• MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, OCTOBER 27, 2014
    [Content, Opt-in] Closing the Loop on Social Leads
    measure, and how to tie each of these to top line organizational goals in order to close the loop. monitor conversations and create content that relates to the discussions you find, you’ll not only reap the. advantages from your evergreen content. As you can imagine, the lead generation possibilities in social media.
  • MARKETING ACTION  |  WEDNESDAY, OCTOBER 22, 2014
    [Content, Opt-in] 5 Email Metrics that Matter to Marketers
    You can see the results roll in as time goes by. For email marketing, the important metrics start with the basics: delivery, opt-ins, opt-outs, opens, and clicks. This number will tell you how many valid email addresses there are in your list. Opt-ins. Use “gated” content to acquire email addresses.
  • MARKETING ACTION  |  WEDNESDAY, OCTOBER 22, 2014
    [Content, Opt-in] 5 Email Metrics that Matter to Marketers
    You can see the results roll in as time goes by. For email marketing, the important metrics start with the basics: delivery, opt-ins, opt-outs, opens, and clicks. This number will tell you how many valid email addresses there are in your list. Opt-ins. Use “gated” content to acquire email addresses.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 8, 2014
    [Content, Opt-in] It's Time: How to Prep Your Email Marketing for the Holiday Season
    Email continues to be one of the most important communication channels in 2014, but competition for your readers'' attention is getting tighter every year, especially during the holiday season. In fact, email volume was 13% higher during the 2013 holiday season compared to the 2012 holiday season. Share with us in the comments below!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 7, 2014
    [Content, Opt-in] Ello and the weird economics of social media
    In fact, the platform’s founder, Paul Budnitz, has been making the media rounds proclaiming he “doesn’t care about money.” Tom Webster and I could not resist exploring this topic on our latest podcast which is sure to get you thinking about social media platforms in a new way. Ad-free you say? Is it possible?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, SEPTEMBER 23, 2014
    [Content, Opt-in] The Impact of the Internet of Things on Marketing Attribution
    Jessica specializes in digital strategy, Internet of Things, social data integration, content marketing, and customer experience, with a focus on how data is shifting business models and behaviors. So much data ushers in the risk for the dreaded culturally sensitive (and varying) privacy-violating creep-factor.
  • VERTICAL RESPONSE  |  FRIDAY, SEPTEMBER 19, 2014
    [Content, Opt-in] Unique Ways to Build Your Email List
    Melanie Duncan, owner of Entrepreneuress Academy highly recommends using Leadpages to create opt-in or landing pages to gain sign ups , as it doesn’t require design or coding experience. Videos – Videos are a great way to show off your products, service or company, give advice, and attract new visitors in various ways.
  • 3D2B  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Content, Opt-in] How to Increase Email Response Rates
    The Q1 Email Trends and Benchmarking Report by Epsilon reports that open rates in Q1 2014 climbed 5.7% Like everything else in marketing today, it requires processes and advanced systems that enable you to deliver relevant and timely content to prospects and customers. In other words, are you perceived as a spammer?
  • BIZNOLOGY  |  FRIDAY, AUGUST 22, 2014
    [Content, Opt-in] In content creation overload? Here’s what to do.
    'Feeling like you’re in content creation overload? Stop Ever feel like you’re in a content creation hamster wheel? Many companies face content creation overload. Writers (and managing editors) feel like they’re in a never-ending loop of “what do we write about now?” Right?
  • WEBBIQUITY  |  TUESDAY, AUGUST 19, 2014
    [Content, Opt-in] 23 Terrific Email Marketing Guides
    However—as email inboxes get more crowded and both the sophistication and expectations of consumers and business buyers increase, marketers need to refine their tactics in order to build their opt-in email lists, retain subscribers,  and drive leads and sales through email marketing. In the B2B market, those layers thicken.
  • ANNUITAS  |  THURSDAY, AUGUST 14, 2014
    [Content, Opt-in] Five Reasons Why Your Email Gets Blocked
    have come up with a list of the top five reasons why an email would typically get blocked or blacklisted below: Content: First off, make sure that the email content you are sending is relevant to your buyer. Don’t forget to do A/B testing on different segments of your list – it matters as it speaks to relevance.
  • MARKETING ACTION  |  THURSDAY, AUGUST 14, 2014
    [Content, Opt-in] Questions from the 5 Futuristic Email Tactics Webinar
    These tips represent the latest trends and best practices from experts in the field, with examples that demonstrate how leading brands are setting these ideas into action. Needless to say, it is absolutely critical that your email conveys a relevant, engaging message to an appropriate target audience. Design with mobile in mind.
  • HUBSPOT  |  WEDNESDAY, AUGUST 13, 2014
    [Content, Opt-in] How to Promote Your Content Using Paid, Earned & Owned Media
    To read more content like this, subscribe to Insiders. Some people think content promotion isn’t complicated. It’s just making sure content is optimized for the search engines, sent to an appropriate email list, and then broadcast it socially, right? The Tactics of Content Promotion. Content Coverage.
