ACT-ON  |  FRIDAY, MAY 13, 2016
    [Content, Opt-in] How to Protect Your Email List Health and Deliverability
    Unhealthy email addresses lurking in your list directly impact your revenue, by reducing the number of your emails that make it to your subscriber. To experience optimal deliverability and conversion, identify and deal with all bounces, greylistings, and typos in your list. 3. Keep your messaging relevant and interesting.
  • ACT-ON  |  FRIDAY, MAY 6, 2016
    [Content, Opt-in] How Email Marketing Campaigns are Like the U.S. Elections
    We are in the middle of an election cycle here in the U.S. It’s been a crazy and unsavory ride so far for the candidates and voters alike, and I’m sure there is more insanity to follow, so as Bette Davis famously said in the 1950 movie All About Eve, “Fasten your seat belts. have lived in the U.S. The U.S. Sound familiar?
  • CEROS  |  TUESDAY, APRIL 19, 2016
    [Content, Opt-in] Selling Science to Artists: 5 Data-Focused Tips for Content Creators
    This post, Selling Science to Artists: 5 Data-Focused Tips for Content Creators , written by Bill Fanning , appeared first on Ceros Blog - Interactive Content Marketing & Design Tips. The Balance of Art and Science in Marketing. We focus on already-performing content to help drive a sustainable target audience.
  • ACT-ON  |  WEDNESDAY, APRIL 13, 2016
    [Content, Opt-in] 5 Email Metrics to Help Diagnose Your Mistakes
    However, in order to truly appreciate the depth of your data, you must know what the most important goals are in every campaign and hold them close to your chest. To simplify this, I like to tell people that a successful campaign is really just a good marriage between strategy and relevant data. Certainly.
  • IKO-SYSTEMS  |  WEDNESDAY, MARCH 30, 2016
    [Content, Opt-in] Traditional vs. Predictive Lead Scoring: Hard Math
    Exclusive Bonus Content: Download Here How to Calculate a Lead Score – Without a Calculator. When pursuing new business, lead scoring is a pivotal step in creating a list of qualified leads. Figuring out what properties to include in you lead and how many points to assign them is a process. So what is it? Retweet?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MARCH 30, 2016
    [Content, Opt-in] 6 Examples of Lead Nurturing Campaigns
    Setting up a lead nurturing campaign in your marketing automation platform is usually about contacting prospects early in their journey and building a relationship with them as they come closer to purchase. Sharing relevant, educational content is the heart of this campaign. Provide these steps in a series of email.
  • SALES ENGINE  |  THURSDAY, MARCH 24, 2016
    [Content, Opt-in] B2B Sales Cannot Live on Inbound Alone
    Inbound marketing , a term popularized by Hubspot, is all about producing content that extends the boundaries of company-owned web properties in order to catch the attention of prospects and entice them to engage with your web properties, including social channels and blogs. Content Strategy
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 18, 2016
    [Content, Opt-in] Spring Forward: Jumpstart Your SMS Marketing Campaign
    And while email inboxes can get clogged with spam and unwanted promotions, customers are very careful about opting in to text message updates, which means that your message will reach the right person who is actually interested in your offerings. In the U.S., Website : Include SMS opt-in instructions on your website.
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 18, 2016
    [Content, Opt-in] Spring Forward: Jumpstart Your SMS Marketing Campaign
    And while email inboxes can get clogged with spam and unwanted promotions, customers are very careful about opting in to text message updates, which means that your message will reach the right person who is actually interested in your offerings. In the U.S., Website : Include SMS opt-in instructions on your website.
  • HUBSPOT  |  THURSDAY, MARCH 10, 2016
    [Content, Opt-in] The Ultimate Dictionary of Marketing Terms You Should Know
    We've covered social media terms , content marketing terms , smarketing terms , email marketing terms , website optimization terms. This is the process of comparing two variations of a single variable to determine which performs best in order to help improve marketing efforts. Learn about these benefits in more detail here.).
  • LEADERSHIP  |  FRIDAY, MARCH 4, 2016
    [Content, Opt-in] 21 Ways to Maximize Your Lead Generation
    This list infographic from ELIV8 gives you 21 tips to maximize your lead generation, through a variety of methods ranging from collecting emails in-store to using videos on your landing page to hosting social media contests. Use Opt-In Content Offers. Add Opt-In Forms to Your Website. So include them!
  • VERTICAL RESPONSE  |  FRIDAY, FEBRUARY 19, 2016
    [Content, Opt-in] Mobile Marketing Words To Know
    Whether you just started to get the hang of email marketing, or you became a pro back in the 90’s, you’ll notice mobile marketing is not dramatically different from email marketing. Acquisition Rate: Percentage of respondents who opted in to participate in a mobile initiative/campaign. With U.S.
