Marketing 261

OCTOBER 12, 2018

“We need a monthly newsletter!” Here are just a few reasons why an email newsletter should be an essential component in your marketing mix: It’s very affordable. It drives traffic to your website. It’s easy to track and analyze the metrics. It allows granular segmentation and personalization.

Newsletter 97

Newsletter Top of Funnel Marketing Automation Services Lead Ranking 97

Marketing Insider Group

FEBRUARY 23, 2021

Case studies are one of the most powerful forms of content to have in your marketing repertoire. The longer-form content goes more in depth to describe a problem, solution, and outcome – all while keeping the customer at the center of the story. You can incorporate case studies in content marketing in a myriad of ways.

Case Studies 282

Case Studies Case Study Studies Top of Funnel 282

ConvertKit

SEPTEMBER 23, 2020

What’s the point of creating a newsletter? Why you need to create a newsletter. How to start a newsletter and craft your first one. Writing your first ConvertKit newsletter. But when people understand the benefits and power of newsletters, you’ll see why so many people work to overcome the blank page. Jump ahead.

Newsletter 114

Newsletter Top of Funnel Landing Pages Digital Marketing Funnels 114

SendX

MARCH 16, 2021

Did you ever try to utilize infographics in an email marketing newsletter before? If you use images in your content then you will get at least 94% more views. Besides, take a look at social media, almost all contents are visual there. Besides, take a look at social media, almost all contents are visual there. Am I right?

Email Marketing 304

Email Marketing Planning Practices Best Practices 304

Marketing 261

FEBRUARY 20, 2021

While there’s no secret sauce to mastering every type of marketing initiative, there is a way to reduce the time and stress that goes into creating fresh content. The five free marketing templates listed below will significantly improve how you work. 5 Free Marketing Templates to Save Hours of Work. Been there, done that.

Template 62

Template Resources Planning Top of Funnel 62

Optinmonster

DECEMBER 26, 2022

Do you want to get more sales and traffic without spending any money? Organic lead generation can boost both your website traffic and business revenue, all without costing you anything. Since organic traffic is free, organic lead generation has a much lower cost and better return on investment (ROI). Search Engine Optimization.

Organic Leads 88

Organic Leads Traffic Organization Sales Qualified Leads 88

Webbiquity

APRIL 23, 2024

Track any conversion your email marketing contributes to, such as website traffic, using Google Analytics. Beyond merely addressing the recipient by name, personalization entails creating content that speaks to their unique problems and difficulties. Here are some templates you can take a look at for inspiration.

ROI 172

ROI Email Marketing B2B Marketing Marketing Automation Services 172

Litmus

MAY 10, 2021

We even include a free template to help you evaluate vendors! It’s times like these that having a documented content strategy is extremely handy. Driving more organic traffic to your site. Converting traffic to leads. Getting more eyes on your content. Email templates and builder. No templates?

Marketing Automation Services 143

Marketing Automation Services Budget Programs Work Management Template 143

Scoop.it

MAY 20, 2020

How to create an engaging newsletter: Easy steps to get started. You already want to build an engaging email newsletter, but you didn’t know where to start. In this guide, we’re sharing easy and practical tips to create a newsletter that brings joy to your audience’s inboxes, and brings you results you want. Curated content.

Newsletter 115

Newsletter Ad Frequency Curation Paid Search Agency 115

MKT1

AUGUST 16, 2022

If you lead content efforts at a startup, are the only marketer at an early-stage startup, or even a founder, you should make a content roadmap. You might already have one, but to be honest, it’s probably not doing you any favors in terms of helping you prioritize the right content —the content that will drive results.

Top of Funnel 52

Top of Funnel Ideal Customer Profiles Content Advertising Funnels 52

MKT1

SEPTEMBER 28, 2022

I usually start newsletters saying something like “here’s the marketing problem you are facing and here’s a great solution” This is not one of those newsletters. I don’t have the silver bullet for content distribution (someone on twitter might tell you they do, but it’s likely not the case).

Distribution 52

Distribution Top of Funnel Work Management Content 52

MKT1

JULY 19, 2022

If the main goal of your content strategy is “producing 10 blog posts” you’re doing it wrong. You’re not thinking creatively enough about what content can be and you’re probably doing a lot of busywork making content that doesn’t move the needle. You need to expand your definition of content.

