Hinge Marketing

JUNE 14, 2021

High quality premium content is arguably one of the most important elements of a successful content marketing strategy. Savvy professional services firms and other expertise driven sales teams develop content specifically to educate potential clients and showcase their expertise and areas of focus. Premium Content Defined.

Paid Content 144

Paid Content Top of Funnel B2B Thought Leadership Thought Leadership 144

Contently

MAY 26, 2020

The cartoon was in Moz co-founder Rand Fishkin’s Slideshare on Why Content Marketing Fails , which has over 6 million views and does a fantastic job illustrating why many companies struggle with content marketing ROI: Some marketers expect content revenue to have a linear path. The 3 stages of content ROI.

Top of Funnel 214

Top of Funnel Content Marketing Marketing Analytics Tools Lead Ranking 214

Webbiquity

MARCH 13, 2019

Nonetheless, as I was identifying their needs; talking about where they are now; and what they’re goals and challenges are, one of the partners was skeptical about search engine optimization (SEO). He actually said to me, “No one searches at Google for a recruiting firm.”

Social Media 204

Social Media Search Marketing Social Marketing Optimization 204

Contently

APRIL 23, 2020

Since then, comments and questions have been the content metric I secretly value over likes and shares and views. I answered as many as I could live, but I also wanted to give the best of the rest some love in a content mailbag. However, don’t just create coronavirus content for the sake of it. Let’s dive in.

Content 185

Content B2B Thought Leadership Storytelling Newsletter 185

Martech

MAY 12, 2022

Get the daily newsletter digital marketers rely on. I have been searching on the web for COVID-related things, like my closest Walgreens, where I can buy in-home testing kits, tissues and Robitussin and everything I need to get through this. In these searches, I’ve had a high degree of intent. Use search to reveal intent.

Intent 98

Intent Account Based Marketing Bombora Intent Signal 98

Ambal's Amusings

FEBRUARY 4, 2010

How do you concisely convey the information you want to present in your white paper? How long should a white paper be to convey information and yet hold readers interest from start to end? We have invited White Paper Experts to shed light on the following question: "What is the ideal length of a white paper?"

Paper 100

Paper Enterprise Management Marketing Management Case Studies 100

Valasys

JULY 26, 2021

You should drive more B2B traffic to your content, which can increase your subscriber’s list. To acquire this, you should implement effective and relevant content to get more B2B traffic. Research Customer Needs to Create Effective and Relevant Content. Assure Visibility for B2B Content via Paid Advertising.

Paid Content 59

Paid Content Relevance Traffic Top of Funnel 59

Binary Demand

MARCH 26, 2024

In this article Overview Definition Buyer intent & content format Importance Intent-based marketing tips Benefits Conclusion [ps2id id=’definition’ target=”/]What is Intent-based Marketing, and How Does it Work? Let’s define intent-based marketing initially with its workings. These signals trigger intent-based marketing.

Intent 52

Intent Intent Data Paid Search Agency Webinar Metrics 52

NuSpark Consulting

JANUARY 3, 2017

If you’re doing content marketing right, you’re creating lots of relevant, quality content in the form of blog posts. You should always add a blog or newsletter subscribe form to your post page. By having them on a newsletter list, you’re keeping in touch and top of mind for when that day comes.

Design 0

Design Top of Funnel Tips Leads 0

Salesforce Marketing Cloud

DECEMBER 8, 2023

However, many companies still use generic tactics that haven’t been relevant in years — leading to disinterested customers frantically searching for the unsubscribe button. It enhances personalization, optimizes subject lines, generates dynamic content, determines optimal send times, and provides predictive analytics.

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

Content Marketing Institute

DECEMBER 5, 2018

If you want your content to stand out – and up – in the vast sea of content, you need to create something sufficiently novel and useful. Few things lend your content more authority than the inclusion of a scientific study or original research conducted by academic professionals. Use those words and phrases in your searches too.

Peer-to-peer 104

Peer-to-peer Wikipedia Content Paper 104

MKT1

SEPTEMBER 28, 2022

I usually start newsletters saying something like “here’s the marketing problem you are facing and here’s a great solution” This is not one of those newsletters. I don’t have the silver bullet for content distribution (someone on twitter might tell you they do, but it’s likely not the case).