  • MARKETING ACTION  |  WEDNESDAY, AUGUST 13, 2014
    [Content, Opt-in] Nail Your Holiday Email Sending Practices NOW
    For those of you who do scale up your sending: You know that heavy (or careless) email sending during the holiday season can hurt your sending reputation and put a serious dent in your sales. The heavy sending in the holiday season is predictable and understandable. In fact, there were some retailers giving Black Friday deals in July.
  • ANNUITAS  |  THURSDAY, AUGUST 7, 2014
    [Content, Opt-in] Content Relevance- Keeps It Far From Boring
    'Why do some company’s struggle developing effective content and others seem to hit it out of the park every time? It could be a few reasons, but most of all, it has to do with relevance of the content.  But how can marketers ensure their content is consumed? Relevance.
  • HUBSPOT  |  FRIDAY, JULY 18, 2014
    [Content, Opt-in] Is Author Rank Really Relevant?
    This was one of the accounts of the carnage: Google’s John Mueller has announced that Google is making a major change in the search results around authorship. So the millions (or hundreds) of bloggers that validated authorship will no longer see their lovely photo and Google+ circle count presented in search results. Authorship.
  • HUBSPOT  |  FRIDAY, JULY 11, 2014
    [Content, Opt-in] Your Ultimate To-Do List for Your First 100 Days as an Inbound Marketer
    The most successful inbound marketers learn skills and create habits in their first 100 days. To make sure your trajectory is set correctly, we''ve catalogued much of what you''ll need to succeed in inbound marketing. They''re the ones you''re creating content for, the ones you''re trying to reach, and the ones who (hopefully!)
  • VERTICAL RESPONSE  |  THURSDAY, JULY 3, 2014
    [Content, Opt-in] Back-to-Basics: 5 Email Marketing Fundamentals You Should Revisit
    'While summer may be in full swing in the Northern Hemisphere, back-to-school and the back-half of the year will be here before you know it. Always keep a goal in mind. Have a goal in mind and tailor your email’s information and call-to-action to that idea or plan. But what is your specific purpose? Use an ESP.
  • MARKETING ACTION  |  TUESDAY, JULY 1, 2014
    [Content, Opt-in] CASL Compliance: Q & A About Canada’s Anti-Spam Law
    Here’s a transcript of those questions and answers, in hopes that they may answer some of your own questions. If you have questions that aren’t covered here, please let us know in the Comments section at the bottom of the post. That’s a confirmed opt-in kind of relationship. Permission is the key in anything.
  • WRITTENT  |  MONDAY, JUNE 16, 2014
    [Content, Opt-in] 15 Ways to Get More Customers from Your Blog
    'If you’ve jumped onto the content marketing bandwagon and kick-started a blog on your business website, you may have discovered that generating customers from your blog isn’t all as easy as you originally might have thought. Just make sure the quality of the posted content doesn’t suffer. Use Images in Your Posts.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 11, 2014
    [Content, Opt-in] 10 Things You Probably Don’t Know About Google+
    The “plus” in Google+ is the skeleton key that opens the doors to the wonders of the Googleverse: YouTube, GMail, Android, Drive and more.You can trip on the high resolution images, the awesome photos and gifs and spend days reading insightful posts. Google has a high stake in getting you hooked on “plus”. Not shown in search results.
  • VERTICAL RESPONSE  |  THURSDAY, JUNE 5, 2014
    [Content, Opt-in] How to Cross-Promote Your Email Content [Guide]
    For instance, you can cross-promote: • upcoming events • giveaways or contests • new blog content • a sale or promotion. We live in an email checking, Facebook scrolling, content-on-demand world. Plan to use the most relevant digital platforms that are available to you. What can you cross-promote?
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JUNE 5, 2014
    [Content, Opt-in] Tips to Re-Engage and Get Those Cold Contacts Warm Again [New Guide]
    Like leftovers in your fridge, those cold prospects just need a little reheating and imagination to be enjoyed. The trick is reaching out with just the right finesse, message, and content to re-spark their interest. subject lines and lead in email copy) on the concerns most relevant to your audience. from Eloqua.
  • HUBSPOT  |  THURSDAY, MAY 29, 2014
    [Content, Opt-in] How to Spot a Bad Email List and Turn It Into a Good One
    In fact, customer acquisition via email has increased by 4X in the last four years. You might get in trouble with the law. In this post, I’ll go over what bad and good email lists looks like, and what steps you can take to transform your bad ones into good ones. More on opt-in strategies in a second.).
  • FATHOM  |  WEDNESDAY, MAY 28, 2014
    [Content, Opt-in] What Are Your Metrics Saying About Your Email Campaigns?
    Most companies have concerns about how many messages are too many and what content is relevant to their customers. Keep in mind, it’s important to set benchmarks for individual types of campaigns, rather than bunching all message reporting together. Increasing Opt-out rates : You’re sending too many emails. Happy testing!
  • MARKETING ACTION  |  TUESDAY, MAY 20, 2014
    [Content, Opt-in] Deliverability: 8 Tips for Getting Your Email Into the Inbox
    For those who read our post yesterday on the rel=canonical link, we are indeed using one on this post so that Google and the other search engines will return the circle S post, not this one, in response to a searcher’s query. If they opted-in to receive a certain type of email from you (e.g. Monitor response rates.
