PureB2B

APRIL 27, 2021

There was a time when keywords and link building were the name of the game in getting your content at the top of search results. It reached the point where some have attempted to rig the system by creating tools that can spin content and stuff them with relevant keywords. You’ll need your content to rank high on SERPs.

SEO 62

SEO Content Marketing Content Paid Search Agency 62

Exo B2B

MARCH 6, 2024

This post was born out of a long reflection over the weekend on content marketing. But also about blog, search engine optimization (SEO) and artificial intelligence. In content marketing, do we write for search engines or for readers? Create internal and external links to other relevant content.

Marketing AI 52

Marketing AI Effectiveness B2B Top of Funnel 52

Content Marketing Institute

JANUARY 7, 2019

? ?. You spent hours (and maybe days) creating that content. How can you put that old content to better use? Reoptimizing your old content has two important benefits: Accumulated backlinks will make benefitting from your reoptimizing efforts – through improved rankings – quicker and easier. Reoptimize it.

Traffic 101

Traffic Lead Scoring Lead Ranking Optimization 101

Scoop.it

MARCH 18, 2021

To build a powerful content engine, you need to use content hubs as the backbone of your system. They help you sort and organize each piece of owned or third-party content and find it exactly when you need it, both for your internal and external audiences. Before you dive in, define your content hierarchy.

Process 53

Process Optimization Curation RSS 53

Parse.ly

JULY 21, 2022

B2B content marketing is a type of promotion that brands use to engage another organization or its employees through digital content. Content can come in many formats, such as blog posts , videos, and webinars.]. Content is essential for B2B companies to make purchasing decisions. Table of contents.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Top of Funnel 52

BOP Design

MAY 20, 2021

Search engine optimization (SEO) for B2B marketing is an ongoing, evolving strategy. Think of your keyword strategy as setting the tone for your overall B2B content marketing and website activities. You want to have a mix of general search terms and specific buying terms. Tracking Leads + Search Queries.

SEO 125

SEO B2B Marketing Paid Search Agency Marketing Agencies 2 125

SocialPilot

JANUARY 26, 2024

Ever wondered how writing a clear and guided AI prompt can set the stage for the content you want to produce? As a content strategist and having to work with AI on a regular basis, I’ve seen firsthand how the right prompts can significantly impact the desired outcomes. Get 500 Credits to Generate AI Content!

Examples 78

Examples ROI Planning Work Management 78

Valasys

MAY 2, 2023

Once you’ve built your website, you must optimize it for search engines like Google and Bing. Keywords linked to your business should be strategically placed in your URL, title tags, and meta descriptions. To ensure that search engines like Google and Bing can index your site’s material, you should submit it to them.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Search Agency Telemarketing Marketing & Strategy 52

KoMarketing Associates

DECEMBER 12, 2019

Just like the other popular social media platforms like Facebook and Twitter, a company’s LinkedIn page is likely to show up in search results for their branded terms. Because of the potential user and search engine exposure, it’s important for organizations to have a complete LinkedIn company page that lives up to its potential.

Linkedin 157

Linkedin Paid Search Agency Companies Practices 157

Huptech Web

AUGUST 11, 2023

Table Of Contents Introduction Why Are Keywords Important in SEO? Foundations of Effective Keyword Research What is Keyword Relevance? Understand Search Volume and Competition Top-Rated SEO Tools For Effective Keyword Research Find the Right Balance by Evaluating Keyword Competition What is the User Intent of Keywords?

Keywords 52

Keywords SEO Conversion Long Tail Marketing 52

Sprout Social

FEBRUARY 15, 2023

And as the world’s second-largest search engine, it’s a key platform to use to connect with new audiences, grow brand awareness and more. This enables you to organize what content people see first. Let’s go through each of these elements: Video spotlights This is the first piece of content that appears on your channel.

Youtube 85

Youtube Advertising Channels Brand Identity Branding 85

Hubspot

JUNE 11, 2020

70% of companies are actively investing in content marketing, and 60% regard it as an important part of overall strategic planning. These points emphasize the need for a strong content marketing strategy. Here's a list of analytics tools that will help you measure the impact of your content marketing. HubSpot Marketing Hub.

Analytics 101

Analytics Work Management Planning Tools 101

Method and Metric

MARCH 29, 2019

This is part two of our content audit miniseries. You can read the first installment here: Why you should conduct a content audit. Start with detailed examination of your content. A content audit is the perfect opportunity to look under the hood of your website and examine its marketing prowess. Average Time on Page.

