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Trending Sources

How to Design a Site Structure Visitors AND Search Engines Love

Hubspot

If you have a website, then you have certain steps that you want your visitors to take; fill out a form, make a purchase, learn about a product or service , sign up for a newsletter, that sort of thing. To get to this point with your site, you need a clear site structure that is easy to navigate, follows a hierarchy of content, and feels natural and intuitive to visitors. Right.

Agency: Bottom-Line Boosters for Marketing Agencies to Adopt in the New Year

Act-On

Web Design – Rather than just passively receiving information from old-fashioned, static websites, today’s prospects and customers want to participate in the learning process, so companies have responded by creating dynamic, interactive content on their sites to help visitors educate themselves, share feedback, make choices, and opt in for further communication. Others are using all of them.

You’re doing a terrible job with search and social

Biznology

My consulting includes doing very deep, thorough, site audits. I’m looking for issues that have been recently killing their recent performance on search. All of my clients are convinced that there’s something outside themselves that have resulted in their site crashing in organic search. He has been building is content empire for maybe over a decade. And why?

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8 Key Changes In Google Search B2B Marketers Should Know

KoMarketing Associates

As detailed in an article on Search Engine Land this past month, a new Google eye tracking study  outlines the evolution of Google search results from 2005 to today. Searchers are now looking outside of the “ golden triangle” of top organic results when performing Google keyword searches. Searchers are looking for the FASTEST path to desired content.

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B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. content.

15 of Our Favorite B2B Content Marketing Tips

KoMarketing Associates

Content is king.” We’ve all heard it and statistics back up the fact it’s likely here to stay. In fact, 82% of marketers plan to increase their content creation efforts in 2014. However, effectively planning and executing a B2B content marketing strategy is not something that can be achieved overnight. Create content for each stage in the buying process ( Tweet this ).

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8 (Free) Google Resources B2B Marketers Need To Know

KoMarketing Associates

The continued adoption of mobile device usage for web browsing ultimately changes the way searchers want to consume information, particularly when searching. Google Google recognizes this and continues to announce changes to the way it presents and considers organic positioning in search engine results when using a mobile device. Google AdWords Features History.

The Top 10 Best Resources to Learn About SEO

Vertical Response

Most of us pull out our smartphone or laptop and head to Google, or a similar search engine to find answers. Of course, as a business owner, you want your own website to come up when people are searching for your product or service. So, how do you make sure your website appears in relevant search results? Your website has to be attractive to search engines.

Here’s How to Create a Modern SEO Strategy That Works

Modern B2B Marketing

Content marketing, lead generation , lead nurturing—if any of these words are in your job title, chances are you either love SEO, hate SEO, or hate SEO with a passion. With 61% of B2B buyers starting their research process with a generic web search, the need for effective SEO is clear. Shift to a Keyword Topic-Based Content Strategy. Now, Build a Framework for Content.

10 Tips on How To Create High Quality Content for Blogs, Newsletters, and Other Content Marketing Initiatives

WindMill Networking

Content marketing is more important than ever, and some would argue that it’s the most efficient way to boost your SEO these days. Content is also an excellent engagement vehicle. Furthermore, creating good content for your website, blog, and newsletter is key if you want to continue to attract customers to your digital assets. Blogging Content Marketing

Search Engine Marketing (SEM) Best Practices

Webbiquity

Search engine marketing (SEM) can be a powerful lead generation source, or a complete waste of money. Determine your budget: while there is no hard-and-fast rule for this, there are a number of factors that will affect the size of the budget required to optimize your return from search marketing: Number of keywords—more keywords means a higher budget. Write your ads. Digg this!

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. content.

How B2B Companies Can Use Sitelinks For More Effective Advertisements

KoMarketing Associates

Think of it as a smaller sitemap that’s displayed on the search engine results page. Taking advantage of these links doesn’t cost additional amounts per click and allows B2B advertisers to have more effective ads by enabling users to click on the link most relevant to what they’re looking for. It Search Engine Advertising Search Engine Marketing Blog

5 SEO Best Practices for Content Development

Salesfusion

If you create great content but no one sees it, does it provide any value for your business? We’ve all heard it time and again, but it’s worth reiterating: Developing content as part of your marketing efforts, be it blog posts, webinars, videos or even new pages on your website, is only half the battle. How SEO Can Keep Promoting Your Content Long After You Do. Most likely not.

A Guide to Retargeting (Remarketing) for B2B Marketers

KoMarketing Associates

According to research from American Business Media , B2B marketers are set to make increasing investments in digital advertising, specifically through search engine and mobile advertising, in the coming year, as detailed in a recent article from eMarketer. Thus, these ads are relevant to the interests of the viewers. There are two different kinds of retargeting—site and search.

10 Ways to Use Social Networks for B2B Marketing

Webbiquity

Social networks are essential for expanding your web presence —not only for creating social signals now a key component in search engine rankings, which makes your website and blog easier to find in search, but also by giving you more places to be found online. Once you’ve filled out your profile (particularly including your core keywords and links), the basic process for using any of the more than 500 social networks now in existence is pretty much the same: Find interesting/relevant/influential people to follow/like/connect with. Interact (e.g., Recommend.

