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The Impact of New Google & Yahoo Deliverability Rules on Purchased Lists

The Point

A client asks: “We recently purchased a list of email addresses from a reputable vendor for use in a campaign targeting competitive installations. My response: First, whereas the new rules (see below) increase the potential risk from using purchased lists, they don’t necessarily render such tactics irrelevant.

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Softening the Ask – How to Improve Opt-in Form Conversions

FunnelEnvy

Do you have relevant social proof? You can also incorporate some of the following ideas into your audit to improve your opt-in form conversion rate. Are they in the early research phase or signaling intent to purchase? Tailor your content and benefits accordingly. Tailor your content and benefits accordingly.

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Email List Building: Why you should never purchase a list

Vision6

Building your email list from scratch can give you a better idea of your customers interests and purchasing behaviours. Despite the consent guidelines outlined by ACMA, some businesses still opt to use purchased lists. People who opt in at this stage of the buyer journey are more likely to be highly engaged contacts.

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Unveiling the Risks: Why Purchasing a Lead List Is a Costly Mistake

SmartBug Media

As companies strive to expand their customer base and increase sales, the idea of purchasing lead lists may appear enticing. Though it may seem like a quick solution to acquiring leads, the truth is that purchasing lead lists can have detrimental effects on your business.

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How to Build a Digital Product Brand That Lasts

Webbiquity

Alternatively, you can hire an SEO manager or SEO services consultant who can work on your site regularly, allowing you to update your website for greater visibility and attract more clients to purchase your product or service. Build an Opt-in Email List. Here are 11 different ways you can build a digital product brand that lasts.

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15 Content Marketing Metrics To Measure Content Marketing ROI

Optinmonster

Do you want to know the key content marketing metrics to measure your content marketing ROI (return on investment)? To effectively measure the success of your content marketing campaigns, it’s crucial to understand the relevant content marketing metrics. Here’s how you work it out: Step 1.

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How Content Marketing Directly Improves Sales

Marketing Insider Group

While some invest a tremendous amount of money in traditional advertising channels, many use the power of content instead. Content marketing directly improves sales in many ways, and typically costs much less and has higher returns than ads. They will consume content, but only if it’s valuable to them. Quick Takeaways.