• SNAPAPP  |  MONDAY, DECEMBER 5, 2016
    [Content, Opt-in] 25 Content Marketing Stats to Guide Your 2017 Strategy
    And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. That’s why we’ve gathered 25 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2017. Experian.
  • TOMORROW PEOPLE  |  TUESDAY, NOVEMBER 15, 2016
    [Content, Opt-in] The CMO's Guide to Building an Engaged Customer Community in Four Steps
    Creating relevant and engaging content for your target audience is vital for marketing success. This post reveals how to build and exploit customer engagement, create a targeted opt-in community and, ultimately, monetise your B2B content.
  • HUBSPOT  |  MONDAY, NOVEMBER 14, 2016
    [Content, Opt-in] 12 Great Examples That Prove the Power of Repurposing Content
    Those dips and plateaus in traffic can come from industry changes, how your audience digests content, the amount (and quality) of new content you’re producing, or how relevant your older content is. Sometimes, all your content needs is a little refreshing and repurposing to keep your audience interested.
  • HUBSPOT  |  FRIDAY, NOVEMBER 11, 2016
    [Content, Opt-in] The Anatomy of a Lead-Generating Website
    Think about what your website looks like in its current state. In this post, we'll cover the most critical components of a website optimized for lead generation. Without them, you won't be able to get contact information that your site visitors actually opt in to give you. That's where establishing credibility comes in.
  • CHIEFMARTECH  |  SUNDAY, OCTOBER 30, 2016
    [Content, Opt-in] Analytics CEO makes a passionate case against marketing attribution
    have seen the Emperor walking naked for too long, and I wish I could be that naive kid in the crowd. I do not believe in marketing “attribution”. This would allow us to stop giving undeserved credit to the last or first campaign or touchpoint logged in the chosen system of record. More on that separate fiction in a minute.
  • BIZNOLOGY  |  FRIDAY, OCTOBER 21, 2016
    [Content, Opt-in] IT buyers are calling for a change in how you market & sell to them on LinkedIn
    In fact, two in three are open to connecting with a new vendor and three in four are ready to have a conversation with a new vendor on social media. But the number one reason that B2B buyers do not connect with a vendor on LinkedIn, and on social media in general, is because they don’t want to receive marketing materials.
  • CONTENT STANDARD  |  WEDNESDAY, OCTOBER 19, 2016
    [Content, Opt-in] 6 Creative Ways to Bring Experiential Marketing to Your Customer’s Home
    In order to answer that question, we first have to explore a larger question—one that many marketers ask themselves: if you can’t bring consumers to a branded experience, can you bring your brand experience to your consumer? As an alternative, there are experiential strategies that can put a brand in the hands of the consumer.
  • COMPUTER MARKET RESEARCH  |  TUESDAY, OCTOBER 18, 2016
    [Content, Opt-in] Inbound in the Channel: 3 Ways to Help Channel Partners Make Money
    The influence of inbound marketing in today’s digitally-driven world can be hard to fathom. With one in every three people in the world on social media and nearly 4 billion Google searches per day —you’d think marketers that fail to adopt inbound marketing have lost their minds. Increase “opt in” rates. Email.
  • KAPOST  |  MONDAY, OCTOBER 17, 2016
    [Content, Opt-in] Content Operations: Alinging The Enterprise a Single Message
    We also shared this story in a 15-minute webinar,  which you can listen to here. We also practice what we preach, and have implemented the Connected Enterprise in our own organization. The solution was to implement an internal, content-focused campaign.  Key #1: Create Interesting and Compelling Content. Think about it.
  • CONTENTLY  |  FRIDAY, OCTOBER 14, 2016
    [Content, Opt-in] The One Email Tactic That Publishers Shouldn’t Ignore
    The upsurge in email newsletters has mostly been a positive experience for publishers and readers. It includes exclusive content that I can’t find on a website. In a Wired article from this May, tech journalist Clive Thompson wrote about the intimacy of internet newsletters. Stuff that doesn’t make sense in the book.”
  • HUBSPOT  |  FRIDAY, OCTOBER 7, 2016
    [Content, Opt-in] How to Detect, Repair & Profit From Underperforming Content
    As a marketer, you’re used to leveraging a variety of channels to promote your business, up to and including content marketing. Unfortunately, not every piece of content you create is going to be a winner. Is the Content Really Failing? Download this ebook for an in-depth explanation of Vaughan's research. ). Fresh.
  • CONTENTLY  |  THURSDAY, SEPTEMBER 29, 2016
    [Content, Opt-in] What You Gain (and Lose) With Ungated Content
    For a brief time in college, I spent my days working at Gap. They know that if they enter their email address, they’re going to end up in a drip feed (or, worse, a sales call queue) for a product they may not need. Email came back in vogue, and with it a hunger for ever-growing lists. shift in motivations.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 27, 2016
    [Content, Opt-in] Why Your School Should Move Away from Purchased Lists
    So your bought list gets your name in front of some new people. The more effective alternative to buying an email list is enticing prospects to freely choose to joining your email list because they've had a taste of your content and affirmatively decided they want to hear more from you. But didn't you listen to your mother? Not good.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 22, 2016
    [Content, Opt-in] How to Engage Your Audience Using Digital Advertising
    In fact, earlier in 2016, HubSpot Research dug into how people interact with digital advertising, and it confirmed what many marketers have known for a long time: Consumers are actively avoiding our ads. Absolutely, but it's all in the execution. They can be highly targeted: You tend to see content that's relevant to you.