  • ONALYTICA B2B  |  WEDNESDAY, FEBRUARY 17, 2016
    [Content, Opt-in] IoT 2016: Top 100 Influencers and Brands
    We have conducted research into IoT on our blog back in 2014  and again in 2015  and it’s interesting to compare this new list to our previous ones. Be sure to follow them to stay up to date on the best content and resources on IoT! In order to achieve this, our connected world needs to be truly connected. We’re
  • ACT-ON  |  WEDNESDAY, FEBRUARY 3, 2016
    [Content, Opt-in] Graymail: Navigating Email Purgatory
    In simple terms, it’s email that your customer opted-in to receive … but doesn’t actually want. Graymail differs from spam in a few different ways; the mail: Was opted into, which indicates that the recipient wants the email. Provides valuable content that is targeted at the recipient. So what is graymail?
  • LEADERSHIP  |  FRIDAY, JANUARY 29, 2016
    [Content, Opt-in] Interesting Infographics: 21 Ways to Maximize Your Lead Generation
    This list infographic from from ELIV8  gives you 21 tips to maximize your lead generation, through a variety of methods ranging from collecting emails in-store to using videos on your landing page to hosting social media contests. Use Opt-In Content Offers. Add Opt-In Forms to Your Website. So include them!
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 26, 2016
    [Content, Opt-in] 30 B2B Social Media Tips for 2016
    In fact, according to the Salesforce 2015 State of Marketing Report , 66% of businesses now have a dedicated social media team. It takes analysis and strategy, and like everything else in marketing, it must continuously evolve. In fact, Kristen Vaughn wrote a post right here on KoMarketing outlining the best B2B Instagram accounts.
  • ACT-ON  |  MONDAY, JANUARY 18, 2016
    [Content, Opt-in] Agency: Bottom-Line Boosters for Marketing Agencies to Adopt in the New Year
    Content Marketing – This strategy is all about creating and distributing content (blog posts, eBooks, email, infographics, presentations, videos, whitepapers, etc.) Search engine algorithms are working in the background to punish spammers and reward marketers who follow best practices and provide the best answers to search queries.
  • VERTICAL RESPONSE  |  FRIDAY, JANUARY 8, 2016
    [Content, Opt-in] Email amassing? 24 more great ideas + 18 content tips
    In our last blog, we helped brainstorm 50 actions you can take to build up a viable list of email addresses for marketing purposes. Here’s another installment with 42 more tips, including pointers that focus on creating relevant and appealing content that will attract and retain subscribers to your email campaigns.
  • ACT-ON  |  THURSDAY, JANUARY 7, 2016
    [Content, Opt-in] 7 Ways B2Bers Can Rock Lead Gen Via Social Media
    Even if you’re in B2B. Even if you’re in a “boring” industry. Social media is indispensable for promoting your content. In Ascend2’s 2015 Leads Nurturing Trends Survey , social media holds third place for the most effective online channel for generating leads. Participate in LinkedIn Groups. Use LinkedIn Publisher.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 5, 2016
    [Content, Opt-in] 8 Key Google Changes B2B Marketers Need To Know In The New Year
    In early December, Google dropped the “followers on Google+” social annotation for AdWords advertisers, as uncovered in an article from The SEM Post. This is announcement was just another indicator that B2B marketers can focus less on activity directly associated with Google+ in the new year. trillion in 2020.
  • HINGE MARKETING  |  TUESDAY, DECEMBER 29, 2015
    [Content, Opt-in] Busting 12 Myths about Marketing Automation Tools
    The term “marketing automation” describes itself in that it automates marketing tasks. Also, the email that follows up after the webinar requesting feedback or offering you more content is also marketing automation. Marketing automation doesn’t work unless you make it work, so you need to put in some effort.
  • VERTICAL RESPONSE  |  WEDNESDAY, DECEMBER 23, 2015
    [Content, Opt-in] List with a Twist: 50 Creative Tips for Gathering Customer Emails
    Compiled correctly, your list should represent a significant captive audience that’s already interested in your offerings. Buying lists from another vendor is a bad idea, since emailing anonymous contacts can come across as invasive and often results in complaints, bounced addresses and unsubscribes. 34) Conducting a survey?
  • VERTICAL RESPONSE  |  WEDNESDAY, DECEMBER 23, 2015
    [Content, Opt-in] List with a Twist: 50 Creative Tips for Gathering Customer Emails
    Compiled correctly, your list should represent a significant captive audience that’s already interested in your offerings. Buying lists from another vendor is a bad idea, since emailing anonymous contacts can come across as invasive and often results in complaints, bounced addresses and unsubscribes. 34) Conducting a survey?
  • HUBSPOT  |  THURSDAY, DECEMBER 17, 2015
    [Content, Opt-in] 9 Principles of Mobile Web Design
    In case you missed it, we now live in a mobile-dominant world. In April of 2015, “Mobilegeddon” transformed the marketing world as we know it, putting responsive and mobile websites at the forefront of a marketer’s mind. Despite the upward trend in mobile usage, it’s important that we don’t discount desktop users.