  • MANHATTAN MARKETING MAVEN  |  TUESDAY, MAY 13, 2014
    [Content, Opt-in] The Importance of Customer Preference
    'In a world filled with endless consumer choices, too many marketers still push out one-size-fits-all messages.   The “R” in CRM needs to be more prominent in the thinking, programming and infrastructure of marketers. You can’t really create a preference center unless you have a database architecture in place.
  • HUBSPOT  |  WEDNESDAY, MAY 7, 2014
    [Content, Opt-in] How to Grow Your Database Through Blog Comments [Quick Tip]
    'When you think of growing your database through blogging, you typically think about writing helpful content, then using calls-to-action somewhere in the post to offer conversion opportunities. In order to turn blog commenters into an engaged part of your database, there has to be some sort of opt-in conversion event.
  • FATHOM  |  TUESDAY, MAY 6, 2014
    [Content, Opt-in] Email Marketing Explained: The Definitive Word on Subject Lines
    We know that along with having a good relationship with the recipient, writing exceptional subject lines increases the chances our message gets opened in a crowded inbox. Do they know who you are, and did they opt in to receiving messages from you? 'Everyone hopes their emails get read. Stop right there. What does this tell us?
  • B2B MARKETING MENTOR  |  FRIDAY, MAY 2, 2014
    [Content, Opt-in] How Avid Launched Its Award-Nominated Lead Scoring Program
    'Avid, a company specializing in audio and video production technology, is no stranger to accolades. The firm’s solutions, which are used by top filmmakers and recording artists, have helped win some of the most prestigious awards in the entertainment business, including two Oscars, a Grammy and 14 Emmy awards. Attendance at an event.
  • VERTICAL RESPONSE  |  TUESDAY, APRIL 15, 2014
    [Content, Opt-in] 5 Wicked Awesome Ways to Grow Your Email Marketing List
    'You know you need to get the word out about your business in order to grow and to stay top of mind with customers. In reality, that purchased list can tarnish your business and get you banned by your ESP (Email Service Provider), rather than get you the results you want. Give Them a Chance to Subscribe (Opt-in) Everywhere.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 15, 2014
    [Content, Opt-in] If You’ve Got It, Use It (Data, That Is)
    In fact, as I was writing that last sentence , I received an email that began: “Big data is a top concern of marketers around the world – it has the potential to change nearly everything about the way they do business.” Fandango was using the data – our movie’s start time in this case – to serve up relevant content.
  • HINGE MARKETING  |  FRIDAY, APRIL 11, 2014
    [Content, Opt-in] How to Grow Your Email Contacts Organically
    In other words, for every $1 you put into email marketing, you can expect to get $1.27 in return. They might be of a particular demographic or located in your desired geographic region. But in all likelihood, these contacts don’t know who you are, what you do, or what you stand for. In current emails.
  • FATHOM  |  WEDNESDAY, MARCH 26, 2014
    [Content, Opt-in] Nurturing Your Retail Customers with Automated Messaging
    Automated email campaigns are a great way to reach your customers at critical times in the customer lifecycle: From the time they opt in to your emails, through their first purchase and as soon as they appear to become un-engaged. The types of automated emails you develop can vary depending on your company and your industry.
  • VOICE-BASED MARKETING  |  TUESDAY, MARCH 25, 2014
    [Content, Opt-in] Mobile Marketing and Location-Based Services: How Mobile Marketing Went Local
    Goldman Sachs says that by 2018, we’ll be seeing roughly as much mobile commerce ($626 billion) as we saw in e-commerce last year. This Consumers are relying on their mobile phone right along the path to purchase from research and showrooming to coupon redemption and in-store navigation. That’s where mobile marketing comes in.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 19, 2014
    [Content, Opt-in] Almost any brand can be Pinteresting. Here’s how!
    For example, like other Pinterest users I posted all the materials used in my after photos. Pinterest marketing specialist  Piqora  found that one “pin” generates an average of  78 cents in sales. However, Pinterest can be a great way to share valuable content with your target audience and showcase your brand personality.
  • HUBSPOT  |  THURSDAY, FEBRUARY 13, 2014
    [Content, Opt-in] Never Heard of 'Graymail'? Here's What You Need to Know
    hadn''t either, until a coworker casually dropped it in conversation and left me with a few dozen follow-up questions. Graymail is email you opted in to receive, but don''t really want. You technically opted in to receive those emails, but most people grow weary of them and don''t engage with them. email marketin
  • HUBSPOT  |  THURSDAY, FEBRUARY 6, 2014
    [Content, Opt-in] 8 Reasons You Gotta Stop Buying Email Lists (Listen Up, Scott Brown)
    In reality, however, this practice could be the death of your credibility. With that said, read these eight reasons below as to why you may want to rethink buying lists in the future -- and how growing your lists with inbound methods is the best (and safest) way to grow your lead gen and sales. Dangers of Buying an Email List.
