Writing on the Web

APRIL 19, 2011

How do you get content marketing results? This and other key tips will be discussed Wednesday April 20, 2011 on an open webinar I’m giving: Time-Saving Tips for Content Marketing Results. I think this is one of the hardest things for busy professionals to communicate in writing content for the Web. You need a brand story.

Tips 100

Tips Content Marketing Digg Content 100

Writing on the Web

JULY 9, 2010

Thanks to the worldwide web — which sometimes feels as vast as a universe-wide web — monitoring your online reputation demands serious attention. Only a few belittling remarks can spread like wildfire online, and damage your online image in no time. It’s not difficult to find out what content about you exists on the internet.

Tips 100

Tips Ning BtoB Digg 100

Writing on the Web

APRIL 6, 2016

If you want to grow your reader base, that is, if you want to get found and get known online, small businesses and entrepreneurs will offer prospects and clients online information for free, such as a white paper , a report or a compelling article. It’s a crucial piece of content marketing. CAST Your Net: A is for Assets.

Paper 100

Paper Sample Guidelines Trust Marketing 100

Writing on the Web

MARCH 21, 2012

There’s an important shift in content marketing tactics that affects professionals who want to get found, get known and get clients online. Or, track their brains as they go online to your website? When successful web writers create online content , they appeal to the senses and the emotions.

Trigger Marketing 100

Trigger Marketing Eye-Tracking Urgency Marketing Tactics 100

Writing on the Web

AUGUST 2, 2010

What has brain science taught us about how people are persuaded to take action online ? And, how can we use that wisdom when writing content that serves to market ourselves and our businesses? As a journalist-turned-psychologist, turned-online-content-marketer, you might imagine that these issues keep me up at night … or not!

Trigger Marketing 100

Trigger Marketing Copywriting Digg Urgency Marketing 100

Writing on the Web

JULY 28, 2010

How are you using client recommendations in your online content marketing ? Or are they a major part of your content creation strategies? Here’s why: Customer ratings and reviews are one of the ways we decide and choose to buy products online. 3 Biggest Challenges for Online Content Marketing?

Ning 100

Ning Trigger Marketing Digg Buzz 100

Writing on the Web

JULY 29, 2010

Social proof is such a strong trigger for online action, it’s good to know what works best for your Web content marketing strategies. But quite often, it’s unlikely we will actually know a person doing an online review, unless they are a well-known author or respected expert in the field.

Ning 100

Ning Trigger Marketing Digg Landing Pages 100

Writing on the Web

JULY 20, 2010

In the next few posts I’ll be featuring some of the most successful women entrepreneurs who turned their passion into a multiple income streams business online! First, here are the criteria I used to identify them: Content-rich blog. Don’t let anybody tell you online income products are “passive.&#.

Ning 100

Ning Digg Buzz Blogger 100

Writing on the Web

FEBRUARY 2, 2011

To make money online , you need systems and software helpers. Scribe SEO content analyzer. How to Make Money Online (…at any age, from any place). Authors Can Make Money – Online more than in bookstores. I’m curious… what web tools could you absolutely not live without? Check it out. Tweet This!

Tools 100

Tools Digg Blogger Work Management 100

Writing on the Web

AUGUST 5, 2010

There’s an important shift in content marketing tactics that affects professionals who want to get found, get known and get clients online. Or, track their brains as they go online to your website? When successful web writers create online content , they appeal to the senses and the emotions.

Trigger Marketing 100

Trigger Marketing Digg Urgency Marketing Eye-Tracking 100

Writing on the Web

DECEMBER 16, 2010

Get Found, Get Known, Get Clients" alt=" 3 Online Marketing Tasks: Get Found, Get Known, Get Clients" />. How do you check your online marketing to see where it’s working, where it needs improvement? Look at your marketing tasks as having 3 purposes: Get found: How visible are you online? Do you need to be seen online?

Online Marketing 100

Online Marketing Work Management Marketing Management Planning 100

Writing on the Web

MAY 15, 2015

Once upon a time, SEO met up with Content Marketing , fell in love, and vowed to never separate, to always work together in harmony. Anyone who’s been around the ‘Net a while understands a little about optimizing content so that the search engines can index it according to topic and relevance to readers. CM is content.