  • ACT-ON  |  THURSDAY, DECEMBER 17, 2015
    [Content, Opt-in] Smart Agencies Don’t Neglect the Middle and Bottom of the Marketing Funnel
    “Demand generation” – it’s a subject that’s top-of-mind for marketing execs who, in addition to orchestrating the myriad facets of their departments, are now also responsible for getting new business and generating revenue. If you’re not there already, this is your opportunity to think of marketing in a new, broader way. Capture.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 16, 2015
    [Content, Opt-in] [New Ebook] Sneak Peek: The Ultimate Guide to Inbound Marketing For Schools
    Once upon a time, students applying to colleges waited for relevant materials to arrive in their inboxes. We've pulled out the first part of several chapters of the book to help you see exactly what you'll learn in the full guide. Are they seriously interested in attending? What content are you going to send?
  • KOMARKETING ASSOCIATES  |  MONDAY, DECEMBER 14, 2015
    [Content, Opt-in] What Were The Most Effective B2B Marketing Tactics of 2015?
    In an effort to shed light on how marketers tackled challenges and made strides in 2015, we spoke to a group of industry leaders across the B2B marketing space. STRATEGIC CONTENT MARKETING. In the process, I have doubled my traffic, tripled my blog subscribers and generated inbound leads I wold have ever seen.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, DECEMBER 14, 2015
    [Content, Opt-in] The Demise of the Deliverability Reputation Score - Part 2
    received a lot of very interesting feedback to the post, and it was overwhelmingly positive. A lot of people that I respect in our space reached out saying they agreed. ” I agree with that question at a high level, generally different pieces of information make a lot of sense in reviewing your options. What should you be doing?
  • ACT-ON  |  MONDAY, DECEMBER 14, 2015
    [Content, Opt-in] Supply Chain Consulting Firm Uses Marketing Automation to Facilitate Channel Change
    PAIGE MUSTO : Tell us about the industry that Spinnaker Management operates in. PAUL:  About 350 across the Spinnaker Management Group, with the majority in the US. It’s growing – we expect 50 percent growth in the business development team in Q4. And our knowledge is really good in all things supply chain.
  • MODERN B2B MARKETING  |  FRIDAY, DECEMBER 11, 2015
    [Content, Opt-in] How to Use Quizzes to Ramp Up Your Lead Database
    Most of us have taken a personality quiz at some point in time, but how exactly do they work? I’m going to lift the curtain on this mystery by breaking down the elements of a quiz and showing exactly how a great one is built. 1. Put yourself in the shoes of your customers decide what topic your quiz should revolve around.
  • HUBSPOT  |  MONDAY, NOVEMBER 30, 2015
    [Content, Opt-in] Overwhelmed by Email? Here Are 11 Great Tools for Organizing Your Inbox
    After all, email is one of the top ways we communicate with a lot of the people in our lives, from our best friends to people we've never spoken with before. In this post, we'll go through 11 of our favorite tools for organizing your inbox. archive now and resurface in your inbox at a later, specified time), archive, delete, or skip.
  • HUBSPOT  |  FRIDAY, NOVEMBER 20, 2015
    [Content, Opt-in] 13 Tried-and-True Lead Generation Ideas (And the Numbers Behind Them)
    This utopia of lead generation is, in fact, a possibility. Want to provide unique value in your content? Start by reaching out to a thought leader in your industry. Help videos can solve a real problem for potential customers in a format that's both entertaining and easily digestible. Intrigued? Keep reading.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, NOVEMBER 18, 2015
    [Content, Opt-in] 4 Factors That Drive Email Open Rates
    Through a combination of human expertise and machine power, emails are better designed, better written, and more likely to contain valuable content than ever before. Permissions Increasing open rates actually begins all the way back where your customer first opts in to receive your emails. not a great long-term strategy.
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 16, 2015
    [Content, Opt-in] Join the Big League: 7 Reasons to Go Digital with Your Advertising
    In fact, most companies spent more on digital marketing in 2015 than they did in 2014, and plan to increase spending in 2016. Digital advertising simply makes sense if you want to get your message, campaign, or promotion in front of your audience. The keyword for success in digital advertising is “multi-channel.”
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 16, 2015
    [Content, Opt-in] Join the Big League: 7 Reasons to Go Digital with Your Advertising
    In fact, most companies spent more on digital marketing in 2015 than they did in 2014, and plan to increase spending in 2016. Digital advertising simply makes sense if you want to get your message, campaign, or promotion in front of your audience. 2. The keyword for success in digital advertising is “multi-channel.”
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, OCTOBER 27, 2015
    [Content, Opt-in] Bridge the Offline and Online Divide with New Oracle Marketing Cloud Features
    We still live in a world where nearly 80% customers receive a fragmented experience from companies as they move from marketing channel to marketing channel. Today we’re excited to announce four new features that help marketers make progress in their goal of a more consistent, cross-channel experience. Now comes Match Multiplier.
