Liveintent

NOVEMBER 25, 2020

The advertising world has been buzzing all year with hot takes on how publishers and marketers alike will persist in a cookie-challenged ecosystem and what alternatives are out there to fill the void in the proverbial cookie jar. Publishers’ first-party data is rising as the heir-apparent to third-party cookies.

Media 125

Media Advertising Agencies Curation Ad Exchange 125

Webbiquity

OCTOBER 11, 2022

Affiliate sales support independent publishing. Being active, responsive, and sharing engaging content from your product or other areas of the business helps promote your brand online. Avoid being spammy by only posting high-quality content relevant to your audience and responding promptly to questions, advocacy, and complaints.

Digital Asset Management 272

Digital Asset Management Product Brand Identity Branding 272

Liveintent

SEPTEMBER 20, 2021

As publishers and advertisers anticipate the demise of the third-party cookie, they’re turning to first-party data as the key to understanding and building relationships with their audiences. “Email has the benefit of being a really safe space because it’s an opt-in environment,” says Chang. Don’t delay.

Advertising Agencies 125

Advertising Agencies Activities Advertisements Advertising 125

Marketing Insider Group

JULY 25, 2023

With the rise of ChatGPT, tons of AI content writing tools sprung up overnight. So, which AI content writing tools are worth checking out for your marketing? Image Source Key Takeaways: Search for AI content writing tools that fit your budget and speed up your writing and editing. Ding, ding, ding!

Marketing AI 190

Marketing AI Budget Programs Tools Copywriting 190

Marketing Insider Group

MAY 2, 2023

Sometimes creating content for your audience can feel like throwing spaghetti at a wall– hoping something will stick. Put down the spaghetti and grab your zero-party hat, because it’s time to get serious about your content marketing strategy. Image Source: Giphy Our secret weapon for success is to include zero-party data.

ROI 234

ROI Webinar Metrics Privacy Content 234

The Point

OCTOBER 11, 2022

A new report: “ What’s Working in Email Marketing: The Power of Aligning Strategies, Data & Content ” details the strategies, technologies, and best practices that today’s email marketers are adopting in an era of data privacy, remote work, and demanding, digitally-savvy buyers. Report: What’s Working in Email Marketing Click To Tweet.

Marketing Report 246

Marketing Report Email Marketing Co-Registration Privacy 246

Marketing Insider Group

MARCH 4, 2024

One solution is to give consumers more choice and control over the ad-related content they see. They just want the ad content engagement process to feel more balanced, appropriate, and intuitive. Based on the answers they give, consumers can then receive more suitable and individualized content. billion by 2026.

Advertisements 177

Advertisements Advertising Case Studies Opt-out 177

Opt Intelligence

JULY 30, 2019

Luckily, there are steps you can take to activate your email list and improve email engagement through opt-in advertising. Use Opt-In Advertising to Ensure You Don’t Oversend Emails. Something has caused your list to “opt-out” without unsubscribing, and it’s unlikely that more of the same will change their mind. We can help.

Opt-in 40

Opt-in Activities Advertisements Advertising 40

ConvertKit

APRIL 10, 2019

As you make your way toward email marketing success, you’ll want to start at the beginning by creating a high-converting email opt in form. An email opt in form is essentially an email sign up form that gives your website or blog visitors an option to receive emails from your brand. Common types of email opt in forms.

Opt-in 73

Opt-in Practices Opt-out Best Practices 73

ConvertKit

APRIL 10, 2019

As you make your way toward email marketing success, you’ll want to start at the beginning by creating a high-converting email opt in form. An email opt in form is essentially an email sign up form that gives your website or blog visitors an option to receive emails from your brand. Common types of email opt in forms.

Opt-in 73

Opt-in Practices Opt-out Best Practices 73

Thinkers360

MARCH 31, 2024

Help us grow the Thinkers360 community by participating and sharing your own content and experience today! Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (APAC). Congratulations to all who participated! CPSM Ram Ratna Group Contact DV Abhang,C.P.M.,CPSM

Work Management 144

Work Management B2B Thought Leadership Thought Leadership Enterprise Management 144

Webbiquity

AUGUST 1, 2023

This means doing keyword research (determining the best keyword phrases to target based on a combination of relatively search volume and low competition or difficulty); mapping the selected keywords to specific pages; then optimizing the navigation, content, URL, and other elements of on-page SEO for each page.