  • ACT-ON  |  WEDNESDAY, SEPTEMBER 14, 2016
    [Content, Opt-in] Three Myths and Misconceptions About Email Automation
    Are you effectively using automation in your email campaigns? An even better question might be – are you even using automation in your email campaigns? In fact, they probably already have, and maybe you’re just now waking up to that fact. Maintenance will be a regular occurrence because content usually runs stale over time.
  • JUNTA 42  |  MONDAY, SEPTEMBER 12, 2016
    [Content, Opt-in] Prepare to Be Ignored if You Don’t Have Subscription Goals
    These companies are some of the most innovative in the world and create many of the products you use on a daily basis both personally and professionally. According to Content Marketing Institute/MarketingProfs  research , less than one in three organizations have subscription growth as a content marketing goal.
  • BIZNOLOGY  |  WEDNESDAY, SEPTEMBER 7, 2016
    [Content, Opt-in] How even social media & social selling experts are getting LinkedIn wrong – Part 2
    In my last post , I started to show how even the most recognized social media and social selling authors, experts, and consultants are getting LinkedIn wrong. You will be satisfied that you are getting your name and your ideas in front of the right people, and happy to see that your audience is continuously increasing. Revenue.
  • MODERN B2B MARKETING  |  FRIDAY, SEPTEMBER 2, 2016
    [Content, Opt-in] 4 Marketing Lessons I Learned from Being a Mascot
    Being a mascot means more than just sweating in a costume and throwing down slick dance moves. After spending time representing Marketo in high-pressure situations, I’ve learned four important lessons that you can apply to your marketing: 1. In terms of the technicalities, what other teams should be involved? Are
  • ACT-ON  |  WEDNESDAY, AUGUST 24, 2016
    [Content, Opt-in] What You Need to Know About Email Feedback Loops
    Working in the email marketing industry I have often heard the term “feedback loop” thrown around casually. What if the recipient opted in? Proactively removing the recipients/subscribers from your lists is not only beneficial in keeping your list clean, but it also reduces the risk of facing other issues with ISPs.
  • KAPOST  |  MONDAY, AUGUST 8, 2016
    [Content, Opt-in] Marketing and Technology: Lessons from Salesforce’s Marketing Technology Director
    With over 16 years of industry experience, Kudaravalli is an expert in creating and implementing best-in-class marketing experiences. We caught up with him to get his insight on the ever-changing intersection of marketing and technology—and how it can empower teams to be data-driven and laser-sharp in execution. for optimal ROI.
  • HUBSPOT  |  FRIDAY, AUGUST 5, 2016
    [Content, Opt-in] 18 Tips for Planning a Flawless New Product Launch
    If your product team is working on the next big thing , there ought to be an equally awesome launch plan in the works to accompany it. And that's where the product launch comes in. What are the leading strategies and tactics in this space? How does your new product fit in? 2) Focus on a single buyer persona. Pre-Launch.
  • VERTICAL RESPONSE  |  THURSDAY, JULY 28, 2016
    [Content, Opt-in] 40 Brilliant-but-Easy Ways to Build Your Email List
    Whether you’re at a trade show, community event or in your own storefront, collecting email addresses in person can be as easy as putting out a signup sheet and encouraging people to write down their details. 2. Stage an event — lunch gathering, topic talk, book club or whatever works to get people in the door. Offer yours.
  • ACT-ON  |  WEDNESDAY, JULY 27, 2016
    [Content, Opt-in] 3 Ways to Optimize Your Email Subject Lines
    According to a Radicati study : In 2015, the number of emails sent and received per day was more than 205 billion. In 2015, the number of business emails sent and received per user per day totals 122 emails. That’s a lot of noise and clutter in your customer’s inbox. Be relevant. Boring. Three tips for success: 1. It was.
  • JUNTA 42  |  WEDNESDAY, JULY 27, 2016
    [Content, Opt-in] The 4th Reason for Content Marketing: A Profit Center
    This post was co-written by CMI’s Chief Content Adviser  Robert Rose. In both our speeches and workshops to audiences not familiar with content marketing, we generally spend the first part of the presentation on what content marketing looks like, and how it can provide multiple ways to create value. Goal of sales or win.
  • ACT-ON  |  TUESDAY, JULY 26, 2016
    [Content, Opt-in] How to Get Subscribers for Your B2B Email Newsletter [And How Not To]
    So in addition to our articles on B2B newsletter strategy and B2B newsletter content ideas, we wanted to give you a toolkit of tactics for how to get more subscribers. There are three common traps people get tangled up in: They attempt to buy subscribers – by buying an email list. We’re all drowning in email. hear you.