  • SNAPAPP  |  MONDAY, OCTOBER 26, 2015
    [Content, Opt-in] Why Interactive Content is Transforming the Sales Funnel
    Cutting-edge companies have embraced this shift to digital/inbound/content (whatever you want to call it), rather than resisting it by maintaining old techniques and hoping it works. In a sales funnel dependent on targeted engagement, teams need to broaden their perspective and embrace data-driven opportunities. Embrace the change.
  • HUBSPOT  |  TUESDAY, OCTOBER 6, 2015
    [Content, Opt-in] Viewability? It’s the Least of Publishers’ Worries
    As this MediaPost article points out , viewability is one of the biggest areas of focus in digital media, as “companies are scrambling to develop technologies that improve viewability; trade organizations are hard at work setting new viewability guidelines.” Why are publishers still relying on the same metrics that they did in 1999?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 29, 2015
    [Content, Opt-in] Using content-related quizzes to generate leads
    With a demand for content that actually converts, a well-produced quiz can obtain opt-in rates north of 50% and enhanced lead generation. Let’s go over three practical ways to generate leads using quizzes. I’ll even throw in real-life examples to support each method in an effort to help marketers formulate ideas.
  • MARKETING ACTION  |  TUESDAY, SEPTEMBER 22, 2015
    [Content, Opt-in] The Resurgence of Email Marketing
    When Facebook added inline advertising as part of its venture into the public stock market in 2012, it seemed like email marketing was soon to be a thing of the past. McKinsey’s iConsumer survey reported a 20% decline in email usage between 2008-2012, as the medium surrendered ground to social networks, IM, and mobile messaging apps.
  • KAON  |  FRIDAY, SEPTEMBER 18, 2015
    [Content, Opt-in] Hubspot Inbound Conference Recap 4 of 9
    The Relevance Imperative: B2B The Way It Should Be, Presented by Russell Glass from LinkedIn Marketing Solutions. B2B buyers are taking a random walk around the internet in hopes of finding products or services related to their business needs, at the same time, marketers are hoping they will get in the way of that random walk.
  • MARKETING ACTION  |  TUESDAY, SEPTEMBER 8, 2015
    [Content, Opt-in] Agencies: How to Build an Email Campaign – When Your Client Has No List
    Top marketing agencies understand the importance of including robust email campaigns in their clients’ marketing strategies, because sending the right email to the right person at the right time within a customer’s lifecycle is key to attracting, capturing, nurturing, converting, and expanding the relationship. Sample Content.
  • MODERN B2B MARKETING  |  WEDNESDAY, SEPTEMBER 2, 2015
    [Content, Opt-in] What Is Account-Based Marketing (ABM) and Is It Right for You?
    Typically that means leveraging a range of owned, earned, and paid marketing channels to amplify a product message and build as much awareness as possible across a wide swath of a target market in order to maximize the number of leads brought into the funnel and deliver the most sales possible out of the funnel. Benefit 1: Clear ROI.
  • READYPULSE  |  SATURDAY, AUGUST 22, 2015
    [Content, Opt-in] ReadyPulse Becomes an Amazon Webstore Solution Provider
    ReadyPulse is a system of record for social content and social users, with patented technology that identifies and scores relevant social content and influential social users for brand ambassador programs, new product launches, e-commerce, and marketing campaigns. ReadyPulse Becomes an Amazon Webstore Solution Provider. Press
  • READYPULSE  |  SATURDAY, AUGUST 22, 2015
    [Content, Opt-in] AlwaysOn Announced ReadyPulse as a Global 250 Top Private Company Winner
    ReadyPulse is a Global 250 Top Private Company in the B2B SaaS and Enterprise category. In 2013, ReadyPulse was named a Top Private Company to Watch by AlwaysOn. Receiving the Global 250 Top Private Company award validates its forward and upward growth and success in today’s demanding market environment. About ReadyPulse. Pres
  • READYPULSE  |  SATURDAY, AUGUST 22, 2015
    [Content, Opt-in] ReadyPulse Raises $2M A Round for Permission-Based Social Content Commerce Platform
    ReadyPulse Raises $2M A Round for Permission-Based Social Content Commerce Platform. Helps Brands Find the Best User Generated Content Authorized for Marketing. We believe ReadyPulse has already begun to change marketing with customer generated content,” said Todd Warren, Divergent Ventures. About ReadyPulse. Press
  • MARKETING ACTION  |  THURSDAY, AUGUST 20, 2015
    [Content, Opt-in] The Simple, 3-Step Process to Generating Leads and Revenue through Social Media Channels
    Social media is a huge opportunity for businesses to spread their message to a large number of people in a relatively short amount of time. Facebook click rates are unimpressive, LinkedIn sponsored posts are quite expensive, and tweets get lost in the mix. Actionable Content. Keep attention span in mind when developing content.
  • MARKETING ACTION  |  WEDNESDAY, AUGUST 12, 2015
    [Content, Opt-in] How to Entice Your Clients to Join the Marketing Automation Party
    You’ve reveled in the magic of automating your agency’s marketing strategies and campaigns because it’s made a world of difference in how you conduct campaigns and measure results, not to mention the fact that you’re continually increasing revenue for your agency. In other words, how do you get them to join the party? Listen.