Paid Content 243

Paid Content Aggregage Marketing Websites Paid Search Agency 243

Thinkers360

APRIL 20, 2024

Help us grow the Thinkers360 community by participating and sharing your own content and experience today! To see the full list (including industry-leading in-depth profiles, portfolios and media kits) or to participate in any of our leaderboards (by sharing your own thought leadership content), SIGN-UP for Thinkers360 today!

B2B Thought Leadership 98

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 98

Martech

DECEMBER 6, 2023

Google is providing advertisers with the option to opt out of the Search Partner Network (SPN). The flagged websites referenced in the research contain pornographic, sanctioned, and pirated content. The flagged websites referenced in the research contain pornographic, sanctioned, and pirated content. Adalytics claims.

Opt-out 109

Opt-out Advertising Agencies Advertisements Advertising 109

Marketing Insider Group

MAY 4, 2020

Content marketing and the technology industry are a natural fit for each other. But content marketing in the tech industry can also be quite competitive. Many tech companies have been publishing high-quality content for a long time and have earned a reputation for being knowledgeable and trustworthy. Quick Takeaways.

Enterprise Management 339

Enterprise Management Paid Search Agency Work Management Traffic 339

Thinkers360

MARCH 22, 2024

Help us grow the Thinkers360 community by participating and sharing your own content and experience today! Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (Europe, Africa & Middle East). Congratulations to all who participated!

B2B Thought Leadership 141

B2B Thought Leadership Work Management Thought Leadership B2B 141

The Point

DECEMBER 5, 2023

Yahoo has yet to define their rules in detail, but Google’s are published here and summarized as follows: The new Google rules affect companies sending 5,000+ emails per day to any Google users, including Gmail accounts but also (crucially) Google Workspace domains. House lists (customers, leads, and other opted-in contacts) are not immune.

Deliverability 162

Deliverability Rules Purchase Marketing Automation Services 162

SmartBug Media

APRIL 24, 2023

It's important for companies to engage in content marketing to build their online presence and grow brand awareness outside of word of mouth. The practice of content marketing allows companies to consistently put noteworthy content out there about what they do best and how their solution(s) can help consumers solve their problems.

Content Marketing 98

Content Marketing Planning Word of Mouth Content 98

Anyword

MARCH 11, 2020

Content is a storyteller’s most valuable asset. All publishers use their content in one way or another to keep their revenue generation engine running. But in order to grow substantially, publishers have to diversify their revenue streams and increase their stability. It All Starts With Audience Development.

Paid Content 64

Paid Content Lead Ranking Cost Per Click Banner Ads 64

Thinkers360

MARCH 1, 2024

Help us grow the Thinkers360 community by participating and sharing your own content and experience today! To see the full list (including industry-leading in-depth profiles, portfolios and media kits) or to participate in any of our leaderboards (by sharing your own thought leadership content), SIGN-UP for Thinkers360 today!

Education 129

Education B2B Thought Leadership Thought Leadership Lead Scoring 129

ClearVoice

JANUARY 31, 2024

Successful organizations have also begun adding content operations to their teams’ portfolios. An effective content operations management system consists of stakeholders’ tools to design content strategy, develop winning content, and streamline the content generation process.

Marketing Management 52

Marketing Management CMS Development Top of Funnel Marketing Automation Services 52

ClearVoice

JANUARY 31, 2024

Successful organizations have also begun adding content operations to their teams’ portfolios. An effective content operations management system consists of stakeholders’ tools to design content strategy, develop winning content, and streamline the content generation process.

Marketing Management 52

Marketing Management CMS Development Top of Funnel Marketing Automation Services 52

Thinkers360

MARCH 8, 2024

Help us grow the Thinkers360 community by participating and sharing your own content and experience today! Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (North America). Congratulations to all who participated!

B2B Thought Leadership 128

B2B Thought Leadership Work Management Thought Leadership Enterprise Management 128

Webbiquity

NOVEMBER 15, 2019

Self-publishing isn’t just for seasonal authors. When you create eBooks , you’re using one of the most efficient and productive formats for content marketing. To answer those questions (and more), here are seven benefits of publishing an eBook (or more than one) for your business. Guest post by Mathew Jade.

Opt-in 164

Opt-in Top of Funnel Business Ad Exchange 164

Thinkers360

MARCH 8, 2024

Help us grow the Thinkers360 community by participating and sharing your own content and experience today! To see the full list (including industry-leading in-depth profiles, portfolios and media kits) or to participate in any of our leaderboards (by sharing your own thought leadership content), SIGN-UP for Thinkers360 today!

