Contently

APRIL 23, 2020

At every practice, I’d write 1,500 words on the best and worst performers, and send my post to a Giants fan blog. Since then, comments and questions have been the content metric I secretly value over likes and shares and views. By that measure, our webinar on the science of storytelling a few weeks ago was a big success.

Content 185

Content B2B Thought Leadership Storytelling Newsletter 185

Trade Press Services

SEPTEMBER 4, 2023

Webinars are a staple for businesses to educate, engage, and convert B2B audiences in a digital age. In fact, a whopping 91 percent of B2B professionals rank webinars as their favorite content format, and more than 54 percent take part in webinars at least once a week. Choose your topic carefully.

Webinar Metrics 52

Webinar Metrics Planning Tips Co-Registration 52

Brandpoint

APRIL 8, 2019

A well-crafted email newsletter is a perfect way to bridge the gap between generated leads and happy clients. Scott Yates pinned it down pretty perfectly in this article on HubSpot : “Content is King. These leads are ready for you to curate content for them on a regular basis. How regularly?

Newsletter 96

Newsletter Email Marketing Marketing Strategy Marketing & Strategy 96

Marketing Insider Group

MAY 30, 2023

Are you tired of spending countless hours manually creating content, following up with leads, and analyzing data for your small business marketing ? We also know that with the right tools and a bit of human brain power, you can create content efficiently, gain actionable consumer insights, and enhance your business’s performance.

Small Business Marketing 270

Small Business Marketing Marketing AI Paid Search Agency Marketing Automation Services 270

Marketing Insider Group

APRIL 6, 2021

With content marketing. Fuel the momentum needed to retain your customers by offering your followers relevant and engaging content at every stage of the buyer’s journey. You can continue to build brand loyalty by engaging with your audience, personalizing your content, telling real stories, and listening to customer feedback.

Top of Funnel 343

Top of Funnel Work Management Marketing Management Content Marketing 343

Contently

FEBRUARY 1, 2023

Every part of your business that communicates with the outside world—whether it’s sales, customer service, or human resources—needs content. To achieve that consistent voice, content teams need to play an active role in delivering value to internal stakeholders.

Demand Generation Agencies 127

Demand Generation Agencies Content Demand Generation Paid Search Agency 127

BenchmarkONE

JANUARY 26, 2022

So, you’re hosting a webinar. Webinars are a great way to generate some leads , expand your partnerships, and reach your audience in real-time with some great tips they can use and benefit from. There’s nothing like the feeling of ending a webinar that goes off without a hitch. . How Do You Put Together a Webinar Deck?

Webinar Metrics 72

Webinar Metrics Broadcasting Design Tips 72

ClearVoice

SEPTEMBER 10, 2020

Marketing content should be educational, informative or entertaining. Rather than sharing blog posts and white papers packed with readily available research and statistics, what if the content you’re assigned next is built upon ideas. For example, one of my content marketing brand clients publishes a health-focused magazine.

Opinions 114

Opinions Brand Identity Branding B2B Thought Leadership 114

Golden Spiral

JANUARY 31, 2019

If you feel like nearly everyone’s got an email newsletter, you’re not wrong. billion email accounts in the world, it makes sense that nearly 70% of businesses use email marketing and send regular newsletters or product updates. The Foundation for Newsletter List Building. Bonus content unique to every blog post.

Newsletter 96

Newsletter Ad Building Top of Funnel B2B 96

Contently

MAY 4, 2023

Matching subject matter experts with ghostwriters is supposed to be the golden ticket to content success. Sometimes, simply turning on the recorder (with permission) while they’re speaking in a meeting can reveal a host of exciting content topics. They’re busy — and content isn’t on their list of KPIs.

SME 143

SME Work Management Tips Content 143

Contently

MARCH 14, 2023

That said, brands should embrace both social media and a solid SEO strategy to make the most of their content marketing campaigns. SEO Recommendations for Content Marketers The misconception that you can forsake SEO recommendations in favor of social media marketing is just one of the many myths surrounding SEO.

SEO 137

SEO Content Marketing Long Tail Marketing Tips 137

Convince & Convert

MAY 7, 2013

Following is a step-by-step list of how to host a memorable, interesting, and useful webinar. Of course, this list may change, depending on your business and your industry, but it provides a good place to begin thinking about how to generate good, qualified leads from content. For instance, we did a webinar about Google analytics.