  • NUSPARK  |  SUNDAY, AUGUST 9, 2015
    [Content, Opt-in] Is Co-Registration a Lead Generation Tactic to Consider?
    As marketers and demand generators, we are always researching and looking for new and efficient ways to drive leads into the funnel, in order to follow-up with more content as nurture, or tele-services.  I recently re-discovered the concept of co-registration as another means of capturing email addresses of interested prospects.
  • HUBSPOT  |  THURSDAY, JULY 23, 2015
    [Content, Opt-in] Publishers: Stop Sending Terrible Emails
    Assuming you’ve spent the time to grow your list the right way (and haven’t purchased it ), this begs the question: Why are subscribers still dropping off at such a high rate if they’ve opted-in in the first place? Send More Relevant Emails: Focus on Audience Behavior. The dreaded “unsubscribe” metric. Media
  • MARKETING ACTION  |  THURSDAY, JULY 23, 2015
    [Content, Opt-in] Fun with Mnemonics: Set SMART Marketing Goals
    But in order to reach your goals, either personally or professionally, you need to know first how to choose them, and then how to set them. In online marketing, this may refer to targeting a specific platform or channel such as email, web, YouTube, etc. It is time to set in place the action plan for success! Ready, Set, GOAL!
  • HUBSPOT  |  WEDNESDAY, JULY 22, 2015
    [Content, Opt-in] Quality vs. Quantity: A 6-Month Analysis of the Age-Old Blogging Debate
    Should you create more content of a lower quality or less content of a higher quality? In an ideal world, the answer would always be less content of a higher quality. But that’s not how blogging works in real life. To grow a blog, you need to consistently publish content that your readers enjoy reading.
  • HUBSPOT  |  TUESDAY, JULY 21, 2015
    [Content, Opt-in] Growing Your Publication's Email List (The Right Way)
    It goes without saying that growing that list in a meaningful and relevant way can be powerful step toward monetizing audiences and selling digital products like subscriptions or event tickets. While buying these lists may seem like a simple and quick fix, taking the slightly longer route is well worth it in the end. Media
  • MODERN B2B MARKETING  |  TUESDAY, JULY 14, 2015
    [Content, Opt-in] Beacons and Chat: 2 Technologies Giving Marketers Fresh New Ways to Engage
    Author: Mike Stocker As marketers, it goes without saying that we strive to stay ahead of the trends and utilize the newest technologies so that we can stay relevant and engaging to our customers. Mobile device location awareness: This refers to solutions where the marketer has obtained opted-in consumer permissions to track location.
  • B2B MARKETING INSIDER  |  THURSDAY, JUNE 25, 2015
    [Content, Opt-in] Content Marketing That Converts
    How Do You Create Content Marketing That Converts? There’s been a fundamental shift in the way marketers and customers create, consume, and share content. Every day, billions of photos are uploaded, tweets are posted, snapchats are sent, and pieces of content are shared. How To Create Content That Converts?
  • MARKETING ACTION  |  WEDNESDAY, JUNE 24, 2015
    [Content, Opt-in] Big Data Can Help Your Email Deliverability
    Since its inception, many marketers have asked us what information they need to keep in their database on their email recipients, to ensure they are doing their due diligence and are in compliance with CASL. Type of opt-in – webpage, sign up, paper, verbal, trade show. 3. Example of webpage or form used for opt-in. 4.
  • HUBSPOT  |  THURSDAY, JUNE 18, 2015
    [Content, Opt-in] 5 Tried-and-True Tools for Growing Your Email List
    Whether your contacts switch companies, decide to purge an old address they don't use anymore, or simply opt-out of your email communication, they're gone. In an effort to fill in the gaps left by email database decay, we've come up with five tools proven to help businesses grow their email list. every year. The result?
  • MARKETING ACTION  |  WEDNESDAY, JUNE 17, 2015
    [Content, Opt-in] Frequently Asked Questions about Email Deliverability
    What can you do to make sure your email messages arrive in the inbox, and how can you prevent spam complaints from your audiences? We’re sharing them here with our readers to provide an in-depth look at some of the most pressing deliverability issues facing email marketers today. Also: Look in your Act-On campaign reports.
  • HUBSPOT  |  TUESDAY, JUNE 2, 2015
    [Content, Opt-in] The Shark Tank Effect: How to Prepare Your Website for a Traffic Influx
    While the featured entrepreneurs can certainly be happy about the exposure, many of them actually struggle to prepare their businesses on the back-end for the huge increases in traffic, social media mentions, and sales. Many young businesses' websites aren't equipped to handle huge percentage increases in traffic. Source: Inc.com.