Planning 52

Planning Content Marketing Work Management Top of Funnel 52

SocialPilot

FEBRUARY 19, 2024

Since the launch of tools like ChatGPT and other LLMs, users across the globe have started finding opportunities to leverage them to create content. Nowadays, from email copies, product descriptions, and creating social media posts using AI to detailed blog posts, AI-generated content is everywhere. What’s AI-Generated Content?

Generation 98

Generation Psychographics Content User-Generated Content 98

MKT1

MARCH 14, 2024

If you are interested in sponsoring our newsletter, email us at sponsorships@mkt1.co co Positional - SEO & content marketing toolset Positional is the toolset for GTM teams looking to start, grow, and scale a content marketing & SEO strategy. Why MKT1 recommends Positional: Founders Nate & Matt get it.

Sales Management 98

Sales Management Marketing Analytics Tools Marketing Strategy Marketing & Strategy 98

Marketing Insider Group

SEPTEMBER 7, 2020

Outstanding traffic means zilch when those visitors aren’t making the conversion into customers. Sure, content is a necessity, but the end goal is to see these readers act and make a purchase, download a document, or give us their contact information for later use. Online content is crucial to any marketing strategy.

Conversion Rate 307

Conversion Rate Tactics Optimization Conversion 307

Scoop.it

OCTOBER 12, 2021

Content marketing isn’t what it used to be. What is a Content Strategy? Every brand produces content in some form or fashion. Every brand produces content in some form or fashion. But there’s a difference between creating content and having a content strategy. Content marketing isn’t stagnant.

Organization 99

Organization Marketing & Strategy Marketing Strategy Webinar Metrics 99

Brandpoint

DECEMBER 27, 2018

One day, it’s traffic. While website traffic is a common success metric for B2B marketers, more and more marketers are responsible for reporting on marketing qualified leads and marketing-assisted sales through their content efforts. Content marketing isn’t just a brand awareness play. Automated emails.

Lead Generation 131

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 131

Content Marketing Institute

NOVEMBER 6, 2018

Brands typically have a lot of questions when it comes to marketing to consumers on any third-party content platform. Many brands mistakenly assume they need to post their content anywhere and everywhere to maximize its potential reach. You’re not alone. joderama Click To Tweet. Think precision.

Planning 111

Planning Social Media Template Marketing Plans 111

Scoop.it

DECEMBER 29, 2022

So, disseminating one content type across the levels is not advisable. So, top-of-the-funnel content focuses on providing value – informing them without trying to sell to them. The goals of top-of-the-funnel content are to promote sustainable lead generation, organic traffic, and brand awareness.

Top of Funnel 83

Top of Funnel Digital Marketing Funnels Advertising Funnels Content 83

Brandpoint

MARCH 15, 2023

Nearly three out of four (74%) manufacturing marketers used email newsletters in the past year and 65% used email to share content with prospects. Until they’re ready to discuss quotes and contracts, drip campaigns and e-newsletters will keep your brand in their field of awareness. Drip campaigns follow a template.

Email Marketing 62

Email Marketing Planning Trade Show Newsletter 62

Scoop.it

MARCH 14, 2024

To create content and improve visibility Influencers are among the best people to collaborate with to create unique and engaging content for your brand that doesn’t see high bounce rates and makes your target audience stick and watch. Here, we’ll dive in to learn how brands use influencer marketing to improve SEO. Image Source 3.

SEO 85

SEO Advertising Agencies Lead Scoring Lead Ranking 85

Content Standard

JANUARY 9, 2018

And greater scalability means that content can become more specialized than ever before. One result of this scalability is the growth in popularity of the journalistic email newsletter, which has been championed by some early adopters and is becoming a more popular method of audience engagement. Custom Content with a Personal Touch.

Newsletter 64

Newsletter RSS Custom Publishing Eye-Tracking 64

Conductor

MARCH 16, 2022

A basic understanding of SEO is key for any content marketer who wants to produce engaging content, and aligning with the SEO experts on your team creates an environment that allows agility while ensuring your content strategy is aligned with your overall organic marketing strategy.

Education 98

Education Resources SEO Lead Scoring 98

Scoop.it

SEPTEMBER 7, 2022

One big question is – can content marketing help in driving leads and assist you in creating a proper lead nurturing strategy? Restructure your lead generation with the power of content: 13 ideas to help you generate more leads. Offer downloadable digital content. The answer to this question is yes, it can.

Lead Generation 76

Lead Generation Lead Scoring Lead Ranking Top of Funnel 76

seo.co

APRIL 24, 2021

When businesses reach the point where they are ready to start scaling their content creation, they often encounter the problem of how to go about it. They may already have some content in place, but meeting the growing needs of their business becomes a challenge that many businesses aren’t ready for. Content Types and How They Fit.

