Everything Technology Marketing

MAY 24, 2010

Adapt to Stay Relevant Our entire approach to marketing has to change if we want to stay relevant and add value to the business in this new environment. With compelling content that is relevant, valuable, and of high quality. Other tactics are still relevant and effective. How do they impact the buying process?

Work Management 100

Work Management Marketing Management Marketing Budget B2B Marketing 100

PureB2B

SEPTEMBER 22, 2021

With content syndication, your finest content will become a strong lead-generating tool. Visitors do not need to visit your website before your content functions as a tool for educating, engaging and qualifying prospects. Table of Contents What is Content Syndication, and how does it work?

Effectiveness 118

Effectiveness Telemarketing Advertising Agencies Sales Qualified Leads 118

Parse.ly

MAY 9, 2023

every day to make data-driven decisions and inform our content strategy. In our Inside Look webinar , Demand Gen Manager Rebecca Allen and Content Marketing Manager Andrew Butler peel back the onion to explore their favorite Parse.ly There are a few ways our team identifies optimal content for repurposing.

Webinar Metrics 52

Webinar Metrics Work Management Marketing Management SME 52

Valasys

DECEMBER 13, 2019

Content syndication is just another way to share your content with the new audiences. Instead of promoting the content on your site, content syndication republishes your content on third-party websites such as Medium & Quora. Read more: 10 Benefits of Employing a Powerful Content Syndication strategy.

Cost per Lead 64

Cost per Lead Top of Funnel Sales Qualified Leads CPL 64

Hubspot

MARCH 18, 2018

Many B2B marketers have seen B2C content at least once and asked, "Why do they get to have all the fun?" No marketing, including content, is uninteresting if you look at it certain ways. Done right, B2B content marketing can certainly match -- and sometimes, maybe even rival -- the creativity and appeal of the best B2C ones.

Work Management 78

Work Management Marketing Management B2B Marketing Examples 78

Hubspot

JUNE 12, 2017

Many B2B marketers have seen B2C content at least once and asked, "Why do they get to have all the fun?" No marketing, including content, is uninteresting if you look at it the right way. Done right, B2B content marketing can certainly match -- and sometimes, maybe even rival -- the creativity and appeal of the best B2C ones.

Work Management 0

Work Management Marketing Management Examples B2B Marketing 0

Paul Gillin

JUNE 24, 2010

whose blog-driven search strategy yielded a six-fold increase in leads in just one quarter, and Clickable , whose Gurus drove a 400% one-year growth in billings. Her response: “When [our target audiences comes] to our site, they watch the videos and they are engaging with the content on the site. With webcast. With 10% discount.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Webbiquity

FEBRUARY 21, 2012

There have been numerous models proposed for social media and content marketing (including the Four C’s of Social Media Marketing model previously published here), but when all of the complexity is stripped away, social media marketing success comes down to two core elements: content and amplification. Content is like singing a song.

Social Media 100

Social Media Top of Funnel Social Marketing B2B Marketing 100

Online Marketing Institute

DECEMBER 23, 2010

Are you a Search Engine Watch Member? | Consider this: in May of last year, Hitwise reported that 92 percent of all search-driven clicks in that month came from the organic set of results. Its safe to say that search is out of balance because SEO isnt being held accountable. billion per year spent on SEO.

SEO 40

SEO SEM Paid Search Agency B2B 40

SnapApp

APRIL 17, 2018

Let’s check out some CTA strategies that can be utilized on four different channels – email, website, blog, and social media – and then outline some ideas to integrate into your own content promotion campaigns. In this example, they use an animated header image aligned with the webcast name and use text to support to purpose of the email.

Top of Funnel 95

Top of Funnel B2B Landing Pages Advertising Funnels 95

SnapApp

APRIL 17, 2018

Let’s check out some CTA strategies that can be utilized on four different channels – email, website, blog, and social media – and then outline some ideas to integrate into your own content promotion campaigns. . In this example, they use an animated header image aligned with the webcast name and use text to support to purpose of the email.

Top of Funnel 95

Top of Funnel B2B Landing Pages Advertising Funnels 95

LEADership

MAY 13, 2014

Search and Research Savvy. Today’s B2B buyer is very adept at using online search techniques to find out as much information as is available in the online world related to the product/service/industry of interest. Email newsletters, whitepapers, e-books, webcasts, etc. B2B Marketing Tip #5: Play the devil’s advocate.

Lead Generation 40

Lead Generation Enterprise Management Work Management Budget Programs 40

Convince & Convert

MARCH 15, 2012

Eric : You and I did a great webcast this week about niche networks , and three or four years ago, Twitter was a niche network. And this type of content is classic Tom Webster and… Jay : And that kind of study is classic modern marketing. desire to get clicks and win the content marketing game tends to. We’re.

Enterprise Management 118

Enterprise Management Work Management Marketing Management Software 118