  • HINGE MARKETING  |  FRIDAY, MAY 15, 2015
    [Content, Opt-in] 5 Proven Steps to Creating a Lead Magnet That Attracts and Converts Prospects
    Ever wonder why your competitors seem to attract and lock in the best prospects? Assuming you have a decent website, there’s probably one crucial element standing in the way of capturing and keeping your ideal prospects: a lead magnet. Addressing a challenge positions you as an authority in that space, so choose carefully.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MAY 14, 2015
    [Content, Opt-in] New Mobile Innovations Enhance the Marketing, Sales, and Customer Experience
    The data they create—whether it’s behaviors, preferences, or attributes—can end up in silos across channels. In fact, 85% of digital marketers say the biggest challenge to cross-channel marketing is customer data that’s spread across multiple channels. Dynamic Deep Links in Push & Email Messages.
  • CMO ESSENTIALS  |  WEDNESDAY, MAY 13, 2015
    [Content, Opt-in] 6 Evergreen Marketing Best Practices: Setting Roots for Steady Growth
    As marketers, we’re almost always digging for the next big thing to sprout up, but what about what’s already right in front of us? Sure, bright, shiny new things might make for quick wins , but if you want to drive long, steady growth, it’s best to trust in marketing best practices that have grown steadily over time.
  • JUNTA 42  |  THURSDAY, MAY 7, 2015
    [Content, Opt-in] No Subscription Goal for Your Content Marketing? Prepare to Be Ignored
    These companies are some of the most innovative in the world, and create many of the products you use on a daily basis, both personally and professionally. According to Content Marketing Institute/MarketingProfs research , fewer than one in three organizations have subscription growth as a content marketing goal.
  • HUBSPOT  |  TUESDAY, APRIL 21, 2015
    [Content, Opt-in] How to Create an Email Newsletter People Actually Read
    Download our free guide to creating email newsletters here for even more e-newsletter tips. ). I’ve been in that situation before, and I was terrified. At the very “least,” you could engage your company’s evangelists -- and they could help bring in business. What’s in them? but that doesn't mean you need them in your emails.
  • MARKETING ACTION  |  TUESDAY, APRIL 14, 2015
    [Content, Opt-in] Why Blogging Is More Important Than Ever
    Content marketing” (which is really just distributing marketing content) is the hot buzzword for modern marketers. But there’s already a lot of content out there, and content marketing isn’t nearly as good as “interesting marketing.” Without interesting content, all these media channels are toothless.
  • HUBSPOT  |  TUESDAY, APRIL 14, 2015
    [Content, Opt-in] Why Marketing Automation Needs Permission Marketing
    Coined in a book by Seth Godin , the term "permission marketing" has helped give birth to the communication rules marketers around the world now follow. But Seth Godin was not trying to write anti-spam legislation -- he was pointing out a fundamental shift in how people and companies communicate with each other. Here''s why.
  • WEBBIQUITY  |  WEDNESDAY, MARCH 25, 2015
    [Content, Opt-in] 13 Great Guides to Growing Your Blog Audience
    You’ve put extensive effort into your business blog design, content strategy, research, and execution. The short answer is to write great content and then promote it effectively. Find guidance on those topics and more here in a baker’s dozen of the best guides to growing your blog audience from the past year or so.
  • HUBSPOT  |  FRIDAY, MARCH 20, 2015
    [Content, Opt-in] 5 Landing Page A/B Tests (And Their Surprising Results)
    In recent years, studies were released stating that content placed above the fold attracted 80% of a consumer’s attention. Content Verve yielded a. 304% increase in conversions by moving the page’s CTA below the fold. Similar to the way you would handle any situation in life, the complex ones require more time.
  • CMO ESSENTIALS  |  TUESDAY, MARCH 17, 2015
    [Content, Opt-in] 6 Tactical Marketing Enablers for Independent Buyers
    Whether you’ve encountered these buyers directly, or only heard horror stories from across the aisle in the sales trenches, you’re probably well aware of the challenges in cultivating successful customers out of empowered buyers. Review the data you have on your existing content to see what people are consuming.
  • MODERN B2B MARKETING  |  MONDAY, MARCH 16, 2015
    [Content, Opt-in] Sights and Sounds of SXSW: Transformational Marketing and The Era of Engagement
    in Austin is shut down and alive with the sights and sounds of technology, and well…a smorgasbord of free refreshments for attendees and tech fans. So Kaiser reached out to Intelligent Demand to aid in their transformation. Super impressive! $50 million to date in marketing sourced revenue. 6,788 opted in leads.
  • MODERN B2B MARKETING  |  SATURDAY, MARCH 14, 2015
    [Content, Opt-in] 13 Tips for Marketing Transformation: A Checklist for Change Agents
    Author: John Common If you’re reading this blog article, you already know that growing revenue in an integrated and measurable way is the new imperative for  modern marketing. But actually DOING IT in the real world can sometimes feel impossibly complex. So let’s dig in! 1. Please share in the comments below.
  • HUBSPOT  |  SATURDAY, MARCH 7, 2015
    [Content, Opt-in] Is Personalization Creepy? 6 Experts Weigh In
    To read more content like this, subscribe to Agency Post. You would think that personalization of content and ads would be a welcome tactic, considering how many people complain about irrelevant advertising. And not all customers are comfortable brands using their information in this way. Increase Relevance. Add Value.