Marketing Websites 72

Marketing Websites Marketing Analytics Tools Content Lead Scoring 72

Moz

SEPTEMBER 21, 2020

Posted by liambbarnes As most SEO specialists have learned, you must create quality content to grow organically. The same thing can be said for businesses that are building a social media presence or a new newsletter following. To counter this issue, you must make sure that your content is native to each platform you publish on.

SEO 85

SEO Top of Funnel SERP Content 85

A Better Jones

AUGUST 13, 2019

Any business looking to promote their name on the internet should remember how important search engine optimization is to their prosperity. We’re mostly staying out of the technical side of things for now, but instead offer a rundown of how to effectively strategize your SEO for content. The buzzier, the better. Plug ‘em in.

SEO 53

SEO Long Tail Marketing Content Keywords 53

Content Marketing Institute

FEBRUARY 2, 2018

It’s a hazard of the job for content marketers. When you read or see a piece of high-quality content, you wonder how it got created. You ask yourself, “What does this company do to create great content? The simple answer is high-quality content serves both audience and business. Is it great for business too?”.

Process 111

Process Lead Ranking Content Marketing Planning 111

NuSpark Consulting

MARCH 3, 2016

There is a myriad of methods to promote your white paper, generate interest, and help it climb Google’s search engine rankings. Store your white paper on a separate page of your site, as shown on the right, with an SEO-friendly URL, title, and Meta description. Newsletter. Relevant Blogger Outreach. Paid Search.

Paper 100

Paper Lead Generation Promotion Paid Search Agency 100

KoMarketing Associates

APRIL 16, 2015

The continued adoption of mobile device usage for web browsing ultimately changes the way searchers want to consume information, particularly when searching. Google recognizes this and continues to announce changes to the way it presents and considers organic positioning in search engine results when using a mobile device.

Resources 120

Resources B2B Marketing Google Marketing Analytics Tools 120

Unbounce

JUNE 10, 2021

Nowadays, achieving growth and gaining new audiences solely through organic search is tough, so most marketers supplement these with pay-per-click (PPC) ads. This is sort of like reverse-engineering your spending by deciding the maximum amount you’re willing to pay per action and adjusting your campaign to meet that goal.

Cost per Acquisition 141

Cost per Acquisition CPA Marketing Budget Marketing Budget Creation 141

ConvertKit

JUNE 21, 2021

ConvertKit creator, producer, and audio engineer Philip Miller , said: If I were to do [my launch] all over again, I would definitely spend more time building my email list in advance and trying to think of creative new ways to engage with people well before they suspected a sales pitch was looming around the corner. Surveying past customers.

Paid Content 142

Paid Content Product Landing Pages Top of Funnel 142

seo.co

JANUARY 30, 2022

Most of the problems related to homepage SEO stem from: Content. The content of your homepage is what Google “sees” when it indexes your site. It’s going to be responsible for determining the relevance of your content to prospective visitors, and in some ways, establishing your perceived authority.

SEO 98

SEO Optimization Practices Lead Scoring 98

Ambal's Amusings

MAY 30, 2012

Content Marketing Tools Series #7 Curata. Curata is a content curation. tool and content curation is all about how to market content. Curata is a comprehensive, business-grade, content curation. Curata is a comprehensive, business-grade, content curation. and original content. About Curata.

Tools 100

Tools Planning Content Marketing Curation 100

Brandpoint

NOVEMBER 3, 2022

Create content that allows your client examples to shine on your website — these are your proof points of a great product/service. Make sure that when you implement case studies you link the case studies to relevant pages of your website, like industry pages and service pages.

CMS Development 62

CMS Development Paid Search Agency Work Management Marketing Websites 62

Conductor

AUGUST 24, 2022

SEO project management is a strategic framework for promoting your website’s visibility, increasing brand exposure, and gaining credible leads through search engines. Use keyword research to uncover topics and themes for content that will allow you to rank for keywords and terms that are important to your business. Copy review.

Work Management 59

Work Management Marketing Management SEO CMS Development 59

Convert

MAY 5, 2022

Split URL Tests offer a variety of benefits not included in A/B testing, to optimize the user experience of your website and improve your performance metrics. In this article, we will go through how to set up Split URL Tests, using Convert Experiences, as well as help you avoid some common mistakes. What is Split URL Testing?

