Marketers view content curation as a social as well as a content initiative. Reason 2: Because curated sites draw search engine traffic, they aid SEO strategies. True, the search traffic often goes to the microsite used to feature the curated content (which of course also includes your company’s best work). Building that kind of reputation means going beyond publishing top-notch content from third parties. Content curation can make you tremendously more productive as you interact on the web. Now customers are asking to be featured. MORE >>

Social networks are essential for expanding your web presence —not only for creating social signals now a key component in search engine rankings, which makes your website and blog easier to find in search, but also by giving you more places to be found online. Once you’ve filled out your profile (particularly including your core keywords and links), the basic process for using any of the more than 500 social networks now in existence is pretty much the same: Find interesting/relevant/influential people to follow/like/connect with. Interact (e.g., Recommend. MORE >>

places that your errant C-level exec might actually be searching in the middle of the night: business blogs, periodicals, and specialized forums). unique piece of content or reminder. 3) Leverage Your Newsletter. By placing your retargeting pixel on your newsletter, you can ensure that anyone opening your email becomes part of your retargeting list. People often open and browse the newsletter without really dissecting the information or clicking through to the site. This is why the insistence and relevance behind retargeting makes so much sense.  MORE >>

Home Marketing Matters About Contact B2B Marketing Store Company Website Deconstructing the Four Stages of the Industrial Buy Cycle by Achinta Mitra on May 26, 2010 in B2B Lead Generation , B2B Marketing Collateral , Content Marketing , Integrated Industrial Marketing B2B marketers agree that lead generation and nurturing campaigns must deliver relevant content to their target audience to be successful. Without a clear understanding of the stages, it is difficult to align your marketing content with your customer’s decision-making process. Sounds simple, right? MORE >>

'For many content marketers, curation is something of a silver bullet. Rand Fishkin of SEOMoz has joked that we’re in the midst of a content arms race; companies across all industries have realized the power of custom content , and are actively competing to produce better-quality materials. The average B2B marketer is using 12 different  content marketing tactics , and a curation strategy can boost the volume of information shared without dramatically increasing the workload. Content Curation: Everyone Is Doing It. Finding the Right Content Is Tough. MORE >>