  • MODERN B2B MARKETING  |  FRIDAY, JULY 22, 2016
    [Content, Opt-in] 6 Types of Transactional Emails That Every Email Marketer Should Know
    Author: Kevin George As an email marketer, subscriber engagement is undeniably one of the most critical factors that makes or breaks your efforts in converting your subscribers into lifetime customers. Repeated surveys have proven that transactional emails are more effective at engaging subscribers and result in greater ROI than bulk emails.
  • ACT-ON  |  FRIDAY, JULY 22, 2016
    [Content, Opt-in] Rethink Marketing Automation – for the CASL-Compliant Marketer
    If you’re a marketer in Canada or you market to Canada, then you’re more than likely familiar with the rules and regulations of Canada’s Anti-Spam Law (CASL). As a refresher: CASL is a set of regulations that prohibit you from sending commercial electronic messages to those who have not opted to receive them. Build Brand Awareness.
  • ACT-ON  |  TUESDAY, JULY 12, 2016
    [Content, Opt-in] 5 Questions to Ask Before Starting a Newsletter
    Making a move into any new content marketing channel is a big commitment. In some ways, that predictability is almost a drawback with B2B newsletters. As you can see in the CMI/MarketingProfs charts below, 81% of B2Bers currently have a newsletter already. You’ll need the content, the design, and the marketing, of course.
  • MODERN B2B MARKETING  |  THURSDAY, JULY 7, 2016
    [Content, Opt-in] Q&A: The Big Email Marketing Questions Answered
    Author: Dave Chaffey I recently participated in a Marketo webinar on  Key Email Trends European Marketers Need to Know  (that really  all marketers   need to know). However, I believe that open rates are still relevant for comparing email effectiveness between recent email sends. Then, trigger follow-up communications accordingly.
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 24, 2016
    [Content, Opt-in] 5 Ways to Amp Up Your Mobile Marketing Strategy
    Mobile marketing , if you’re not already familiar, is a set of business strategies that enable organizations to communicate with people in an interactive and relevant way through any mobile device. Fluid images:  Similar to fluid grids, fluid images will adjust in size depending on the screen resolution and grid size.
  • CONTENTLY  |  MONDAY, JUNE 13, 2016
    [Content, Opt-in] Sponsored Comments: Can Genius Build the Next Big Ad Platform?
    Three years ago, I sat in a sleek startup office as the co-founders of Rap Genius told me about their master plan for taking over the internet. Rap Genius—now known as Genius—was one of the hottest new tech companies at the time, with big funding, pop culture relevance, and co-founders eager to get headlines, good or bad.
  • PUREB2B  |  SUNDAY, JUNE 5, 2016
    [Content, Opt-in] 8 Lead Generation Ideas for Startups
    Leverage online communities that hand out on social media platforms, not only will they help spread the good word, you can utilize them to gain valuable insights into your target market and the industry in general. Increase the opt-in offers on your website. Create relevant and interactive content.
  • PUREB2B  |  SUNDAY, JUNE 5, 2016
    [Content, Opt-in] 8 Lead Generation Ideas for Startups
    Leverage online communities that hand out on social media platforms, not only will they help spread the good word, you can utilize them to gain valuable insights into your target market and the industry in general. Increase the opt-in offers on your website. Create relevant and interactive content.
  • ACT-ON  |  FRIDAY, JUNE 3, 2016
    [Content, Opt-in] How a Baker’s Dozen Years Changed Email & Deliverability
    Those of us relics – sorry, “experienced digital marketers”– who have been in the channel since the inception of CAN-SPAM can recall the days when there was no digital regulation and very little communication between the receivers and senders of mail. Follow the rules and you get in the inbox, right? Perhaps an opt-in pivot is needed?
  • ACT-ON  |  WEDNESDAY, JUNE 1, 2016
    [Content, Opt-in] Smart Agency Tips: How to Design Better Websites for Your Clients
    Talented agency marketers embrace the opportunity to gently shepherd clients through the process of creating a great website in a way that makes them feel included, invested, and that sets reasonable expectations regarding timeframes and cost. Where are they placed in relation to their competitors? Great! That’s why they hired you!
  • MODERN B2B MARKETING  |  TUESDAY, MAY 24, 2016
    [Content, Opt-in] 5 Ways to Boost B2B Sales Through LinkedIn Social Selling
    In this blog, I’ll cover five strategies  to use LinkedIn to drive significant revenue for your company: 1. Add Prospective Customers and Share Their Content with Your Network. Having access to the content that they like and share is paramount to having a strong conversation with them. Share them in the comments below!
  • MODERN B2B MARKETING  |  MONDAY, MAY 23, 2016
    [Content, Opt-in] 3 Steps to Bridge the Gap Between Online and Offline Channels
    This may seem like a rather seamless experience, but what you may not realize is that there’s quite a lot going on in the back-end that connects these different channels to deliver that experience. In the example above, website, mobile, in-store, and email were all used—listening and responding to your different actions. Score!!
  • HUBSPOT  |  WEDNESDAY, MAY 18, 2016
    [Content, Opt-in] How We Grew Inbound Traffic by 300% in 6 Months
    In April we were averaging roughly 3,000 visits a day; all of this was coming via existing inbound marketing. Our initial goal was to double this number in just 6 months, so by the end of 2015 we would have roughly double the number of users hitting our site, and double the number of users signing up to use our product, Gleam.