  • MARKETING ACTION  |  THURSDAY, MARCH 5, 2015
    [Content, Opt-in] How to Build Your Twitter Following (for Free)
    Buying cheap followers is even worse. I’m sure you already know not to give in to the temptation of the “buy 100,000 Twitter followers for $39” deals you see everywhere on Twitter. The kind of followers who will respond to your tweets, share your content and grow your business. 1. fell in love with that header shot. Tweet often.
  • MARKETING ACTION  |  THURSDAY, FEBRUARY 19, 2015
    [Content, Opt-in] Email Deliverability Mystery: Where Does Missing Mail Go?
    We’ve all been here: You’ve spent lots of time crafting, tweaking, and creating the perfect email message to your subscribers, in hopes that you will be able to entice them to greater engagement with a new product offering, service, or note about your organization. This is a very common issue that can come up in the realm of deliverability.
  • CMO ESSENTIALS  |  TUESDAY, FEBRUARY 17, 2015
    [Content, Opt-in] 5 Reasons Customers Hate Your Marketing Emails
    Email lists should be grown organically through in-store or online sign up forms. Most email campaign providers support this permission-based email marketing, even requiring a subscription confirmation email (double opt-in) before adding a contact to your list. Creating content is hard. The Intrusion Campaign.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 11, 2015
    [Content, Opt-in] 5 Tired Web Design Trends Marketers Should Retire
    Even though all your messages may be relevant, you need your target audience to hone in on the main value proposition. It’s very unlikely that a visitor will sit idle and view all images in a slider. message that pops up after an appropriate time with an option for you to easily opt out of the box is effective.
  • B2B LEAD GENERATION BLOG  |  MONDAY, FEBRUARY 9, 2015
    [Content, Opt-in] Content Marketing Tips for Lead Nurturing
    Lead nurturing is something that’s fairly easy to understand, but for many, it’s become a frustrating thing consistently execute for two reasons: Lack of content. No plan for consistency. I’ve found that many marketers get stuck on not having enough good and effective lead nurturing content. Touch 5  — Relevant white paper via email.
  • HUBSPOT  |  TUESDAY, FEBRUARY 3, 2015
    [Content, Opt-in] The 4 L's of a Successful Lead Generation Strategy
    The first step in this evolution is to create compelling content, and the second is to use that content to convert visitors into leads. By prioritizing the biggest items and placing them in the jar first, he was then able to optimize the amount of space used. It All Starts with Content. Your content is your stones.
  • HUBSPOT  |  MONDAY, FEBRUARY 2, 2015
    [Content, Opt-in] 9 Effective Email Unsubscribe Pages
    One of the most important aspects of inbound marketing is delivering relevant content to followers who want to see it. People opt in by signing up for newsletters and downloading premium content. A sad reality, though, is once they opt in, people change their minds or decide they''re not actually interested in your content after all.
  • CMO ESSENTIALS  |  WEDNESDAY, JANUARY 28, 2015
    [Content, Opt-in] Supercharge the Top of Your Funnel with Quality Data and Analytics
    It’s clear that the marketer who best analyzes internal and external data points to predict where, when and how to engage a customer or prospect will win out in his or her efforts. That’s why the future of predictive analytics seems so bright with over $200 million being invested by the venture community in just the past twelve months.
  • WEBBIQUITY  |  TUESDAY, JANUARY 27, 2015
    [Content, Opt-in] 14 (of the) Best Email Marketing Tips and Guides of 2014
    Though email is one of the oldest tools in the  digital marketing toolbox, it remains one of the most popular and productive. Persuading prospective buyers to opt-in to yet another email list? Designing attention-grabbing emails with compelling content? Optimizing content across devices? Postal Service. ”).
  • HINGE MARKETING  |  WEDNESDAY, JANUARY 21, 2015
    [Content, Opt-in] 5 Lead Generating B2B Website Trends
    In this post, we’ll highlight the top five trends in lead generating websites with examples of how the some of the best marketers use these strategies to drive increased engagement and leads. 1) Calls-to-Action (CTA). CTAs offer something valuable to users usually in exchange for some information from the user.
  • CMO ESSENTIALS  |  MONDAY, JANUARY 19, 2015
    [Content, Opt-in] Perfecting the Personalization Puzzle for Mobile Marketing
    Personalization has been a buzzword in marketing and advertising circles for many years now, but the industry has gotten so caught up in its own hype that it never stopped to define what personalization actually meant. Commit to making mobile messaging content relevant and topical. didn’t think so. purchase history).
  • HUBSPOT  |  MONDAY, JANUARY 19, 2015
    [Content, Opt-in] 9 Ways to Recycle Your Blog Posts Into Other Content Formats
    Today, marketers are feeling the pressure to pump out more and more content to get noticed -- plus it''s got to be readable, engaging, and shareable. You need to dedicate more time to researching and write the best and most engaging content you can. Email newsletters are a great way to stay in touch with your avid blog readers.