Content 98

Content Lead Scoring Lead Ranking Curation 98

Optinmonster

MARCH 1, 2023

A signup form , also known as a registration or subscription form, is a web form that collects information from website visitors, typically used to create an account, subscribe to a newsletter , or sign up for a service. That piece of content presumably shows how she was able to earn a 6-figure salary in just 12 months.

Conversion 101

Conversion Landing Pages Opt-in Template 101

Unbounce

JULY 6, 2020

This means that any page with a form on it can be considered a type of lead capture page—including ebook download pages, demo request pages, or newsletter sign-up pages. The lead capture page is all about an exchange—they give you information, and you give them content. Newsletters – Newsletters nurture your audience.

Lead Capture 145

Lead Capture Paid Content Lead Scoring Lead Ranking 145

SpotMe Blog

SEPTEMBER 15, 2022

How long does content marketing for events take you? But there’s a way to significantly reduce the amount of time and money you spend producing event content. But there’s a way to significantly reduce the amount of time and money you spend producing event content. Is event repurposing the same as content marketing for events?

Enterprise Management 59

Enterprise Management Planning Content Marketing Webinar Metrics 59

Scoop.it

FEBRUARY 2, 2022

” When we talk about content marketing, this thought experiment makes a lot of sense. If we create a piece of content, but it wasn’t seen by many people—or any at all—can it make any impact at all? When it comes to original content, one survey revealed bloggers spend about half the time promoting an article as they do writing it.

Distribution 52

Distribution Curation Content Newsletter 52

Optinmonster

AUGUST 24, 2023

OptinMonster OptinMonster is the best email marketing tool for effectively converting and monetizing your website traffic. With OptinMonster, you can choose from an extensive collection of 600+ pre-built templates and create a stunning offer. It allows you to create high-converting popups and opt-in forms that convert.

Email Marketing 59

Email Marketing Marketing Management Tools Conversion 59

Scoop.it

FEBRUARY 15, 2024

Generates traffic to the site Email marketing is a powerful tool for small businesses to promote their websites. With effective email marketing strategies, you can increase your email open rates and click-through rates, resulting in more traffic to your site. The more traffic to your site, the higher the chances for sales.

Small Business Marketing 93

Small Business Marketing Email Marketing Business Paid Search Agency 93

Scoop.it

OCTOBER 13, 2022

As a content marketer, chances are you’ve heard the phrase “content is king.” Content is one of the best ways to connect with your target audience and build relationships. But not all content is created equal. Are they videos, interactive polls, photos, user-generated content, or testimonials?

Curation 85

Curation Social Media Analytics Personalization 85

Optinmonster

DECEMBER 21, 2023

This is what drives that immediate flood of traffic to a new product launch. Publish Relevant Content to Generate Buzz If the product or feature that you are launching is the hero of your business, publishing supporting content is the hype man it needs. You don’t have to make your content all about the launch.

Campaigns 91

Campaigns Ad Building Planning Paid Search Agency 91

Salesforce Marketing Cloud

DECEMBER 8, 2023

It enhances personalization, optimizes subject lines, generates dynamic content, determines optimal send times, and provides predictive analytics. AI uses advanced algorithms and machine learning to analyze vast amounts of data and deliver highly tailored and relevant email content to individual recipients.

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

RebelMouse

JUNE 27, 2022

While the insights around email are focused on news content specifically, the data is useful for any publisher looking to enhance a newsletter strategy or even launch a new campaign. Who Reads Email Newsletters? While email is not the primary source of traffic for most news outlets, it is more popular in the U.S.

Loyalty 52

Loyalty Tools Ad Building Newsletter 52

SmartBug Media

APRIL 7, 2022

When most brands think of an email campaign, the first things that come to mind are newsletters and sales promotions. Plus, if you think about it, every other company is sending sales promotions and newsletters. Create base templates. Create the Email Content. HTML templates can be imported or coded from scratch.

Email Campaigns 105

Email Campaigns Practices Campaigns SMS 105

MKT1

OCTOBER 24, 2023

As I began writing this newsletter, I realized this is a 2 parter. this newsletter This newsletter focuses on all the inputs you need to look (at least) annually to lay the foundation for your strategy. We recommend them over other content & SEO agencies because they understand the value of repurposing existing content.

Growth Marketing 59

Growth Marketing Paid Search Agency Marketing Analytics Tools Sales Management 59