SEO 100

SEO Content Marketing Content High Quality Lead 100

Writing on the Web

JUNE 4, 2014

width="300" height="224" title="Content Marketing Graphic: What’s Missing in this Visual? " /> I ran across this great slide share about how content marketing works on Vizedu from Sandeep Arora , but there’s something missing. A visual story is even better, which is why videos work well online. What’s Missing in this Visual?

Content Marketing 100

Content Marketing Wikipedia Content Viral Marketing 100

Writing on the Web

MARCH 17, 2014

for Your Expert Ebook" src="[link] width="300" height="225" title="How to Research Content for Your Expert Ebook" /> How should you research content in order to write your expert ebook ? The field of online research methods is new and expanding rapidly. Then I turn to the content research on topics and subtopics.

Research 100

Research Content Wikipedia Marketing Proposals 100

Writing on the Web

FEBRUARY 4, 2016

A Note from Patsi: This week’s guest post is about SEO and content marketing and it’s really important. Because if you write your own blog, you may think that quality content is all you need to get found online and attract clients. Content marketing fulfills SEO’s demands. Content marketing uses SEO keywords.

SEO 100

SEO Content Marketing Paid Search Agency Advertising Agencies 100

Writing on the Web

AUGUST 13, 2014

How do you know if your content is working for you? But if I had a metric I could look at and be able to tell if my content is working, i.e. having an impact on readers, then maybe I’d become more analytical. Or for overall Web content marketing? Why can’t we have a report for our blogs? Or for e-newsletters?

Content Marketing 100

Content Marketing Planning Content Landing Pages 100

Writing on the Web

OCTOBER 23, 2013

Professionals on the Web" src="[link] width="292" height="284" title="6 Content Marketing Rules for Professionals on the Web" /> For busy professionals who want to get found on the Web, writing quality content that not only informs but generates business leads is a challenge. Many don’t even know what content marketing means.

Rules 100

Rules Content Marketing Content Thought Leadership 100

Writing on the Web

MARCH 20, 2014

This is a key element of a smart content marketing strategy. You must devote a few key content pages to answering readers’ questions about your business products and services. Good content marketing includes calls to action and answers questions. Ultimately, we know content marketing succeeds because it helps people.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Content Marketing Content 100

Writing on the Web

MAY 8, 2013

Having a hard time staying focused on your business content marketing ? I look at content marketing as an experiment or adventure. When people try to follow too many rules and guidelines, for example, for content marketing and social media, they end up with mediocre results. Related posts: Content Marketing to the Male Brain.

Content Marketing 100

Content Marketing Television marketing Wikipedia Content 100

Writing on the Web

SEPTEMBER 10, 2014

If you want to write great blog content , tap into what makes you mad. Great blog content is always about what your readers care so much about it keeps them up at night. In a previous post about Creating Shareable Content , I suggested that one way not to be boring is to go on a rant. Or, what makes your readers mad?

Content 100

Content Copywriting Internet Marketing Blogger 100

Writing on the Web

APRIL 11, 2011

Marketing nowadays requires writing and publishing great content in multiple ways. That’s why there’s a tsunami of information online about content marketing. They wouldn’t have found me without my having published a ton of content online, and written a few things they agreed with. Compelling.

Rules 100

Rules Content Digg Custom Publishing 100

Writing on the Web

JANUARY 4, 2012

Which is why they are my clients … they need content and they need to publish on the web – blogs, e-newsletters, ebooks, etc.). Other people tend to focus their online marketing on content; they write books and they publish blogs and newsletters… and they hate speaking. Please share.

Practices 100

Practices Content Marketing Content Newsletter 100

Writing on the Web

SEPTEMBER 25, 2013

In my ebook Content Marketing with Blogs , I suggest business blog posts should be written with the 4 E’s as a guide: What you publish on your business blog should: Entertain. Joe is known as the godfather of content marketing as he has been a long-time promoter of quality content for marketing purposes.

Business Blogging 100

Business Blogging Business Content Buzz 100

Writing on the Web

NOVEMBER 27, 2013

Top 25 Content Marketing Blogs" src="[link] width="300" height="300" title="Smart Business Blog Linking: Top 25 Content Marketing Blogs" /> If your business blog needs to get inbound links , here’s a prime example of how to do it. Well, we’re listed as #24, but hey! The more it is talked about, the more it is working.