  • HUBSPOT  |  FRIDAY, JANUARY 31, 2014
    [Content, Opt-in] How to Use Welcome Emails to Delight Your New Blog Subscribers
    'You know how the associates in retail stores usually give you a friendly, "Hi! Chances are, you''ve worked hard to get them to subscribe -- you''ve written valuable content that makes them want to come back for more, you''re blogging regularly, and you''ve encouraged them to subscribe. 6) Relevant Call-to-Action. personalized?
  • B2B LEAD GENERATION BLOG  |  MONDAY, JANUARY 6, 2014
    [Content, Opt-in] The Domino Theory of B2B Content Marketing
    Let me illustrate the answer with a case study where I first learned about what I will refer to as the “domino theory” of content marketing. That’s a perfect metaphor for content marketing in B2B, not just within the buying cycle, but across the lifecycle of a customer. 'Tweet “You don’t optimize a landing page or an email.
  • SAZBEAN  |  FRIDAY, JANUARY 3, 2014
    [Content, Opt-in] Email Marketing Challenges for 2014
    This also means improving the segmentation of lists to reach the right targets and growing opt-in email lists. Email marketing can be very effective if the list is opt-in and targeted properly. Even with all the spam out there, people are still interested in content that is valuable.
  • MARKETING ACTION  |  FRIDAY, DECEMBER 6, 2013
    [Content, Opt-in] 5 Ways to Promote Your Webinar
    Then build a stage and make some costumes – all for the thrill of performing in front of an audience? Let’s talk about getting those “butts in seats”, as the performing arts folks say. Use as many different relevant channels as you can, and link them to your registration page so people can get there in one click.
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 3, 2013
    [Content, Opt-in] The 3 Questions Every Email Marketer Should Answer: Holiday Edition
    In fact, the thought of a shopping expedition fills me with dread. In the US, the National Retail Federation estimates that $602 billion in sales will take place during November and December. In the UK, The Guardian estimates that £5 billion will be spent online alone in December – lots of opportunity, right?
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, DECEMBER 1, 2013
    [Content, Opt-in] How to Generate More Opt-ins With Your Email Marketing Campaign
    'by contributor | Tweet this Editor’s Note:  Today’s blog post comes courtesy of  Candyce Edelen , CEO of  PropelGrowth , a B2B financial services marketing firm in Princeton, NJ. Candyce has spent the last 14 years in financial services, particularly in the area of securities trading and investment banking. Clean Up.
  • B2B LEAD BLOG  |  FRIDAY, NOVEMBER 22, 2013
    [Content, Opt-in] What is a Lead? What is a Prospect?
    Lead and Prospect are two words we hear a lot in marketing and sales roles but very rarely meaning the same thing. From company to company, even within the same company in different departments, prospects and leads are constantly defined differently. who have an interest in your company’s point of view, or the market you serve.
  • MODERN B2B MARKETING  |  TUESDAY, OCTOBER 29, 2013
    [Content, Opt-in] The 8 Lead Nurturing Tracks You’ve Never Heard Of
    The best streams (or “nurture tracks”) help you send targeted messages based on a prospect’s stage in the buying process. In return, you’ll learn more about them. If leads were rejected for reasons that can be fixed, like low interest or un-readiness to buy, place them in your boomerang track. Gopher Track (stay in touch).
  • HUBSPOT  |  THURSDAY, OCTOBER 17, 2013
    [Content, Opt-in] 6 Signs Your Email Newsletter is Failing (and How You Can Fix It)
    'If I had to take a guess, I''d venture to say that 90% of marketers have been pressured at some point in their job to have an email newsletter. Because of the way they are laid out, you can solve for lead generation, lead nurturing, sales, and customer " delightion " all in one swoop. So you give in. Your boss is convincing.
  • GREAT B2B MARKETING  |  TUESDAY, OCTOBER 1, 2013
    [Content, Opt-in] Social Media Marketing: What Not to Do
    'I’ve written a lot about the subject of what you need to do to be successful in social media and pull marketing.  The other side of this coin is a list of things that are harmful or counterproductive – in other words, stuff you should refrain from doing. And for goodness sake, don’t insult your boss or your company in social media.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 26, 2013
    [Content, Opt-in] The 45 Inbound Marketing Terms You Should Know [Glossary]
    This is the process of comparing two variations of a single variable to determine which performs best in order to help improve marketing efforts. Primarily, this is done in email marketing (with variations in the subject line or copy), calls-to-action (variations in colors or verbiage), and landing pages (variations in content).
  • MANHATTAN MARKETING MAVEN  |  MONDAY, SEPTEMBER 23, 2013
    [Content, Opt-in] Gmail Tabs Don't Hurt
    'In July, Google unilaterally decided to sort and filter Gmail. They are reading roughly 60% of the emails they’ve opted into. They were never going to be put off by a sorting solution because the content is anticipated and important to them.  users mailboxes for them. Commercial emailers went nuts.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 6, 2013
    [Content, Opt-in] How to Use Dynamic Content for "Smarter" Marketing
    'If you''ve been following inbound marketing for a while, you''ve probably heard of the term ''smart content'' before. But not all of us are in the know -- lots of people are searching about it every day. What is smart content and how will it impact your marketing? Let''s dive in. What Is Smart Content?