  • MARKETING ACTION  |  THURSDAY, DECEMBER 18, 2014
    [Content, Opt-in] Global Software Provider Mikogo Uses Marketing Automation to Drive Results
    It is, but it can become a problem when you don’t have the right information to qualify leads and reach out to each one in a targeted, relevant way. This is the dilemma Mikogo found themselves in several years ago after a period of rapid growth. Rapid growth, lots of leads, and a busy sales team. Sounds great, doesn’t it?
  • MARKETING ACTION  |  WEDNESDAY, DECEMBER 10, 2014
    [Content, Opt-in] Spam Filter Basics: How to Keep Your Emails from Getting Blocked
    The last thing you need is to discover that your emails are getting caught in a spam filter – never getting the chance to be read by that hot prospect. The fact is, without proper adherence to best practices, the email you and your team worked so hard to craft could go unread in the spam folder. Content and word triggers.
  • CMO ESSENTIALS  |  THURSDAY, DECEMBER 4, 2014
    [Content, Opt-in] The Good, the Bad, and the Ugly in Using Customer Data for Marketing
    There are good things about collecting customer data – catering to consumer preferences, ensuring relevant communications, anticipating needs in convenient ways. Aligning to Customer Interests – data is a helpful tool in identifying and listening to the voice of the customer. increase in customer satisfaction.
  • MARKETING ACTION  |  WEDNESDAY, OCTOBER 22, 2014
    [Content, Opt-in] 5 Email Metrics that Matter to Marketers
    You can see the results roll in as time goes by. For email marketing, the important metrics start with the basics: delivery, opt-ins, opt-outs, opens, and clicks. This number will tell you how many valid email addresses there are in your list. Use “gated” content to acquire email addresses. Did they hate it?
  • MARKETING ACTION  |  WEDNESDAY, OCTOBER 22, 2014
    [Content, Opt-in] 5 Email Metrics that Matter to Marketers
    You can see the results roll in as time goes by. For email marketing, the important metrics start with the basics: delivery, opt-ins, opt-outs, opens, and clicks. This number will tell you how many valid email addresses there are in your list. Use “gated” content to acquire email addresses. Did they hate it?
  • HUBSPOT  |  WEDNESDAY, OCTOBER 8, 2014
    [Content, Opt-in] It's Time: How to Prep Your Email Marketing for the Holiday Season
    Email continues to be one of the most important communication channels in 2014, but competition for your readers'' attention is getting tighter every year, especially during the holiday season. In fact, email volume was 13% higher during the 2013 holiday season compared to the 2012 holiday season. Share with us in the comments below!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 7, 2014
    [Content, Opt-in] Ello and the weird economics of social media
    In fact, the platform’s founder, Paul Budnitz, has been making the media rounds proclaiming he “doesn’t care about money.” Tom Webster and I could not resist exploring this topic on our latest podcast which is sure to get you thinking about social media platforms in a new way. Ad-free you say? Is it possible?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, SEPTEMBER 23, 2014
    [Content, Opt-in] The Impact of the Internet of Things on Marketing Attribution
    Jessica specializes in digital strategy, Internet of Things, social data integration, content marketing, and customer experience, with a focus on how data is shifting business models and behaviors. So much data ushers in the risk for the dreaded culturally sensitive (and varying) privacy-violating creep-factor.
  • VERTICAL RESPONSE  |  FRIDAY, SEPTEMBER 19, 2014
    [Content, Opt-in] Unique Ways to Build Your Email List
    Melanie Duncan, owner of Entrepreneuress Academy highly recommends using Leadpages to create opt-in or landing pages to gain sign ups , as it doesn’t require design or coding experience. Videos – Videos are a great way to show off your products, service or company, give advice, and attract new visitors in various ways.
  • 3D2B  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Content, Opt-in] How to Increase Email Response Rates
    The Q1 Email Trends and Benchmarking Report by Epsilon reports that open rates in Q1 2014 climbed 5.7% Like everything else in marketing today, it requires processes and advanced systems that enable you to deliver relevant and timely content to prospects and customers. In other words, are you perceived as a spammer?
  • BIZNOLOGY  |  FRIDAY, AUGUST 22, 2014
    [Content, Opt-in] In content creation overload? Here’s what to do.
    Feeling like you’re in content creation overload? Stop Ever feel like you’re in a content creation hamster wheel? Many companies face content creation overload. Writers (and managing editors) feel like they’re in a never-ending loop of “what do we write about now?” Right?
  • WEBBIQUITY  |  TUESDAY, AUGUST 19, 2014
    [Content, Opt-in] 23 Terrific Email Marketing Guides
    However—as email inboxes get more crowded and both the sophistication and expectations of consumers and business buyers increase, marketers need to refine their tactics in order to build their opt-in email lists, retain subscribers,  and drive leads and sales through email marketing. In the B2B market, those layers thicken.
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