B2B Thought Leadership 126

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 126

Marketing Insider Group

DECEMBER 28, 2020

These platforms enable better content workflows, simplify campaigns, collect and analyze data, and automate certain tasks. MonsterInsights : This is a Google Analytics WordPress plugin that provides you with snapshots of website analytics inside your content management system (CMS). Content Management System.

Enterprise Management 363

Enterprise Management Marketing Automation Services Marketing AI Work Management 363

Marketing Insider Group

JANUARY 31, 2023

Image Source: Indeed A marketing agency that can confidently share insights about the history of your users, site content and traffic sources is a good sign. Although many marketing agencies opt out of publishing client case studies on their website, they’re typically glad to share these upon request.

Advertising Agencies 295

Advertising Agencies Marketing Agencies 2 Paid Search Agency Marketing Agencies 1 295

Thinkers360

MARCH 22, 2024

Help us grow the Thinkers360 community by participating and sharing your own content and experience today! To see the full list (including industry-leading in-depth profiles, portfolios and media kits) or to participate in any of our leaderboards (by sharing your own thought leadership content), SIGN-UP for Thinkers360 today!

B2B Thought Leadership 105

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 105

Thinkers360

APRIL 7, 2024

Help us grow the Thinkers360 community by participating and sharing your own content and experience today! To see the full list (including industry-leading in-depth profiles, portfolios and media kits) or to participate in any of our leaderboards (by sharing your own thought leadership content), SIGN-UP for Thinkers360 today!

B2B Thought Leadership 92

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 92

Thinkers360

FEBRUARY 16, 2024

Help us grow the Thinkers360 community by participating and sharing your own content and experience today! 40 Peggy Smedley Specialty Publishing Media Contact Peggy Smedley Score: 32.98 Contact Norman Katz Score: 34.70 30 Gordon Donovan SAP Contact Gordon Donovan Score: 34.59 34 Dr Muddassir Ahmed, Ph.D Score: 34.09

B2B Thought Leadership 98

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 98

Thinkers360

APRIL 14, 2024

Help us grow the Thinkers360 community by participating and sharing your own content and experience today! To see the full list (including industry-leading in-depth profiles, portfolios and media kits) or to participate in any of our leaderboards (by sharing your own thought leadership content), SIGN-UP for Thinkers360 today!

B2B Thought Leadership 79

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 79

Kevin Indig

JUNE 19, 2023

Read more about JetOctopus JS tools Last week, three things happened that are all related: 1/ The editor-in-chief at Tom’s Hardware, Avram Piltch, published an op-ed about how SGE is a “50 megaton bomb” and will destroy the web ecosystem if launched in its current form. The web is facing massive disruption from AI.

Lead Ranking 103

Lead Ranking Content Lead Scoring API 103

Webbiquity

MARCH 8, 2022

They’re useful, but most focus on basic techniques such as developing a strategy, creating content, choosing the right platforms, and using your analytics. Publish original studies. Creating content is an essential part of any marketing strategy. There are many types of content you can create, but nothing beats original studies.

Small Business Marketing 294

Small Business Marketing Tactics Business Peer-to-peer 294

ConvertKit

DECEMBER 4, 2019

Before I settled on a core lead magnet, I was creating dozens of smaller “content upgrades” for my blog content. Every time I published a blog post, I would create some kind of freebie or worksheet to go along with it. Not only was this a ton of work, frankly, the conversion rates on the content were low.

Opt-in 52

Opt-in Opt-out Burn Rate Sales Qualified Leads 52

Thinkers360

MARCH 16, 2024

Help us grow the Thinkers360 community by participating and sharing your own content and experience today! To see the full list (including industry-leading in-depth profiles, portfolios and media kits) or to participate in any of our leaderboards (by sharing your own thought leadership content), SIGN-UP for Thinkers360 today!

B2B Thought Leadership 92

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 92

Hubspot

OCTOBER 18, 2018

People are open to new ideas, readers are consuming content through a variety of media, and traditional publishers no longer stand in the way of releasing a new title. Raise your hand if you’ve ever considered publishing a book. Now, keep your hand up if you know how to publish a book. * … slowly lowers hand*.

Paid Search Agency 73

Paid Search Agency Custom Publishing Work Management Budget Programs 73

Writing on the Web

FEBRUARY 20, 2015

Since early 2014, LinkedIn opened its publishing platform to its 300+ million users. According to Business 2 Community , in-depth content works best, don’t hesitate to write very detailed and specific posts about your industry. Indeed, you should opt for a newspaper-like kind of formatting. Black text on a white background.

Linkedin 100

Linkedin Ideal Customer Profiles Social Media Consulting 100