B2B Marketing Traction

AUGUST 31, 2011

Today it’s not enough to have a search-engine-optimized website with static content. Search engines like Google rate sites based on the conversations that occur about you on social media.Your social media profiles become the spokes that feed your online marketing hub – your website. More people find you online.

Social Media 100

Social Media Online Marketing Social Marketing Media 100

B2B Marketing Traction

JANUARY 27, 2012

Your website doesn’t have relevant content. and great relevant content and images, that also allow you to maintain the content if you wish to moving forward. Contact us today to get a quote for updating your existing or creating a new website that will get your business found online! You use flash in your website.

Sales Qualified Leads 100

Sales Qualified Leads Tagging High Quality Lead Keywords 100

B2B Marketing Traction

FEBRUARY 15, 2013

Keep creating valuable and helpful content and messages. A key to successful inbound marketing is having great content and messaging. Inbound marketing is the art of attracting, engaging and nurturing prospective customers so that they become new customers or buy more of your products and services.

Ideal Customer Profiles 100

Ideal Customer Profiles Work Management Marketing Management Inbound Marketing 100

B2B Marketing Traction

DECEMBER 22, 2010

So why are their online marketing dollars not turning into sales revenue? There are two main reasons your spend on online marketing can be like flushing money down a toilet. In all of this you also need to get your prospects, colleagues and customers buzzing about and “liking” you and your content. SEO Has Changed.

Online Marketing 100

Online Marketing Planning Buzz Paid Search Agency 100

B2B Marketing Traction

JULY 18, 2012

Create and post valuable content on your website and on social networks so that you will get found by qualified prospects. Why is content relevant to your industry and the products and services you provide so important? Organic search results are based on keyword-rich content, in the form of blogs, articles, podcasts, etc.

B2B Marketing 100

B2B Marketing B2B Content Internet Marketing 100

B2B Marketing Traction

AUGUST 15, 2011

He’s been talking up the online marketing and search engine optimization benefits of having a social media presence and let me know that his customers and prospects are often a bit puzzled about Facebook content. Automate this by linking a press release feed from your online service. Links to new content on your website.

Facebook 100

Facebook Trade Show Press CPA 100

B2B Marketing Traction

NOVEMBER 28, 2012

A recent study by MarketingProfs and the Content Marketing Institute shows that over half (54%) of B2B marketers plan to spend more on content marketing in 2013 than in previous years. The study is the 2013 B2B Content Marketing Benchmarks, Budgets and Trends – North America. Should you join in this content marketing trend?

Spending 100

Spending B2B Marketing Planning Content Marketing 100

B2B Marketing Traction

SEPTEMBER 27, 2011

Now more than ever, optimized online content is the key to attracting prospects to your website. If someone at your company is a prolific speaker, take their most popular presentation and create a whitepaper or an article from the same content. Repurpose the same content into a video. The answer is re-purposing.

B2B Marketing 100

B2B Marketing Content Guidelines B2B 100

B2B Marketing Traction

NOVEMBER 9, 2009

You can edit the content that appears here by visiting your Widgets panel and modifying the current widgets in Sidebar 1. Or, if you want to be a true ninja, you can add your own content to this sidebar by using the appropriate hooks. You can always use your Internet browser back button to return to where you were. Default Widget.

Newsletter 100

Newsletter Internet Marketing Consulting Contact Marketing 100

B2B Marketing Traction

DECEMBER 2, 2013

Email a reminder of some existing key content on your website that can help your customers and prospects. Set up a mobile version of your website and remind customers and prospects that you’re providing easier access to make their online experience easier. inbound marketing b2b content marketing'

B2B Marketing 100

B2B Marketing B2B Inbound Marketing B2B Sales 100

B2B Marketing Traction

SEPTEMBER 18, 2015

This week I was working on a competitive analysis for a client that needs to increase their online presence, particularly in the area of social media. Their content that they shared – blog posts, photos and even others’ articles – were in keeping with their positioning statement.

Social Media 100

Social Media Positioning Social Marketing Media 100

B2B Marketing Traction

APRIL 21, 2015

Because they are technologists, CIOs and other techs often research online. Make sure your online image is credible and business-like. A little marketing fun is OK, but make sure that you have a business-like website with credible content about you, your products and services, and your users’ testimonials.