  • CONTENT STANDARD  |  WEDNESDAY, MAY 18, 2016
    [Content, Opt-in] Where Did Your Email Marketing Strategy Lose Its Way?
    Their subject lines are predictable, the content is boring. But if you’re going by branded email marketing strategy, consumers have fallen asleep at the wheel: Sure, they might be receiving tons of email content on a daily basis, but they aren’t reading much of it, especially when it comes from businesses. Theories abound.
  • ACT-ON  |  FRIDAY, MAY 13, 2016
    [Content, Opt-in] How to Protect Your Email List Health and Deliverability
    Unhealthy email addresses lurking in your list directly impact your revenue, by reducing the number of your emails that make it to your subscriber. To experience optimal deliverability and conversion, identify and deal with all bounces, greylistings, and typos in your list. 3. Keep your messaging relevant and interesting.
  • ACT-ON  |  FRIDAY, MAY 13, 2016
    [Content, Opt-in] How to Protect Your Email List Health and Deliverability
    Unhealthy email addresses lurking in your list directly impact your revenue, by reducing the number of your emails that make it to your subscriber. To experience optimal deliverability and conversion, identify and deal with all bounces, greylistings, and typos in your list. 3. Keep your messaging relevant and interesting.
  • ACT-ON  |  FRIDAY, MAY 6, 2016
    [Content, Opt-in] How Email Marketing Campaigns are Like the U.S. Elections
    We are in the middle of an election cycle here in the U.S. It’s been a crazy and unsavory ride so far for the candidates and voters alike, and I’m sure there is more insanity to follow, so as Bette Davis famously said in the 1950 movie All About Eve, “Fasten your seat belts. have lived in the U.S. The U.S. Sound familiar?
  • ACT-ON  |  FRIDAY, MAY 6, 2016
    [Content, Opt-in] How Email Marketing Campaigns are Like the U.S. Elections
    We are in the middle of an election cycle here in the U.S. It’s been a crazy and unsavory ride so far for the candidates and voters alike, and I’m sure there is more insanity to follow, so as Bette Davis famously said in the 1950 movie All About Eve, “Fasten your seat belts. have lived in the U.S. The U.S. Sound familiar?
  • CEROS  |  TUESDAY, APRIL 19, 2016
    [Content, Opt-in] Selling Science to Artists: 5 Data-Focused Tips for Content Creators
    This post, Selling Science to Artists: 5 Data-Focused Tips for Content Creators , written by Bill Fanning , appeared first on Ceros Blog - Interactive Content Marketing & Design Tips. The Balance of Art and Science in Marketing. We focus on already-performing content to help drive a sustainable target audience.
  • ACT-ON  |  WEDNESDAY, APRIL 13, 2016
    [Content, Opt-in] 5 Email Metrics to Help Diagnose Your Mistakes
    However, in order to truly appreciate the depth of your data, you must know what the most important goals are in every campaign and hold them close to your chest. To simplify this, I like to tell people that a successful campaign is really just a good marriage between strategy and relevant data. Certainly.
  • ACT-ON  |  WEDNESDAY, APRIL 13, 2016
    [Content, Opt-in] 5 Email Metrics to Help Diagnose Your Mistakes
    However, in order to truly appreciate the depth of your data, you must know what the most important goals are in every campaign and hold them close to your chest. To simplify this, I like to tell people that a successful campaign is really just a good marriage between strategy and relevant data. Certainly.
  • IKO-SYSTEMS  |  WEDNESDAY, MARCH 30, 2016
    [Content, Opt-in] Traditional vs. Predictive Lead Scoring: Hard Math
    Exclusive Bonus Content: Download Here How to Calculate a Lead Score – Without a Calculator. When pursuing new business, lead scoring is a pivotal step in creating a list of qualified leads. Figuring out what properties to include in you lead and how many points to assign them is a process. So what is it? Retweet?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MARCH 30, 2016
    [Content, Opt-in] 6 Examples of Lead Nurturing Campaigns
    Setting up a lead nurturing campaign in your marketing automation platform is usually about contacting prospects early in their journey and building a relationship with them as they come closer to purchase. Sharing relevant, educational content is the heart of this campaign. Provide these steps in a series of email.
  • SALES ENGINE  |  THURSDAY, MARCH 24, 2016
    [Content, Opt-in] B2B Sales Cannot Live on Inbound Alone
    Inbound marketing , a term popularized by Hubspot, is all about producing content that extends the boundaries of company-owned web properties in order to catch the attention of prospects and entice them to engage with your web properties, including social channels and blogs. Content Strategy
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 18, 2016
    [Content, Opt-in] Spring Forward: Jumpstart Your SMS Marketing Campaign
    And while email inboxes can get clogged with spam and unwanted promotions, customers are very careful about opting in to text message updates, which means that your message will reach the right person who is actually interested in your offerings. In the U.S., Website : Include SMS opt-in instructions on your website.
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 18, 2016
    [Content, Opt-in] Spring Forward: Jumpstart Your SMS Marketing Campaign
    And while email inboxes can get clogged with spam and unwanted promotions, customers are very careful about opting in to text message updates, which means that your message will reach the right person who is actually interested in your offerings. In the U.S., Website : Include SMS opt-in instructions on your website.