  • HUBSPOT  |  TUESDAY, AUGUST 20, 2013
    [Content, Opt-in] The Go-to Guide to Creating Email Newsletters People Actually Read
    ve been in that situation before, and I was worried. It’s hard because it includes a mix of different types of content about different parts of your business, including event reminders, surveys, educational information about your product, service, or industry, and promotions. What’s in them? Share them with us in the comments.
  • VERTICAL RESPONSE  |  FRIDAY, AUGUST 16, 2013
    [Content, Opt-in] 11 Smart Content Marketing Tools for Every Budget
    'Content marketing is one of the best ways to engage and connect with your prospects and customers by giving them useful information. But how can you juggle running your business and creating and sharing useful content? Also search hashtags (#) that are relevant to your industry or business to find what may interest your readers.
  • LEADERSHIP  |  TUESDAY, AUGUST 13, 2013
    [Content, Opt-in] A 6-Point Email Marketing Checklist for B2B Lead Generation
    So (a) recognize that your buyers will tune you out because they just have too much noise to deal with, and (b) make sure that you don’t just add to their frustration by putting a ‘strong’ call to action in their face—tell them why they should take action; what’s the benefit. Today I’ll focus on email marketing as Part Two in the series.
  • WRITTENT  |  MONDAY, AUGUST 5, 2013
    [Content, Opt-in] 10 Metrics to Track Your Newsletter Content Success
    In fact, it’s just as viable of a platform for marketing as ever. While it’s clear that outstanding email newsletter content is key to success, there are myriads of other factors which can affect your results. high percentage of bounces can actually affect the success of your future newsletter content. Bounce Rate. Open Rate.
  • INSIGHTIQ BLOG  |  THURSDAY, JULY 25, 2013
    [Content, Opt-in] Making Sure Your Email Gets There
    ISPs are being more diligent than ever to make sure customers are receiving desired, relevant content. It’s not as simple as sending an email to someone who opted-in anymore. How do you make sure your email doesn’t end up in the spam folder? Your customers deserve excellent and engaging content that they want.
  • GREAT B2B MARKETING  |  TUESDAY, JULY 23, 2013
    [Content, Opt-in] B2B Retargeting – Benefits and Pitfalls
    'In my last blog post, I talked about how to use remarketing strategies to revitalize a stagnant B2B contact list. In other words, you had a prior connection, such as when they registered for your blog or responded to an offer of some type. Have either posted or read social media content related to accounting software. Chris.
  • GREAT B2B MARKETING  |  TUESDAY, JULY 23, 2013
    [Content, Opt-in] B2B Retargeting – Benefits and Pitfalls
    'In my last blog post, I talked about how to use remarketing strategies to revitalize a stagnant B2B contact list. In other words, you had a prior connection, such as when they registered for your blog or responded to an offer of some type. Have either posted or read social media content related to accounting software. Chris.
  • E-LIGN  |  MONDAY, JULY 22, 2013
    [Content, Opt-in] 25 Sure-fire Ways to Grow Your Email List
    'With all the attention building your social media presence, you may have forgotten that the powerhouse of your business is still in your email marketing strategy and building your email list. Maintaining a smart, well-cultivated email list is essential to building profitability in your business. Relevance equals revenue.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JUNE 12, 2013
    [Content, Opt-in] 6 Ways To Maximize Your Webinars With Automation Technology
    Webinars, in particular, are a great tool to connect with your audiences in a meaningful way — on their terms. majority (61%) of marketers surveyed cite webinars as an effective content marketing tactic, according to the CMI and MarketingProfs report B2B Content Marketing: 2013 Benchmarks, Budgets, and Trends–North America.
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 5, 2013
    [Content, Opt-in] Don’t Get Left Behind: The Rise of Digital Marketing in Financial Services
    In today’s rapidly changing financial services industry, it’s more critical than ever that marketers understand the trends affecting their industry. Trend – With smartphone adoption in Australia now at 52% and soon to be 80% by 2015, mobile is rapidly becoming THE key channel for interacting with consumers. Increasing Commoditization.
  • BIZNOLOGY  |  WEDNESDAY, JUNE 5, 2013
    [Content, Opt-in] How to Measure Digital Marketing With Observer Effects
    The higher you get in the marketing funnel, the harder it is to demonstrate the value of your content marketing. At base, awareness marketing content is a great branding vehicle. Observer Effects in Digital Marketing. An example is in quantum mechanics. They hate having to opt out of marketing. Legal limits.
  • THE FORWARD OBSERVER  |  THURSDAY, MAY 30, 2013
    [Content, Opt-in] How To Turn Your B2B Blog Into a Golden Egg-Laying Goose
    Long story short, there were no more golden eggs in the pipeline. In HubSpot''s State of Inbound Marketing Report , the benefits are pretty darn clear: More traffic: Companies that blog get 55% more website traffic than those that don''t blog. Your blog needs to offer high-quality content and be an educational hub. Analyze This.
