Writing on the Web

MAY 22, 2014

Content marketing through blogging is like playing tennis. Are you serving quality, relevant content within the lines of your readers’ needs? As my playing improved through the week, I thought of how it applies to content marketing – specifically, blogging. You get results through consistency, practice and persistence.

Content Marketing 100

Content Marketing Thought Leadership Work Management Content 100

Writing on the Web

JUNE 25, 2014

Yet many professionals aren’t clear about their content marketing goals; their website and blog goals and expectations are vague. Attract visitors from search engines: Well-executed search engine optimization (SEO) can be an effective way to get your site highly ranked and generating a steady stream of new visitors.

Marketing Websites 100

Marketing Websites Traffic Search Marketing Paid Search Agency 100

Writing on the Web

DECEMBER 26, 2012

“ Content is king. Gates uttered this one-liner way back in 1996, but the flurry of updates to Google search algorithms during 2012 has ensured that his words still resonate. Depending on the type of the business, content might also be expected to be awe-inspiring. Kick off your search for a professional writer at: oDesk.

Content Marketing 100

Content Marketing Business Customer Satisfaction Content 100

Writing on the Web

DECEMBER 31, 2014

Capture interest and convert visitors into leads: If you want to get more than just visitors from your site, you must ask them to do something: take a survey, vote, download a report, sign up for your newsletter, blog or e-course. These are the goals of content marketing , whether with a website or a blog.

Business Blogging 100

Business Blogging Business Best Practices Traffic 100

Writing on the Web

MARCH 14, 2012

Are you serving valuable, relevant content within the lines of your readers’ needs? I’ve noticed a few things that applies to content marketing. They write 600-900 words every few weeks, then wonder why they aren’t getting search traffic. Blog Content: Are you personal… or all business?

Business Blogging 100

Business Blogging Business Newsletter Consulting 100

Writing on the Web

SEPTEMBER 26, 2012

Of course, being a winning blogger is more than just creating good content. Then determine which ones are more likely not only to read your blog’s content, but also share it with others. Optimize for search engines. It can be as simple as creating an email newsletter or making your blog accessible to RSS feeds.

Traffic 100

Traffic Blogger RSS Opinions 100