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Nine Benefits of Using Social Proof in Marketing

Webbiquity

Social proof is a powerful tool for marketers who know how to use it effectively. This psychological phenomenon has further expanded thanks to the growth of social media. With social proof, prospective customers get an in-depth look at a product or service without wading through direct marketing or sales-focused copy.

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How to Create Shareable Social Media Content

Marketing Insider Group

Writing optimized social media posts that are highly engaging isn’t as easy as it looks. Posting on social for a personal account can look a lot different than posting for a business account. To get the most out of social media, you need a plan. Writing Social Media Content that Wins Every Time. You’re not alone.

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Seven Skills Every Social Media Manager Needs

Webbiquity

Social media managers create innovative, high-quality content to engage followers and grow their company’s social media presence. Agility is a fundamental skill in social media marketing, essential for continuously adapting to the evolving digital landscape. Guest post by Eva Chan. Be adaptable and open to change.

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Turning B2B Influencers into Key Opinion Leaders

Atomic Reach

Key Opinion Leaders, better know as KOLs, often provide brands the competitive edge needed to win. We'll walk you through how to use AI to match your campaign goals, target audience, and content strategy to the ideal influencers/KOLs for your brand. Opinions vary on what makes key opinion leaders distinct from influencers.

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15 Expert Opinions About Business Data

Zoominfo

Keep reading for our top fifteen expert opinions regarding the importance of business data. “If The data that salespeople depend on needs to be accurate, accessible and abundant — and this is true whether one is talking about traditional contact methods or social selling. Anna Fisher, Senior Director of Marketing, ZoomInfo.

Opinions 147
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Writing About Ideas: Sharing Opinions Nurtures Brand-Consumer Relationships

ClearVoice

Marketing content should be educational, informative or entertaining. Rather than sharing blog posts and white papers packed with readily available research and statistics, what if the content you’re assigned next is built upon ideas. For example, one of my content marketing brand clients publishes a health-focused magazine.

Opinions 114
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Navigating social media marketing in an election year

Sprout Social

The 2024 US presidential election is several months away, but social media is already politically charged. According to Sprout Social Listening data , from January 1 to March 6, 2024 there were almost 7.6 In a typical year, running social media for a brand account is complex.