  • MARKETING ACTION  |  FRIDAY, MAY 24, 2013
    [Content, Opt-in] Email Tips From Barney Stinson
    Last week, John Follett, Chief Marketing Officer of Demand Metric, answered the question that nobody had asked, and shared excellent email tips and best practices for the basics of email marketing today in “ Email Marketing 2013: Tips and Best Practice s.” Metrics in this case consist of revenue and accountability.
  • CRIMSON MARKETING  |  THURSDAY, MAY 23, 2013
    [Content, Opt-in] 15 Actionable Takeaways From Social Media Marketing World 2013
    'In case you weren’t able to attend Social Media Marketing World this year, I’ve just found this fantastic breakdown of key takeaways from the event: #1: Prepare for Social Displacement. 3: Invest in Passionate Community Managers to Improve Facebook Reach. King Content, he’s still the ruler. Who buys it?
  • HUBSPOT  |  TUESDAY, MAY 21, 2013
    [Content, Opt-in] The Future of Inbound: Shel Israel Looks Ahead to the 'Age of Context'
    He''s now working on his fifth book, The Age of Context: How it Will Change Your Work and Life with Robert Scoble, due to be published in October. got a chance to catch up with Israel to talk about the latest trends in marketing: context, personalization, and the debate over tracking cookies. Here''s what he said. What do you think?
  • MANHATTAN MARKETING MAVEN  |  SUNDAY, MAY 19, 2013
    [Content, Opt-in] 5 Key Mobile Marketing Moves
    The keys to successfully making this transformation will be surrendering control to consumers while continuously creating relevant and resonant content.  By the end of the year half of all Americans will have smartphones.Most brand and marketers know this but haven’t put either strategy or infrastructure in-place.
  • MODERN B2B MARKETING  |  MONDAY, MAY 13, 2013
    [Content, Opt-in] Anatomy of a Blog Redesign – 10 Best Practices from Marketo
    We started writing it in 2006 ( here’s the first post ) and have since published more than 950 articles.  Our efforts have generated more than 27,000 inbound links plus 400,000 unique visitors and almost $2 million in directly attributed revenue each year (plus influence on much more). Highly visual content design. Neat, huh?
  • VIEWPOINT  |  FRIDAY, APRIL 26, 2013
    [Content, Opt-in] Good Reads for B2B Marketing - Staple Yourself to a Lead
    'Online content in the sales and marketing industries is dynamic and constantly changing. This practice will return detailed insight into ways to improve the company''s processes and additionally help lessen the number of leads that could be dropped in the hand-off from marketing to sales. Build A Content Hub That Converts.
  • B2B LEAD GENERATION BLOG  |  MONDAY, APRIL 22, 2013
    [Content, Opt-in] Email Marketing: 4 steps to relevancy 85% of B2B businesses probably aren’t taking
    The top priority for the entire group is to deliver highly relevant emails – it ranks above even driving website traffic and revenue. This makes sense, considering highly relevant email will achieve the other two goals. They, too, wanted to send emails that were relevant and didn’t know where to begin. Email Marketing
  • WEBBIQUITY  |  MONDAY, APRIL 8, 2013
    [Content, Opt-in] 24 Exceptional Email Marketing Tips, Techniques and Tactics
    But both groups have become more sophisticated; more wary of subscribing in the first place, and quicker to unsubscribe if they don’t perceive value in a sender’s communications. What are the most effective techniques for building an opt-in email list? Companies stopped seeing the point in segmentation.”
  • WEBBIQUITY  |  MONDAY, APRIL 8, 2013
    [Content, Opt-in] 24 Exceptional Email Marketing Tips, Techniques and Tactics
    But both groups have become more sophisticated; more wary of subscribing in the first place, and quicker to unsubscribe if they don’t perceive value in a sender’s communications. That means email marketers need to be more thoughtful and creative in terms of attracting subscribers., How can you minimize unsubscribes?
  • HUBSPOT  |  WEDNESDAY, APRIL 3, 2013
    [Content, Opt-in] Why the Blog Post Is the New Ad Unit
    Back at the turn of the century, blogging was in a nascent state. And soon after, brands began to realize that creating content (actually they just called it blogging back then) could greatly benefit both SEO efforts and brand awareness. And sure -- expandable banner ads can host multimedia content. Content is long-lasting.
  • TOMORROW PEOPLE  |  FRIDAY, MARCH 22, 2013
    [Content, Opt-in] Closed Loop Marketing: The Personal Touch
    These systems allow marketers to automate triggered responses, personalising the content to each individual without the need for manual segmentation to ensure the closed loop campaign is successful. Again, fortunately, there are several offerings in place which enable this to be done automatically. Closed loop what? Arrival.
  • TOMORROW PEOPLE  |  FRIDAY, MARCH 22, 2013
    [Content, Opt-in] Closed Loop Marketing: The Personal Touch
    These systems allow marketers to automate triggered responses, personalising the content to each individual without the need for manual segmentation to ensure the closed loop campaign is successful. Again, fortunately, there are several offerings in place which enable this to be done automatically. Closed loop what? Arrival.
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 20, 2013
    [Content, Opt-in] Best Practices for Marketing Automation from 11 Experts
    He is an expert in marketing automation and lead management best practices. In that spirit, we’ve asked some of the big brains on the marketing automation scene for tips, tricks and best practices that will help marketers make it rain with their next marketing automation program or campaign. Tehra Peace, Content Director, Lead Lizard.