  • HUBSPOT  |  THURSDAY, MARCH 10, 2016
    [Content, Opt-in] The Ultimate Dictionary of Marketing Terms You Should Know
    We've covered social media terms , content marketing terms , smarketing terms , email marketing terms , website optimization terms. This is the process of comparing two variations of a single variable to determine which performs best in order to help improve marketing efforts. Learn about these benefits in more detail here.).
  • LEADERSHIP  |  FRIDAY, MARCH 4, 2016
    [Content, Opt-in] 21 Ways to Maximize Your Lead Generation
    This list infographic from ELIV8 gives you 21 tips to maximize your lead generation, through a variety of methods ranging from collecting emails in-store to using videos on your landing page to hosting social media contests. Use Opt-In Content Offers. Add Opt-In Forms to Your Website. So include them!
  • VERTICAL RESPONSE  |  FRIDAY, FEBRUARY 19, 2016
    [Content, Opt-in] Mobile Marketing Words To Know
    Whether you just started to get the hang of email marketing, or you became a pro back in the 90’s, you’ll notice mobile marketing is not dramatically different from email marketing. Acquisition Rate: Percentage of respondents who opted in to participate in a mobile initiative/campaign. With U.S.
  • ONALYTICA B2B  |  WEDNESDAY, FEBRUARY 17, 2016
    [Content, Opt-in] IoT 2016: Top 100 Influencers and Brands
    We have conducted research into IoT on our blog back in 2014  and again in 2015  and it’s interesting to compare this new list to our previous ones. Be sure to follow them to stay up to date on the best content and resources on IoT! In order to achieve this, our connected world needs to be truly connected. We’re
  • ACT-ON  |  WEDNESDAY, FEBRUARY 3, 2016
    [Content, Opt-in] Graymail: Navigating Email Purgatory
    In simple terms, it’s email that your customer opted-in to receive … but doesn’t actually want. Graymail differs from spam in a few different ways; the mail: Was opted into, which indicates that the recipient wants the email. Provides valuable content that is targeted at the recipient. So what is graymail?
  • LEADERSHIP  |  FRIDAY, JANUARY 29, 2016
    [Content, Opt-in] Interesting Infographics: 21 Ways to Maximize Your Lead Generation
    This list infographic from from ELIV8  gives you 21 tips to maximize your lead generation, through a variety of methods ranging from collecting emails in-store to using videos on your landing page to hosting social media contests. Use Opt-In Content Offers. Add Opt-In Forms to Your Website. So include them!
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 26, 2016
    [Content, Opt-in] 30 B2B Social Media Tips for 2016
    In fact, according to the Salesforce 2015 State of Marketing Report , 66% of businesses now have a dedicated social media team. It takes analysis and strategy, and like everything else in marketing, it must continuously evolve. In fact, Kristen Vaughn wrote a post right here on KoMarketing outlining the best B2B Instagram accounts.
  • ACT-ON  |  MONDAY, JANUARY 18, 2016
    [Content, Opt-in] Agency: Bottom-Line Boosters for Marketing Agencies to Adopt in the New Year
    Content Marketing – This strategy is all about creating and distributing content (blog posts, eBooks, email, infographics, presentations, videos, whitepapers, etc.) Search engine algorithms are working in the background to punish spammers and reward marketers who follow best practices and provide the best answers to search queries.
  • VERTICAL RESPONSE  |  FRIDAY, JANUARY 8, 2016
    [Content, Opt-in] Email amassing? 24 more great ideas + 18 content tips
    In our last blog, we helped brainstorm 50 actions you can take to build up a viable list of email addresses for marketing purposes. Here’s another installment with 42 more tips, including pointers that focus on creating relevant and appealing content that will attract and retain subscribers to your email campaigns.
  • ACT-ON  |  THURSDAY, JANUARY 7, 2016
    [Content, Opt-in] 7 Ways B2Bers Can Rock Lead Gen Via Social Media
    Even if you’re in B2B. Even if you’re in a “boring” industry. Social media is indispensable for promoting your content. In Ascend2’s 2015 Leads Nurturing Trends Survey , social media holds third place for the most effective online channel for generating leads. Participate in LinkedIn Groups. Use LinkedIn Publisher.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 5, 2016
    [Content, Opt-in] 8 Key Google Changes B2B Marketers Need To Know In The New Year
    In early December, Google dropped the “followers on Google+” social annotation for AdWords advertisers, as uncovered in an article from The SEM Post. This is announcement was just another indicator that B2B marketers can focus less on activity directly associated with Google+ in the new year. trillion in 2020.
  • HINGE MARKETING  |  TUESDAY, DECEMBER 29, 2015
    [Content, Opt-in] Busting 12 Myths about Marketing Automation Tools
    The term “marketing automation” describes itself in that it automates marketing tasks. Also, the email that follows up after the webinar requesting feedback or offering you more content is also marketing automation. Marketing automation doesn’t work unless you make it work, so you need to put in some effort.
