Writing on the Web

JULY 9, 2014

How’s your e-newsletter ? You may be doing all the right content marketing things (e-newsletter, blog, social media, articles, etc.) Last week I asked which was best for marketing: blogs, social media or e-newsletters. Last week I asked which was best for marketing: blogs, social media or e-newsletters.

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Writing on the Web

NOVEMBER 20, 2014

Shortcuts to Newsletters. Are you sending holiday newsletters for your business? Even though you may be tempted to put all your time and energy into maintaining your business blog , a newsletter is still a vital, viable way to stay connected to clients and prospects. Holiday newsletters are a great opportunity.

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Writing on the Web

SEPTEMBER 19, 2016

When it comes to creating or growing your newsletter email list , you need to stay on top of managing it so it brings you clients. Sending newsletters with relevant useful information is a great way to keep connected, but it needs to be done as efficiently as possible. Creating a newsletter email list is no exception.

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Writing on the Web

DECEMBER 17, 2014

If I’ve said it once, I’ve said it a thousand times: your business newsletter content must solve problems for your readers or help them meet a need. In my previous blog post, I shared tips to get your business newsletter read , specifically, how to grab attention with a compelling subject line and headline. Here’s an example.

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Writing on the Web

JULY 3, 2014

width="300" height="200" title="Newsletters, Social Media, Blogs: Whats Best?" /> Have blogs and social media replaced e-newsletters ? Ask other professionals if they’re getting results from an e-newsletter , and then judge for yourself if it’s worth the time and effort (and money). I see my newsletter as contributing to.

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Writing on the Web

MAY 10, 2015

But how authentic is your blog writing? And, how do you write authentically, anyway? In my last blog post, I shared 5-steps for a good bio/marketing message for an e-newsletter : Tell them who you are and what you can do to help solve their challenges. What makes blog writing sound real, sound authentic?

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Writing on the Web

DECEMBER 11, 2014

Does anyone read your business e-newsletter? In a previous post, I asked if you were sending a holiday newsletter for your business. Here are a few timeless tips to help you get your newsletter read. Be sure to use the same font throughout the newsletter and format your content for easy reading.

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Writing on the Web

APRIL 11, 2011

Marketing nowadays requires writing and publishing great content in multiple ways. That’s why there’s a tsunami of information online about content marketing. Now please go sign up for my newsletter. How can you make your writing interesting, more like a good movie or book? I solve these problems.

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Writing on the Web

JANUARY 5, 2011

You may be doing all the right content marketing things (e-newsletter, blog, articles, etc.) I got an email from a client who lamented the poor results from her emailed newsletter. This would be a good time to check your own e-newsletter for opportunities for improvement. Could it be the article is too long?

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Writing on the Web

MARCH 5, 2015

How do you avoid time-sucking traps when it comes to blog writing ? Last week I wrote about two ways to inspire your blog writing , going outside and going inside. The way to avoid time-sucking, ego-draining traps is to go inside of yourself and write your own material. Newsletter articles. It happens to the best of us.

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Writing on the Web

SEPTEMBER 4, 2015

Do you struggle with the creative process of writing blogs ? Over the past 11 years, I’ve written a ton of information about writing great blog posts and newsletters, as well as e-books, white papers and articles to increase your visibility. Preparation (Pre-writing) – Gather information and create your plan.

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Writing on the Web

SEPTEMBER 24, 2010

Organize, simplify and get better results from your Web writing by asking 5 important questions: What is the problem (pain, predicament)? As you compose your copy, you should write out several sentences to answer each question. Write a few sentences out about the problem. Why hasn’t this problem been solved?

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Writing on the Web

MARCH 31, 2014

How can you develop more productive blog writing habits ? When are you going to stick to your content marketing calendar ? I know many small business owners who purposely procrastinate on writing and finance tasks they hate. I tell myself I can do it later, before completing a writing task. What’s it going to take?

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Writing on the Web

FEBRUARY 11, 2016

In my last post , I shared why SEO and content marketing fit together. While your blog needs good Search Engine Optimization, it has to start with quality content. But what exactly is the definition of quality content? 6 Principles of Quality Content. Write quality content that does just that. Be consistent.

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Writing on the Web

OCTOBER 23, 2013

Professionals on the Web" src="[link] width="292" height="284" title="6 Content Marketing Rules for Professionals on the Web" /> For busy professionals who want to get found on the Web, writing quality content that not only informs but generates business leads is a challenge. Write quality content that does just that.

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Writing on the Web

JULY 5, 2010

How to Write Like You Talk" alt=" Is the Social Web Changing How We Write? How to Write Like You Talk" />. How to Write Like You Talk" width="105" height="105" /> This week’s guest post is by Barb Sawyers, Sticky Communications who recently published a great ebook on how you can write better for the web.

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Writing on the Web

JANUARY 19, 2016

Content marketing is challenging, but it’s also the most rewarding work I’ve ever done. What more satisfying way to market professional services than by writing from the heart? Sometimes it’s hard to keep up with all the social media and content marketing channels available, especially in the always shifting future.).

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Writing on the Web

JULY 8, 2011

When writing on the web – either in a blog post , an ezine or other forms of content marketing , readers are more likely to respond to your offers of service or products if there is a resonance between you. So you have to be very clear when writing, more so than with speaking. First, it makes for interesting content.