  • CRIMSON MARKETING  |  THURSDAY, FEBRUARY 28, 2013
    [Content, Opt-in] 4 Reasons Why Google+ is a Killer B2B Social Media Platform
    'My following post was recently featured on Social Media B2B: Most of our B2B clients have staked a claim on Google+, but they don’t invest  in it. They invest in Facebook and Twitter and (more and more) in LinkedIn.  Furthermore, B2B companies can begin to interact with that individual in  other, more personal ways.
  • ACHIEVE MARKET LEADERSHIP  |  THURSDAY, FEBRUARY 28, 2013
    [Content, Opt-in] 4 Reasons Why Google+ is a Killer B2B Social Media Platform
    My following post was recently featured on Social Media B2B: Most of our B2B clients have staked a claim on Google+, but they don’t invest  in it. They invest in Facebook and Twitter and (more and more) in LinkedIn.  Furthermore, B2B companies can begin to interact with that individual in  other, more personal ways.
  • SOCIAL MEDIA B2B  |  MONDAY, FEBRUARY 25, 2013
    [Content, Opt-in] 4 Reasons Why Google+ is a Killer B2B Social Media Platform
    Most of our B2B clients have staked a claim on Google+, but they don’t invest in it. They invest in Facebook and Twitter and (more and more) in LinkedIn. Google+ circles enable you and your B2B company to market in a more intimate way to people who are following your company. Because they consider it a ghost town.
  • HUBSPOT  |  THURSDAY, FEBRUARY 21, 2013
    [Content, Opt-in] 8 Useful Tools for Identifying and Connecting With Prospects
    You know they're out there in need of your service or product, but it can be tough to uncover them at the right time in their search. And fortunately, there are a handful of tools available to help you identify prospective customers and find out what topics and content are most interesting to them. Ah, the elusive prospect.
  • SYNECORE  |  TUESDAY, FEBRUARY 19, 2013
    [Content, Opt-in] What the Ivy League Says about the Future of Advertising
    A recent blog post in the Harvard Business Review suggested that to compete in the future, advertisers will have to move away from the traditional campaign model and act more like newsrooms. Advances in data analytics and mobile device technology already enable businesses to interact with prospects and customers wherever, whenever.
  • HUBSPOT  |  THURSDAY, FEBRUARY 14, 2013
    [Content, Opt-in] 14 Eye-Opening Stats You Probably Didn't Know About Spam
    As it happens, mass-produced mailing has some Valentine’s Day roots: In 1797, The Young Man’s Valentine Writer was published in England, giving men who couldn’t write an opportunity to leverage romantic verses for their own love interests. So in the spirit of St. 2) 43% of adults in the U.S. of junk mail a year.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, FEBRUARY 13, 2013
    [Content, Opt-in] 3 Email Strategies to Engage Subscribers and Impact Marketing Results
    Creating value for prospects and customers is everybody’s key objective — you’ve got to get the right message to target buyers, in a timely manner. Smart Modern Marketers are employing all sorts of content assets to provide educational, informative resources. Consistency is important in all communication. Not likely.
  • HUBSPOT  |  MONDAY, FEBRUARY 11, 2013
    [Content, Opt-in] 101 Sure-Fire Ways to Make People Hate Your Marketing
    Valentine's Day is just around the corner, and love is in the air. But even if there isn't someone special in your life right now, as a marketer, that doesn't mean you still can't get into the lovin' spirit. 3) Don't reply to your fans and followers in social media. 5) Make it difficult for people to share your content.
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 4, 2013
    [Content, Opt-in] How to Create an Amazing Content Resource Center
    by Jon Miller Creating great content is only part of the content marketer’s challenge. Once you’ve become a frequent publisher of content, you still need people to find it and read it (and ideally share and link to it). And nobody wants that for their beloved content, right?). Why You Need a Content Resource Center.
  • WINDMILL NETWORKING  |  MONDAY, JANUARY 7, 2013
    [Content, Opt-in] 3 Essential Building Blocks to Kick-Start a Successful Nonprofit Social Media Strategy: Website, Email and Something Else
    Don’t stick your head in the sand create a nonprofit social media strategy for 2013. Too many nonprofits still view the technology as largely disruptive, and potentially unnecessary [is someone in your organization still calling this a ‘fad’?]. Build your social media engagement plan in phases. Content is still king.
  • HUBSPOT  |  FRIDAY, DECEMBER 28, 2012
    [Content, Opt-in] 11 Types of Marketing Emails You Could Be Sending [+ Free Templates!]
    We see great examples in our inboxes, or even showcased in blog posts. Or any email that may be included in an automated email workflow ? We've already built seven sets of five different email templates for you to download for free , so you can get designing in no time! But what about the follow-up email?