Distribution 52

Distribution Top of Funnel Work Management Content 52

Adobe Experience Cloud Blog

OCTOBER 18, 2017

Of course, successful customer drip campaigns start with a content marketing strategy that guides your efforts and keeps you focused on what you want to accomplish with your drip. However, don’t underestimate the power and value of simply providing useful content. Exclusive Content. Segment and Set Rules. Don’t Sell.

Campaigns 215

Campaigns Thought Leadership Marketing Automation Services CAN-SPAM 215

BOP Design

NOVEMBER 14, 2023

The website can’t rely on one-way communication, it needs to prompt prospects to fill out contact forms, download resources, and sign up for newsletters. B2B companies must pay attention to website factors like page speed (more on that later), paths to conversion, compelling content, purposeful design, and convincing calls to action.

Design 94

Design Trends Marketing Websites B2B 94

Zoominfo

AUGUST 5, 2021

Content: A helping of high-quality marketing content to fill up your lead pipeline. Give your top performers the floor, and let them share their experience — everything from follow-up and social media selling strategies to the contents of their sales anecdote playbook. Build a Content Pipeline.

Top of Funnel 130

Top of Funnel Webinar Metrics Work Management Marketing Automation Services 130

The Point

SEPTEMBER 23, 2015

And no, #1 is not “write better content” (because you already knew that.). Optimize post titles for search. It’s highly likely that most of your blog traffic will come, not from visitors wandering over from the main corporate site, but through search. Here are 10 proven ways to generate more leads from your blog.

Business Blogging 100

Business Blogging Lead Scoring Lead Ranking Generation 100

Anyword

JANUARY 4, 2022

One way to achieve this is through content marketing. In order to understand how best to leverage content marketing, it’s vital to understand what it is, what benefits it can offer you, and how to use it best for optimized results and better revenue! What is Content Marketing? Why is Content Marketing Important?

Content Marketing 52

Content Marketing Planning Work Management Marketing Management 52

Hinge Marketing

MAY 23, 2016

1) Search Engine Optimization . Search Engine Optimization (SEO) gives you the tools to match qualified clients with your online content. Search Engine Optimization (SEO) gives you the tools to match qualified clients with your online content. 8) White Papers or e-Books. 9) E-newsletter.

Online Lead Generation 118

Online Lead Generation Lead Generation Lead Ranking Sales Qualified Leads 118

ClickDimensions

SEPTEMBER 28, 2021

To start, conduct an audit on what sources your online traffic is coming from – this could include organic search, email campaigns, social media or blog posts. This should include customer testimonials, pricing information and other relevant information that will help persuade a potential customer. Keep your CTAs simple.

Lead Generation 93

Lead Generation Optimization Marketing Websites Generation 93

KoMarketing Associates

SEPTEMBER 10, 2012

Savvy B2B marketers know that a successful content marketing strategy can generate demand, drive relevant traffic, and establish your brand as a thought leader. Lately it’s been established that content creation is integral to successful SEO. Creating Content for Prospects and Customers.

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 120

Industrial Marketing Today

JUNE 29, 2010

Relevant marketing content – key to thought leadership Positioning your company as a thought leader is critical in complex technical sales that have long buying cycles with many decision makers involved. We are all used to seeing case studies and they are powerful marketing content. Definitely not.”

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Industrial Marketing Today

JUNE 19, 2010

That is pretty much the mantra of B2B content marketing. Nothing happens until your site visitors and blog readers take some kind of an action after reading your content. Even if you have carefully segmented your target audience by demographics, different people within the same company can and do react differently to your content.

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

Martech

MAY 3, 2023

Your customers feel this way when you put a demo CTA (call to action) at the end of every content you distribute. And when they are ready, they’ll remember that experience and search for other options (aka your competition). Incorporating both hard and soft CTAs into your content is essential. No hard pitch.

Top of Funnel 90

Top of Funnel Lead Scoring Lead Ranking Marketing Automation Services 90

Marketing Insider Group

AUGUST 18, 2015

For many people, mobile content is their most common form of consumption. That doesn’t, however, mean that marketers are good at creating content that works well in the mobile environment. We’re in the mode of creating large amounts of content. Look at your content through a mobile lens. Or can you? Hone in on design.

Planning 100

Planning Content Mobile Marketing User-Generated Content 100

KoMarketing Associates

AUGUST 22, 2017

As our pre-sales exploration process unfolded, it became apparent that the website already had a strong organic search presence. Email Newsletters. For example, we discussed generating greater visibility in their email to newly created content marketing assets meant to acquire links or social shares. Buyer Research.

