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Trending Sources

You’re doing a terrible job with search and social

Biznology

My consulting includes doing very deep, thorough, site audits. I’m looking for issues that have been recently killing their recent performance on search. All of my clients are convinced that there’s something outside themselves that have resulted in their site crashing in organic search. He has been building is content empire for maybe over a decade. And why?

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8 Key Changes In Google Search B2B Marketers Should Know

KoMarketing Associates

As detailed in an article on Search Engine Land this past month, a new Google eye tracking study  outlines the evolution of Google search results from 2005 to today. Searchers are now looking outside of the “ golden triangle” of top organic results when performing Google keyword searches. Searchers are looking for the FASTEST path to desired content.

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Is marketing content’s quality intrinsic, or proved in the wild?

Biznology

have seen heated arguments on this subject with my clients over the years over what is a deceptively simple question: can you measure the quality of content based on what it is (its intrinsic quality) or based on how successful it is in meeting customer needs (its extrinsic quality)? The only way to measure the quality of marketing content is in how it works. Is it shared on Twitter?

10 Ways to Generate More Leads from Your Business Blog

The Point

And no, #1 is not “write better content” (because you already knew that.). 1. Optimize post titles for search. It’s highly likely that most of your blog traffic will come, not from visitors wandering over from the main corporate site, but through search. The best way to convert organic blog visitors to subscribers is to write great content. Subscribe Now!”). 4.

Content Methodology: A Best Practices Report

Content. Practices Report Copyright © 2016 Contently. Why a Content Methodology Is Needed III. Culture of Content: The Foundation. for Content Methodology IV. Components of a Content Methodology V. Create a Content Plan VI. Contents “ If you want to learn. content possible based. the content creation and. Competitive Content.

5 Ways to Use Paid Search & SEO Together

Vertical Response

Paid search and SEO work in different ways to get visitors to your website. Paid search can yield almost immediate results, but can be expensive. Back in 2011, Google shifted the industry in this direction when they started limiting organic search query information in an effort to increase privacy. With that change, it became even more important to combine and leverage paid search and organic efforts into one. Since paid search and SEO are dependent on keywords, it makes sense that both disciplines should be looked at through a similar lens. Get Content Ideas.

10 Tips on How To Create High Quality Content for Blogs, Newsletters, and Other Content Marketing Initiatives

WindMill Networking

Content marketing is more important than ever, and some would argue that it’s the most efficient way to boost your SEO these days. Content is also an excellent engagement vehicle. Furthermore, creating good content for your website, blog, and newsletter is key if you want to continue to attract customers to your digital assets. Blogging Content Marketing

8 Common Ways Most Content Marketers Fail

It's All About Revenue

Many of us create amazing campaigns and pieces of content, sometimes even with limited resources. For years, we’ve all been focused on creation, distribution, and insights into what we’re doing, but without giving the content experience its fair share of the attention, our campaigns and tactics end up missing that extra oomph to bring us from good to outstanding marketers.

The future of content marketing strategy

grow - Practical Marketing Solutions

In terms of leading content innovation, there is no better leader to observe than Jay Baer of Convince and Convert. In the past 24 months Baer has introduced rapid short-form videos, a new curated content property, five new podcasts and flurry of new publishing innovations on channels like LinkedIn and Facebook. How to maintain a cost-effective content creation strategy.

How Can You Use Content to Rank Higher in Search?

Marketing Action

“Build it and they will come.” It’s the mantra of many, but not one that content marketers use often. Smart marketers realize simply developing content isn’t enough; you have to get that content in front of your end users, your prospects, your existing customers in order to affect the bottom line. But how exactly can you use content marketing to rank higher in search engines?

How to Generate More Opt-ins With Your Email Marketing Campaign

It's All About Revenue

She works primarily with financial technology firms to refine their integrated marketing strategy and content marketing programs, helping them facilitate the customer buying process. ”  Even though these contacts are automatically enrolled in your database once they download your content, this added action on their part can help you gauge their true level of interest. Clean Up.

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B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. content.

5 SEO Best Practices for Content Development

Salesfusion

If you create great content but no one sees it, does it provide any value for your business? We’ve all heard it time and again, but it’s worth reiterating: Developing content as part of your marketing efforts, be it blog posts, webinars, videos or even new pages on your website, is only half the battle. How SEO Can Keep Promoting Your Content Long After You Do. Most likely not.

10 Metrics to Track Your Newsletter Content Success

Writtent

Email newsletter marketing definitely isn’t dead. Perhaps most impressively, 8% of companies are directly able to attribute more than half of their total revenue to newsletters. While it’s clear that outstanding email newsletter content is key to success, there are myriads of other factors which can affect your results. Bounce Rate. Delivery Rate. Spam Complaint Rate.

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The B2B Content Marketing ROI You Should Care About.