  • WEBBIQUITY  |  WEDNESDAY, DECEMBER 12, 2012
    [Content, Opt-in] 24 of the Best Google+ Guides, Tips, Rants and Raves of 2012
    Many of this year’s best posts about Google’s newest social platform were written early in the year. Find those answers and more here in two dozen of the best Google+ guides, tips, rants and raves of the past year. “What if you could create opt-in subscription lists on Google+? Google+ Guides and Tips.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 5, 2012
    [Content, Opt-in] How to Diagnose and Repair Rotten Lead Nurturing Workflows
    Marketers “sent” emails in 1995. Sure, some pull fresh content from blogs or other regularly updated assets, but most also don’t. In this post, we'll explain just exactly how you can identify and diagnose the source of those rotten lead nurturing campaigns -- and how you can revive them! in a good way. The challenge?
  • HUBSPOT  |  TUESDAY, DECEMBER 4, 2012
    [Content, Opt-in] 8 Insightful Marketing Predictions for 2013 and Beyond
    2013 is on the horizon, so whip out your crystal balls, marketers -- it's time to make some predictions about what's in store for next year. In fact, how about we get the ball rolling. In 2012, the world of marketing underwent some major changes. Prediction: Social & Content Influence SEO. Don't have one handy?
  • BIZNOLOGY  |  WEDNESDAY, NOVEMBER 28, 2012
    [Content, Opt-in] How do I avoid unsubscribes?
    He has built up a small following on social media and has an e-mail list, but he has never done much content marketing to take advantage of these “opt ins” that he has amassed. How can he avoid that while still being relevant to his customers? Photo credit: incurable_hippie. But that’s not all that I do.
  • HUBSPOT  |  FRIDAY, NOVEMBER 23, 2012
    [Content, Opt-in] How UK Data Collection Laws Affect Email Marketers
    Email is a critical tool for lead generation and lead nurturing ; not only does it allow you to continue a dialogue with those who have shown an interest in your company and keep them coming back for more, it also helps marketers reach new and untapped markets. UK Email Marketing Laws in a Nutshell. What About Buying Data?
  • DELICIOUS B2BMARKETING  |  FRIDAY, NOVEMBER 16, 2012
    [Content, Opt-in] 10 Things That Can Destroy an Email Marketing Program
    In-House. Your consumers are in complete control. Rx: Send the first message quickly, stay in touch, and keep reminding the consumer about your value proposition. Factor in some user-generated content or questions - this is what will keep the consumer engaged. You are not relevant. ClickZ Awards. SES Events.
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 15, 2012
    [Content, Opt-in] Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)
    No = Solutions in this category do not have this capability. ll also point out that I work for (and am the co-founder of) a marketing automation vendor ( Marketo ), so I am sure that despite my efforts to remain neutral, there are sure to be some biases in this list. Some sync information in near real-time; others less frequently.
  • INBOUND SALES NETWORK  |  THURSDAY, NOVEMBER 8, 2012
    [Content, Opt-in] Does Your B2B Company Have a Retention Marketing Strategy?
    Research also shows that a 10% increase in customer retention results in a 30% increase in the value of the company (from Bain and Co.) Layer in additional qualifiers as you go. Give Your Newsletter a Kick in the Pants It seems like most companies at least have some form of Newsletter. Do it Again and Again.
  • NUSPARK  |  SUNDAY, SEPTEMBER 9, 2012
    [Content, Opt-in] Online Display Advertising, Targeting, and Capturing Leads
    The GDN (Google Display Network) covers 2 million sites; a combination of publishers and websites that are in the Adsense program). Google in particular offers a multitude of targeting options to limit waste coverage and laser-focus a message.  The GDN ad planner assists in researching these placements. Optimization technology.
  • WINDMILL NETWORKING  |  TUESDAY, SEPTEMBER 4, 2012
    [Content, Opt-in] Build Your Google Plus Page Following with Topical Pages
    So what if you could create opt-in subscription lists on Google+? Back in the Mad Men days of mass TV ads and junk mail campaigns, you threw your promotions up against a huge wall and hoped they stuck to some of the bricks. Another problem with this approach is that it slides us backwards in marketing history. Right?
  • VERTICAL RESPONSE  |  TUESDAY, SEPTEMBER 4, 2012
    [Content, Opt-in] Baby Don’t Go – How to Avoid the Dreaded Unsubscribe
    'As an avid  Sex and the City  watcher back in the day, I’ll never forget the episode where Carrie got broken up with via a Post-it note. In this day and age of mass marketing and virtual anonymity, our prospects and customers can be and are sometimes total strangers to us. There has to be something in it for them.
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 20, 2012
    [Content, Opt-in] Understanding Edgerank: The Importance of Affinity
    Tiffani Frey is a serial entrepreneur and marketing strategist with over 20 years in the trenches. When not chin deep in creating content for websites, blogs and email campaigns, and managing over 75 annual trade shows, she can be found hosting webinars, directing video shoots and composing music. It worked in grade school!
  • THE ROI GUY  |  FRIDAY, AUGUST 17, 2012
    [Content, Opt-in] Build It, They Will Come?
    But if you’re hoping the same strategy, “build it, they will come” will work for driving your value marketing tool campaign success, you will quickly find that hope as a strategy might work for Kevin Costner in a movie, but rarely works in the real world. Why Now?” and “Why You?”. The Bottom Line Hope is not a strategy.
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