SEO 121

SEO Long Tail Marketing B2B Marketing & Strategy 121

KoMarketing Associates

APRIL 7, 2021

Or, as the Content Marketing Institute recommends , “Be customer-centric.”. Are they sharing those videos and your other content? This is the third most-often used metric tracking for demand generation content. Another way to improve the customer experience – and engagement – is how you organize content on your website.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Valasys

JULY 15, 2020

Content development strategy involves end to end content creation for a website. It involves researching, publishing, and producing valuable pieces of content to meet the bottom-line goals associated with your content strategy, and is a crucial aspect of every company’s online marketing game. Know Your Customers.

Top of Funnel 89

Top of Funnel Tips Marketing & Strategy B2B Thought Leadership 89

Zoominfo

AUGUST 5, 2021

Content: A helping of high-quality marketing content to fill up your lead pipeline. Give your top performers the floor, and let them share their experience — everything from follow-up and social media selling strategies to the contents of their sales anecdote playbook.

Top of Funnel 100

Top of Funnel Webinar Metrics Work Management Marketing Automation Services 100

Content Standard

SEPTEMBER 24, 2014

New evidence shows that higher-quality content may have more to do with stronger search rankings than previously thought, according to a white paper from SearchMetrics. Many of the foundational components of SEO content remain relevant in 2014. The same is true for link building.

Paid Content 40

Paid Content Work Management SEO Ad Frequency 40

Anyword

JANUARY 4, 2022

One way to achieve this is through content marketing. In order to understand how best to leverage content marketing, it’s vital to understand what it is, what benefits it can offer you, and how to use it best for optimized results and better revenue! What is Content Marketing? Why is Content Marketing Important?

Content Marketing 40

Content Marketing Planning Work Management Marketing Management 40

Sana Commerce

FEBRUARY 21, 2023

The content delivered is segment-specific and depends on who your client is, where they work, their position, their intentions and preferences. Making relevance an attractive trait in information. When content is personalized, people feel that they have a certain amount of control over what they’re interacting with.

Personalization 98

Personalization B2B Sales Qualified Leads Business 98

ClearVoice

SEPTEMBER 4, 2020

Finding reliable content marketing statistics and data on which you can base your marketing decisions can be difficult — but it’s not impossible. Use this list of research and data to help you make wise and informed content marketing decisions. Content marketing statistics for SEO. Search Engine Watch ). Jumpshot ).

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

Webbiquity

FEBRUARY 7, 2010

Search engine marketing (SEM) can be a powerful lead generation source, or a complete waste of money. Search-only or search plus content sites—running a campaign across both search engines and partner content sites requires a higher budget than a campaign focused on search alone. Write your ads.

Search Engine Marketing 100

Search Engine Marketing SEM Search Marketing Practices 100

Webbiquity

JUNE 24, 2013

The phrase “content marketing” may well disappear at some point in the not-too-distant future. Not because the concept will fade away, but because it will be seen as redundant; there won’t be any marketing without content. According to recent research , nearly 80% of CMOs see custom content as the future of marketing.

Rules 100

Rules Content Paid Search Agency Lead Scoring 100

Stevens & Tate

AUGUST 29, 2022

For example, maybe you’re redesigning your site because you want to update its look; however, your content is actually very effective at drawing in visitors and capturing leads. You need to know what your UVP is because it will inform all of the content that you create for your website. Keep buyer personas in mind.

Marketing Websites 82

Marketing Websites Buyer Personas Lead Scoring Lead Ranking 82

Hinge Marketing

MAY 20, 2019

Content marketing is changing the way professional services are bought and sold. And educational content is the new currency of the professional services marketplace. Content marketing is the strategy that turns that content into profits. Content Marketing—A Better Way. Download the Content Marketing Guide .

Planning 92

Planning Marketing Plans Service Content Marketing 92

Optinmonster

DECEMBER 26, 2022

Organic lead generation is the process of bringing in potential customers without spending money on PPC ads, sponsored content, or other paid marketing. Your leads will generally find you through organic search for a product, service, or question, rather than clicking on an ad or a direct link to your website.

Organic Leads 86

Organic Leads Traffic Organization Sales Qualified Leads 86