Webinar Metrics 160

Webinar Metrics Co-Registration Budget Programs Marketing Analytics Tools 160

Contently

MARCH 30, 2020

A number of people have reached out to me asking for advice on how to protect their budget and make the case for content. But we’re not cutting content; we’re doubling down on it. The compounding returns of content. The biggest mistake people make with content marketing ROI is taking a short-term view.

Paid Content 194

Paid Content Paid Search Agency Content Marketing Planning 194

Martech

SEPTEMBER 11, 2023

And not just art, Microsoft has launched an AI tool on GitHub, called Copilot, that helps coders write software. I’m calling it “Decoding generative AI: A marketer’s Guide to textual and visual AI content.” Text-based content tools The best known genAI platform, OpenAI’s ChatGPT , is a tool that creates text-based content.

Marketing AI 126

Marketing AI Generation Work Management Marketing Management 126

Scoop.it

SEPTEMBER 7, 2022

One big question is – can content marketing help in driving leads and assist you in creating a proper lead nurturing strategy? Restructure your lead generation with the power of content: 13 ideas to help you generate more leads. Consider hosting free webinars. Offer downloadable digital content.

Lead Generation 76

Lead Generation Lead Scoring Lead Ranking Top of Funnel 76

Scoop.it

OCTOBER 27, 2022

Do you think content curation is just another term for content creation? Content creation means creating and publishing new content on your blog, social media, or website for your own specific purposes. But here’s the deal with content creation. Consider supplementing content creation with content curation.

Curation 86

Curation Work Management Marketing Management Service 86

Exo B2B

NOVEMBER 28, 2023

It was while reading a post on Mark Schaefer’s blog that I got the idea to write this post on B2B content marketing and especially on the importance of creating content on YOUR website or blog and then using social networks to spread it further. A social network like LinkedIn isn’t a content platform.

Distribution 52

Distribution B2B Marketing Optimization Content Marketing 52

BenchmarkONE

MARCH 26, 2020

Oh, webinars. How to put together the perfect webinar. How to convert webinar leads to customers. How to grow your email list with webinars. Those wonderful perks, however, cannot be achieved if you don’t adequately prepare and plan for your webinar. . There’s a lot to do when it comes to hosting a webinar.

Webinar Metrics 77

Webinar Metrics Allocation Lock-In FAQ 77

Parse.ly

JANUARY 28, 2021

Eighty-eight percent of your prospective customers are researching your company before they ever contact you, and they’re doing that through the content you put out online. joined up for a webinar to share their 2021 content strategies and how they set their teams up to hit their company goals. Table of Contents.

Webinar Metrics 52

Webinar Metrics Top of Funnel Enterprise Management Work Management 52

ClearVoice

APRIL 23, 2020

When we write about people, and the human emotions, empathy and insight they possess, we can quickly make even the most mundane (or complex) product relatable among target audience members. How can writing about people enhance your content? When do writers write about people? Newsletters. Webinar scripts.

Tips 106

Tips Buyer Personas Case Studies Psychographics 106

LeadSquared

OCTOBER 6, 2013

The webinar on “Newsletter Marketing Best Practices” was a success, thanks to the support and active participation shown by the attendees. For those of you who missed it, here is a summary of the most asked questions at the “Newsletter Marketing Best Practices” webinar. Webinar FAQs. Question 1.

FAQ 52

FAQ Newsletter Webinar Metrics Practices 52

Litmus

FEBRUARY 21, 2022

Click here to watch the full webinar recording on-demand. If you’re thinking about things like SEO, that’s terrific because they’re searching: You can write content; you can start to use insights. Want more ridiculously smart content for marketing leaders like you? Have more questions?

Planning 93

Planning Webinar Metrics Trends Paid Search Agency 93

Litmus

MARCH 19, 2020

In this webinar, we shared the email marketing best practices that help you stay connected with your audience in uncertain times, along with some of our favorite examples of brands that have mastered the art of sending empathetic, personal, and helpful emails in times of crisis. Didn’t have a chance to watch the webinar live?

Webinar Metrics 95

Webinar Metrics Email Marketing Practices Planning 95

Conductor

MARCH 16, 2022

A basic understanding of SEO is key for any content marketer who wants to produce engaging content, and aligning with the SEO experts on your team creates an environment that allows agility while ensuring your content strategy is aligned with your overall organic marketing strategy.

Education 98

Education Resources SEO Lead Scoring 98

MKT1

JULY 19, 2022

If the main goal of your content strategy is “producing 10 blog posts” you’re doing it wrong. You’re not thinking creatively enough about what content can be and you’re probably doing a lot of busywork making content that doesn’t move the needle. You need to expand your definition of content.