Peer-to-peer 100

Peer-to-peer Planning Marketing Management Cross-Selling 100

B2B Marketing Traction

FEBRUARY 11, 2013

With inbound marketing, a prospective referral source or client can’t see you online to read your body language or get a first-hand knowledge of who you are. So, how do you get to trust online? First you have to get known online through social media and traffic to your website. Establishing trust online is tricky.

Trust Marketing 100

Trust Marketing Inbound Marketing Ad Building Blogger 100

B2B Marketing Traction

JUNE 17, 2014

You don’t have a plan or strategy for your online and social media presence. Today the number one key to success in online marketing is an intimate understanding of your buyers. A new tool for B2B marketers are detailed buyer personas that help guide positioning and messaging online. You have bad content on your website.

Marketing Websites 100

Marketing Websites Paid Search Agency B2B Guidelines 100

B2B Marketing Traction

FEBRUARY 22, 2013

The job of marketers was to keep up with these changes and tweak our websites and other online material accordingly. Now, getting found online works differently. Getting found online today is about posting great content and engaging with others on social media platforms. It doesn’t happen by itself.

SEO 100

SEO Inbound Marketing Planning Contact Marketing 100

B2B Marketing Traction

MAY 30, 2014

Because the buying cycle usually starts online (studies show that buyers are often more than 60% through the buying decision cycle before they contact your company), showing the “human-ness” of your company and brand online is critical. They are reaching more people online and successfully convincing them to buy.

B2B Marketing 100

B2B Marketing Product B2B Trust Marketing 100

B2B Marketing Traction

OCTOBER 16, 2015

At the top of our list was a project to improve their online presence and create more awareness about their business ( the client’s identity is confidential ). We provided training on how to re-purpose existing content and knowledge into engaging blog posts. The first step was to clean up and optimize the website. What about you?

Case Study 100

Case Study Case Studies Social Media Social Marketing 100

B2B Marketing Traction

DECEMBER 30, 2013

The reality is that a business can have a fan base in its followers online. Create and build your brand story online. And, the more interesting your brand is, the more people will share it online. To keep your brand consistent, you should have a written brand strategy before you start marketing or messaging online.

Web 2.0 100

Web 2.0 Planning Business Advertising Agencies 100

B2B Marketing Traction

AUGUST 16, 2013

Your SEO vendor has nothing in their proposal about content relevant to your customers and prospects. Today getting found online is all about offering valuable content that is shared by others on social media. Today getting found online is all about offering valuable content that is shared by others on social media.

SEO 100

SEO Buy Marketing Proposals Vendors 100

B2B Marketing Traction

JANUARY 4, 2013

Social media is supposed to be an authentic and transparent online conversation with your peers – not a marketing ploy or a way to pull one over on your prospects. In some cases, your content can be shared by hundreds or even thousands. It’s designed to allow people like you and me to share information that we like. .”

Social Networks 100

Social Networks Organization Peer-to-peer Curation 100

B2B Marketing Traction

OCTOBER 4, 2011

If you’re a business owner, chances are you’ve spent a lot on online marketing. Now it’s time to invest in great content and a system for nurturing the qualified leads you get from your website and converting them to customers. What you need are the 3 C’s – Content, Connections, and Conversions.

Traffic 100

Traffic Marketing Websites Buying Cycle Urgency Marketing 100

B2B Marketing Traction

NOVEMBER 27, 2013

The findings included the following: 78% of CMOs believe custom content is important for future marketing. Marketing departments plan to spend $135 billion on online content in 2014. Focus your content. Inbound marketing attracts buyers who have a need via relevant content.

Inbound Marketing 100

Inbound Marketing Lead Scoring Lead Ranking Sales Qualified Leads 100

B2B Marketing Traction

APRIL 28, 2014

It is on social media that marketers are able to share content, and content marketing is what helps buyers find you online. Content marketing includes writing blog posts and posting article and other links relevant to what your business does and that helps your target audiences. Here is why they are wrong.

Social Media 100

Social Media Social Marketing B2B Marketing Marketing Strategy 100

B2B Marketing Traction

FEBRUARY 22, 2012

To be successful on social media platforms and on the Internet in general today means that you have to provide content about the value of your business and services. If business people on the Internet are attracted to what you say, you have a chance of engaging them in an online conversation. What do they want and need?

B2B Marketing 100

B2B Marketing Internet Marketing B2B Social Media 100

B2B Marketing Traction

OCTOBER 13, 2011

There are two things that copywriting is critical for today – social sharing and content. The more compelling content you have online that people can relate to and share with others, the more chance your business has of getting found online. Content Optimization. This is both science and art.