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. content.

5 Goals for Your Blog & Website… and One Big Challenge

Writing on the Web

Yet many professionals aren’t clear about their content marketing goals; their website and blog goals and expectations are vague. Capture interest and convert visitors into leads:  If you want to get more than just visitors from your site, you must ask them to do something: take a survey, vote, download a report, sign up for your newsletter, blog or e-course. What do you think?

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5 Ways to Use Paid Search & SEO Together

Vertical Response

Paid search and SEO work in different ways to get visitors to your website. Paid search can yield almost immediate results, but can be expensive. Back in 2011, Google shifted the industry in this direction when they started limiting organic search query information in an effort to increase privacy. With that change, it became even more important to combine and leverage paid search and organic efforts into one. Since paid search and SEO are dependent on keywords, it makes sense that both disciplines should be looked at through a similar lens. Get Content Ideas.

A simple local brick & mortar small business web strategy

Confluent Forms

Get locally listed for location-related searches Search engines are getting better and better at local searches, meaning that they will either know your location and use that as a factor in the results they return, or the user will have entered their location into the search query. What would a mobile-searcher be looking for if they landed at your site?

B2B Content Marketing for Lead Nurturing and Retention

KoMarketing Associates

Savvy B2B marketers know that a successful content marketing strategy can generate demand, drive relevant traffic, and establish your brand as a thought leader. Lately it’s been established that content creation is integral to successful SEO. But content can do more than generate demand; the right content can also be invaluable to a successful lead nurturing campaign.

11 expectations to have from a great SEO proposal

Biznology

54% of consumers find a website through natural search (source: Forrester ). 31% click through to the websites in the first position of natural search (source: MOZ ). 95% of clicks to a website occur on the first page of nature search (source: MOZ). KEYWORD RESEARCH: Search engines look for a relevant match to the keywords that a consumer writes in a search query.

This Week in Content Marketing: How to Pen a ‘Content Marketing Is Dead’ Article

Junta 42

In this week’s episode of This Old Marketing, Robert and I explore the wisdom behind Contently’s recent acquisition of Docalytics, and we discuss the pros and cons of Facebook’s decision to open up Instant Articles to everyone. Is it the salvation of mobile users as Facebook claims or yet another step toward world content domination? Content marketing in the news.

Is Your Online Content “Just Okay?” Don’t Settle for Mediocrity!

Marketri

Here’s what you need to know: Customized Content + Relevant Key Words = Higher Search Rankings and Improved SEO. On the flip side, consider this equation: Crappy Content (or No Content) = Poor SEO + No Website Traffic. If your content is really suffering, then you’re doing yourself a major disservice. Let’s investigate. Write Blog Posts.

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What Does A Content Marketing Plan Look Like?

B2B Marketing Insider

Whether you are new to content marketing or not, developing a successful content marketing strategy can be very challenging and time-consuming. How do you know if the content you’re producing will reach your target audience and generate more leads or sales for your business? This simple guide can help you overcome the most common problems in content marketing plans and get to a successful and continuous process to deliver  successful and rewarding content marketing plans. What Does An Effective Content Marketing Plan Look Like? Content Marketing

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How To Create B2B Website Content That Sells

B2B Marketing Insider

For B2B Internet marketing and websites, the axiom is “content is king.”. Content is what people – and search engines – are looking for. Without great content, you’ve got a cannon with no cannonballs. Here are the nine things to keep in mind for killer B2B website content. 1. Quality – Earlier I mentioned that content is king. Those days are over.

Book Review: Content Rules

Webbiquity

The phrase “content marketing” may well disappear at some point in the not-too-distant future. Not because the concept will fade away, but because it will be seen as redundant; there won’t be any marketing without content. According to recent research , nearly 80% of CMOs see custom content as the future of marketing. “By creating compelling content.

What B2B SEO Professionals Can Learn From Journalism & The Newsroom

KoMarketing Associates

Content fuels B2B SEO and social media initiatives. We need content for applying keyword strategy, differentiating brand communications, acquiring links, and improving social media visibility. But where do B2B marketers obtain great content? recommend reviewing and considering points in this article for your own B2B organization’s content marketing structure.

One Thing Is Killing Content Marketing and Everyone Is Ignoring It

Junta 42

A few weeks before the start of the New Year I led a workshop on content marketing for about 50 small-business CEOs and operations managers. Most had e-newsletters. Every one of these senior leaders was concerned about search engine rankings. And that’s what I heard about their content efforts as well. Their email newsletters weren’t getting opened. Really!

