Anything Goes Marketing

MARCH 16, 2008

Before you know it, you'll have a bunch of unsubscribes and when you really do have relevant information, you'll miss out some key prospects/customers as they've already opt-ed out. My suggestion would be to include press release snippets as part of a monthly or quarterly newsletter that has additional value added content.

Press 100

Press Ad Frequency Opt-out Opt-in 100

Anything Goes Marketing

APRIL 7, 2010

From conversations that I have with marketers I sometimes sense this feeling of anxiety when I recommend that they should increase the frequency of emails that are sent to their opted-in database. In terms of having the necessary content, many organizations may be surprised at the content that they already possess.

Ad Frequency 100

Ad Frequency RSS Lead Nurturing Top of Funnel 100

Anything Goes Marketing

NOVEMBER 16, 2008

Don't miss these great opportunities to build marketing content. Having the right content for automated lead nurturing programs can be the most difficult part of a lead nurturing campaign. You don't need to just focus on pushing out new content, you probably have some gold nuggets that may be hidden on your site.

Lead Ranking 100

Lead Ranking Top of Funnel RSS Lead Nurturing 100

Anything Goes Marketing

DECEMBER 21, 2008

In this way you're converting your twitter followers into opted-in email subscribers. Use Twitter content in your email newsletters. This goes back to being an Eco-Marketer and reusing content that you have. Companies should make each twit count and make the content as interesting as possible. For example #myevent.

Twitter 100

Twitter Email Marketing B2B Marketing Autoresponders 100

Anything Goes Marketing

NOVEMBER 15, 2006

Besides some of the obvious tips such as keeping your email body text brief and keeping the subject line below 35 characters, I found it interesting that he recommends not using typical words like "unsubscribe" or "remove me" as part of your opt-out process. Words like these will typically be picked up anti-spam software.

Conversion Rate 100

Conversion Rate Conversion Opt-out CAN-SPAM 100

Anything Goes Marketing

JUNE 29, 2009

There is a lot of talk these days that personalization is back in marketing but what does that really mean and what are some of the tactics you can use? The trick is to create this type of personalized experience that will drive sales but to make it easy for marketing to execute and not break the marketing budget bank. What do you do?

Tactics 100

Tactics Automation Personalization Planning 100

Anything Goes Marketing

OCTOBER 2, 2006

It allows you to post content about your company that doesn't make a lot of sense but contains many links and keywords that will drive traffic to your site. Blogs lead to further awareness about your company, which leads to people hitting your site, opting in to either email or RSS updates and eventually becoming your customer.

Positioning 100

Positioning RSS Adwords Opt-out 100