  • VERTICAL RESPONSE  |  WEDNESDAY, DECEMBER 23, 2015
    [Content, Opt-in] List with a Twist: 50 Creative Tips for Gathering Customer Emails
    Compiled correctly, your list should represent a significant captive audience that’s already interested in your offerings. Buying lists from another vendor is a bad idea, since emailing anonymous contacts can come across as invasive and often results in complaints, bounced addresses and unsubscribes. 34) Conducting a survey?
  • VERTICAL RESPONSE  |  WEDNESDAY, DECEMBER 23, 2015
    [Content, Opt-in] List with a Twist: 50 Creative Tips for Gathering Customer Emails
    Compiled correctly, your list should represent a significant captive audience that’s already interested in your offerings. Buying lists from another vendor is a bad idea, since emailing anonymous contacts can come across as invasive and often results in complaints, bounced addresses and unsubscribes. 34) Conducting a survey?
  • HUBSPOT  |  THURSDAY, DECEMBER 17, 2015
    [Content, Opt-in] 9 Principles of Mobile Web Design
    In case you missed it, we now live in a mobile-dominant world. In April of 2015, “Mobilegeddon” transformed the marketing world as we know it, putting responsive and mobile websites at the forefront of a marketer’s mind. Despite the upward trend in mobile usage, it’s important that we don’t discount desktop users.
  • ACT-ON  |  THURSDAY, DECEMBER 17, 2015
    [Content, Opt-in] Smart Agencies Don’t Neglect the Middle and Bottom of the Marketing Funnel
    “Demand generation” – it’s a subject that’s top-of-mind for marketing execs who, in addition to orchestrating the myriad facets of their departments, are now also responsible for getting new business and generating revenue. If you’re not there already, this is your opportunity to think of marketing in a new, broader way. Capture.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 16, 2015
    [Content, Opt-in] [New Ebook] Sneak Peek: The Ultimate Guide to Inbound Marketing For Schools
    Once upon a time, students applying to colleges waited for relevant materials to arrive in their inboxes. We've pulled out the first part of several chapters of the book to help you see exactly what you'll learn in the full guide. Are they seriously interested in attending? What content are you going to send?
  • KOMARKETING ASSOCIATES  |  MONDAY, DECEMBER 14, 2015
    [Content, Opt-in] What Were The Most Effective B2B Marketing Tactics of 2015?
    In an effort to shed light on how marketers tackled challenges and made strides in 2015, we spoke to a group of industry leaders across the B2B marketing space. STRATEGIC CONTENT MARKETING. In the process, I have doubled my traffic, tripled my blog subscribers and generated inbound leads I wold have ever seen.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, DECEMBER 14, 2015
    [Content, Opt-in] The Demise of the Deliverability Reputation Score - Part 2
    received a lot of very interesting feedback to the post, and it was overwhelmingly positive. A lot of people that I respect in our space reached out saying they agreed. ” I agree with that question at a high level, generally different pieces of information make a lot of sense in reviewing your options. What should you be doing?
  • ACT-ON  |  MONDAY, DECEMBER 14, 2015
    [Content, Opt-in] Supply Chain Consulting Firm Uses Marketing Automation to Facilitate Channel Change
    PAIGE MUSTO : Tell us about the industry that Spinnaker Management operates in. PAUL:  About 350 across the Spinnaker Management Group, with the majority in the US. It’s growing – we expect 50 percent growth in the business development team in Q4. And our knowledge is really good in all things supply chain.
  • MODERN B2B MARKETING  |  FRIDAY, DECEMBER 11, 2015
    [Content, Opt-in] How to Use Quizzes to Ramp Up Your Lead Database
    Most of us have taken a personality quiz at some point in time, but how exactly do they work? I’m going to lift the curtain on this mystery by breaking down the elements of a quiz and showing exactly how a great one is built. 1. Put yourself in the shoes of your customers decide what topic your quiz should revolve around.
  • HUBSPOT  |  MONDAY, NOVEMBER 30, 2015
    [Content, Opt-in] Overwhelmed by Email? Here Are 11 Great Tools for Organizing Your Inbox
    After all, email is one of the top ways we communicate with a lot of the people in our lives, from our best friends to people we've never spoken with before. In this post, we'll go through 11 of our favorite tools for organizing your inbox. archive now and resurface in your inbox at a later, specified time), archive, delete, or skip.
  • HUBSPOT  |  FRIDAY, NOVEMBER 20, 2015
    [Content, Opt-in] 13 Tried-and-True Lead Generation Ideas (And the Numbers Behind Them)
    This utopia of lead generation is, in fact, a possibility. Want to provide unique value in your content? Start by reaching out to a thought leader in your industry. Help videos can solve a real problem for potential customers in a format that's both entertaining and easily digestible. Intrigued? Keep reading.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, NOVEMBER 18, 2015
    [Content, Opt-in] 4 Factors That Drive Email Open Rates
    Through a combination of human expertise and machine power, emails are better designed, better written, and more likely to contain valuable content than ever before. Permissions Increasing open rates actually begins all the way back where your customer first opts in to receive your emails. not a great long-term strategy.
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 16, 2015
    [Content, Opt-in] Join the Big League: 7 Reasons to Go Digital with Your Advertising
    In fact, most companies spent more on digital marketing in 2015 than they did in 2014, and plan to increase spending in 2016. Digital advertising simply makes sense if you want to get your message, campaign, or promotion in front of your audience. The keyword for success in digital advertising is “multi-channel.”