Planning 52

Planning Content Marketing Work Management Top of Funnel 52

ActiveDEMAND

MARCH 20, 2020

Event promotion companies should be actively promoting webinar services to their clients because there’s a lot of relevant information about running a webinar that event companies can share. With that in mind, we thought we’d share our recipe on how we do webinars. Pre-Work prior to Webinar date being finalized.

Webinar Metrics 61

Webinar Metrics Auto Responder Work Management Marketing Management 61

Vision6

JULY 5, 2020

But if you’re interested in learning tried and true methods for a content marketing strategy that actually works, this one’s for you! Consequently, our content marketing read like a bit of frankenstein with a mix of different personalities and tones. Creating a Content Style Guide. Never trust someone who says trust me.

Content Marketing 90

Content Marketing Planning Allocation Marketing Analytics Tools 90

SnapApp

SEPTEMBER 12, 2017

You can send the best-designed campaign and hire the top copywriter to write the smartest subject line – but all that means nothing if your emails don’t engage readers. . Including interactive content experiences like polls, quizzes, and interactive video takes you beyond the open and click rates. . Design for consumability.

Newsletter 80

Newsletter Webinar Metrics Top of Funnel Click Rate 80

Heinz Marketing

JUNE 27, 2023

By Lisa Heay , Director of Business Operations at Heinz Marketing I’ve spent the better part of 2023 so far writing about email deliverability and optimization. I researched everything email optimization, read blogs and articles, watched webinars, and spoke to experts over the course of months. Oof – that’s embarrassing.

Deliverability 94

Deliverability Email Marketing Optimization Work Management 94

Contently

DECEMBER 13, 2022

Content that builds connections with customers is important. And content that generates emotion and helps them overcome a challenge is key to converting them into buyers. The content you produce can look different in B2B versus B2C. The content you produce can look different in B2B versus B2C.

Storytelling 135

Storytelling Top of Funnel Sales Qualified Leads Conversion 135

SpotMe Blog

SEPTEMBER 15, 2022

How long does content marketing for events take you? But there’s a way to significantly reduce the amount of time and money you spend producing event content. But there’s a way to significantly reduce the amount of time and money you spend producing event content. Is event repurposing the same as content marketing for events?

Enterprise Management 59

Enterprise Management Planning Content Marketing Webinar Metrics 59

Salesforce Marketing Cloud

DECEMBER 8, 2023

It enhances personalization, optimizes subject lines, generates dynamic content, determines optimal send times, and provides predictive analytics. AI uses advanced algorithms and machine learning to analyze vast amounts of data and deliver highly tailored and relevant email content to individual recipients.

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

ConvertKit

JANUARY 17, 2020

You're running your first webinar. You take a deep breath, join the webinar room…. Sure, webinars are a tried and true marketing strategy for educating your audience, creating a personal connection, and promoting your products and services without feeling icky. That's where your webinar landing page comes in.

Landing Pages 52

Landing Pages Webinar Metrics Co-Registration Template 52

BenchmarkONE

JANUARY 30, 2020

Content is a cornerstone of effective marketing. And when you combine your content marketing efforts with the utility of marketing automation , a lot of good things can happen. But, before you go creating content without any real idea of how it matters or where to use it, think about your customers and your ideal audience.

Work Management 89

Work Management Marketing Management Content Case Study 89

Brandpoint

MARCH 15, 2023

Nearly three out of four (74%) manufacturing marketers used email newsletters in the past year and 65% used email to share content with prospects. Until they’re ready to discuss quotes and contracts, drip campaigns and e-newsletters will keep your brand in their field of awareness. What is a drip email strategy?

Email Marketing 62

Email Marketing Planning Trade Show Newsletter 62

RDIGS

JUNE 13, 2023

Updated May 2023: The results of your content mostly depend on the quality of your B2B content marketing strategy. Recent artificial intelligence (AI) developments have flooded the internet with a tsunami of new content — its calibre is questionable. What is Content Marketing?

B2B Marketing 52

B2B Marketing Marketing AI Webinar Metrics Marketing & Strategy 52

ConvertKit

JANUARY 10, 2022

You educate and inspire your students, produce unique content, and plot new ways to change the world. Automated email series let you deliver the right content to people right when they need it, making the process feel hand-delivered to students while saving you time. Write your welcome message. Write your welcome message.

Template 75

Template Automation Business Landing Pages 75