Copywriting 100

Copywriting Optimization Marketing Management CMO 100

B2B Marketing Traction

MARCH 9, 2012

They want what you have, and if they can find you online, they ask for it. Integrating inbound marketing that includes content marketing and social media with traditional marketing is the best approach. With inbound marketing, prospects self-select themselves. ” Traditional marketing alone no longer works.

Inbound Marketing 100

Inbound Marketing Sales Qualified Leads Loyalty High Quality Lead 100

B2B Marketing Traction

OCTOBER 12, 2012

Someone who wants to buy a product or service now has a whole world to shop in (online) or at least to investigate what they want to buy before they buy it. There are some optimization elements that should be built into every site, but the critical factor now is content. Disruptive Innovation. What Does Work in Marketing?

Internet Marketing 100

Internet Marketing Pricing Price Consulting 100

B2B Marketing Traction

APRIL 17, 2013

A recent survey of traffic to the websites of small to medium-sized business (SMB) provides some interesting insight into what works and what doesn’t for online marketing. It’s no surprise that Google is tops – at least two thirds of all searches online are done through Google. Contact New Incite today.

Customer Surveys 100

Customer Surveys Twitter Email Marketing Paid Search Agency 100

B2B Marketing Traction

DECEMBER 21, 2011

People’s eyes view print marketing pieces in a Z format and on-screen marketing content in an F. I researched this further online and found Jakob Nielsen’s (Nielsen – Norman Group) helpful blog post, F-Shaped Pattern For Reading Web Content. Why should you care?

Paid Search Agency 100

Paid Search Agency B2B Marketing Eye-Tracking Advertising Agencies 100

B2B Marketing Traction

JUNE 4, 2015

According to eMarketer , adults spend (on average) five and a half hours on video content every day. There are many examples of time lapse videos online and instructions on how to create them. Whatever content you choose, you are providing a little behind the scenes information that customers will appreciate.

Creativity 100

Creativity Video Marketing B2B Marketing Paid Search Agency 100

B2B Marketing Traction

JANUARY 5, 2012

Individuals are online posting their reviews and their opinions about brands, companies and people. Employees (sometimes without direction or guidlines from their employer or managers) are publishing content and connecting with customers and colleagues. Content is more important than ever. on a real-time basis.

CMO 100

CMO B2B Leads Lead 100

B2B Marketing Traction

DECEMBER 16, 2011

Now with websites and measurable marketing activity through online content downloads and sharing, B2B marketers can to move away from an intuitive, creative approach to marketing and base their campaigns and plans on facts. Basing marketing plans and campaigns on intuition isn’t enough anymore. ”

B2B Marketing 100

B2B Marketing Planning B2B Analysis 100

B2B Marketing Traction

FEBRUARY 6, 2012

You’ve invested in search engine optimization and lots of great, relevant content so that your prospects can find you online. It’s because people have been scammed and defrauded online by phishers and spammers, and they don’t want to be victims. Your content doesn’t match or isn’t current.

Marketing Websites 100

Marketing Websites Copyright B2B CAN-SPAM 100

B2B Marketing Traction

APRIL 13, 2012

What if something were to happen to your online marketing presence? Do you have your content backed up, just in case? Backup your website files and database on a regular basis , especially if you continually add content. Backup your social media profiles, including content and contacts or followers.

B2B Marketing 100

B2B Marketing Social Media Domain B2B 100

B2B Marketing Traction

MAY 24, 2013

We talked about how to create content and how to use automation in the form of apps and tools to get your messages out on multiple platforms. BrandVoice, Turn Off the Social Media Noise , Mike Tittel calls for marketers to curate content, not just broadcast messages. How do you know when your social media messages are too much?

Social Media 100

Social Media Media Curation Broadcasting 100

B2B Marketing Traction

MAY 8, 2013

different sources (online and offline) before buying something. You need great content and testimonials online shared by you and your customers that buyers can access when they’re making their decision. Do you want to establish a better online presence? Now, after seeing an ad, people will consult on average 10.4

Peer-to-peer 100

Peer-to-peer Planning Cross-Selling Paid Search Agency 100

B2B Marketing Traction

DECEMBER 1, 2011

When is your tweet, blog post, and video content enough? It’s important to be realistic about your expectations for online marketing. Keep adding content. Send out optimized press releases online. It takes time. Up to a month for Google to crawl your new site or new blog. Post and comment on social media platforms.

Social Media 100

Social Media SEO Media Marketing Analytics Tools 100