Tips 52

Tips Allocation Terms and Conditions Statistics 52

Optinmonster

FEBRUARY 11, 2024

Lead magnets usually offer a piece of digital, downloadable content, such as a free PDF checklist, report, or eBook like in the example above. Related Content: 25+ Powerful FOMO Statistics to Skyrocket Sales (2019) Related to that is urgency, which is also tied to human psychology. Learn more about FOMO marketing in our guide.

Paid Content 87

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 87

SmartBug Media

MAY 12, 2022

Inbound content combines creativity and expertise, and it’s driven by data that gives the information you need to develop a strategy to meet and exceed your goals. Paid search. Create great content that draws people to you. As more and more people find and benefit from your content, your online presence begins to grow.

Inbound Marketing 105

Inbound Marketing Marketing Strategy Marketing & Strategy Paid Search Agency 105

Optinmonster

DECEMBER 21, 2023

Publish Relevant Content to Generate Buzz If the product or feature that you are launching is the hero of your business, publishing supporting content is the hype man it needs. This requires you to develop a content marketing strategy for your new business. You don’t have to make your content all about the launch.

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88

Convince & Convert

DECEMBER 24, 2015

Today, that A = B correlation between keywords and search rankings has been diluted to an unrecognizable degree (highlight to tweet). A decade ago, the most common place for keywords to make their presence felt was in the body copy or content of a webpage. Header tags : H1 and H2 tags tell search engines that the header is important.

Keywords 100

Keywords Optimization Lead Scoring Lead Ranking 100

Circle Studio

NOVEMBER 21, 2018

301 redirect – A permanent redirect from one URL to another, usually from your old website to the new website. Usually this is due to a visitormistyping the URL or attempting to access a page that has been deleted from the site. Content Management System (CMS) – A software system that is used to control the content on your website.

CMS Development 74

CMS Development Design Marketing Management Paid Search Agency 74

Ontraport

FEBRUARY 12, 2020

When a lead or customer visits your unique page, you’ll know exactly where they came from because the only way they could have known about the URL is via that specific ad. Because you’re only providing this unique URL via this ad, you’ll know that your page views and purchases from that page came directly from that ad.

Campaigns 59

Campaigns CPA Cost per Acquisition Domain 59

Scoop.it

DECEMBER 9, 2021

Because no matter how excellent your professional experience is, if your profile doesn’t appear on a recruiter’s search results or a CEO’s newsfeed, then it’s as good as gone. Should you want to appear higher in search results on Linked In, you must optimize your profile. Simplify your URL. But how to do it? Update Your Status.

Ideal Customer Profiles 76

Ideal Customer Profiles Profiling Linkedin Optimization 76

Convince & Convert

APRIL 24, 2015

From sharing your latest post on social media, to sending out new posts via email to your newsletter subscribers, to setting up RSS feeds for your blog, there are umpteen ways to bring your blog into the public eye. Sponsor local events, and find a way to publish your blog’s URL on the event merchandise, decor, uniforms, and more.

Blogger 166

Blogger Best Practices Merchandising RSS 166

accelerate agency

MAY 24, 2023

While word-of-mouth referrals and positive reviews are excellent ways of getting people to search for your website, they’re not enough to keep you in that coveted place: page one of the search results. Good SEO (search engine optimization) practice is critical to getting your business seen in Google’s rankings.

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Content Analytics SEO 52

NuSpark Consulting

DECEMBER 9, 2012

A quality white paper can one of the most important content marketing vehicles to generate leads within your internet marketing plan. Store your white paper on a separate page of your site, with an SEO-friendly URL, title, and meta description. Newsletter. Relevant Blogger Outreach. Content Syndication.

Paid Content 100

Paid Content Paper Lead Generation Promotion 100

Hubspot

NOVEMBER 5, 2019

Keywords are certain words that search engines identify and target based on what audiences are searching for. By tracking keywords, you can optimize your content to rank higher on search engines and grow your audience. Conversion rates show how relevant your content is to your audience.;

Cost Per Click 98

Cost Per Click Social Media CPC Media 98

The Marketing Blender

NOVEMBER 25, 2019

And when searching for information on potential partners, vendors, and a product or service they might purchase for their business, very often they wind up on LinkedIn. Use relevant keywords throughout your profile for Search Engine Optimization (SEO). Keywords are words, terms, or phases that people search for online.

Ideal Customer Profiles 52

Ideal Customer Profiles Profiling Linkedin Optimization 52