Sales Engine

Measuring content marketing’s return on investment in B2B companies can be a complex calculation, especially if your solution is expensive, requires committee-based decisions, and has long and unpredictable sales cycles. For example, your latest deal could have started three months ago when you sent out a newsletter with several informative, third-party articles.

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This Week in Content Marketing: How to Pen a ‘Content Marketing Is Dead’ Article

Junta 42

In this week’s episode of This Old Marketing, Robert and I explore the wisdom behind Contently’s recent acquisition of Docalytics, and we discuss the pros and cons of Facebook’s decision to open up Instant Articles to everyone. Is it the salvation of mobile users as Facebook claims or yet another step toward world content domination? Content marketing in the news.

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. content.

What Does A Content Marketing Plan Look Like?

B2B Marketing Insider

Whether you are new to content marketing or not, developing a successful content marketing strategy can be very challenging and time-consuming. How do you know if the content you’re producing will reach your target audience and generate more leads or sales for your business? This simple guide can help you overcome the most common problems in content marketing plans and get to a successful and continuous process to deliver  successful and rewarding content marketing plans. What Does An Effective Content Marketing Plan Look Like? Content Marketing

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15 of Our Favorite B2B Content Marketing Tips

KoMarketing Associates

Content is king.” We’ve all heard it and statistics back up the fact it’s likely here to stay. In fact, 82% of marketers plan to increase their content creation efforts in 2014. However, effectively planning and executing a B2B content marketing strategy is not something that can be achieved overnight. Create content for each stage in the buying process ( Tweet this ).

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A Simple Content Marketing Model Most Companies Ignore

Junta 42

Our 2015 B2B content marketing research showed that the average B2B company uses 13 content marketing tactics (i.e., More than not, enterprises are sporadically distributing content over a number of platforms with a number of content types. If we look at some of the greatest media and branded content marketing examples, a simpler, better model may actually exist.

11 Content Curation Tools Every Marketer Needs

Hubspot

For the uninitiated, content curation is finding information relevant to your audience from a variety of sources and sharing it strategically through your communication channels. The need for great content curators has never been more urgent. successful content curator is no different than a successful wedding DJ. Using Social Media for Content Curation. Scoop.it

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. content.

The Big Content Marketing Fail: How Much Content Do You Need?

Conversionation

In case you don’t feel like fully reading it, prefer the rules of short copy and want to read the conclusions first then this is for you: we are massively killing content marketing and are making the same old mistakes we always have. It was acquired by my then employer and basically had a local portal, a good e-newsletter and some content in its portfolio. Hurray. Do the test.

Book Review: Content Rules

Webbiquity

The phrase “content marketing” may well disappear at some point in the not-too-distant future. Not because the concept will fade away, but because it will be seen as redundant; there won’t be any marketing without content. According to recent research , nearly 80% of CMOs see custom content as the future of marketing. “By creating compelling content.

Is Your Content Boring? Here’s 6 Steps To Great Content

B2B Marketing Insider

Does your content bore your audience to death? You may be surprised  if you asked them, or tracked the amount of engagement your content receives or looked at how often your audience shares your content with their friends and followers. Good content educates, entertains or even amazes your audience because it starts with a focus on them, not you. Newsletters.

Content Curation, No Longer a Buzzword

CMO Essentials

Content curation has gone from buzzword to mainstream tactic that content marketers have implemented regularly in their marketing strategies. 92% of content is created in-house by marketing teams these days, and while original content is preferred, it can prove tedious as well.  You’re making it simple for your audience to find good, relevant content.

The Most Effective B2B Content Types for Each Funnel Stage

Social Media B2B

I just came across a survey from Regalix from earlier this year, and published by eMarketer , that asked B2B marketers to indicate which content types are most effective at each stage of the funnel. have long maintained that marketers need to envision a content funnel that sits next to the buyer’s funnel and matches each stage with appropriate content. Newsletters (50%).

How To Generate Great Content For Content Marketing

Biznology

Scared off by that blank white page you’re supposed to fill with content again and again and again? Generating content ideas is easier than you think if you follow a few basic ideas and work your way up from easier to more demanding – but rewarding! If the idea of creating content for your content marketing efforts bring to mind pictures of a tortured artist, alone in a depressing, cold-water garret, begging the muse for inspiration, it’s time to relax a bit. Generating content isn’t like that at all. Photo credit: Wikipedia. Curation.

One Thing Is Killing Content Marketing and Everyone Is Ignoring It

Junta 42

A few weeks before the start of the New Year I led a workshop on content marketing for about 50 small-business CEOs and operations managers. Most had e-newsletters. Every one of these senior leaders was concerned about search engine rankings. And that’s what I heard about their content efforts as well. Their email newsletters weren’t getting opened. Really!

Agency: Bottom-Line Boosters for Marketing Agencies to Adopt in the New Year

Act-On

Web Design – Rather than just passively receiving information from old-fashioned, static websites, today’s prospects and customers want to participate in the learning process, so companies have responded by creating dynamic, interactive content on their sites to help visitors educate themselves, share feedback, make choices, and opt in for further communication. Others are using all of them.