Business Blogging 100

Business Blogging Content Marketing Business Content 100

Writing on the Web

FEBRUARY 27, 2013

Words and Numbers Matter" src="[link] width="202" height="184" title="Better Content Marketing: Words and Numbers Matter" /> As a psychologist, I’m fascinated by how our brains work. When writing online content , I try to apply neuroscience to understanding why some copy outperforms others. Content matters.

Content Marketing 100

Content Marketing Content Click Rate Act-On 100

Writing on the Web

OCTOBER 25, 2011

Here are some reasons content marketing is getting more challenging. More people online in your field writing about the same things (some better, some worse). More people online in your field writing about the same things (some better, some worse). That makes content marketing on a blog more challenging as time goes on.

Content Marketing 100

Content Marketing Content Marketing & Strategy Consulting 100

Writing on the Web

AUGUST 26, 2010

What can we learn from online computer games about content marketing for business? If you write content designed to trigger action in readers, pay attention to this. My husband, Attila the Honey , plays World of Warcraft , an online game that’s part of the multi-billion dollar gaming industry. A lot, apparently.

Tips 100

Tips Content Marketing Trigger Marketing Content 100

Writing on the Web

SEPTEMBER 3, 2010

How do you write compelling content that attracts and engages readers? This is the job of good content marketing and the challenge for online professionals who write blogs, articles, and web pages. First, let’s deal with the compelling content thing. Online Persuasion: Seeing Through the Eyes of Your Customers.

Trigger Marketing 100

Trigger Marketing Digg Content Buzz 100

Writing on the Web

NOVEMBER 13, 2013

Not everyone agrees on what quality content is. Quality content scores high with readers, your target clients, and with search engines. If you want to get found, get known and get clients online, you need to write and publish quality blog posts that resonate with your readers. What is quality content? Storytelling.”

Content 100

Content Storytelling Hubspot Business Blogging 100

Writing on the Web

SEPTEMBER 29, 2010

What does it mean to write content that “engages&# readers? What the heck is engaging content ? According to a recent survey by the Content Marketing Institute , this is the #1 challenge for people charged with creating content that markets businesses. Online Persuasion: Creating Desire.

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

MARCH 13, 2013

Yet the content on your website or blog is the key component of your content marketing strategy. In order to get the online results you deserve (leads: phones calls, emails, sales!) your web content should be well-written and SEO optimized — as well-thought out as anything else you do to market yourself and your small business.

Small Business Marketing 100

Small Business Marketing Content Marketing Business Content 100

Writing on the Web

JULY 15, 2010

There was a time I was in love with blogging … I had already been in the business of content marketing for 5 years on the Web, using an old-fashioned website platform. Writing on my blog is my way of reaching out to people looking for ways to write content on the Web so that they can get found, get known and get new business.

Content Marketing 100

Content Marketing Ning Work Management Content 100

Writing on the Web

MAY 9, 2011

And how do you do that through your online content ? As I was reviewing two clients’ online content marketing this week, I was struck by how few professionals have well-written content that engages readers. They may not know which is best so your online site has to do some convincing and comparing.

Marketing Websites 100

Marketing Websites Digg Content Buzz 100

Writing on the Web

OCTOBER 13, 2010

This is what you need to do whenever you write any content designed to market your products and services. These three goals for your content marketing are required if you want to write stuff that is effective to attract prospects, and get them interested and primed for making a purchase or other desired action. Make a memorable impact.

Content Marketing 100

Content Marketing Content Digg Buzz 100

Writing on the Web

OCTOBER 26, 2010

Want to know more about online persuasion and how you can write content that gets results? Here’s a quick one minute video promoting my Content Marketing with Blogs ebook, newly revised. Related posts: Content Marketing Tips: Seth Godin on Tim Burton. Content Marketing with Blogs: What Do You Believe?

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

MAY 16, 2011

Online video is THE most powerful tool on the Internet for driving traffic to your websites and services. Search engines are focusing on online video to deliver the content their customers are looking for and have even changed their search parameters to push video to the top of the search results. Will be recorded!). Tweet This!

Webinar Metrics 100

Webinar Metrics Video Marketing Content Marketing Digg 100

Writing on the Web

SEPTEMBER 24, 2014

Not everyone agrees on what quality content is. Quality content scores high with readers, your target clients, and with search engines. If you want to get found, get known and get clients online, you need to write and publish quality blog posts that resonate with your readers. What is quality content? Storytelling.”.

Content Marketing 100

Content Marketing Content Storytelling Hubspot 100