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 16, 2015
    [Content, Opt-in] Join the Big League: 7 Reasons to Go Digital with Your Advertising
    In fact, most companies spent more on digital marketing in 2015 than they did in 2014, and plan to increase spending in 2016. Digital advertising simply makes sense if you want to get your message, campaign, or promotion in front of your audience. 2. The keyword for success in digital advertising is “multi-channel.”
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, OCTOBER 27, 2015
    [Content, Opt-in] Bridge the Offline and Online Divide with New Oracle Marketing Cloud Features
    We still live in a world where nearly 80% customers receive a fragmented experience from companies as they move from marketing channel to marketing channel. Today we’re excited to announce four new features that help marketers make progress in their goal of a more consistent, cross-channel experience. Now comes Match Multiplier.
  • SNAPAPP  |  MONDAY, OCTOBER 26, 2015
    [Content, Opt-in] Why Interactive Content is Transforming the Sales Funnel
    Cutting-edge companies have embraced this shift to digital/inbound/content (whatever you want to call it), rather than resisting it by maintaining old techniques and hoping it works. In a sales funnel dependent on targeted engagement, teams need to broaden their perspective and embrace data-driven opportunities. Embrace the change.
  • HUBSPOT  |  TUESDAY, OCTOBER 6, 2015
    [Content, Opt-in] Viewability? It’s the Least of Publishers’ Worries
    As this MediaPost article points out , viewability is one of the biggest areas of focus in digital media, as “companies are scrambling to develop technologies that improve viewability; trade organizations are hard at work setting new viewability guidelines.” Why are publishers still relying on the same metrics that they did in 1999?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 29, 2015
    [Content, Opt-in] Using content-related quizzes to generate leads
    With a demand for content that actually converts, a well-produced quiz can obtain opt-in rates north of 50% and enhanced lead generation. Let’s go over three practical ways to generate leads using quizzes. I’ll even throw in real-life examples to support each method in an effort to help marketers formulate ideas.
  • MARKETING ACTION  |  TUESDAY, SEPTEMBER 22, 2015
    [Content, Opt-in] The Resurgence of Email Marketing
    When Facebook added inline advertising as part of its venture into the public stock market in 2012, it seemed like email marketing was soon to be a thing of the past. McKinsey’s iConsumer survey reported a 20% decline in email usage between 2008-2012, as the medium surrendered ground to social networks, IM, and mobile messaging apps.
  • KAON  |  FRIDAY, SEPTEMBER 18, 2015
    [Content, Opt-in] Hubspot Inbound Conference Recap 4 of 9
    The Relevance Imperative: B2B The Way It Should Be, Presented by Russell Glass from LinkedIn Marketing Solutions. B2B buyers are taking a random walk around the internet in hopes of finding products or services related to their business needs, at the same time, marketers are hoping they will get in the way of that random walk.
  • MARKETING ACTION  |  TUESDAY, SEPTEMBER 8, 2015
    [Content, Opt-in] Agencies: How to Build an Email Campaign – When Your Client Has No List
    Top marketing agencies understand the importance of including robust email campaigns in their clients’ marketing strategies, because sending the right email to the right person at the right time within a customer’s lifecycle is key to attracting, capturing, nurturing, converting, and expanding the relationship. Sample Content.
  • MODERN B2B MARKETING  |  WEDNESDAY, SEPTEMBER 2, 2015
    [Content, Opt-in] What Is Account-Based Marketing (ABM) and Is It Right for You?
    Typically that means leveraging a range of owned, earned, and paid marketing channels to amplify a product message and build as much awareness as possible across a wide swath of a target market in order to maximize the number of leads brought into the funnel and deliver the most sales possible out of the funnel. Benefit 1: Clear ROI.
  • READYPULSE  |  SATURDAY, AUGUST 22, 2015
    [Content, Opt-in] ReadyPulse Becomes an Amazon Webstore Solution Provider
    ReadyPulse is a system of record for social content and social users, with patented technology that identifies and scores relevant social content and influential social users for brand ambassador programs, new product launches, e-commerce, and marketing campaigns. ReadyPulse Becomes an Amazon Webstore Solution Provider. Press
  • READYPULSE  |  SATURDAY, AUGUST 22, 2015
    [Content, Opt-in] AlwaysOn Announced ReadyPulse as a Global 250 Top Private Company Winner
    ReadyPulse is a Global 250 Top Private Company in the B2B SaaS and Enterprise category. In 2013, ReadyPulse was named a Top Private Company to Watch by AlwaysOn. Receiving the Global 250 Top Private Company award validates its forward and upward growth and success in today’s demanding market environment. About ReadyPulse. Pres
  • READYPULSE  |  SATURDAY, AUGUST 22, 2015
    [Content, Opt-in] ReadyPulse Raises $2M A Round for Permission-Based Social Content Commerce Platform
    ReadyPulse Raises $2M A Round for Permission-Based Social Content Commerce Platform. Helps Brands Find the Best User Generated Content Authorized for Marketing. We believe ReadyPulse has already begun to change marketing with customer generated content,” said Todd Warren, Divergent Ventures. About ReadyPulse. Press
  • MARKETING ACTION  |  THURSDAY, AUGUST 20, 2015
    [Content, Opt-in] The Simple, 3-Step Process to Generating Leads and Revenue through Social Media Channels
    Social media is a huge opportunity for businesses to spread their message to a large number of people in a relatively short amount of time. Facebook click rates are unimpressive, LinkedIn sponsored posts are quite expensive, and tweets get lost in the mix. Actionable Content. Keep attention span in mind when developing content.