Brand Characters, Invigorating Email Newsletters, and Other Content News

Writtent

It may be a rare occasion when content marketers, social media marketers, sales professionals, and CEOs all see eye-to-eye on a topic, but it happened in businesses worldwide this week. It’s been an incredible week in the content marketing realm, and we’ve had a blast curating a list of our favorite stories from around the web. 11 Ways to Breathe Life into Your Email Newsletter.

How to Create Great Content and Become a Thought Leader

Visually

Day in, day out, this means writing great content like blog posts, how-to articles, and  social media content that brings your creative thinking and unique perspective to a larger audience. But according to (ahem, thought leader) Neil Patel, in a world of micro-content and fleeting attention spans, 2000+ word, high-quality blog posts are still valuable. Sounds great, right?

How To Create B2B Website Content That Sells

B2B Marketing Insider

For B2B Internet marketing and websites, the axiom is “content is king.”. Content is what people – and search engines – are looking for. Without great content, you’ve got a cannon with no cannonballs. Here are the nine things to keep in mind for killer B2B website content. 1. That’s why you should offer e-books, white papers, videos and other forms of content.

How to Design a Site Structure Visitors AND Search Engines Love

Hubspot

If you have a website, then you have certain steps that you want your visitors to take; fill out a form, make a purchase, learn about a product or service , sign up for a newsletter, that sort of thing. To get to this point with your site, you need a clear site structure that is easy to navigate, follows a hierarchy of content, and feels natural and intuitive to visitors. Right.

25 Key B2B Content Marketing Stats

LEADership

This is good advice in general but can have specific relevance for business practices, which need to be updated and assessed as time goes by. With 91% of B2B marketers now relying on online content marketing, it’s important to take the time to step back and really look at the strategies your business uses to capture its customers. Timing and content also matter.

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The 9 Emails Your Business Should Be Sending [Guide]

Vertical Response

Newsletter Email. It takes a bit of time to create a solid newsletter, but it’s a valuable marketing tool. Three tips to create a Newsletter Email: A newsletter doesn’t mean long format Break the copy in your newsletter into short, digestible and actionable sections of content, copy, images and calls to action. Tips for newsletter content. 1.

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Creating Killer Content with Data: Pubcon Austin 2016

KoMarketing Associates

The event featured some of my favorite speakers and gave me the opportunity to present on one of my all-time favorite topics: creating killer content (aka creating content your audience actually wants to read!). Because, at the end of the day, there’s sooooo much out there around creating content but much of it misses the mark on why. What Is Killer Content?  . BuzzSumo.

6 Tools for Turning Content Consumers into Customers

It's All About Revenue

by Jesse Noyes | Tweet this Maybe no one needs to sell you on content marketing. You’ve got some guidance on how to map content to the buyer’s journey. From blogging to email, there are so many touches in the journey from someone first finding your content to becoming a customer that it can feel overwhelming. Content Management Systems. Social Monitoring. Lead Scoring.

5 Best Business Blog Goals for 2015- And 5 Steps to Get You There

Writing on the Web

Capture interest and  convert visitors   into leads:  If you want to get more than just visitors from your site, you must ask them to do something: take a survey, vote, download a report, sign up for your newsletter, blog or e-course. The first four goals on this list are met by writing compelling, relevant content that solves the problems of your readers.

9 Ways to Measure Content Marketing Success

Writtent

Are you reaching your content marketing goals? I’d be lying if I said this question didn’t keep many of our peers and colleagues awake at night. Assuming the majority of your content is web-based, the backbone of your content measurement should revolve around your website analytics. What do your readers have to say about your content? Email Newsletter Metrics.

Work Together, Not Apart: A Bird’s Eye View of Content Marketing Collaboration

KoMarketing Associates

One such morning as I hummed along to “Make New Friends (But Keep the Old)” I got to thinking about all of the ways content marketing involves relying on friends new and old. Effective content marketing requires collaboration across all functions (search, social, content, PR, etc.). Third-Party Content Development. B2B Online Marketing Blog Content Marketing

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Content Marketing by Blogging: Consistency is the Name of the Game

Writing on the Web

Content marketing through blogging is like playing tennis. Are you serving quality, relevant content  within the lines of your readers’ needs? As my playing improved through the week, I thought of how it applies to content marketing – specifically, blogging. They write 600-900 words every few weeks, then wonder why they aren’t getting  search traffic.

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5 Keys For Planning Content For Mobile Audiences

B2B Marketing Insider

For many people, mobile content is their most common form of consumption. That doesn’t, however, mean that marketers are good at creating content that works well in the mobile environment. We’re in the mode of creating large amounts of content. Here’s where to start your plan to make content work for the mobile environment: Think before you shrink. Look at your content through a mobile lens. Don’t just take other content and format it for a smaller screen. Consider why and how your audience will interact with your mobile content. Or can you?

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