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Writing on the Web

MAY 22, 2014

Content marketing through blogging is like playing tennis. Are you writing posts that are clear winners for your readers? Are you serving quality, relevant content within the lines of your readers’ needs? As my playing improved through the week, I thought of how it applies to content marketing – specifically, blogging.

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Writing on the Web

JULY 5, 2011

Have you ever read an e-newsletter or blog post and got a feeling of disappointment? If so, then you may be like me, a thought-processing person who wants facts and data when reading content online, an e-newsletter or blog post. Several years ago, my friend John Agno published this review of personality types in his newsletter.

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Writing on the Web

MARCH 27, 2013

I get calls from small business professionals who want to start a blog or an e-newsletter. Content should be focused on readers, not you and your business. Start everything you write online with a focus on customers and the problems that you can solve for them. Connect with them by writing for them and about them.

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Writing on the Web

JANUARY 4, 2012

On the other hand, they usually don’t like writing. Which is why they are my clients … they need content and they need to publish on the web – blogs, e-newsletters, ebooks, etc.). While you can outsource your written content, especially online, you can’t outsource your speaking. Please share.

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Writing on the Web

SEPTEMBER 25, 2013

If you’re in business and have a business blog, you’re frequently challenged by what to write. There’s always a lot you can say about your products and services, but how many different ways can you write about them before your regular subscribers get bored? He founded the Content Marketing Institute.

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Writing on the Web

SEPTEMBER 27, 2011

In a previous post, Writing Web Content that Gets Results: Questions , I reviewed the basic rules of writing web content. As you write your content, you should cover each of the answers. Write a few sentence out about the problem. Why hasn’t this problem been solved? What is different now?

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Writing on the Web

AUGUST 13, 2014

How do you know if your content is working for you? But if I had a metric I could look at and be able to tell if my content is working, i.e. having an impact on readers, then maybe I’d become more analytical. Or for e-newsletters? Or for overall Web content marketing? Or for overall Web content marketing?

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Writing on the Web

FEBRUARY 27, 2013

Words and Numbers Matter" src="[link] width="202" height="184" title="Better Content Marketing: Words and Numbers Matter" /> As a psychologist, I’m fascinated by how our brains work. When writing online content , I try to apply neuroscience to understanding why some copy outperforms others. Content matters.

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Writing on the Web

JANUARY 19, 2012

2012 Content Marketing – how did we get here so fast? Here’s a checklist for reviewing your 2011 content marketing results so you can know where to spend your time and energy in 2012: What were your most effective blog posts in terms of numbers of page views? Which email newsletters titles got better open rates ?

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Writing on the Web

DECEMBER 26, 2012

“ Content is king. Most businesses (be they blog owners, start-ups, or established brands) now know that if they want a competitive advantage, they have to keep information-hungry customers in a ready supply of fresh, relevant, and interesting content. One of the biggest problems with content is finding someone to write it.

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Writing on the Web

APRIL 13, 2011

Content marketing works: you can publish online content – blog posts, videos, webinars and web pages – that attracts clients to you. Using content marketing , you don’t have to chase after them, spend money on advertising, direct mail, or printed newsletters. More than ever before, content is king!

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Writing on the Web

DECEMBER 13, 2010

On the other hand, they usually don’t like writing. Which is why they are my clients … they need content and they need to publish on the web – blogs, e-newsletters, ebooks, etc.). While you can outsource your written content, especially online, you can’t outsource your speaking. Tweet This!

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Writing on the Web

APRIL 18, 2011

How do you master the art of writing content for the Web so that you provide quality information on your web pages, blog, and newsletters that works to convert readers to clients? And then publish a lot of content in many different forms. The writer gives you content for your blog or newsletter.

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Writing on the Web

DECEMBER 29, 2011

Content marketing is easier when you can outsource some of the writing and researching to qualified writers. A great way to short-cut the time needed to research, write and publish quality online content is to find a good writer to supply articles. When you write, think about elements of each goal: Educate.

Content Marketing 100

Content Marketing Tips Content Education 100

Writing on the Web

OCTOBER 30, 2014

Storytelling and personalization is the key piece in content marketing as I see it. People are good at writing about what they know. If you’re not writing real stories, your content – on your blog, in your newsletter, on your web pages – runs the risk of being boring. So I put together my first newsletter.

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Writing on the Web

APRIL 28, 2011

Content marketing is easier when you can outsource some of the writing and researching to qualified writers. A great way to short-cut the time needed to research, write and publish quality online content is to find a good writer to supply articles. When you write, think about elements of each goal: Educate.

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Writing on the Web

APRIL 25, 2011

Storytelling and personalization is the biggest missing piece in content marketing as I see it. People are good at writing about what they know. If you’re not writing real stories, your content – on your blog, in your newsletter, on your web pages – runs the risk of being boring. Tweet This!

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Content Marketing Digg Storytelling Content 100

Writing on the Web

JANUARY 11, 2011

In his book Meatball Sundae , Seth Godin writes, “People just aren’t that good at remembering facts. So if you’re a professional with a blog, or writing content for your web pages or e-newsletter, what kinds of stories should you be writing? Your online content should be no different.

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Content Marketing Digg Storytelling Content 100

Writing on the Web

DECEMBER 2, 2015

When writing on the web – either in a blog post , a newsletter or other forms of content marketing , readers are more likely to respond to your offers of service or products if there is a resonance between you. So you have to be very clear when writing, more so than with speaking. Make it easy for them to reply.

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