  • MARKETING ACTION  |  WEDNESDAY, AUGUST 12, 2015
    [Content, Opt-in] How to Entice Your Clients to Join the Marketing Automation Party
    You’ve reveled in the magic of automating your agency’s marketing strategies and campaigns because it’s made a world of difference in how you conduct campaigns and measure results, not to mention the fact that you’re continually increasing revenue for your agency. In other words, how do you get them to join the party? Listen.
  • NUSPARK  |  SUNDAY, AUGUST 9, 2015
    [Content, Opt-in] Is Co-Registration a Lead Generation Tactic to Consider?
    As marketers and demand generators, we are always researching and looking for new and efficient ways to drive leads into the funnel, in order to follow-up with more content as nurture, or tele-services.  I recently re-discovered the concept of co-registration as another means of capturing email addresses of interested prospects.
  • HUBSPOT  |  THURSDAY, JULY 23, 2015
    [Content, Opt-in] Publishers: Stop Sending Terrible Emails
    Assuming you’ve spent the time to grow your list the right way (and haven’t purchased it ), this begs the question: Why are subscribers still dropping off at such a high rate if they’ve opted-in in the first place? Send More Relevant Emails: Focus on Audience Behavior. The dreaded “unsubscribe” metric. Media
  • MARKETING ACTION  |  THURSDAY, JULY 23, 2015
    [Content, Opt-in] Fun with Mnemonics: Set SMART Marketing Goals
    But in order to reach your goals, either personally or professionally, you need to know first how to choose them, and then how to set them. In online marketing, this may refer to targeting a specific platform or channel such as email, web, YouTube, etc. It is time to set in place the action plan for success! Ready, Set, GOAL!
  • HUBSPOT  |  WEDNESDAY, JULY 22, 2015
    [Content, Opt-in] Quality vs. Quantity: A 6-Month Analysis of the Age-Old Blogging Debate
    Should you create more content of a lower quality or less content of a higher quality? In an ideal world, the answer would always be less content of a higher quality. But that’s not how blogging works in real life. To grow a blog, you need to consistently publish content that your readers enjoy reading.
  • HUBSPOT  |  TUESDAY, JULY 21, 2015
    [Content, Opt-in] Growing Your Publication's Email List (The Right Way)
    It goes without saying that growing that list in a meaningful and relevant way can be powerful step toward monetizing audiences and selling digital products like subscriptions or event tickets. While buying these lists may seem like a simple and quick fix, taking the slightly longer route is well worth it in the end. Media
  • MODERN B2B MARKETING  |  TUESDAY, JULY 14, 2015
    [Content, Opt-in] Beacons and Chat: 2 Technologies Giving Marketers Fresh New Ways to Engage
    Author: Mike Stocker As marketers, it goes without saying that we strive to stay ahead of the trends and utilize the newest technologies so that we can stay relevant and engaging to our customers. Mobile device location awareness: This refers to solutions where the marketer has obtained opted-in consumer permissions to track location.
  • B2B MARKETING INSIDER  |  THURSDAY, JUNE 25, 2015
    [Content, Opt-in] Content Marketing That Converts
    How Do You Create Content Marketing That Converts? There’s been a fundamental shift in the way marketers and customers create, consume, and share content. Every day, billions of photos are uploaded, tweets are posted, snapchats are sent, and pieces of content are shared. How To Create Content That Converts?
  • MARKETING ACTION  |  WEDNESDAY, JUNE 24, 2015
    [Content, Opt-in] Big Data Can Help Your Email Deliverability
    Since its inception, many marketers have asked us what information they need to keep in their database on their email recipients, to ensure they are doing their due diligence and are in compliance with CASL. Type of opt-in – webpage, sign up, paper, verbal, trade show. 3. Example of webpage or form used for opt-in. 4.
  • HUBSPOT  |  THURSDAY, JUNE 18, 2015
    [Content, Opt-in] 5 Tried-and-True Tools for Growing Your Email List
    Whether your contacts switch companies, decide to purge an old address they don't use anymore, or simply opt-out of your email communication, they're gone. In an effort to fill in the gaps left by email database decay, we've come up with five tools proven to help businesses grow their email list. every year. The result?
  • MARKETING ACTION  |  WEDNESDAY, JUNE 17, 2015
    [Content, Opt-in] Frequently Asked Questions about Email Deliverability
    What can you do to make sure your email messages arrive in the inbox, and how can you prevent spam complaints from your audiences? We’re sharing them here with our readers to provide an in-depth look at some of the most pressing deliverability issues facing email marketers today. Also: Look in your Act-On campaign reports.
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