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Client Newsletters for B2B Firms Is Content that’s Dead on Arrival

Marketing Craftmanship

Client newsletters are one of the most widely used, and often abused marketing tactic for B2B firms of any size. Here are three myths and realities to help your firm determine whether it’s a worthwhile tool, or how to improve your current newsletter. In fact, at many firms their client newsletter is a marketing albatross.

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New White Paper: Breaking into Publishing – What It Takes to Write, Produce, and Market Your Book

Trade Press Services Newsletter

Have you ever dreamt about writing and publishing a book? Writing a book takes a monumental investment of time, energy, and resources. Authors can transform their dreams into reality by focusing on strategy, writing, editing, production, and marketing. The outcome, however, can transform your business and thought leadership.

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Compelling Newsletter Content:2 Big Problems

Writing on the Web

From what I see, many small business professionals struggle with writing compelling newsletter content. The trick to creating compelling newsletter content is simple: You’ve got to connect with readers in emotional ways and offer solutions to their problems. . It’s not easy. Problem #1: Lack of Clarity.

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How to Write an Email Newsletter That Builds Lasting Relationships with Your Audience

CopyBlogger

If you think it’s time to learn how to write an email newsletter, you might be venturing into this type. The post How to Write an Email Newsletter That Builds Lasting Relationships with Your Audience appeared first on Copyblogger. Continue Reading.

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How We Used AI to Write an Email Newsletter: The Good, the Bad, and the Ugly

Lake One

In today’s ever-changing digital world, the need for top-notch content is never-ending. From writing catchy ads to brainstorming email hooks or creating trendy socials, marketers have their work cut out for them. Why We Used AI to Write an Email Lake One is nothing if not curious. In this case, Lake One FieldNotes.

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8 Methods to Writing Creative Email Subject Lines [With 72 Examples]

Marketing Insider Group

8 Methods to Writing Creative Email Subject Lines 1. Here are some real-life examples: Start Creating Content That Converts | Exclusive Offer (Marketing Insider Group) Clock’s ticking 50% OFF 500+ items (Urban Outfitters) Welcome Gift! Only 4 spots left for our content marketing workshop… Don’t miss your chance for XYZ 2.

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Five Reasons Not to Trust AI to Write Your Content

Trade Press Services Newsletter

As artificial intelligence technology revolutionizes numerous sectors, content creation is no exception. With the ease and speed of AI writing tools, content creators everywhere are asking themselves, “Should I or shouldn’t I use AI to write my content?” Search engines don’t favor AI-generated content.