10 Reasons to Develop a B2B Blogging Strategy

KoMarketing Associates

With the end of the year rapidly approaching, and 2016 planning underway, business owners are assessing where they are with respect to B2B search engine marketing goals and objectives. One of the most effective content marketing tactics we recommend, for SEO and broader online marketing performance, is a B2B blogging initiative. B2B Online Marketing Blog Content Marketing

Brand Characters, Invigorating Email Newsletters, and Other Content News

Writtent

It may be a rare occasion when content marketers, social media marketers, sales professionals, and CEOs all see eye-to-eye on a topic, but it happened in businesses worldwide this week. It’s been an incredible week in the content marketing realm, and we’ve had a blast curating a list of our favorite stories from around the web. 11 Ways to Breathe Life into Your Email Newsletter.

How To Extend B2B Marketing With Better Social Media Measurement Tools

KoMarketing Associates

Analysis of when the best times to post content might be and the most relevant / popular post types. 4.) As more marketers become accepted into the authorship program, the information provided offers greater insight into the impact authorship has on brand visibility and at a high level, the performance of third party articles in search, where authorship has been enabled.

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How To Create B2B Website Content That Sells

The Forward Observer

" For B2B Internet marketing and websites, the axiom is "content is king." " Content is what people - and search engines - are looking for. Without great content, you''ve got a cannon with no cannonballs. Here are the nine things to keep in mind for killer B2B website content. 1. Quality - Earlier I mentioned that content is king.

Content Marketing by Blogging: Consistency is the Name of the Game

Writing on the Web

Content marketing through blogging is like playing tennis. Are you serving quality, relevant content  within the lines of your readers’ needs? As my playing improved through the week, I thought of how it applies to content marketing – specifically, blogging. They write 600-900 words every few weeks, then wonder why they aren’t getting  search traffic.

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34 Ways to Optimize B2B Content to Drive Traffic and Conversion

Social Media B2B

Content creation and sharing is critical in today’s online world. Informative B2B content can build awareness, help your business connect with your audience, enhance existing customers’ awareness, and bring in new customers. ” The wise content marketing practitioner should optimize content to make it more search-friendly, user-friendly, and conversion-friendly.

Work Together, Not Apart: A Bird’s Eye View of Content Marketing Collaboration

KoMarketing Associates

One such morning as I hummed along to “Make New Friends (But Keep the Old)” I got to thinking about all of the ways content marketing involves relying on friends new and old. Effective content marketing requires collaboration across all functions (search, social, content, PR, etc.). Third-Party Content Development. B2B Online Marketing Blog Content Marketing

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9 Ways to Measure Content Marketing Success

Writtent

Are you reaching your content marketing goals? I’d be lying if I said this question didn’t keep many of our peers and colleagues awake at night. Assuming the majority of your content is web-based, the backbone of your content measurement should revolve around your website analytics. What do your readers have to say about your content? Email Newsletter Metrics.

Want to Take Your Content From Good to Great? 10 Signs You've Hit the Mark

Hubspot

The amount of content created and shared on the internet these days is huge. million pieces of content that are shared on Facebook. That’s a lot of content. Businesses and individuals are creating more content -- more often -- in a bid to attract new customers to their website. This alone isn’t going to result in great content, but it is an important first step.

What My Paper Route Taught Me about Content Marketing

The Effective Marketer

My career in content marketing started at age 12. Every day I’d load up my red Schwinn Varsity bicycle with The Aurora Beacon News and head out to make deliveries, learning valuable lessons about digital content marketing that just starting to sink in lately. Here are a few of these lessons, which I’m sure you will pick up a lot faster than I did! 1.     Content Marketing Is Hard Work. Delivering content may not be as physically demanding as it once was, but today it is a combination of strategic planning, thorough execution, meticulous review and continual improvement.

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5 Best Business Blog Goals for 2015- And 5 Steps to Get You There

Writing on the Web

Capture interest and  convert visitors   into leads:  If you want to get more than just visitors from your site, you must ask them to do something: take a survey, vote, download a report, sign up for your newsletter, blog or e-course. The first four goals on this list are met by writing compelling, relevant content that solves the problems of your readers.

What’s Old is New Again – Leveraging Older Content on Social Media

Haley Marketing

I'm a big believer in fresh and relevant content and blog posts. It helps position you as an expert in the field, provides your target audience with value, keeps you top-of-mind and helps you improve your search engine rankings. But that doesn't mean older content isn't valuable anymore. It will show you what content on your site has been most shared.

How to Promote Your Content Using Paid, Earned & Owned Media

Hubspot

To read more content like this, subscribe to Insiders. Some people think content promotion isn’t complicated. It’s just making sure content is optimized for the search engines, sent to an appropriate email list, and then broadcast it socially, right? The Tactics of Content Promotion. Content Coverage. Content Distribution. Email.

9 Ways to Recycle Your Blog Posts Into Other Content Formats

Hubspot

Today, marketers are feeling the pressure to pump out more and more content to get noticed -- plus it''s got to be readable, engaging, and shareable. You need to dedicate more time to researching and write the best and most engaging content you can. Squeeze every last drip out of the work you have done by repurposing your blog content in different forms. Quite the opposite.

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